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Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved.
GREENER MEETINGS AND EVENTS
Samuel deBlanc Goldblatt
CHAPTER 3
Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved.
Chapter 3
Planning the Greener Event
Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved.
Learning Objectives
• How to use research to form a green team of staff and stakeholders
• How to conduct a green SWOT analysis• How to design an event that defines your triple
bottom line commitment to people, planet, and profit
• How to design an event that prioritizes your strategies, creates a green mission statement, and creates a strategic green plan
CHAPTER 3
Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved.
Learning Objectives
• How to use consulting, hotel, and vendor contracts to plan for a greener event
• How to create a sustainability rider• How to conduct a risk assessment• How to coordinate a successful event,
engaging attendees and solving problems ethically during the meeting or event
• How to conduct a survey to evaluate success
CHAPTER 3
Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved.
Opening Activity
• Groups: Create a comprehensive plan for the following project: Making a cup of tea
• Incorporate sustainability in every step of the plan
CHAPTER 3
Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved.
Stages of Event Management
• Research• Design• Planning• Coordination• Evaluation
CHAPTER 3
Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved.
SWOT
• Strengths• Weaknesses• Opportunities• Threats
CHAPTER 3
Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved.
Triple Bottom Line
• People (social): accessibility and equality for attendees, staff, vendors, stakeholders, community
• Planet (environmental): environmental impact on local and global ecosystems
• Profit (financial): income, productivity, capital, market share
CHAPTER 3
Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved.
Mission Statement
• Ideals• Ethics• Values• Goals
CHAPTER 3
Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved.
Strategic Green Plan
• Mission Statement• Triple Bottom Line• SWOT Analysis• Prioritized task list
CHAPTER 3
Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved.
Contracts
• Consulting agreement• Vendor contract• Venue contract• Exhibitor contract• Hotel contract• Sustainability rider
CHAPTER 3
Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved.
Risk ManagementCHAPTER 3
Rating Impact Probability
1: Low Low impact: no physical injury, but event enjoyment disrupted
Unlikely to occur, save for exceptional circumstances
2: Medium Medium impact: potential for low to medium physical injury
Could possibly occur under normal circumstances
3: High High impact: very dangerous or lethal activity
Likely to occur
Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved.
Evaluation
• What makes a good survey?
CHAPTER 3
Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved.
Meet Green
• Check out www.meetgreen.com– Best Places to Meet Green– Case Studies
CHAPTER 3
Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved.
Lightning Round
• Blue sky thinking• SWOT analysis• Triple bottom line (TBL)• Green mission statement• Strategic green plan• Risk management• Reputation term• Sustainability rider• Exhibitor contracts
CHAPTER 3
Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved.
Lightning Round
• Hotel contracts• Vendor contracts• Purchase orders• Participant observation• Survey• Closed-ended questions• Open-ended questions• Likert scale• Semantic differential• Quantitative data
CHAPTER 3
Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved.
HomeworkCHAPTER 3
• Beer Festival featuring renewable energy, music, food and beer from around the world
• Create a risk assessment with 20 risks
• Rate the impact and probability of each risk
• Prioritize risks and provide precautionary strategy
At The Big Tent, Black Isle Organic Ale was served in fully compostable Biopac cups made from plant matter.