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Copyright 2007, Prentice-Hall, Inc. 14-1
E-Commerce Network
Rusbiz.com is a global B2B portal offering trade leads, a marketplace, e-catalog, and more.
Marketing in Action
www.rusbiz.com/
Copyright 2007, Prentice-Hall, Inc. 14-2
Figure 14-1E-Marketing Domains
Copyright 2007, Prentice-Hall, Inc. 14-3
B2B Open Trading Exchange
Plasticsnet.com is an Internet marketplace that connects more than 200 suppliers with over 90,000 buyers monthly.
Marketing in Action
www.plasticsnet.com
Copyright 2007, Prentice-Hall, Inc. 14-4
iPoditude.com Blog
Some blogs such as iPoditude offer saavy marketers advertising opportunities.
Marketing in Action
www.ipoditude.com
Copyright 2007, Prentice-Hall, Inc. 14-5
Consumer to Business (C2B)
Consumers can search out sellers, view offers, initiate purchases, and give feedback.– At Priceline.com,
consumers can name their own price for a flight.
www.priceline.com
Copyright 2007, Prentice-Hall, Inc. 14-6
Movietickets.com sells movie theatre tickets over the Internet.
Why do or don’t you use this service to buy movie tickets? If you don’t use the Web site, what could it do to earn your business?
Let’s Talk!
www.movietickets.com
Copyright 2007, Prentice-Hall, Inc. 14-7
Figure 14-2Types of E-Marketers
Copyright 2007, Prentice-Hall, Inc. 14-8
Figure 14-3Setting Up for Online Marketing
Copyright 2007, Prentice-Hall, Inc. 14-9
Marketing Web Site
The MINI marketing Web site does more than just provide information or sell cars: it keeps customers engaged, from designing their very own MINI to tracking it from factory to delivery.
Marketing in Action
http://www.miniusa.com/link/home/
Copyright 2007, Prentice-Hall, Inc. 14-10
Using the criteria for good Web site design, evaluate the site shown at right.
Let’s Talk!
www.ragu.com/
Copyright 2007, Prentice-Hall, Inc. 14-11
Forms of Online Ads
Pennlive.com takes the mystery out of buying online ads, by showing samples of common formats available for purchase.
Visit the Interactive Advertising Bureau for additional information.
Marketing in Action
http://www.iab.net
Copyright 2007, Prentice-Hall, Inc. 14-12
Search Engine Marketing
For an interactive example of search engine marketing, visit the search engine of your choice, and enter a term such as “pet” or “computer” and watch what pops up under the sponsored links.
Marketing in Action
Search engine marketing is one of the fastest growing forms of online advertising.
Copyright 2007, Prentice-Hall, Inc. 14-13
Viral Marketing
Marketing in Action
Got Milk? Apparently aliens didn’t until they started abducting our cows. The cowabduction.com Web site is an by the California Milk Processors Board to promote milk in a fun fashion, and to stimulate viral marketing. http://www.cowabduction.com/
Copyright 2007, Prentice-Hall, Inc. 14-14
Privacy Issues
Marketing in Action
The TRUSTe seal on Avis’s Web page and privacy statement verify the company’s privacy practices have
been reviewed by TRUSTe and meet their guidelines.
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