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Page 1: Copy Trade - doingbusinesswithlcbo.com€¦ · This bi-monthly program will leverage the tried-and-true customer favourites in the Essentials Collection to attract new customers to

Trade Copy

Page 2: Copy Trade - doingbusinesswithlcbo.com€¦ · This bi-monthly program will leverage the tried-and-true customer favourites in the Essentials Collection to attract new customers to

Trade Copy

Page 3: Copy Trade - doingbusinesswithlcbo.com€¦ · This bi-monthly program will leverage the tried-and-true customer favourites in the Essentials Collection to attract new customers to

Vintages – Marketing & Product Guide August 4, 2018 1

NEW! Vintages Essentials On Offer

This is a sold program. Participation is mandatory.

1, 4, 5, 10, 15, 18, 21, 31, 38, 148, 149, 154, 164, 187, 217, 243, 252, 253, 278, 346, 367, 371, 378, 391, 393, 394, 407, 437, 445, 452, 481, 486, 494, 500, 511, 523, 528, 532, 556, 569, 573, 590, 619, 624, 630, 632, 641, 643, 658, 703

This bi-monthly program will leverage the tried-and-true customer favourites in the Essentials Collection to attract new customers to Vintages. Each turn of the program spans two promotional periods and features two products from the collection on a front facing end aisle display.

The first period highlights LTOs on participating skus. Price offers will be promoted via newspaper and social media advertising along with a branded in-store display.

During the second period of the program, stores will maintain the end aisle display and sign with year-round signage.

Vintages Essential On Offer End Aisle

Program Schedule• Period 12 & 13• Period 1 & 2• Period 3, 4 & 5

• Period 6 & 7• Period 8 & 9• Period 10 & 11

Vintages Esssentials On Offer

Participating Stores

Program Schedule

Participating Products for Periods 5 LCBO# Product Description Size Reg

687582 Santa Margherita Brut ValdobbiadeneProsecco Superiore 750 mL $19.95

678698 Gnarly Head Old Vine Zinfandel 750 mL $17.95

Trade Copy

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August 4, 2018 Vintages – Marketing & Product Guide2

NEW! Vintages Essentials On Offer

• Merchandise products together on a front-facing/primary end aisle for three periods. The LTO (and associated program signage) is valid for the first period only.

• Stores will receive a program signage kit one week prior to the start of the period containing the program backer card and pre-printed shelf talkers.

Merchandising Instructions

PT3 Vintages Essentials On Offer End Aisle PT4 & 5 Vintages Essentials On Offer End Aisle

Trade Copy

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Vintages – Marketing & Product Guide August 4, 2018 3

Backer Card• Replace the P3 program Backer

Card with the year-round Essentials Collection Backer Card while maintaining the front facing/primary end aisle display previously created.

• Install: June 25, 2018• Take Down: August 18, 2018• Re-order #: VBC028

Pre-printed Shelf Talker• Replace the P3 SAVE Shelf Talkers

with the year-round Essentials Collection Shelf Talkers for both participating products.

• Install: June 25, 2018• Take Down: August 18, 2018• Re-order #: (English) VIN-EST-052 (Bilingual) VIN-EST-053

Bin Tag Overlay• Leave Overlays in place as other

signage components are updated. These should always be on shelf.

• Install: May 27, 2018• Re-order Codes:• 2" English: VBTC001

2" French: VBTC004• 1.75" English: VBTC009

1.75" French: VBTC010

Signage Components for Periods 4 & 5

NEW! Vintages Essentials On Offer

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August 4, 2018 Vintages – Marketing & Product Guide4

Feature A – Organic, Biodynamic, Sustainable

This feature highlights eco-friendly wines and demystifies what the various "eco" terms – organic, biodynamic, sustainable – really mean and how they’re different in various countries.

Feature B – Puglia & Campania

This feature focuses on Puglia and Campania – two southern Italian regions that customers may not know well, but which are producing value-driven, fruit-forward, lush wines.

Release Overview August 4, 2018

THE BI-WEEKLY RELEASEEvery two weeks, Vintages introduces more than 120 new products. Our bi-weekly release catalogue isavailable to customers in stores, online and by mail. They include feature articles on varietals, wineriesand winemaking regions throughout the world as well as tasting notes for each product.

