Copy of Report1.docx

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INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

Executive Summary

The title of the Project done at Kotak Securities LTD. is Analysis of cost &

benefit of online share trading companies. This report has been prepared to the compare the kotak securities

with other online share trading companies and suggest improvement

actions for the betterment of the department. This report throws light

on the day-to-day financial performance of each item in companies like

brokerage charge, account opening charge and transaction charges.

This report basically finds out the difference between all charges by the

all companies. This is important for company and investors because it

provide information regarding cost and benefits share trading.

Through this analysis it was found that kotak has low brokerage charges.

And there are some area like software and promotion where company

need to improve.

So there are some recommends has been given to improve the position of

the company.


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CHAPTER I

INTRODUCTION


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INTRODUCTION

ONLINE TRADING

Online share trading is a service offered on Internet for purchase and saleof shares. In the real world, an Investor place orders either verbally(personally or telephonically) or in a written form through their firm.

The increasingly popular activity of buying and selling securities over theinternet, or to a lesser extent, through a brokers proprietary software.

Online trading system known as National Exchange for Automated Trading(NEAT) System, is an online fully automated nationwide, anonymous, order

driven, screen based trading system where a number can punch into thecomputer quantities of securities and the price at which we likes to transectand the transaction is executed as soon as it finds matching sale or buyorder from a counter party.

The internet revolution has been changing the fundamentals of our society.It shapes the ways we communicate and the way we do business. It bringsus closer and closer to vital sources of information. It provides us withmeans to direct interact with service-oriented computer systems tailored to

our specific needs; therefore, we can serve ourselves better by making ourown decisions. This prevailing shift of the business paradigm is reshapingthe financial industry and transforming the way people invest.

NEAT SYSTEM:

The NEAT system supports an order driven market, wherein orders matchon the basis of time and price priority. All quantity filled are in units andprices are quoted in Indian rupees. The regular lot size and thick size forvarious securities traded is notified by the exchange from time to time.

SEVERAL TERMS USED IN ONLINE SHARE TRADING:

1 DEMAT ACCOUNT: This is the account where dematerialization takes place.Dematerialization is the process by which physical shares of aninvestor are converted to an equivalent no. Of shares in electronicform and credited into the investors account with his/her DP.

2 DP (DEPOSITORY PARTICIPANT):


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Depository provides its services to investors through its agents calledas depository participants. These agents are appointed by thedepository with the approval amongst others, three categories of entities i.e. banks, financial institutions and members of stockexchanges registers with SEBI can become DPS.

For e.g. Kotak Sec., Sharekhan, ICICIDirect etc.

3 SAVINGS ACCOUNT: This is the regular bank saving account linked to Demat Account andOnline Trading Account required amount of money is used for tradingfrom saving account.

4 ONLINE TRADING ACCOUNT: This is the account through which actual trading i.e. buying andselling of shares takes place. In online share trading account all thesethree accounts are inter linked:

Demat Account

Saving Account

Trading Account

ADVANTAGES OF INVESTING ONLINE:

Invest has many reasons of investing online.

In the old days, because of the limitations of communicationstechnology, Wall Street was the centre for most of the stock Exchangeand Brokerage firms. Today, at this millennial transition, investors canuse revolutionary Internet Client-Server technology to trade stocksnearly anywhere, anytime, independent of brokers fees and servicelimitations.

It saves a lot of time as well as extra hidden cost that one incurswhile dealing with a normal broker.

It is the powerful medium to be in control of your investments onecan now get the latest quotes of scripts on the internet and place anorder almost instantly.

One can maximize his/her return on investment using technicalindicators that can help him/her quickly identify favourableinvestment opportunities.

This new access by the trading public to low-cost transactions andcutting-edge, real-time market information that formerly belonged


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only to brokers has opened up extraordinary new investmentopportunities as well as a crucial need for state-of-the-artinformation.

COMPANY INTRODUCTION

About The Kotak Mahindra Group

Kotak Mahindra is one of Indias leading financial organizations, offering awide range of financial service that encompasses every sphere of life. Fromcommercial banking, to stock broking, to mutual funds, to life insurance, toinvestment banking, the group caters to the diverse financial needs of individuals and corporate.

The group has a net worth of over Rs. 7100 corer and has a distributionnetwork of branches, franchisees, representative offices in New York,Londan, San Francisco, Dubai, Mauritius and Singapore. The group servicesaround 6.5 million customer accounts.

Kotak Mahindra Bank wins the prestigious Best Bank Award in ITFramework and Governance among Other Banks at the IDRBT BankingTechnology Excellence Awards 2009.


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Kotak Investment Bank has bagged two Awards at the Finance Asia CountryAwards 2010.

