Copy of The Complete Freelance Copywriters Workbook · The Complete Freelance Copywriters Course E - c o u r s e w o r k bo o k T h e C o m pl e t e F r e e l a n c e C o pyw r i

Workbook

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The Complete FreelanceCopywriters Course

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The Complete Freelance Copywriters Course | Workbook | Program

E-course Program

The Complete Freelance Copywriters Course

What is a Copywriter?This module covers the purpose of Copywriters and whatthey do. The Module includes a slideshow and a Transcriptof the first Module.Copywriting is still regarded as writing that is promotionalin nature and is created to appear in any medium.Copywriters, these days, are however also very muchinvolved in the Blogosphere and they are applying theircreative skills in crafting text for Blogs and Social MediaPlatforms.

Module #1

CopywritingBuilding BlocksCopy is intended to fulfill one of three Primary BusinessObjectives. This Module deals with these Building Blocksand includes a slideshow, a Buyer's Persona Template ane-book.There is one thing we all agree about. We want ourCustomers to take action when they read our words. Thismodule tells you how to manage that.

Module #2

Writing for the WebThis Module deals with joining the Blogosphere and theimportant principles underlying Blogging. The Moduleincludes a Slideshow and two e-books. Today Blogging is an integral part of the digital arena.Blogs are sources of information across the world wideweb. This module tells you more about entering theBlogosphere.

Module #3

Writing Clear CopyThis Module deals with putting your reader first,organising your selling points and writing concisely. Itincludes a Slideshow and an e-book. You have to think about your audience when you arewriting. This module tells you how.

Module #4

Getting Ready toWrite

This Module guides you in the preparation for yourCopywriting Projects. It includes a slideshow andChecklists to appropriately manage your project. In order to properly prepare for a Project you must askcertain questions, gather facts and organise yourinformation. This module guides you in this process.

Module #5

Getting Work as aFreelancerThis Module covers all the aspects you need to know inorder to start your career as a Freelance Copywriter. TheModule includes a Slideshow and a Book List. Now you are ready to start your career as a FreelanceCopywriter. This Module deals with the options availableto you.

Module #6

E-course workbook

The Complete Freelance Copywriters CourseE-course workbook

The Complete Freelance Copywriters Course | Workbook | Module 1 | What is a Copywriter?

What is aCopywriter?

Module #1


The Complete Freelance Copywriters Course | Workbook | Module 1 | What is Copywriting?

What is Copywriting?

According to the Writers Bureau, ‘Promotional copywriting is designed to generate and increaseinterest in a product or idea using persuasive language. The aim of the copy is to persuade the viewer,

listener or reader to act, i.e. to buy a product or adopt a different viewpoint’.Copywriters, these days, are however also very much involved in the Blogosphere and they are happilyapplying their creative skills in setting up and crafting text for Blogs (and websites) and also crafting

copy for social media platforms, such as Twitter, Facebook and LinkedIn. This kind of material may, bytheir very nature not necessarily be for promotional purposes only. In cases where copywriters are

crafting text for blogs, websites and social media platforms, they can be referred to as content writersand they may be heavily involved in content marketing. So what is a Copywriter?

Sit back, relax and watch the Slideshow dealing with the subject. A lot of bonus material will also be

provided during the entire Course (all of the Modules).


The Complete Freelance Copywriters Course | Workbook | Module 2 | Copywriting Building Blocks

CopywritingBuilding Blocks

Module #2


The Complete Freelance Copywriters Course | Workbook | Module 2 | Copywriting Building Blocks

Copywriting Building BlocksYour ultimate goal is to grow your Business. You canonly do that with an effective Digital MarketingStrategy. The first step of such a strategy shouldalways be to create a picture of your Ideal Customer(Buyer Persona). Through this process you will beable reach your customers online and effectivelyengage them. Properly engaged Customers arehappy customers and a happy customer grow thereputation of your business and brings in that allimportant new business.This Module will deal with how we can generateaction with this audience and get them to fulfillone or all of three primary business objectives:

To make a SaleTo attract new customers to your BusinessTo Build Relationships with your prospectiveCustomers.

Sit back and enjoy the slideshow and have some funcompleting your Buyer Persona Template.