Trade Copy

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Vintages – Marketing & Product Guide August 4, 2018 5

Release Overview August 4, 2018

Wines of the MonthWines of the Month are part of every release and are recognized as Vintages' two favourite wines out of the more than 100 released every two weeks.

ROCO GRAVEL ROAD PINOT NOIR 2014 Willamette Valley, Oregon575431 (XD) 750 mL $27.95 Medium-bodied & Fruity

GUADO AL TASSO IL BRUCIATO 2015DOC Bolgheri, Tuscany, Italy674135 (XD) 750 mL $25.95 Full-bodied & Firm

Arrive In StyleFeatured in every release, this program is ideal for customers who may not have a lot of wine knowledge. Arrive in Style offers a sure-fire hit our customers can feel confident giving as a gift.

1853 OLD VINE ESTATE SELECTED PARCEL MALBEC 2014Mendoza, Argentina 555797 (XD) 750 mL $19.95 Full-bodied & Firm

Local Find

This feature appears in every other release and showcases the exceptional quality of wines from our own backyard. One Ontario VQA wine is personally selected by the Category Manager for Ontario Wine and the manager endorses the wine by providing the customer with three easy-to-remember reasons why they love it, making it a trusted choice.

LEANING POST THE FIFTY CHARDONNAY 2015VQA Ontario578864 (XD) 750 mL $21.95 Light & Crisp

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August 4, 2018 Vintages – Marketing & Product Guide6

Release Signage Components

INSTALL DATE: AUGUST 4, 2018 TAKE-DOWN DATE: AUGUST 18, 2018

Display Merchandising Instruction Visual Reference

End Aisles

RELEASE FEATURE A

Backer Card (year-round kit)

Build a front-facing end aisle display with A Feature products.

Sign the display with your "Organic" backer card.

New Arrivals Shelf Talkers Pre-printed shelf talkers are provided for all products in the A, B, and C features of the Release.

Install in front of featured products (in-section and on displays).

New Arrivals Pricer Cards Pre-printed pricer cards are provided for all products in the A, B and C features.

Install on cut-case displays of featured products

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Vintages – Marketing & Product Guide August 4, 2018 7

Release Signage Components

INSTALL DATE: AUGUST 4, 2018 TAKE-DOWN DATE: AUGUST 18, 2018

Display Merchandising Instruction Visual Reference

Program Wines - Wines of the Month

RELEASE FEATURE B

Backer Card (year-round kit)

If there is sufficient inventory and display space, build an end aisle display and sign with your "Wines of the Month" backer card.

Pre-printed Shelf Talkers Pre-printed shelf talkers are provided for all products in the A, B, and C features of the Release.

Install in front of featured products (in-section and on displays).

Pre-printed Pricer Cards Pre-printed pricer cards are provided for all products in the A, B and C features.

Install on cut-case displays of featured products.

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August 4, 2018 Vintages – Marketing & Product Guide8

Release Signage Components

INSTALL DATE: AUGUST 4, 2018 TAKE-DOWN DATE: AUGUST 18, 2018

Display Merchandising Instruction Visual Reference

Program Wines - Arrive in Style

Backer Card (year-round kit)

If there is sufficient inventory and display space, build an end aisle display and sign with your "Gifts for the Host" backer card.

Pre-printed Shelf Talker Pre-printed shelf talkers are provided for program wines. Install in front of featured products on end aisle displays, nesting tables and in-section.

Pre-printed Pricer Card Pre-printed pricer-cards are provided for program wines. If there is sufficient inventory and floor space, build a cut-case display and sign with the pre-printed pricer card.

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Vintages – Marketing & Product Guide August 4, 2018 9

Release Signage Components

INSTALL DATE: AUGUST 4, 2018 TAKE-DOWN DATE: AUGUST 18, 2018

Display Merchandising Instruction Visual Reference

Program Wines - Local Find

Backer Card (year-round kit)

If there is sufficient inventory and display space, build an end aisle display and sign with your "Ontario" backer card.

