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Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Good to GreatGreat by Choice
Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
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Good to Great – Hedgehog Concept ReviewHedgehog vs. Fox
Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Hedgehog Concept
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The Hedgehog Concept is not a vision or strategy, but an understanding. Hedgehog companies are simple creatures that know one big thing and stick to it. Other companies are more like foxes that know many things but lack consistency
Organizations should only do what they:1. Can be great at.2. Can make money at.3. Have a passion for doing.
BOOM!
Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Hedgehog Concept
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Airrosti
Rocks!
What are we deeply
passionate about?
What drives our economic
engine?
What can we be the best in the world at?
Helping patients
Great patient
outcomes
Treating soft
tissue injuries
Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Hedgehog Concept
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Airrosti
Rocks!
For discussion what do the intersecting circles represent?
Helping patients
Great patient
outcomes
Treating soft
tissue injuries
?
Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Our Mission
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Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Great by Choice
Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
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Great by Choice– SMaC Recipe
Specific, Methodical, and Consistent
Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
SMaC Recipe
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A SMaC recipe is a set of durable operating practices that create a replicable and consistent success formula; it is clear and concrete, enabling the enterprise to unify and organize its efforts, giving clear guidance regarding what to do and what not to do. A SMaC recipe reflects empirical validation and insight about what actually works and why. SMaC!
Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
SMaC
A SMaC recipe is the code for translating a high-level Hedgehog Concept into specific action and for keeping an organization focused in the same direction, thereby building flywheel momentum.
Southwest Airlines Hedgehog Concept was:• To be the best high
spirit, low cost airline, steadily increasing profit-per-fuselage, with great passion for being an industry renegade 10
Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Southwest Airlines
In 1979, after the Airline Deregulation Act Howard Putnam, CEO of SWA wrestled with a question
• Increased Competition
• Create price wars• Cut Costs &
Employees
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Does the sweeping disruption of deregulation call for a
revoloution in how we run our company?
Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Southwest Airlines SMaC
Putnam concluded NO!!!
“Southwest should continue to expand based on ‘the cookie-cutter approach’. Do the same thing that you are already doing well and do it
over and over again”
In 1979 Putnam created a SMaC list and for the most part remains true today. 12
Airrosti
Rocks!
Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Southwest Airlines SMaC• Remain a short haul, under
two hour segments• Utilize the 737 as our primary
aircraft for 10-12 years• Continued high aircraft
utilization and quick turns, 10 minutes in most cases
• The passenger is our #1 product. Do not carry air freight or mail, only small packages.
• Continued low fares and high frequency of service
• Stay out of food services• No interlining
• Retain Texas as our #1 priority and only go interstate if high-density short haul markets are available to us.
• Keep the family and people feeling in our service and a fun atmosphere aloft. We’re proud of our employees
• Keep it simple. Continue cash register tickets, ten-minute cancellation of reservations at the gate in order to clear standbys, simplified computer systems, free drinks, so seat selection on board, tape-record passenger manifest, bring airplanes and crews home to Dallas each night, only one domicle and maintenance facility
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Airrosti
Rocks!
Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Creating a SMaC
• Make a list of successes your enterprise has achieved• Make a list of disappointments your enterprise has
experienced• What specific practices correlate with the successes but not
the disappointments? • What specific practices correlate with the disappointments
but not the successes?• Which of these practices can last perhaps ten to thirty
years and apply across a wide range of circumstances?• Why do these specific practices work?• Based on the above, what SMaC recipe, consisting of 8 to
12 points that reinforce each other as a coherent system, best drive your results?
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Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Creating Airrosti’s Clinical SMaC
Who should create our Clinical SMaC?• We reached out to our League of Providers and they
responded– Dr. Christy– Dr. Bertrand– Dr. Smith– Dr. Ellspermann– Dr. Moll– Dr. Wallace– Dr. Perry– Dr. Fabling– Dr. Kelly– Dr. Vachhani
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Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Airrosti’s Clinical SMaC
We are 100% committed to making the entire patient experience as positive and impactful as possible. We will never waste a patient’s time or money.
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Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Airrosti’s Clinical SMaC
We will deliver this superior patient experience, by being the best at assessing, diagnosing, treatment planning, and educating our patients.
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Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Airrosti’s Clinical SMaC
Time – We are committed to spending a full hour with the patient 1-on-1. The foundation of the treatment model consists of 30 minutes of Evaluation and Treatment followed by 30 minutes of Active Rehabilitations with each visit. 18
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Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Airrosti’s Clinical SMaC
75% utilization with a CRS is the standard for our practices.
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Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Airrosti’s Clinical SMaC
All new patients receive a follow up phone call.
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Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Airrosti’s Clinical SMaC
Strive to always maintain our unique family and patient centered culture, especially out in the field. Fanatically support our clinical teams, and in turn those clinical teams will fanatically support each other in the region. 21
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Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Airrosti’s Clinical SMaC
Our Communication will always be simple, continuous, effective, personal, constantly improving and receptive. 22
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Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Airrosti’s Clinical SMaC
We will never be satisfied with our clinical skills and will lead the industry by always seeking to improve our assessment, diagnosing, treatment and rehabilitation skills.
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Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Airrosti’s Clinical SMaC
We will not introduce (Procedures or Products) unless it has been collectively determined through empirical data.
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Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Airrosti’s Clinical SMaC
We will work with great Medical and Professional partners, who get what we do.
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Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!
Airrosti’s Clinical SMaC
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SMaC