Best Investment Bank

Best Equity House

Kotak Investment Bank has been awarded the Best Domestic Equity House by Asia Money Best Domestic Bank Awards 2010.

About Kotak Securities Kotak Securities Ltd., a 100% subsidiary of Kotak Mahindra Bank, is one of the oldest and largest stock brokers in the Industry. Kotak Securities havebeen the first and only NBFC to receive th license to be converted industrystandards.

Company offerings include stock broking services for stock trading throughthe branch and Internet, Investment in IPO, Mutual funds and portfoliomanagement services.

Company Accolades include:

Kotak Securities has been adjudged as the Best Broker at theFinance Asia Country Awards 2010.

UTI MF- CNBC TV18 Financial Advisor Awards Best performingEquity broker (National)for the year 2009

Best Brokerage Firm in India by Asia0money in 2009, 2008, 2007 & 2006

Finance Asia Award (2009) Best Brokerage Firm in India

CNBC Financial Advisor Awards (2008) - Best performing EquityBroker in India


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Avaya Customer Responsiveness Awards (2007 & 2006) in FinancialServices Sector

The Leading Equity House in India in Thomson Extel Surveys Awardsfor the year 2007

Euro money Award (2007 & 2006) - Best Provider of PortfolioManagement : Equities

Euro money Award (2005) - Best Equities House in India

Finance Asia Award (2005) - Best Broker in India

Finance Asia Award(2004) - Indias best Equity House

Prime Ranking Award (2003 & 2004) - Largest Distributor of IPOs

The company have been the first in providing many products and serviceswhich have now become industry standards. Some of them are:

Facility of Margin finance to Customers for online stock trading

Investing in IPOs and M utual Funds on the phone

SMS alerts before execution of depository transactions

Mobile application to track portfolio of your investment in stockmarket

Provision of margin against securities automatically against shares inyour Demat account

Product of the Kotak Securities:

Once investors invest in kotak securities, investor can enjoy access to awide range of products and services to help the investor make the most of investor investment.

1 EASY EQUITY : Want investor capital to appreciate fast? Invest inEasy Equity.

2 EASY DERIVATIVES : The higher investor risk, the greater thereturns on investors investments.

3 EASY IPO : Invest early for greater returns .

4 EASY MUTUAL FUND : Looking to diversify investor risk? Invest in

Easy Mutual Fund.


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5 EASY INSURANCE : Secure investor future and investor families.Theres more to insurance than just security.

6 KOTAK PORTFOLIO MANAGEMENT : The portfolio ManagementService combines competent fund management, dedicated researchand technology to ensure a rewarding experience for its clients.

Company has full-fledged research division involved in Macro Economicstudies, Sect oral research and company specific equity Research whichpublishes in depth stock market analysis. This combined with a strongand well networked sales force which helps deliver current and up todate market information and news.

Company is also a depository participant with national SecuritiesDepository Limited (NSDL) and Central Depository Services Limited(CDSL). Providing dual benefit services where in the investors can availcompany stock broking services for executing the transactions and thedepository services for setting them. Company process more than400000 trades a day which is much higher even than some of therenowned international brokers. Company network spans over 400 citieswith 1113 outlets.Kotak Securities Limited has Rs.2300 corer of Assetsunder Management (AUM) as of 31 st March, 2010. The PortfolioManagement Services provides top class services, catering to the highend of the market. Portfolio Management from Kotak Securities comes as

an answer to those who would like to grow exponentially on the crest of the stock market, with the banking of an expert.

INTRODUCTION OF SEBI


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In 1988 the Securities and Exchange Board of India (SEBI) wasestablished by the Government of India through an executiveresolution, and was subsequently upgraded as a fully autonomousbody (a statutory Board) in the year 1992 with the passing of theSecurities and Exchange Board of India Act (SEBI Act) on 30 th January

1992. In place of Government Control, a statutory and autonomousregulatory board with defined responsibilities, to cover bothdevelopment & regulation of the market, and independent powershave been set up.

The basic objectives of the Board were identified as:

To protect the interests of investors in securities;

To promote the development of Securities Market;

To regulate the securities market.

SEBI has introduced the comprehensive regulatory measures,prescribed registration norms, the eligibility criteria, the code of obligations and the code of conduct for different intermediaries like,bankers to issue, merchant bankers, brokers and sub-brokers,registrars, portfolio managers, credit rating agencies, underwritersand others. It has framed bye-laws, risk management systems for

Clearing houses of stock exchanges, surveillance system etc. whichhas made dealing in securities both safe and transparent to the endinvestor.