Pre-printed Shelf Talker Pre-printed shelf talkers are provided for program wines. Install in front of featured products on end aisle displays, nesting tables and in-section.

Pre-printed Pricer Card Pre-printed pricer-cards are provided for program wines. If there is sufficient inventory and floor space, build a cut-case display and sign with the pre-printed pricer card.

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August 4, 2018 Vintages – Marketing & Product Guide10

Release Signage Components

INSTALL DATE: AUGUST 4, 2018 TAKE-DOWN DATE: AUGUST 18, 2018

Display Merchandising Instruction Visual Reference

On-Shelf

Flagship Store ExclusivePre-printed Shelf Talker

Select stores receive pre-printed FSE shelf talkers for highlighting products on an end aisle, nesting table or in-section. Use with a "New" bin tag overlay.

Install the shelf talker on top of the overlay and ensure the overlay message is visible.

Rave ReviewPre-printed Shelf Talker

Pre-printed Rave Review shelf talkers are provided for all non-feature Release products with a score.

Use with a "New" bin tag overlay. Install the shelf talker on top of the overlay and ensure the overlay message is visible.

BAM & LTOPre-printed Shelf Talkers

Pre-printed BAM & LTO shelf talkers are provided for products participating in the offers each period.

Install in-channel shelf talkers in front of appropriate product.

Blank Bin Tags3" w. x 2" h.3" w. x 1.75" h.

Print using template and attach to shelf as needed to replace damaged bin tags.Trade Copy

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Vintages – Marketing & Product Guide August 4, 2018 11

Release Signage Components

INSTALL DATE: AUGUST 4, 2018 TAKE-DOWN DATE: AUGUST 18, 2018

Display Merchandising Instruction Visual Reference

Other Signage

RELEASE MERCHANDISER HEADER

Install header card on the Release Merchandiser.

NESTING TABLE SIGN Display on the Nesting Table in the holder.

Trade Copy

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August 4, 2018 Vintages – Marketing & Product Guide12

Release Signage Components

Product Consultant Hot ButtonsProduct Consultant hot buttons help you recommend products to customers even when you are away from the section.

Merchandising Instructions The hot buttons are included in the bi-weekly signage kit. Write your recommendation and your name on the Product Consultant Hot Buttons and display in the Vintages section of your store with shelf talker clips. LIMIT THE TOTAL NUMBER OF ALL CONSULTANTS PICKS TO 20% OF NEW RELEASE SKUS TO MINIMIZE CLUTTER AND REDUCE CHOICE.

Component Image

‘Perfect For’ Hot Button – Helps customers find products perfect for an occasion or a certain someone.Examples: The Bordeaux-Lover, The Host with the Most, The Collector, The World Traveller, mimosas with brunch, dinner with friends, appetizers.

’Great With’ Hot Button – Helps customers pair wine with food. Include general pairings as well as specific dishes. Examples: Roast beef, lamb or salmon, a cheese tray, beef bourguignon, lasagna

’Consultant's Pick’ Hot Button – This generic version should only be used when you’re new to a store, until you get your Personalized Hot Buttons from Knowledge Resources.

’My Pick’ Hot Button – This Hot Button is only to be used while you are waiting for your pre-printed,personalized buttons. Use this to draw special attention to your favourite products by offering a reason why it’s your favourite and signing your name. Trade Copy

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Vintages – Marketing & Product Guide August 4, 2018 13

Vintages Signage Kits – Re-orders

Vintages Signage Kits Available for Re-order

Kit Type Re-order source Components

Vintages BAM & LTO Signage Kit DMS Includes all BAM & LTO Shelf Talkers for the current promotional period.

Vintages Superstars Signage Kit DMS Includes one Basket Sign and two Shelf Talkers.

Vintages Release Signage Kit DMSIncludes shelf talkers, pricer cards and hot buttons detailed on pages 4–8. When ordering specify the release in question.

Blank 3" x 2" Bin Tags helloLCBO #690420

Includes 50 sheets of 3" x 2" blank bin tags. Please hold onto extras to begin building an inventory for use with upcoming releases.

Blank 3" x 1.75" Bin Tags helloLCBO #691360

Includes 50 sheets of 3" x 1.75" blank bin tags. Please hold onto extras to begin building an inventory for use with upcoming releases.

