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CHAPTER 18CHAPTER 18

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Why are Americans losing interest in Why are Americans losing interest in our political system?our political system?

Public Relations in GovernmentPublic Relations in GovernmentLet’s DiscussLet’s Discuss

Lack of Lack of candorcandor

Booming Booming economyeconomy

Boring Boring campaignscampaigns

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QUICK QUIZQUICK QUIZ

What did the What did the Gillette AmendmentGillette Amendment do?do?

1913 Gillette Amendment

“Appropriated funds may not be used to pay a publicity expert unless specifically appropriated for the purpose.”

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QUICK QUIZQUICK QUIZ

What did the What did the GAG LAWGAG LAW do? do?

Prohibited “using any part of an appropriation for services, messages, or publication designed to influence any member of Congress in his attitude toward legislation or appropriation.”

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QUICK QUIZQUICK QUIZ

Government workers may Government workers may hold jobs practicing public hold jobs practicing public relations.relations.

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The U.S. Air ForceThe U.S. Air ForceOffice of Public AffairsOffice of Public Affairs

Activities include:Activities include:

Hollywood liaisonHollywood liaison

Sports marketingSports marketing

Children’s Web siteChildren’s Web site

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Government PractitionersGovernment PractitionersLet’s DiscussLet’s Discuss

The U.S. Office of Personnel Management reports nearly 15,000 public

relations-related jobs

The National Association of Government Communicators estimates that 40,000

professionals work as government communicators

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The U.S. Department of State’s The U.S. Department of State’s public affairs staff handles:public affairs staff handles:

Press briefingsPress briefings

Maintaining the Secretary of State’s Maintaining the Secretary of State’s HomepageHomepage

Foreign press centers in Washington, Foreign press centers in Washington, D.C. D.C.

Public diplomacy operations abroadPublic diplomacy operations abroad

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Libraries & BooksLibraries & Books

Education Education

Electronic InformationElectronic Information

Satellite TelevisionSatellite Television

RadioRadio

MediaMedia

Films & TelevisionFilms & Television

ExhibitionsExhibitions

Publications Publications

United States Information AgencyUnited States Information Agency

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United States Information AgencyUnited States Information Agency

Build the intellectual and institutional Build the intellectual and institutional foundations of democracy worldwidefoundations of democracy worldwide

Support the “War on Drugs” in producer and Support the “War on Drugs” in producer and consumer countriesconsumer countries

Develop worldwide information programs to Develop worldwide information programs to address environmental problemsaddress environmental problems

Bring accurate reports to any society that Bring accurate reports to any society that fails to exercise free, open communicationfails to exercise free, open communication

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Government AgenciesGovernment AgenciesLet’s DiscussLet’s Discuss

FTCFTC Federal Trade CommissionFederal Trade Commission

Food & Drug AdministrationFood & Drug Administration

Department of Health & Department of Health & Human ServicesHuman Services

Department of DefenseDepartment of Defense

FDAFDA

HHSHHS

DODDOD

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What were the seven principles What were the seven principles that President Reagan followed that President Reagan followed when managing his news?when managing his news?

1.1. Plan aheadPlan ahead2.2. Stay on the offensiveStay on the offensive3.3. Control the flow of informationControl the flow of information4.4. Limit reporters’ access to the PresidentLimit reporters’ access to the President5.5. Talk about the issues the President wants to Talk about the issues the President wants to

talk abouttalk about6.6. Speak in one voiceSpeak in one voice7.7. Repeat the same message many timesRepeat the same message many times

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How did President Bush’s How did President Bush’s communication style differ from communication style differ from President Clinton’s?President Clinton’s?

Bush wasn’t nearly as successful Bush wasn’t nearly as successful a communicator as Clinton, a communicator as Clinton, whose easy-going style and whose easy-going style and intelligence made him a media intelligence made him a media favorite.favorite.

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Who is the President’s chief public Who is the President’s chief public relations spokesperson?relations spokesperson?

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The Press Secretary’s RoleThe Press Secretary’s RoleLet’s DiscussLet’s Discuss

Communicates the President’s policies and Communicates the President’s policies and practices to the publicpractices to the public

Deals with the press corps:Deals with the press corps:

Speaks up to the President Speaks up to the President as a representative of the as a representative of the presspress

Speaks out for the Speaks out for the President to the pressPresident to the press

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Functions of LobbyistsFunctions of Lobbyists

Monitor AgenciesAnd Congress

Monitor AgenciesAnd Congress

Encourage VoterParticipation

Encourage VoterParticipation

Tell Congressof Constituents’

Activities

Tell Congressof Constituents’

ActivitiesInfluence

LegislatureInfluence

Legislature

ImproveCommunications

ImproveCommunications

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The 1996 Lobbying Disclosure ActThe 1996 Lobbying Disclosure Act

Let’s DiscussLet’s Discuss

Broadened the activities that constitute Broadened the activities that constitute “lobbying”“lobbying”

Mandated government registration of Mandated government registration of lobbyistslobbyists

Prohibited lobbyists from paying for Prohibited lobbyists from paying for meals for congressional members or meals for congressional members or their aidstheir aids

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What do lobbyists do?What do lobbyists do?

Find facts and research issuesFind facts and research issues

Interpret government actionsInterpret government actions

Interpret company actionsInterpret company actions

Advocate positionsAdvocate positions

Serve as publicity springboardServe as publicity springboard

Support company salesSupport company sales

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What’s New?What’s New?

Internet lobbyingInternet lobbying

Web sitesWeb sites

Fund raisingFund raising

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What are…What are…

Groups that represent business interests, labor Groups that represent business interests, labor unions, corporations, non-profit organizations, unions, corporations, non-profit organizations, and many other interest groupsand many other interest groups

oliticalolitical

ctionction

ommitteesommittees

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One Lobbyist’s “Be” ListOne Lobbyist’s “Be” List

BeIndependent

BeIndependent

BeBi-Partisan

BeBi-Partisan

BeBroad-Minded

BeBroad-Minded

BeInformed

BeInformed

BePublished

BePublished

BePersistent

BePersistent

BePractical

BePractical

BeHONEST

BeHONEST

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Dealing with Local GovernmentsDealing with Local Governments

Let’s DiscussLet’s Discuss

Build consensus among diverse constituentsBuild consensus among diverse constituents Practice grass-roots public relationsPractice grass-roots public relations Deal with individualsDeal with individuals

CITY

COUNTY

STATE

REGIONAL