Another significant event is the approval of trading in stock indices(like S&P, CNX, Nifty & Sensex) in 2000. A market Index is aconvenient and effective product because of the following reasons:

It acts as a barometer for market behaviour;

It is used to benchmark portfolio performance;

It is used in derivative instrument like index futures and indexoptions;

It can be used for passive fund management as in case of IndexFunds.


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INTRODUCTION OF BOMBAY STOCKEXCHANGE

Of the 22 stock exchanges in the country, Mumbais (earlier known asBombay), Bombay Stock Exchange is the largest, with over 6000 stockslisted. The BSE accounts for over two thirds of the total trading volume inthe country. Established in 1875, the exchange is also the oldest in Asia.Among the twenty-two Stock Exchanges recognised by Government of Indiaunder the Securities Contracts Regulation Act, 1956, it was the first one to

be recognised and it is the only one that had the privilege of gettingpermanent recognition ab-initio.

The main aims and objectives of the BSE is to provide a market place forpurchase and sale of security evidencing the ownership of business propertyor of a public or business debt. It aims to promote, develop and maintain awall regulated market for dealing in securities and to safeguard the interestof interest of members and the investing public having dealing on theexchange. It helps industrial development of the country through efficientresource mobilization. To establish and promote honourable and justpractices in securities transactions.

Objectives of BSE Sensex

The BSE SENSEX is the benchmark index with wide acceptance among

individual investors, institutional investors, foreign investors, foreign

investors and fund managers. The objectives of the index are:


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To measure market movements

Given its long history and its wide acceptance, no other index matches the BSE

SENESX in the reflecting market movements and sentiments. SENSEX is

widely used to describe the mood in the Indian stock markets.

Benchmark for funds performance

The inclusion of blue chip companies and the wide and balanced industry

Representation in the SENSEX makes it the ideal benchmark for fund

managers to compare the performance of their funds.

For index based derivatives products Institutional investors, money managers and small investors, all refer to

the BSE SENSEX for their specific purposes. The BSE SENSEX is in

effect the proxy for the Indian stock markets. Since SENSEX comprises

of the leading companies in all the significant sectors in the economy, we

believe that it will be the most liquid contract in the Indian market and

will garner a predominant market share.


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INTRODUCTION OF NATIONAL STOCKEXCHANGE

National Stock Exchange of India (NSE) is India's largest Stock Exchange & World's third largest Stock Exchange in terms of transactions. Located inMumbai, NSE was promoted by leading Financial Institutions at the behestof the Government of India, and was incorporated in November 1992 as atax-paying company. In April 1993, NSE was recognized as a Stockexchange under the Securities Contracts (Regulation) Act-1956. NSEcommenced operations in the Wholesale Debt Market (WDM) segment inJune 1994. Capital Market (Equities) segment of the NSE commencedoperations in November 1994, while operations in the Derivatives segment

commenced in June 2000. NSE has played a catalytic role in reformingIndian securities market in terms of microstructure, market practices andtrading volumes. NSE has set up its trading system as a nation-wide, fullyautomated screen based trading system. It has written for itself themandate to create World-class Stock Exchange and use it as an instrumentof change for the industry as a whole through competitive pressure. NSE isset up on a demutualised model wherein the ownership, management andtrading rights are in the hands of three different sets of people. This hascompletely eliminated any conflict of interest.

NSE was set up with the objectives of: Establishing nationwide trading facility for all types of securities. Ensuring equal access to investors all over the country through an

appropriate telecommunication network. Providing fair, efficient & transparent securities market using

electronic trading system. Enabling shorter settlement cycles and book entry settlements. Meeting International benchmarks and standards.

Within a very short span of time, NSE has been able to achieve itsobjectives for which it was set up. Indian Capital Markets are a far cry from


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what they were 12 years back in terms of market practices, infrastructure,technology, risk management, clearing and settlement and investor service.To ensure continuity of business, NSE has built a full fledged BCP siteoperational for last 7 years. The number of members trading on the exchange has been on a steadyincrease, helping integrate the national market and providing a modernsystem with a complete audit trail of all transactions.

INTRODUCTION OF OVER THE COUNTER EXCHANGE OF INDIA The OTC Exchange of India (OTCEI) incorporated under the provisions of the Companies Act 1956, is a public limited company. It allows listing of small and medium sized companies. The minimum share capital required of a company that wants to be listed on OTCEI is Rs.3 million and themaximum Rs.250 million. Companies engaged in investment, leasing,finance, hire purchase, amusement parks etc; and companies listed on anyother recognized stock exchange in India are not eligible for listing onOTCEI.

OTCEI is promoted by the Unit Trust of India, the Industrial Credit andInvestment Corporation of India, the Industrial Development Bank of India,the Industrial Finance Corporation of India and others and is a recognisedstock exchange under the SCR Act.