Vintages Year-Round Backer Card Kit helloLCBO

All versions of the previously shipped Backer Card Signage Kit are available to re-order. This includes Vintages Fixture Size (49) LCBO Fixture Size (5) and the Portfolio case itself.

To order, call helloLCBO at 416-365-5932 or 1-877-522-6411. Quote re-order source and provide kit type. Note: Individual signs contained in the above kits cannot be re-ordered individually.

Trade Copy

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August 4, 2018 Vintages – Marketing & Product Guide14

Nesting Table Essentials Gateway Box Sign

New Vintages Essentials Gateway Box SignThe Gateway Box is designed to introduce loyal Essentials Collection customers to products from the release. Think of Essentials as the gateway to Vintages. Each release period, Vintages will merchandise popular Essentials alongside a release product with a similar flavour profile. The message: "If you like this Essential, you may also like this"

Participating Stores28, 31, 38, 51, 93, 115, 149, 164, 171, 217, 227, 252, 279, 298, 310, 326, 329, 334, 340, 355, 361, 367, 371, 381, 411, 416, 420, 425, 432, 434, 438, 445, 452, 470, 485, 490, 495, 523, 532, 539, 554, 579, 601, 605, 630, 632, 643, 653, 655, 670, 703, 706, 771

Key DatesSignage Kit Shipped: May 15, 2017Program Started: May 27, 2017

ComponentsVintages Essentials Gateway Box Sign Reorder # 18VIN621(English)Reorder# 18VIN622 (Bilingual)

Product Selection Guidelines • Select one Essential and one Release product with similar flavour profiles.• Ensure the Release product is from the current Release and is the more premium of the two.• To assist with product selection, 3 - 4 combinations will be provided each period.

Suggested Pairings for August 4th Release

LCBO# Essential Products LCBO# Release Products

991950 Kim Crawford Chardonnay 578864 Leaning Post The Fifty Chardonnay

958975 Mer Soleil Reserve Chardonnay 655381 Stags' Leap Winery Chardonnay

974717 Casas del Bosque Reserva Sauvignon Blanc 663286 Auntsfield Single Vineyard Sauvignon BlancTrade Copy

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Vintages – Marketing & Product Guide August 4, 2018 15

Nesting Table Essentials Gateway Box Sign

New Vintages Essentials Gateway Box Sign continued

Here is an example of the Gateway Box Sign merchandised on the Vintages Nesting Table.

Vintages Release Product

3 Facings

Vintages Essential Product

3 Facings

Vintages Essentials Gateway Box Sign

Merchandising Instructions

• Merchandise the box sign on the short end of the Nesting Table, ensuring the display entirely occupies the width of the table.

• To avoid customer confusion, keep the display to one Essential and one Release at any given time.

• Do not use the box sign in-section.

Trade Copy

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August 4, 2018 Vintages – Marketing & Product Guide16

P5 Ontario Superstars Program

Ontario SuperstarsThe Vintages Superstars program promotes local wine paired with seasonally appropriate recipes. Each period there will be three Ontario Superstars: two LCBO wines and one Vintages Essential. This is a mandatory program and is being added to participating stores' location maps each period. The program is set with a suggested minimum of one case to support the program; i.e., one case will be forced to each participating store. Stores should replenish as required.

Key DatesInstall: July 21, 2018 Take down: August 19, 2018

Promotional Support:In-store signagevintages.com

Featured ProductTRIUS RED VQA303800 | 750 MLFULL-BODIED & SMOOTHREG: $24.95

Participating StoresGroup 1 (Shelf Talkers only)3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 44, 60, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 97,99, 102, 124, 144, 145,154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 209,211, 214, 218, 223, 237, 244, 248, 260, 265, 268, 269, 278, 296, 311, 324, 340, 353,354, 359, 372, 373, 381, 386, 391, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432,441, 444, 456, 461, 482, 483, 499, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559,568, 589, 602, 637

