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Copyright Copyright © 2001, Prentice Hall, Inc.© 2001, Prentice Hall, Inc.
CHAPTER 16CHAPTER 16
2Copyright ©2001 Prentice Hall, Inc.
PREVIEW:PREVIEW:
is employee communication so important?is employee communication so important?
Lay-offs & downsizing have diminished Lay-offs & downsizing have diminished employee loyaltyemployee loyalty
Big gulfs between CEOs’ and employees’ Big gulfs between CEOs’ and employees’ pay have created mistrustpay have created mistrust
Globalization and “intellectual capital” are Globalization and “intellectual capital” are becoming more valuedbecoming more valued
3Copyright ©2001 Prentice Hall, Inc.
R E S P E C TR E S P E C T
Principles of EffectiveEmployee Communication
Principles of EffectiveEmployee Communication
1
4Copyright ©2001 Prentice Hall, Inc.
Honest FeedbackHonest Feedback
Principles of EffectiveEmployee Communication
Principles of EffectiveEmployee Communication
2
Too bad…
Good try.
Well done!
Great Job!!!
5Copyright ©2001 Prentice Hall, Inc.
RECOGNITIONRECOGNITION
Principles of EffectiveEmployee Communication
Principles of EffectiveEmployee Communication
3
Thank you for Thank you for all the hard all the hard
work!work!
6Copyright ©2001 Prentice Hall, Inc.
A VoiceA Voice
Principles of EffectiveEmployee Communication
Principles of EffectiveEmployee Communication
4
What if…
How about…
Maybe…
I think…
7Copyright ©2001 Prentice Hall, Inc.
ENCOURAGMENTENCOURAGMENT
Principles of EffectiveEmployee Communication
Principles of EffectiveEmployee Communication
5
You can do it!
8Copyright ©2001 Prentice Hall, Inc.
Benefits of Good Communication*Benefits of Good Communication* Willingness to express dissentWillingness to express dissent
Visibility and proximity of managementVisibility and proximity of management
Internal communication Internal communication BEFOREBEFORE external external communicationcommunication
Attention to clarityAttention to clarity
Friendly tone of companyFriendly tone of company
Sense of humorSense of humor*As expressed by Milton Moskowitz*As expressed by Milton Moskowitz
9Copyright ©2001 Prentice Hall, Inc.
QUICK QUIZQUICK QUIZ
What is the key to good employee What is the key to good employee communication?communication?
CREDIBILITYCREDIBILITY
10Copyright ©2001 Prentice Hall, Inc.
QUICK QUIZQUICK QUIZ
How can organizations increase How can organizations increase employee trust?employee trust?
Communicate early and frequentlyCommunicate early and frequently
Share bad news as well as goodShare bad news as well as good
Involve employees in the processInvolve employees in the process
11Copyright ©2001 Prentice Hall, Inc.
Employee Communication StrategiesEmployee Communication Strategies
Survey EmployeesSurvey Employees
Be CandidBe Candid
Be ConsistentBe Consistent
Be InnovativeBe Innovative
Personalize CommunicationsPersonalize Communications
12Copyright ©2001 Prentice Hall, Inc.
QUICK QUIZQUICK QUIZ
Name two tactics for learning Name two tactics for learning employee attitudes.employee attitudes.
ResearchResearch
Conduct an internal Conduct an internal communications auditcommunications audit
13Copyright ©2001 Prentice Hall, Inc.
14Copyright ©2001 Prentice Hall, Inc.
When creating an Intranet, When creating an Intranet, consider:consider: The contextThe context Your objectivesYour objectives That it’s a journalistic enterpriseThat it’s a journalistic enterprise How you’ll market itHow you’ll market it Links to outside livesLinks to outside lives Establishing active management Establishing active management
commitmentcommitment
15Copyright ©2001 Prentice Hall, Inc.
Employee NewslettersEmployee NewslettersLet’s DiscussLet’s Discuss
An editor must determine:An editor must determine:
is this publication designed to reach?is this publication designed to reach?
kinds of articles should be featured?kinds of articles should be featured?is the budget?is the budget?is an appropriate format?is an appropriate format?is the approval process for the is the approval process for the newsletter?newsletter?
frequently should we publish?frequently should we publish?
16Copyright ©2001 Prentice Hall, Inc.
CritiqueCritique
Assign PhotosAssign PhotosEdit CopyEdit Copy
Ensure TimelinessEnsure TimelinessEnforce DeadlinesEnforce Deadlines
Format CopyFormat CopyAssign StoriesAssign Stories
Employee NewslettersEmployee NewslettersLet’s DiscussLet’s Discuss
An editor must decide how to:An editor must decide how to:
17Copyright ©2001 Prentice Hall, Inc.
Desktop PublishingDesktop Publishing
Allows a user to control the Allows a user to control the typesetting process in-housetypesetting process in-house
Provides faster turn-around Provides faster turn-around for clientsfor clients
Saves $$$!Saves $$$!
18Copyright ©2001 Prentice Hall, Inc.
Employee Annual ReportsEmployee Annual Reports
Chief Executive LetterChief Executive Letter
Use-of-Funds StatementUse-of-Funds Statement
Financial ConditionFinancial Condition
Description of the CompanyDescription of the Company
Include:Include:
0102030405060708090
1st Qtr2nd Qtr3rd Qtr4th Qtr
EastWestNorth
19Copyright ©2001 Prentice Hall, Inc.
Employee Annual ReportsEmployee Annual Reports
Social responsibility Social responsibility highlightshighlights
Organizational policyOrganizational policy
Emphasis on peopleEmphasis on people
Also include:Also include:
0102030405060708090
1st Qtr2nd Qtr3rd Qtr4th Qtr
EastWestNorth
20Copyright ©2001 Prentice Hall, Inc.
Another Way of Communicating With EmployeesAnother Way of Communicating With Employees
Change Them
Weekly
Motivate People
NEWS!NEWS!NEWS!
Make Them Catching
21Copyright ©2001 Prentice Hall, Inc.
COMPANYVIDEO
Must Be Broadcast QualityMust Be Broadcast Quality
22Copyright ©2001 Prentice Hall, Inc.
Use supervisors to Use supervisors to communicate with communicate with employeesemployees
Rely on the grapevine Rely on the grapevine to communicate to communicate informationinformation