Benefit: The OTCEI has set up a national, automated screen based and ring

less stock market. It helps companies raise finance form the capitalmarket in a cost effective manner and provides a convenient andeffective avenue of capital market investment for investors at large.

While the other recognised stock exchanges require that in order tohave its securities listed the company should have an issued capital of not less than Rs.3 corers out of which normally 25% is to be offeredto the public, the minimum issued equity share capital of a companyfor eligibility for listing on the OTCEI is Rs.30 lacks.

Listing on OTCEI is advantageous to companies because of the highliquidity of these securities, which is a result of compulsory marketmaking, improved access and speed of transactions resulting from theextensive network of electronically interlinked counters.


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CHAPTER II

OBJECTIVE & SCOPEOF THE PROJECT


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OBJECTIVE & SCOPE OF THE PROJECT

Objective of Project:

1 To understand the Online Trading.

2 To analyse and compare various comparative companies inOnline share Trading.

3 To understand and study various trading platforms in variouscompanies.

4 To analyse cost and benefits of the various online share tradingcompanies.

5 To provide readymade data to the investors for comparison of costs of various online trading services and their benefits.

6 To increase awareness amongst the investors regarding onlineservices facilities.

7 To provide data to trading companies to compare their costsand benefits with those of competitors.

8 To assist the trading companies to revise their cost structure tomake it more attractive for the investors.

Scope of the Project:

India has a large population of over 120 corers and very few people(approximate 2% population) are investing in stocks and shares. Most of the people are not aware of the online trading option.

In India, number of trading companies approx 480. But there are veryfew companies having expirations in online share trading.

This project aware the investor to online share trading and provide allthe data of the online share trading information and companies.

This project gives a huge potential to tap the Indian market.


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CHAPTER III

RESEARCH METHODOLOG


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RESEARCH METHODOLOG

Research always starts with a question or a problem. Its purpose is toquestion through the application of scientific method. It is a systematic andintensive study directed towards a more complete knowledge of the subjectstudied.

Statement of Problem:

Analysis of cost & benefits of online shares trading is required to increaseinvestors profits and to reduce operational cost.

Research Types:

Research design is the conceptual design with in which the research isconducted. It constitutes the blueprint for collection, measurement andanalysis of data. For this study a descriptive research design was used inthe research technique used in the project is descriptive type. As descriptiveresearch is a fact finding research. This research was aimed towardsgathering descriptive information and data was collected by using one ormore appropriate methods.

Sample Size:

Sample size of this project is 10 companies.

Sampling Techniques:

Sample size has taken by convenience sampling convenience sampling is arandom non probability process in which the selection of a unit, form the

population is based on availability company sampling is sometimes knowsas grab or opportunity sample. It is a type of non probability samplingwhich involves the sample being drawn from that part of the populationwhich is readily available and convenient. The research using such a samplecannot scientifically make generalization about the total population fromthis sample because it would not be representative enough.


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Sources of the Data:

The research methodology used was descriptive types. The researchmechanism for collection of primary data and secondary data collected of

various sources.

Primary data:

Discussion with the officers:

Primary data was collected from discussion with the officers of variouscompanies as new customer so that officer was provided all thedetails of the company online product.

Discussion with the investors:

Primary data was collected also from discussion with the investors of the companies. Investors give me detail of the company and theirservices.

Secondary data:

Internet:

Secondary data was collected on internet by company website andanother website also. The company website gives good informationabout the company.

Raffled of companies: I used company raffled for taking some information. It helps a lot inmy project.

Limitation of project:

The study is of past data i.e. historical study. Hence no futurechanges have been covered in the study.

The study is not covering future changes in companies.

The study is not considering future changes in SEBI Guidelines.

The study is not considering changes in economy.


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CHAPTER IV

DATA PRESENTATION


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Kotak securities is a corporate member of both Bombay Stock Exchange(BSE) and National Stock Exchange (NSE). Kotak Securities distributes a

range of financial products, including company fixed deposits, mutual funds,initial public offerings, secondary debt, equity, and small savings schemes.

Most of the services provided by the company are available through itsinternet portal. In early 2009 company launched Saxos global tradingplatform in India. This platform provide direct access to equities, ETFs an dREITS spanning 24 stock exchanges across the USA, Europe, Asia andAustralia.

Types of Account:

Kotak offers different account types according to users requirement:

1 Super Derivatives:

Super Derivatives account is specially made for those investors whoare averse to taking risks and trade high volumes in futures andoptions.

Risk would be reduced in this account is mainly focused on derivativeinvestments. In Super Derivatives account an investor also will be ableto use advanced strategies. Kotaks expert s suggest strategies to theirinvestors position where the risk return ratio is much lower.