Group 2 (All Signage)1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 33, 36, 38, 40, 41, 55, 57, 58, 74, 93, 95,106, 130, 132, 143, 148, 149, 156, 164, 171, 179, 187, 195, 198, 200, 210, 212, 217,221, 223, 226, 233, 243, 249, 255, 263, 279, 287, 288, 298, 325, 326, 329, 333, 334,344, 346, 249, 351, 355, 359, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394,397, 398, 416, 436, 437, 438, 445, 457, 459, 465, 470, 481, 486, 491, 494, 495, 505,511, 512, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579,586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 629, 630, 631, 632, 634, 635,645, 677, 698, 699, 700, 702, 703, 706, 771, 776

Group 3 (Our Wine Country Stores) - Green Shelf Talker and Basket Insert115, 252, 253, 300, 392, 401, 407, 412, 417, 490, 497, 522, 523, 532, 624, 641, 658

Trade Copy

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Vintages – Marketing & Product Guide August 4, 2018 17

P5 Ontario Superstars Program

Component Where to Install Sign Visual reference

Basket Sign Merchandise the participating product as a cut-case display in a prominent area of the Vintages section. Install the pricer card as shown and keep the display fully merchandised. Take down once stock is sold out, or by August 19, 2018.

Pre-printed Shelf Talker

Install the pre-printed shelf talker in front of the featured product in its o-shelf, with a miracle stick (available at Central Supply #692012). Take down once stock is sold out, or by by August 19, 2018.

Available Chilled Hot Button

Signs should be used on shelf to indicate that the Superstar product is also available in the fridge. Superstar shelf talkers should be placed in the fridge to highlight the Superstar products there (Re-order# DMS-Available Chilled Hot Button)

Here is an example of a fully merchandised display in the Vintages section.

Trade Copy

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August 4, 2018 Vintages – Marketing & Product Guide18

Component Where to Install Sign Visual reference

Basket Sign Merchandise the participating product in a basket. Insert the basket sign insert into the large metal sign holder (Central Supply #691089). Take down once stock is sold out, or by August 19, 2018.

Pre-printed Shelf Talker

Install the pre-printed shelf talker in front of the featured product in its o-shelf, with a miracle stick (available at Central Supply #692012). Take down once stock is sold out, or by August 19, 2018.

Available Chilled Hot Button

Signs should be used on shelf to indicate that the Superstar product is also available in the fridge. Superstar shelf talkers should be placed in the fridge to highlight the Superstar products there (Re-order# DMS-Available Chilled Hot Button)

Here is an example of a fully merchandised basket display

P5 Ontario Superstars Program

Trade Copy

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Vintages – Marketing & Product Guide August 4, 2018 19

The Specialty Portfolio exists to provide products that have demand within a particular ethnic community, but not widespread demand in the general population.

Product Name Producer Country Size (mL) LCBO#

Kosher Portfolio August 4 Rapid Release

Les Remparts de Bel Air AOC Bordeaux BONNET + ASSOCIES France 750 413666

Specialty Portfolio August 4 Rapid Release

Izumi Yuzu-Lime Sake Collins 2241559 Ontario Limted Canada 750 519348

Moutai Prince Chiew Sinocan Supply Inc China 500 455956

Askaneli Aragveli Gocha 188- 5 Year Old Brandy

Askaneli Brothers Georgia 500 548008

Kindzmarauli Vines Tears 9 Year Old Brandy

United Stars Corporation Georgia 500 319194

St. Hubertus Liqueur Zwack Unicum Company Ltd Hungary 750 34082

Unicum Szilva Zwack Unicum Company Ltd Hungary 700 327940

Antiquity Blue Distillers Pride Ltd India 750 455287

Zirkova One Vodka Multiculture Bevco Inc Ukraine 750 532374

Specialty Portfolio

Specialty Portfolio

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August 4, 2018 Vintages – Marketing & Product Guide20

P5 BAM & LTO Signage

Vintages BAM and LTO SignageThe Vintages BAM & LTO signage will arrive in the mailbag the week before each promotional period starts. This is a mandatory supplier program. All In-channel Shelf Talkers for the participating products should be installed at the start of the period. If you do not receive your kit, please call helloLCBO to request a kit. The signage (4” w. x 2” h.) should be installed over top of the product’s bin tag. You may also use the BAM/LTO Shelf Talker generic template to reprint any damaged signage.

