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Copyright © 2006. Colayer web conversations.
Web 2.0 Virtual Workplacesfor Virtual Knowledge Organizations
Markus HegiCEO & Founder, Colayer GmbH
Copyright © 2007. Colayer GmbH Switzerland
AGENDA
1. What is web 2.0?2. Communication,
Collaboration & Co-Creation
3. Virtual Knowledge Organizations
4. Technology
Copyright © 2007. Colayer GmbH Switzerland
1. What is Web 2.0?
Interactive Web?
Social Web?
Semantic Web?
Copyright © 2007. Colayer GmbH Switzerland
Doug Engelbart, 1968:
"The grand challenge is to boost the collective IQ of organizations and of society. "
Tim O’Reilly, 2006:
"The central principle behind the success of the giants born in the Web 1.0 era who have survived to lead the Web 2.0 era appears to be this, that they have embraced the power of the web to harness collective intelligence"
Harnessing the ‘Collective Intelligence’
Copyright © 2007. Colayer GmbH Switzerland
Web 2.0: Semantic & Social
• Semantic Web– (In) “The semantic web …, web content can be expressed
not only in natural language, but also in a form that can be read and used by software agents, thus permitting them to find, share and integrate information more easily. …”
• Social Web– “… the term "Social Web" was introduced … to describe the
shift from using computers and the web as simple cooperation tools to using the computer as a social medium …”
– “The Social Web … an open global … sharing network, … (not just) linking documents, … (but) linking people, organizations, and concepts. …” Source: Wikipedia.org
Copyright © 2007. Colayer GmbH Switzerland
Collective Intelligence!
Two main web 2.0 functions enhancing collective intelligence for Enterprises:
• Communication, Collaboration, Co-Creation - • Matching to People -
“None of us is as smart as all of us”
Copyright © 2007. Colayer GmbH Switzerland
Web 2.0The Web – 1.0
interactive dynamic
Web Server ColdFusion, php, asp(x), jsp
AJAX, Blog, Wiki, Colayer
Content + Processing+ Application+ Workflow
+ Matching, VO-tools, k-mgmt
Competency
Techno-logy:
What‘s on?:
Content (googleization)
static
PeopleInformation
Web 2.0: People Centric
Travel Paradigm
Match to:
Copyright © 2007. Colayer GmbH Switzerland
2. Communication, Collaboration & Co-Creation
Enterprises in the knowledge age will have to differentiate mainly through the way their employees collaboratively create new solutions and knowledge!
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10 Days
0.256 sec
Email: the first e-Revolution in Communication
eMail was adopted quickly because its simplicity & its similarity to ‘the good old letter’ -
Copyright © 2007. Colayer GmbH Switzerland
(e)Mail solves Problems of Synchronization!
• Place: The problem of traveling!– Meetings include considerable amount of travel time!
• At the same Time– It is difficult to find free slots in the agendas of all
participants … and there are always last minutes cancellations!
• Amount of Time– As every participant is from a different background, and
has different information, it is not efficient to spend the same amount of time on a conversation – (or in a meeting)
Copyright © 2007. Colayer GmbH Switzerland
eMail Communication is inefficient for collaborative Businesses!
How much time do YOU spend in your email inbox?Some main problems with email:• Fragmentation – loss of CONTEXT• Spam – Push only• In-consistency – multiple copies
… And the problem increases with:• Globalization• The knowledge economy
Copyright © 2007. Colayer GmbH Switzerland
Paradigm Change: WE will travel, not the Information!
• There is no travel problem on the web!– Within a few milliseconds, we can be anywhere in the
virtual world!
• The information will not be sent on web 2.0 - We will travel instead in the virtual world– The information stays within its context – forever -– There is only ONE single copy of every information - – Information is shared & owned collectivelly -
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2ND E-REVOLUTION: WE will travel!
Professionals travel to & work within contextualized web workplaces -
0.256 sec
Management
Development
HR Project 3Project 2
Project 1
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Creating Contextualized Workplaces
• Contextualization - Time to read a newspaper v/s time to read the same amount of ‘newsletters’.
• No Spam - Push to places, pull from places.• Full Consistency - No copies.