One can activate Kotak Securities Super Derivatives account withminimum amount Rs.25 lakh as margin, by way of cash or stock. ForDerivative Brokerage-In Futures is 0.05% both sides and In Option s is0.05% or Rs. 150 per contract whichever is higher (both sides). ForDelivery Brokerage is 0.45%.

2 Auto Invest:

Auto Invest is a unique Online Trading Account which providesinvestment planning in Gold ETFs is mutual fund schemes that willinvest the money collected from their investors in standard goldbullion.

Kotaks advisor gives the recommendation according to investors5000 required for Autoinvest account.


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3 Kotak Gateway:

Kotak Gateway account opens the gateway to a world of investingopportunities for beginners. Kotak Gateway user can trade anywhere,anytime using internet. Kotak also offers call and trade facility.

Kotak Securities provide SMS alert, research report, free news andmarket updates to the account holders. Best feature of kotak gatewayis call and trade facility. Anybody can activate Kotak Gateway accountwith any amount between Rs.20, 000 to 5, 00,000. This can be inform of cash deposit or the value of the shares you buy. Brokeragewill be charged based on the account type.

For intraday trading brokerage is 0.06% both sides for less than 25

lake and0.023% for more than 25 corers.

4 Kotak Privilege Circle:

Kotak privilege Circle is the premium investment account offeredby Kotak Securities. Along with Kotak Gateway account benefit kotakprovides independent market expertise and support through adedicated relationship manager and a dedicated customer servicedesk which provides assistance in opening accounts, handling day-to-day problems, and more. They provides KEAT premium which is anexclusive online tool that lets you monitor what is happening in themarket and view your gains and losses in real-time.

One can activate Kotak Privilege Circle account more than Rs.10,00,000 as margin, by way of cash or stock. For intraday tradingbrokerage is 0.06% both sides for less than 25 lake and 0.03% formore than 25 corers.

Other then above 4 accounts, Kotak Securities also provide followingaccounts:

1 Kotak Freedom for Mutual Fund Investment

2 Kotak Super Saver, a Flat Brokerage and a Low Margin account.

3 PMS (Portfolio Management Service), an account for people whoneed an expert to help to manage their investment.

4 NRI Account, an online trading an investment account for NRIInvestors.


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Brokerage and Fees:

Brokerage:

1 Delivery Brokerage Charges 0.30% (both side)

2 Intraday Brokerage Charges 0.03% (both side)

Fees:

1 Account opening Fees - Rs.750/-

2

Demat Maintenance Fee Rs.30/- per month + Service Tax (Rs360 per annum)

Limit:

1 Intraday limit 12 times of Margin

2 Delivery limit 4 times of Margin

How to open account with Kotak Securities

Limited?

There are 3 simple ways to open an account with Kotak.

1 Call at one of the below number and ask to open an account withthem. Toll Free No.:1800-222-299, 1800-209-9191

2 Visit one of their nearest branches. Visit Kotak Branch Locator at:

http://www.kotaksecurities.com/contactus/contactus.html . Selectthe city name and click name a nd click on submit button to findthe branch closest to you.

3 Fill Online Account Application form.http://www.kotaksecurities.com/account/openandacc/account/index.html
http://www.google.com/url?q=http%3A%2F%2Fwww.kotaksecurities.com%2Fcontactus%2Fcontactus.html&sa=D&sntz=1&usg=AFQjCNHpz4kOdkY8t40gn2Zqzr2EXRLTBQhttp://www.google.com/url?q=http%3A%2F%2Fwww.kotaksecurities.com%2Fcontactus%2Fcontactus.html&sa=D&sntz=1&usg=AFQjCNHpz4kOdkY8t40gn2Zqzr2EXRLTBQhttp://www.google.com/url?q=http%3A%2F%2Fwww.kotaksecurities.com%2Fcontactus%2Fcontactus.html&sa=D&sntz=1&usg=AFQjCNHpz4kOdkY8t40gn2Zqzr2EXRLTBQ


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Sharekhan is online stock trading company of SSKI Group, provider of India-based investment banking and corporate finance service.Sharekhan is one of the largest stock broking houses in the country. S.S.Kantilal Ishwarlal Securities Limited (SSKI) has be en among Indiasleading broking houses for more than a century. Sharekhans equity related services include trade execution on BSE, NSE,Derivatives, Commodities, Depository services, online trading andInvestment advice. Trading is available in BSE and NSE. Along withsharekhan.com website, sharekhan has around 510 offices (share shops)in 170 cities around the country.

Sharekhan has one of the best states of art web portal providingfundamental and statistical information across equity, mutual funds andIPOs. You can surf across 550 companies for in-depth information,details about more than 1500 mutual fund schemes and IPO data. Youcan also access other market related details such as board meetings,result announcements, FII transactions, buying/selling by mutual fundsand much more.

