1Copyright © 2012 Mahindra & Mahindra Ltd. All rights reserved. 1

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Deliver FarmTech Prosperity

We will deliver Farm Tech Prosperity through a

variety of existing and new agri initiatives to impact the

lives of farmers enabling them to RISE

FES: BHAG (Big Hairy Audacious Goal)

TFMB

Agri

Business

3

0

5

10

15

20

25

30

35

40

2015 2021

23

36

~ 8 %

Agri Business*

(Rs. Lakh Crore)

Industry and Opportunities

Source: Datamonitor Agricultural Products in India, BCG Report on Indian Agribusiness Industry

* Includes only food crops: Cereals, Pulses, Oilseeds, F&V, Sugar, Tea and Coffee

Opportunities

• Soil management

• Productivity improvement

• Water management

• Post harvest management

• Efficient supply chains

• Food processing

• Branded foods

• Export potential

• Advisory services

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4

Soil and Water

Farming Inputs

Farming (Procure)

Farm Output Storage

Process Output

Process Output Storage

Sell

Seeds

Pesticides

Fertilizers

Micro

Irrigation

Tractors

Implements

Pumps

Greenhouse

Contract

Farming

Corporate

Farming

Agronomy

Soil testingFruits

Meat &

Poultry

Dairy

Pulses

Edible Oils

Other Foods

Retail

B 2 B

Increases Productivity

Higher Price Realization

Value Addition

Cold

storage

Warehouse

Cold Chain

Warehouse

Agri Value Chain

Existing Businesses

Where are we playing?

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Our Key Guiding Principles 5

1. All businesses must Deliver FarmTech Prosperity

2. Offer high quality products and services

3. Unique Value Addition for key stakeholders

4. Profitable growth

5. Adhere to the highest levels of governance

6. Build aspirational and premium brands

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Portfolio of businesses

Mahindra Agri Business

INPUT OUTPUT

• CROP CARE

• SEEDS

• MICRO IRRIGATION

• SEED POTATOFRUITS DAIRY EDIBLE OILS PULSES

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Business Structure

M&M Ltd.

EPC Industrie

ltd

MUPL

MASLInput Business : Crop Care, Seeds, Others

Output Business : Pulses, Edible Oil, Dairy, Others

MHZPC

M&M Ltd.

EPC Industrie

ltd

MUPL

MSSLInput Business

Crop Care, Seeds,

Others

Output Business

Pulses, Edible Oil,

Dairy, Others

MHZPC

MSSL renamed to MASL (Mahindra Agri Solutions Ltd)

& Businesses brought under MASL

Before

After

Subsidiary

8

0

100

200

300

400

500

600

700

800

900

1000

F 11 F 12 F 13 F 14 F 15 F16

55% revenue growth in F'16 over F'15

0

100

200

300

400

500

600

700

800

900

1000

F 11 F 12 F 13 F 14 F 15 F16

Rs. Cr

9

0

100

200

300

400

500

600

700

800

900

1000

F 11 F 12 F 13 F 14 F 15 F16

Rs. Cr

~12X Revenue Growth in 5 years

55% revenue growth in F'16 over F'15

~ 12X

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Our Growth Strategy

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Samriddhi

Agri Input Solutions

Tractor and Mechanization

Solutions

Knowledge and

Agronomy Advise

Financial Inclusion

Market Linkages

Soil Testing Services

Farmer Recognition

Technology Interface

Samriddhi by Mahindra

Input Business

R&D Capability

Partnerships

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Output Business

Product Differentiation

Promise of Quality

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Output Business

Quality, Consistency, Pure / Natural, Nutrition,

Wholesome and fulfillment

Premium, Fresh, Lifestyle, Young/energy,

Aspirational and Quality

Building Premium Brands

Fruits Dairy Pulses Edible Oils

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NuPro TVC

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Agri Input solution

provider

2016: Positively impact

1 million farmers

High quality Products and Services

Player across the Agri value chain

Fully integrated Agri Business company

2019 : Positively impact

2 million farmers

2022–25 : Positively impact

5 million farmers

Market Linkages (India, Europe, & Africa)

Long Term Vision

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AGRI BUSINESS