Key DatesShip Date: July 16, 2018 Effective Dates BAM: July 22 – August 18, 2018Effective Dates LTO: July 23 – August 19, 2018

Merchandising InstructionsInstall in-channel shelf talkers in front of appropriate product.

Partcipating Stores1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 25, 26, 27, 29, 30, 31,33, 34, 35, 36, 38, 40, 41, 42, 44, 45, 49, 51, 54, 55, 57, 58, 60, 62, 63, 64, 65, 68, 70, 71, 72,73, 74, 77, 78, 79, 82, 83, 84, 93, 95, 97, 99, 101, 102, 106, 112, 115, 124, 125, 127, 130, 132,139, 140, 143, 144, 145, 148, 149, 153, 154, 156, 163, 164, 165, 166, 167, 168, 171, 175, 178,179, 182, 187, 188, 191, 195, 196, 197, 198, 199, 200, 201, 202, 203, 207, 208, 209, 210, 211,212, 214, 217, 218, 219, 221, 222, 225, 226, 227, 228, 229, 232, 233, 234, 237, 238, 241, 242,243, 244, 247, 248, 249, 250, 251, 252, 253, 255, 260, 261, 263, 265, 267, 268, 269, 270, 277,278, 279, 286, 287, 288, 295, 298, 300, 306, 310, 311, 312, 313, 314, 318, 321, 324, 325, 326,329, 333, 334, 335, 340, 341, 343, 344, 345, 346, 351, 353, 355, 358, 359, 360, 361, 365, 366,367, 368, 371, 373, 378, 380, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393,394, 397, 398, 399, 400, 401, 402, 403, 404, 407, 411, 412, 415, 416, 417, 419, 420, 425, 426,427, 428, 430, 431, 432, 434, 436, 437, 438, 443, 444, 445, 446, 447, 449, 452, 453, 454, 456,457, 459, 461, 465, 467, 468, 469, 470, 474, 477, 481, 482, 483, 485, 486, 490, 491, 494, 495,496, 497, 499, 500, 501, 505, 509, 511, 512, 515, 516, 517, 518, 521, 522, 523, 526, 528, 532,533, 534, 536, 537, 538, 539, 540, 542, 544, 545, 546, 547, 549, 550, 551, 553, 554, 555, 556,559, 561, 564, 566, 568, 569, 571, 572, 573, 575, 578, 579, 580, 581, 584, 585, 586, 587, 589,590, 593, 598, 599, 600, 601, 602, 605, 609, 611, 612, 614, 616, 617, 618, 619, 623, 624, 626,627, 629, 630, 631, 632, 633, 634, 635, 636, 637, 638, 639, 640, 641, 642, 643, 644, 646, 649,650, 651, 653, 654, 655, 656, 657, 658, 660, 661, 665, 667, 671, 677, 694, 695, 697, 698, 699,700, 702, 703, 706, 741, 771, 776

LTO Shelf TalkerBAM Shelf Talker

Trade Copy

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Vintages – Marketing & Product Guide August 4, 2018 21