Types of Account:

1 Sharekhan Classic Account:

Allow investor buy and sell stocks online along with the followingfeatures like multiple watch lists, Integrated Banking, demat anddigital contracts, Real-time portfolio tracking with price alerts andInstant credit & transfer.

B Online trading account for investing in Equities and Derivatives.

C Free trading through Phone(Dial-n-Trade)

I Two dedicated numbers for placing your orders withyour cell phone or landline.

II Automatic funds transfer with phone banking(forCitibank and HDFC bank customers)

III Simple and Secure Interactive voice Response basedsystem for authentication get the trusted, professionaladvice of our tele-brokers.


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IV After hours order placement facility between 8:00amand 9:30am

D Integration of: Online trading + Bank + Demat Account

E Instant cash transfer facility against purchase & sale of shares.

F IPO investments

G Instant order and trade confirmations by e-mail

H Single Screen interface for cash and derivatives.

2 Sharekhan SpeedTrade account:

This account for active traders who trade frequently during the daystrading session. Following are few popular features of SpeedTrade

account. A Single screen interface for cash and derivatives

B Real-time streaming quotes with Instant order Execution & Confirmation.

C Hot keys similar to a traditional broker terminal

D Alerts and reminders

E Bake-up facility to place trades on Direct phone lines

Brokerage and Fees:

Brokerage:

Some stock trading companies charge direct percentage while otherscharge a fixed amount per Rs. 100. Sharekhan charges 0.50% (bothside) for delivery and 0.05% (both side) for intraday or you could saysharekhan charges 50 paisa per Rs.100.

Fees:

1 Account opening Fees Rs.750/-

2 Demat Maintenance Fee Rs.400/- per annum + services Tex

Limit:

1 Intraday limit 10 times of Margin


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2 Delivery limit 4 times of Margin

ICICI Securities (or ICICIDirect.com) is stock trading company of ICICIBank. Along with stock trading and trading in derivatives in BSE and NSE, it

also provides facility to invest in IPOs, Mutual Funds and Bonds. Trading isavailable in BSE and NSE.

Types of Account:

ICICIDirect offers 3 different online trading platforms to be its customers:

1 Share Trading Account:

Share Trading Account by ICICIDirect is primarily for buying and

selling of stocks in BSE and NSE.

This account allows Cash Trading, Margin Trading, MarginPLUSTrading, and Spot Trading, Buy Today sell tomorrow and Call andTrade on Phone.

ICICIDirect.com website is the primary trading platform for thistrading account. They also provide installable application terminalbased application for high volume trade.

2 Wise Investment Account:

Along with stock trading and IPO investing in BSE and NSE, wiseinvestment account also provide options to invest in Mutual Funds andBound online.

Online Mutual funds investment allows investor to invest online inaround 19 Mutual Fund companies. ICICI Direct offers various optionswhile investing in Mutual Funds like purchase Mutual Fund,Redemption and switch between different schemes, Systematic


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Investment plans, Systematic withdrawal plan and transferringexisting Mutual Funds in to electronic mode. This account alsoprovides facility to invest in Government of India bonds and ICICIBank Tax Saving Bonds. ICICIDirect.com website is the primary toolto invest in Mutual Funds, IPOs, Bonds and Stock trading.

3 Active Trader Account:

Active Trader account gives more personalized investment options tothe investors. It allows investor to use online and offline stocktrading. It also provides with independent market expertise andsupport through a dedicated Relationship Manager from ICICI. ActiveTrader also provides commodity.

Brokerage and Fees:

Brokerage:

ICICIDirect.com brokerage varies on volume of trade and inclusive of demats transaction charges, service taxes and courier charges forcontract notes.



Fees:

1 Account opening Fees- Rs. 975/-

2 Demat Maintenance Fees-Rs.450/- per annum

Limit:

1 Cash - no limit only margin

2 Margin 5 times of Margin

3 Margin plus 20 times of margin only for Intraday


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Indiabulls is Indias leading Financial Services and Real Estate Companyhaving presence over 414 locations in more than 124 cities. IndiabullsFinancial Services Ltd is listed on the National Stock Exchange, BombayStock Exchange, Luxembourg Stock Exchange and London Stock Exchange.

Types of Account:

1 Indiabulls Equity Trading Account:

Indiabulls Equity Trading Account is standard online trading accountfrom Indiabulls and along Relationship Manager and full access to

Indiabulls Equity Analysis.

2 Power Indiabulls:

Power Indiabulls trading terminal is the most advanced newgeneration trading platform with great speed. This trading terminal isbuilt in JAVA.

