Copyright 2010, The World Bank Group. All Rights Reserved. COMMUNICATION AND DISSEMINATION, PART 2 DEVELOPING DISSEMINATION PRODUCTS 1

Copyright 2010, The World Bank Group. All Rights Reserved.

COMMUNICATION AND DISSEMINATION, PART 2

DEVELOPING DISSEMINATION PRODUCTS

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BASIC TOOLS FOR PRESENTING DATA

• Narrative or written report• Tables• Graphs and charts• Thematic Maps

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NARRATIVE PRESENTATION

• Provides information regarding objectives and methodology of the census/analysis

• Highlights, and explains, the data• Provides interpretation and describes the

analysis• Useful for comparing a small number of

important values

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NARRATIVE PRESENTATIONNARRATIVE PRESENTATION

Executive Summary

Purpose

Methods

Findings

Conclusions

Data Quality

Questionnaire

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NARRATIVE PRESENTATION

• EXECUTIVE SUMMARY– Summarizes the most important statistical

findings– Saves the reader from searching for key

information– Points should be self-explanatory

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NARRATIVE PRESENTATION cont’d

• PURPOSE/INTRODUCTION– Provides background information• study objectives• data requirements• major concepts or definitions• overview of data collection procedures and possible

impact

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• METHODS– analytical procedures– Description of variables– More detail on data collection procedures

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• FINDINGS AND CONCLUSIONS– Start with main results and findings– Discuss conclusions– Provide recommendations– Leave details and formulae for the appendices

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• DATA QUALITY– Describe limitations to the data and what

sort of impact that has on the results– Describe certain variables and their quality

limitations - discuss reasons why there were problems with these variables

– Include error rates, imputation rates, non-response rates

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• QUESTIONNAIRE– Useful to include a copy of the questionnaire– Readers can review questions to see how certain

data was collected

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TABLES

• Used to illustrate or examine quantitative aspects of the data

• Quickly reveal relationships among several categories of facts

• Allow for direct comparisons of amounts

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TABLES

General guidelines– Choose a clear and logical design– Avoid clutter - use spacing– Rounded data are easier to read and compare– Like elements should read down, not across– Arrange columns in some rational order– State units of measure

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TYPES OF TABLES

• INFORMAL– Brief and simple– Usually untitled– Often seen as a continuation of text

• FORMAL– Structured with an explicit format– Numbered consecutively in a report

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GRAPHSGRAPHS

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CONSIDERATIONS WHEN PREPARING GRAPHS AND CHARTS

• Consider the medium - slides, overhead, paper?

• Decide what the graph is intended to stress - magnitude, size, trend?

• Pay attention to– Titles– Legends– Tones or colors

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CONSIDERATIONS WHEN PREPARING GRAPHS AND CHARTS (cont’d)

• Use charts or graphs to explain or support major points

• Keep graphs simple– It should not need detailed explanation

• Refer to the graph in the text– Place it near the reference.

• Avoid 3D presentations

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CHOOSE APPROPRIATE GRAPH

• Pie Charts– relation of parts to a whole

• Column & Bar Charts– compare and emphasize magnitude– show time series over few periods

• Line Chart– show time series over many periods

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MARKETING AND DISTRIBUTION

• Products should be designed for specific audiences:

– Content – Presentation– Medium– Demand

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Copyright 2010, The World Bank Group. All Rights Reserved.19


DATA WAREHOUSE

• User friendly• Flexible• Fast turn-around• Inexpensive

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Documents

Copyright 2010, The World Bank Group. All Rights Reserved. COMMUNICATION AND DISSEMINATION, PART 2 DEVELOPING DISSEMINATION PRODUCTS 1