Copyright © 2006 BTSLogic. A Division of Corp. Multi-Modal Information Services Hubs Speech and the Convergence Phenomenon

Copyright © 2006 BTSLogic. A Division of Corp.

Multi-ModalInformation Services Hubs

Speech and the Convergence Phenomenon


• Observations: Convergence?

• Players: DA/DQ, YP, Mobile Operators, Portals

• Market Information

• Choices

• Demos of Speech and Multi-Modal Service Hubs

• About BTSLogic

Agenda


• 2006, Tipping Point of Convergence:

– Network: Mobile, WiFi, WiMax, … IMS adoption gaining momentum• 28 global carriers deploying IMS capabilities

– Content: Yellow Page, DA (411), and Online Search services converging

– Service: Lines between content and access providers disappearing

• 2007 and Beyond

– Year of the iPhone? Phone, PDA, iPOD, …

– Consumers want more than just numbers from DA

– Event-Horizon for new services shrinks to months from years

– The name of the game is: “Who owns your mindshare”

Observations


• Directory Assistance:– Under Threat from the Internet players– DA/EDA changing to DIS (Directory Information Services)

Volume of Mobile DA/DQ Searches ~1000x all other Mobile Searches

• Yellow Pages:– Expanding their reach through different modes (book, online, phone)– Reacting to Google Phenomenon

• Mobile Operators:– Challenged by Commoditization (bit pipes)– Massive Investment in IMS (next generation network) with no Killer App in sight

to pay for it.

• Portals– All in one information portals– Most lacking Speech or Multi-Modal Interfaces– Will they reap the rewards of IMS investment and obliterate DA and YP players?

Information Services Players


”We are in the business of connecting sellers to buyers [not in the business of providing a phone number or printing a book].” – Barbro Sjoelander, CEO, Eniro118118, EADP Conf. 2005

Convergence of Markets and Technologies

iYP: Internet Yellow Pages$12B Market

DA (411 and 118)$7B Market $50B

Converged InformationServicesMarket

Microsoft

Online Advertising$17B Market

$50B Market

IMS F

ramework


• User Supported: Subscription, One Time Purchase, Per Transaction

• Advertising Supported

• User Supported Applications:– Games ($3B in 2004, projected to grow to $18B by 2009)

– Entertainment: Ring-Tones, Color Tones (>$5B in 2005), Mobile TV

– Directory Assistance ($22B globally, $7B U.S. in 2006)

• Advertising Supported Applications:– Global Mobile Advertising Market forecasted to grow to over $11b by 2011

– Online Advertising Market Size by 2010 for*:• Online Search: Global $55B, U.S. : $27B

• Local Search: Global $13B (30% CAGR 05-10), U.S.: $6B (43% CAGR 05-10)

Information Services Business Models


• Consumers have choices:– Google, Yahoo, Ebay, Amazon, …are becoming all-in-one Information

hubs that make it easier to do one-stop shopping

– Some consumers prefer personalization

– Some want local services

– Some want mobile access

– …

• Advertisers have more choices:– Many more online choices are appearing

– Even pay per click is under attack by pay per call

– New players pushing the envelope

It’s About Choice


• Consumer Loyalty Requires:

– Differentiated Service• Hook them with something new and cool

– Useful Services • Keep them coming back, offer More than just ads and addresses

– Usable Service • Don’t make it hard to use

• Personalize, Localize, and Multi-Modalize so they can use the content when they want, where they want

• Consumer Loyalty Brings Traffic (DA) / Advertisers (YP)

• Advertisers want Measurability

– Personal, Local, Multi-Modal services are measurable

Rewards Multiply …..and so do risks!


Speech/Multi-Modal Information Services Hub!

Demo


Other Competitors!Other Opportunities!

Convergence bringing other players to the field


What we saw!

• Consumer had an easy to use service:– Content Sharing– Enhanced Services

• Multi-Modal Driving Directions

• Speech Enabled Driving Directions

• Session Persistence

– Did not memorize directions, called for each step

• Location Based Services (nearby offerings)

• Advertiser:– Measurable service (for the Restaurant owner)– Increased Revenue (customers to the door!)– Location Based Advertising (For the nearby Ice Cream Shop)


What we saw! (2)

• Information Service Provider:– Increased Revenue Potential:

Through Validation of Coupon by Merchant through the Publisher’s site, Publisher verifies the ad’s effectiveness

– Improved Credibility with the advertiser– Publisher was everywhere!

YP publisher (the Brand) was in front of the consumer in each step of the way, all the way to the end!

• Through the Mobil App

• Through the Mobile Phone (via Speech Interaction)


How Can BTSLogic Help• Solutions for your needs today

– The only Open/Standards Based DA/Yellow Pages Search Engine

– Open Agent Desktop for DA/DIS services

– Speech Enabled White Pages and Yellow Pages

– Location Based Services

• Solutions for service evolution – BTS-Open Middleware for 3rd Party Content

– VoxLinx Gateway Speech/Multi-Modal Gateway for delivery of Mobile Content to Information Services Hubs

– IMS Ecosystem for Enabling DA/DQ to evolve to Information Services Hubs partnering w/ Mobile Operators


BTSLogic’s unique, patented, and open standards-based software solutions turn service providers into Speech/Multimodal Information Services Hubs.

BTS-Open Info. Services Platform

• Yellow Pages

• Directory Assistance

• Traffic, Weather, Maps, Driving Directions, …

• Ebay/Amazon/GoogleContent

SEDA™ Powered by XRF™ for

Speech Automation

Speech EnabledInformation Services

Mobile Multi-Modal Gateway

Agents

Mobile/SMS/MMS AppLive Operators

IMS

Fra

mew

ork

How we do it


Deliver the richest information to all channels of contact.

About BTSLogic

Our Approach

• Tightly integrate entire technology chain for superior performance

• Use Open Standards to enable your service ecosystem

• Be easy to do business with

• Be Future Proof – always track the next technology

Our History

• 25 Years of experience in DA/DQ and Yellow Pages

• Solutions process 1B+ DA/YP inquiries annually

• Consistent leader in speech automation

• Award-winning Solutions


BTSLogic Corporation”the every way to search”

Masoud Loghmani, CTO

BTSLogic 4901 Telsa DriveSuite FBowie, MD 20715, USA

Phone: +1-301-352-1050Fax: +1-301-352-1051www.BTSLogic.com

Phone: +45 86 17 21 44Fax: +45 86 17 21 [email protected]

In Europe:BTSLogicVoldbjergvej 128240 Risskov, Denmark

Documents

Copyright © 2006 BTSLogic. A Division of Corp. Multi-Modal Information Services Hubs Speech and the Convergence Phenomenon