Power Indiabulls is extremely reach in features including LiveStreaming Quotes, Fast Order Entry and execution, Tic by Tic LiveCharts, Technical Analysis, Live News and Alerts, Extensive Reportsfor Real-time Accounting.

Brokerage and Fees:

Brokerage:



Fees:

1 Account opening fees - Rs.900/-


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2 Selling time Rs.11/- per scrip

3 Software fees Rs. 750/- after 1 year

Limit:

1 Intraday 12 times of Margin

2 Delivery 4 times of Margin

HDFC Securities (HDFC) is Equal Trading Company of HDFC Bank. HDFCSecurities provide both online trading and trading on phone. The HDFCSecurities trading account has a unique 3-in-1 feature that integrates yourHDFC Securities trading account with your existing HDFC bank savingaccount and existing Demat account. Funds/shares are seamlessly movedfrom the linked Demat/Bank account to execute the transactions.

HDFCsec provides Cash on NSE and BSE, Day trading on both NSE andBSE; Trade on Futures & Options on the NSE and Online IPO Investment.

Features on HDFC Securities Online trading

1 Seamless Transactions By integrating your accounts, we ensureminimal waste of time during movement of your funds and shares.

2 Speed Orders are placed electronically, so proceeds are availableinstantly.

3 No manipulation To prevent any mismanagement, we will sendyou an email confirmation, the minute your order is executed.

4 Safety and Security HDFC Securities offer the highest level of security such as 128-bit encryption technology.

5 Dedicated and Separate contact numbers for trading over the phoneas well as for customer care.

Brokerage and Fees:

Brokerage: 1 Delivery Brokerage Charges 0.50% (both side)



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Fees: 1 Account opening Fees - Rs.799/-

HDFC Bank savings account required a quarterly minimumbalance of Rs.10000/-.

2 Demat Maintenance Fee Rs.500/- per annum + services Tax 3 Sell transition charges 0.04% of value or 22 per scrip

(whichever is higher)

Limit: 1 Intraday 3 to 4 times of the Margin

2 Delivery No limit

HSBC InvestDirect (India) Limited (HIL) is one of the leading financialservices organizations providing varied range of services through itssubsidiaries to individual and corporate customers. HIL is listed on theBombay Stock Exchange Limited (BSE) and National Stock ExchangeLimited (NSE).

HSBC InvestDirect offers various services that include equity broking,wealth management, IPO distribution and portfolio management services.HSBC InvestDirect has around 240 offices in 80 cities around the country.

Online Stock Trading Platform

HSBC InvestDirect offers 3 different online trading platforms to theircustomers:

1 SmartSTART:

SmartSTART is a powerful browser based Trading platform forbeginners. SmartSTART trading platform allows their investor totrading on both the NSE & BSE via a single screen.

Features: Simple order enter for Equity & Derivatives

Fully Customizable display

User friendly Get Quotes screen

Seamless 3-in-1 proposition


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Live order status

Track your order status

Track your orders real-time

Dynamic buying power

Works behind a Proxy

Bank office access

2 SmartINVEST:

SmartINVEST is a browser-based trading platform for customer whotransact occasionally. It is ideal for investors who believe in the Buy

and Hold approach towards investment in equities. It gives the benefitof real-time streaming data with the flexibility of trading on anyInternet capable system.

Features: Instant access to account with no wait time

Live Streaming quotes

Multiple Watch lists

NSE & BSE Access

Single order from for Case and FnO

Point and Click order entry

Back Office access

3 SmartTRADE:

SmartTrad is an EXE based desktop software designed for activetraders who transact frequently to capture short-term pricemovements. This platform gives more personalized investmentoptions to the investors. Following are few popular features of SmartTrader account.

Features:


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Fully Customizable display

Dynamic Charts with Indicators

Real-Time market data

Advanced Alert capabilities

Live order status

Track your order status

Track your orders real-time

Real time position updates

Dynamic buying power

Message window docking

Brokerage and Account opening Fees:

Brokerage: 1 Delivery brokerage charges - 0.50% (both side)

2 Intraday brokerage charges - 0.05% (both side)

Fees: 1 Account opening Fees - Rs. 950/- (include 1 st year maintenance)

2 Demat Maintenance Charges Rs.600/- per annum

Limit:1 Cash 3 to 4 limit of margin

2 Delivery No limit

Reliance Money, A Reliance Capital Limited Company, is the financialservices division of Reliance Anil Dhirubhai Ambani (ADA) Group. RelianceADA group is among top 3 business houses in India with wide range of presence across various sectors. Groups major interests ranges fromcommunications (Reliance Communications) and financial services (RelianceCapital Ltd), to generation, transmission and distribution of power (RelianceEnergy), infrastructure and entertainment.