Copyright © 2007. Colayer GmbH Switzerland
3. VKO: Virtual Knowledge Organizations
Collective information ownership and VKO tools will lead the way to the knowledge economy …
Copyright © 2007. Colayer GmbH Switzerland
The emergence of VKOs
VKOs today are in an infant stage …• Distributed organizations
– Globalization on one side, and the need to be close to customers on the other side leads to highly distributed organizations
• Knowledge based organizations– KNOWLEDGE will be the main competitive
advantage for more and more companies, after the machines are optimized, the software standardized and the processes re-engineered …
Copyright © 2007. Colayer GmbH Switzerland
Collective Information Ownership
• Information ownership with the enterprise – The content is always available and stays, even if
employees leave an organization
• Collective management of information – Collectively saves work time – Improves content organization & structure -
The knowledge moves from individual inboxes to collective web places
Copyright © 2007. Colayer GmbH Switzerland
Employees gain Efficiency and Effectiveness
• Efficiency gains: (Cost savings)– Time to read contextualized information– Time to write in context
(no contextualization needed: “Dear all, as we discussed last week …”)
• Effectiveness gains: (Revenue increase)– Professionals are better informed– Transparency: Everything is always there …
(from ‘the Power of information’ to ‘the power of semantics’ …)
– New ways of communication: increased ‘synchronization’ rate leads to higher productivity
– Smart profiling matches professionals with problems to professionals with solution capabilities
Copyright © 2007. Colayer GmbH Switzerland
VKO Tools
• Data mining• Balanced Scorecards• Rating of content & people (mostly automated)• Profiling / Matching• SNA (Social Networking Analysis)
The increased use of these tools on top of the content will further enhance & speed up the 2nd e-revolution …
Copyright © 2007. Colayer GmbH Switzerland
4. Technology
Technology is the means, not the end (of web 2.0) …
Copyright © 2007. Colayer GmbH Switzerland
Software Market Players today:
‘Traditional’ Providers • Email, collaboration,
groupware, workflow• Integrated solution, but
rather ‘evolutionary’ and based on email
‘Challengers’ • Collaboration tools,
Project Management, Blogs, Wiki etc
• Innovative functionality, but often fragmented
Copyright © 2007. Colayer GmbH Switzerland
StructuredRDB
“Success story” of ITDATA
From Data to Information & Knowledge
Computers today master calculations humans would never be able to. But a computer is not able to ‘understand’ even a simplest conversation of a 5 year old child …
Semi-StructuredHTML, XML, VML, RDF …
Web (2.0)INFORMATION
Non (less) structured Natural Languages
AI: almost no commercial success …
knowledge
KNOWLEDGE
Copyright © 2007. Colayer GmbH Switzerland
Data Layer
Application Layer
A new ‘Metalayer’ is emerging …
ERPCRM BizApp
A ‘Metalayer’ of:• Communication / Collaboration / Co-Creation• Integration• Personalization
Presentation Layer: GUI / Web-Browser
Enterprises starting to implement a ‘4-tier’ architecture
Copyright © 2006. Colayer web conversations.
Questions & Discussions
Contact:colayer.com (virtual reception)[email protected] +41 44 814 0663+91 20 2682 4352
Copyright © 2006. Colayer web conversations.
Appendix
About Colayer
About.colayer.com
Copyright © 2007. Colayer GmbH Switzerland
A Swiss-Indian Software Product Company
Markus Hegi-Nagavkar CEO, Technology & InnovationMBA Strategy & Organization (St Gallen)Informatik (FernUniversität Hagen, D)Deloitte Consulting Zürich, San FranciscoSince 99 working on Colayer concepts
Sampada Hegi-Nagavkar Director / Key AccountsBSc Tech Electr. & Telecommunication,Mumbai UniversityPGDBA Marketing Symbiosis Pune
Shadab LariProduct ManagementProduction Engineering (BE) & MBA MarketingPune University
Colayer GmbHZurich-Kloten Switzerland
Colayer Web Conversations pvt. Ltd.
Pune, India
100%Daughter
Copyright © 2007. Colayer GmbH Switzerland
Colayer: A web 2.0 Software to create virtual Organizations –
Colayer is a Software for Intra- and Extranets to model companies and organizations. Every department, every team and project gets a virtual workplace.
ManagementFinance
Colayer Times PagePersonalized Newspaper of your business communication
ComtySmall Community Workplaces
Basel Investment
Sales
ReimbursementNational health congress
Germany
Copyright © 2007. Colayer GmbH Switzerland
Times: “Company Newspaper”
New Items since last Visit to the Times
Registered Comties
EXAMPLE
Copyright © 2007. Colayer GmbH Switzerland
Comty: WorkplacesDiscussions, Files, Meetings etc. in Context
Create & EditItems through the Shuttle (Context Menu)
EXAMPLE
Copyright © 2007. Colayer GmbH Switzerland
Selected Customers
Current customer are mainly in health care:• Eli Lilly Critical Care Europe – The Virtual
Headquarter of LCCE• Mednetwork – Network of 200 European Hospitals
to do clinical trials, patient diaries, collaboration etc
• Medix (Schweiz) – HMO quality network of appx 100 general practicioners
• InnovationWell.net – Virtual conferencing plafrorm for Knowlege Management in Health Care... nanotech, echeminfo, and others
Copyright © 2007. Colayer GmbH Switzerland
Creating Contextualized Workplaces
Value: • Contextualization - Time to read a
newspaper v/s time to read the same amount of ‘newsletters’.
• No Spam - Push to places, pull from places.• Full Consistency - No copies.
Copyright © 2007. Colayer GmbH Switzerland
Technology Overview: ‘Pure’ Web 2.0
Client• Runs on any browser: IE, Mozilla, Opera, Safari: no
installation, no applet, no activeX• ‘AJAH’ - Pure DHTML: W3C DOM scripting • HTTP stream for update & dynamics. • Built-in Static version (no JavaScript)
Server• Core: C• Product: C++ - Features: Any .NET language• Interfaces: .NET, XML• Data: Native XML application – no relational structures
(flexibility & openness)