P5 BAM & LTO Signage

LCBO# Description Size Was* Now* Offer

522672 Lakeview Cellars Vidal Icewine 750 $21.95 7

951319 Bollini Pinot Grigio 750 $17.95 $16.95 $1.00

328567 Cathedral Cellar Cabernet Sauvignon 750 $16.95 $14.45 $2.50

337238 Concha y Toro Marques de Casa Concha Cabernet Sauvignon 750 $22.95 $19.95 $3.00

523977 Dr. Heidermanns-Bergweiler Mosel Blitz Riesling 750 $17.95 $15.95 $2.00

729392 Foss Marai Extra Dry 750 $19.95 $17.95 $2.00

479014 Julián Chivite Gran Feudo Reserva 750 $17.95 $15.95 $2.00

346320 Khortytsa Honey Hot Pepper Vodka 750 $28.95 $27.95 $1.00

35386 Kim Crawford Sauvignon Blanc 750 $19.95 $17.95 $2.00

142018 Majella The Musician Cabernet Shiraz 750 $19.95 $17.95 $2.00

326728 Oyster Bay Chardonnay 750 $19.95 $16.95 $3.00

608653 Sonoma-Cutrer Russian River Ranches Chardonnay 750 $27.95 $24.95 $3.00

996405 Stags' Leap Winery Cabernet Sauvignon 750 $55.95 $50.95 $5.00

111989 Tawse Quarry Road Chardonnay 750 $35.95 $31.95 $4.00

156968 Terra Vega Sauvignon Blanc KPM 750 $10.40 $9.40 $1.00

303800 Trius Red 750 $24.95 $22.95 $2.00

225086 Umberto Cesari Liano Sangiovese/Cabernet Sauvignon 750 $27.95 $25.95 $2.00

*Prices subject to change.

Participating Products

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August 4, 2018 Vintages – Marketing & Product Guide22

External Promotion of Vintages SKUs

The following products will be featured in external advertising campaigns starting August 2.

Overview

LCBO Flyer Week 2PT5

In-Market: August 2

LCBO# DESCRIPTION REG. SAVE NOW

Week #2

259721 E. Guigal Côtes du Rhône $20.95

373985 Gérard Bertrand Côte des Roses Rosé $18.95 $2.00 $16.95

337238 Concha y Toro Marques de Casa Concha Cabernet Sauvignon

$22.95 $3.00 $19.95

608653 Sonoma-Cutrer Russian River Ranches Chardonnay

$27.95 $3.00 $24.95

328567 Cathedral Cellar Cabernet Sauvignon $16.95 $2.50 $14.45

326728 Oyster Bay Chardonnay $19.95 $3.00 $16.95

142018 Majella The Musician Cabernet/Shiraz $19.95 $2.00 $17.95

LCBO Bi-Weekly Flyer

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Vintages – Marketing & Product Guide August 4, 2018 23

Classics Catalogue

August Classics Catalogue

On the first Thursday of every month, we launch a new Classics Collection – a limited assortment of wines and spirits from the most prestigious and sought-after producers and regions in the world, including rare and older vintages.

The July and August collections will be featured together in one print catalogue. Starting August 2 at 8:30 a.m., customers can order the August products on a first-come, first-served basis. Prior to the order date, the collections can be viewed online at vintages.com/classics.

KEY DATESCatalogue in-store and on vintages.com/classics: June 22

July CollectionOrdering starts July 5, 8:30 a.m.

August CollectionOrdering starts August 2, 8:30 a.m.

Upcoming Classics Catalogue In-Store Date

September Classics Thursday, September 6, 2018

October Classics Thursday, October 4, 2018

November Classics Thursday, November 1, 2018

December Classics Thursday, December 6, 2018

Order Classics online or by phone.Online: vintages.com/shopBy phone: 416-365-5900 or toll free at 1-800-668-5226Monday - Friday 8:30am - 6:00pm AND Saturday 9:00am - 6:00 pm

July & August

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August 4, 2018 Vintages – Marketing & Product Guide24

Upcoming Special Events

EventsDomaines Barons de Rothschild (Lafite) Reception and Dinner

Vintages is excited to welcome, for the first time, Jean-Guillaume Prats, who will lead a tasting of select premier crus and more from the stable of Domaines Barons de Rothschild. Collectors will recognize what a rare privilege it is to sample these library wines, particularly the 1986 Lafite.

THURSDAY, SEPTEMBER 18, 2018Scaramouche Restaurant 1 Benvenuto Place , TorontoReception: 6:30 p.m.Dinner: 7:15 p.m.$999 per person

For more details on this event, visit Vintages.com/events

Kathryn Hall Wines Reception and Dinner

Guests will have and chance to meet the inspiring woman behind Kathryn Hall Wines: winery proprietor, attorney, community activist, businesswoman, US ambassador, mother of four and bestselling author. Kathryn will lead them through a tasting of the recently released 2015 Cabernet Sauvignon as well as other high-scoring wines from the HALL and WALT labels.

TUESDAY, SEPTEMBER 26, 2018Mad Crush Wine Bar 582 College St, TorontoReception: 6:30 p.m.Dinner: 7:15 p.m.$275 per person

For more details on this event, visit Vintages.com/eventsTrade Copy

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