“I do not regard advertising as entertainment or an art form, but as a medium of information. WhenI write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it

so interesting that you buy the product.” ― David Ogilvy, Ogilvy on Advertising


The Complete Freelance Copywriters Course | Workbook | Module 3 | Writing for the Web

Writing for the WebModule #3


The Complete Freelance Copywriters Course | Workbook | Module 3 | Writing for the Web

Writing for the WebEverybody these days know what the term Bloggingmeans. It has quite literally become part of thecommon vernacular. Blogging is an integral part ofonline business, social media and hobbyists whohave realised the potential of having a computer andaccess to the Internet.Your Blog can make of you the leader (Influencer) inyour particular niche and can in fact be your veryown ‘media outlet’. Your Blog is what you make of it.Good Blogs have good authors who know how to docontent marketing.Today Blogging is an integral part of the DigitalArena and are real and useful sources ofinformation.Blogs have also been the basis and starting pointsfor many businesses on the internet.Sit back and enjoy the slideshow that goes with theModule. A short e-book on how to start a Blog fromscratch as well as two Infographics covering SEOand Reasons why you should Blog are also includedas extra Bonusses.

“Look yourself in the mirror and ask yourself, what do I want to do everyday for the rest of my life…do that.”

― Gary Vaynerchuk


The Complete Freelance Copywriters Course | Workbook | Module 4 | Writing Clear Copy

Writing Clear CopyModule #4


The Complete Freelance Copywriters Course | Workbook | Module 4 | Writing Clear Copy

Writing Clear Copy

‘A copywriter is a salesperson behind a typewriter’ – Judith Charles. OK, these days, it’s a laptop or acomputer. A copywriter should therefore be able to sell the products or services of his/ her clients to

their potential clients and be able to do the selling with words.Prose or the nice flowing sentences we are used to as writers will unfortunately not do the job to sell

to potential clients. So, what do you do?There is no need to panic. Remember that you already have all the necessary skills to make a success

of being a Copywriter. You know how to plan, you know how to do research and you know how towrite. A large number of us also know how to write towards a deadline. You have all of these skills,

now you just need to learn how to write clear copy and how to sell to an audience.Enjoy the slideshow that goes with this Module.


The Complete Freelance Copywriters Course | Workbook | Module 5 | Getting Ready to Write

Getting Ready toWrite

Module #5


The Complete Freelance Copywriters Course | Workbook | Module 5| Getting ready to Write

Getting Ready to Write

In order to properly prepare for a Project you must ask certain questions, gather facts and organiseyour information. This module guides you in this process.

Enjoy the slideshow that goes with this Module and also the Extra Bonus Checklists that will guide youthrough the preparation process.

"If you are afraid to write or edit or assemble or disassemble, you are merely a spectator. And youare trapped, trapped by the instructions of those you've chosen to follow. Twenty people in the fieldand eighty thousand in the stands. The spectators are the ones who paid to watch, but it's the player

on the field who are truly alive."- Seth Godin


The Complete Freelance Copywriters Course | Workbook | Module 6 | Getting Work as a Freelancer

Getting Work as aFreelancer

Module #6


The Complete Freelance Copywriters Course | Workbook | Module 6| Getting Work as a Freelancer

Getting Work as aFreelancer

So, you want to become a Freelance Writer? Making the decision is not that difficult. There are a lot ofgood reasons why you would want to be a Freelance Writer. You can do what you love, in your owntime and you can do it from home. What’s more is that people will pay you to write for them, or you

can even start your own Blog and make money from that.If you are already a writer and you are good at it, go for it. What you however must not lose sight of isthe fact that there are thousands of other writers out there already marketing themselves. The secret

therefore is to make yourself and your skills stand out from the rest. Enjoy the Slideshow whichaccompanies this Module.

"Pursuing your passions makes you more interesting, and interesting people are enchanting."- Guy Kawasaki

The Science of SuccessE-course workbook

The Complete Freelance Copywriters Course | Workbook | Bonus

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The Science of SuccessE-course workbook


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Proposed Reading List

(In no Specific Order)

This is Marketing bySeth Godin

The Copywriter'sHandbook by Robert WBly

Hacking Growth by SeanEllis & Morgan Brown

Digital Branding byDaniel Rowles

Marketing in theMoment by MichaelTasner

Talk like TED byCarmine Gallo

The Digital MarketingHandbook by Robert WBly

How to Make Friendsand Influence People byDale Carnegie

Documents

Copy of The Complete Freelance Copywriters Workbook · The Complete Freelance Copywriters Course E - c o u r s e w o r k bo o k T h e C o m pl e t e F r e e l a n c e C o pyw r i