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orporate Socialorporate Socialesponsibility Ofesponsibility OfSamsungamsung

Presented:B y

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oc a

Responsibility?It generally refers to transparent business practices

that are based on ethical values, compliance with

legal requirements, and respect for people,communities, and the environment.

Thus, beyond making profits, companies areresponsible for the totality of their impact on

people and the planet.

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Why do companies decide to

get involved in CSR?

In order to stay productive, competitive, andrelevant in a rapidly changing business world,

companies have to become socially responsible.

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Group

The Samsung Group is South Korea's largest company leadingseveral industries in the world.

It is composed of numerous internationalbusinesses, all unitedunder the Samsungbrand, including Samsung Electronics, theworld's largest electronics company, Samsung Heavy Industries,

one of the world's largest shipbuildersandSamsung Engineering & Construction, a major globalconstruction company.

These three multinationals form the core of Samsung Group and

reflect its name - the meaning of the Korean word SamsungisTristar" or Three stars".

http://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Samsung_Heavy_Industrieshttp://en.wikipedia.org/wiki/Shipbuilderhttp://en.wikipedia.org/wiki/Samsung_Engineering_&_Constructionhttp://en.wikipedia.org/wiki/Korean_languagehttp://en.wikipedia.org/wiki/Korean_languagehttp://en.wikipedia.org/wiki/Samsung_Engineering_&_Constructionhttp://en.wikipedia.org/wiki/Shipbuilderhttp://en.wikipedia.org/wiki/Samsung_Heavy_Industrieshttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/South_Korea

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CSR i iti ti f

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CSR initiatives ofSamsung

Samsung's citizenship efforts encompass a broadrange of areas that touch people's lives,including social welfare, culture and arts,

volunteer services, academics and education,environmental protection, and internationalexchanges.

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Social welfare

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Culture and Arts

Samsung has contributed extensively to

numerous museums, galleries.

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Volunteer ServicesIn 1995, Samsung launched the Social Contribution

Corps to encourage employees to get involved in

community service.

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Academics and Education

Strengthening the minds and fostering the creativityof young people is a primary focus of many ofSamsungs programs.

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Samsung Canine Center forCompanionship (SCCC)

Samsung operates a kennel facility where dogsare carefully bred and then adopted byspecially selected Samsung employees

SCCC is home to many smaller breeds.

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Samsung Assistance Dog Servicesand Samsung Guide Dog Schoolfor the Blind

Samsung's Assistance Dog centre trains dogsthat provide assistance to people with hearingimpairments and those undergoing therapy.

Also operates and finances Korea's first GuideDog School for the Blind.

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Environmental Initiatives SAMSUNG Recycling Direct[SM]

It makes easy to dispose of old electronics in a convenient and

responsible way.

It affords consumers a number of smart ways to help make theworld a better, cleaner place.

It partnered directly with respected take-back and recyclingcompanies.

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Goal is to improve the quality of life for children

and families across the nation who face majorchallenges.

Samsungs Four Seasons of Hope have raised andprovided more than $20 million to schools and

the charities.

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Initiatives

Hope for Education was created by Samsung in2004 to support U.S. schools with the latesttechnology products to assist in the educationalprocess.

S L h R i l

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Samsung Launches RegionalSocial Program for YouthOrganizations in Eight Asian

Countries

Samsung DigitAll Hope" which donateUS$600,000 to organizations supporting theuse of technology to improve the lives of youthand helping to bridge the digital divide

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Samsung Donates US$3 Million to Indian Ocean

Tsunami Relief Effort.

SAMSUNGs SCHOOL OF HOPE for Tsunami

Affected Children in Tamil Nadu

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Samsungs Environmental Preservation

Program

Some activities carried on by Samsung:-

1."Adopt-A-Mountain", "Adopt-A-River" Clean-up

Campaigns

2.Developing incinerator that clean-burns 84 tons ofwaste a day

3.Researching commercially viable electric cars

4.Utilizing Green appliances and environmentallyfriendly plastics

5.Children's Painting Contests & EnvironmentalEducation

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Conclusion

EACH AND EVERY COMPANY SHOULDUNDERTAKE THE ELEMENT OF CORPORATESOCIAL RESPONSIBILITY INTOCONSIDERATION.

IT IS FOR THE BENEFIT OF THE COMPANYSLONG LIFE AND CONSISTENT GROWTH.

FOR HAVING A CONSISTENT SUVIVAL FOR THEBUSSINESS AND TO STAY AHEAD OF OURRIVALS ONE HAS TO MANDATORILYCONDUCT THE CSR ACTIVITIES

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