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Reliance Money has over 22 lake customers and more than 10,000branches in around 5000 cities in India. Company is among the largestbroking and distribution house of financial products and having share of more than 3%of total stock market volume at BSE & NSE.

RelianceMoney.com is the web based investment portal (with Online Stock

Trading) from Reliance Money. This website enables its customer to invest & manage most of the services provided by Reliance Money including Equity(Stock) Trading, Commodity Trading, Derivatives, Mutual Fund Investment,IPO Investment, Life Insurances, General insurance, Money Transfer, Forexexchange, Gold Coins and Credit Cards Services. Company recently enteredin to Wealth Management with tools like investment in equity-linkedportfolio management services, structured products, insurance and mutualfunds.

The Reliance Money stock trading website uses special security features Security Token , which makes your online trading experience more securewithout complexity.

Stock Trading through RelianceMoney.com is available for BSE and NSEstock exchanges. Offline trading is also available through Reliance Moneypartners in more than 5000 city across India and through phone by dialling022-39886000.

Investment Options

The investment options available with Reliance Money online portal are asbelow:

1 Equity (Stock) Trading at BSE, NSE, and NSE F&O 2 IPO Investment 3 Derivatives Trading 4 Forex Trading

5 Commodity Trading (Gold, Silver, Crude etc....) at MCX, NCDEXand NMCE (FAQs)

6 Mutual Fund Investment

7 Life & General Insurance

8 Pure Swiss Gold Coins (99.99% pure, 24 carat)

Trading Platforms

Reliance Money provides 3 different trading platforms for equity trading:


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1 Insta Trade

2 Fast Trade

3 Easytrade

Reliance Money Technical Analysis (A paid service)

Reliance Money offers a simplified, automated, sophisticated technicalanalysis to Indian retail b roking consumers with the help of RecogniasTechnical Analysis tools. Recognia, a Canada based company, hasproprietary pattern recognition technology capable of recognizing patternsin the price charts of any publicly traded financial instrument includingstocks, bonds, funds, commodities, currencies and indexes.

The technical services are available for introductory free 7-day trial period

to Reliance Money users. Post the trail period, this service is available tousers at a nominal subscription of Rs.99 for 3 months/ Rs. 179 for 6months/ Rs 299 for a year, i.e., less than Re 1 a day.

Brokerage and Fees:

1 Brokerages:

Delivery Intraday

Turnover Brokerage Turnover Brokerage More than 2.5 Cr 0.15% 50 Cr. Or More 0.015%

More than 2.5 Cr 0.15% 25 Cr. To 50 Cr. 0.020%

50 Laces to 2.5Cr. 0.20% 10Cr. To 25Cr. 0.025%

25Lacs to 50Lacs 0.30% 5Cr. To 10Cr. 0.030%

10Lacs to 25 Laces 0.40% 2Cr. To 5Cr. 0.40%

Less than 10 Laces 0.45% Less than 2 Cr. 0.050%

2 Reliance Money Demat Account Charges.

Fee Head DP Charges

Annual Services Charges-For Individual/HUFs/Trust Rs. 50/-

Annual Services Charges-For NRIs/Foreign Nationals,

Corporate/Other

Rs. 1000/-


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Transaction Charges-SELL (Market & Off Market) Rs. 25/-

For instructions given in physical form.

Transaction Charges-SELL (Market & Off Market) Rs. 12/-

For instructions received through Internet/online

trading

throughRelianceSecuritiesLtd.

3 Account opening charges Rs.750/-

Limit:

1

Intraday 5 time of Margin


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2 Delivery No Limit

Benefits of having a Reliance Money Account:

1 Its Cost -effective:

You pay comparatively lower transaction fees. As an introductoryoffer, we invite you to pay a flat fee of just Rs. 500/- and transactthrough Reliance Money. This fee is valid for two months or aspecified transaction value.

Card Name Card Value inRs.

DeliveryTurnover(Laces)

IntradayTurnover(Laces)

Validity(days)

PR-500 500 2 2 365

Bi-Monthly 1000 10 90 60

Half Yearly 2500 30 270 180

Annual 5000 70 630 365

2 It offers Single Window Access to almost all financial products. 3 Its Convenient:

Reliance Moneys services are through the Internet, Transactionkiosks and over the phone.

4 Its Safe: Accounts are safe guarded with a unique security number thatchanges every 32 seconds. This number works as a dynamicpassword to keep your account extra safe.

5 It provides you a 3-in-1 facility of Banking, Trading and DematAccount through a single window and transfer funds across accountsseamlessly!


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Standard Chartered STCI Capital Market Limited (formerly UTI SecuritiesLtd.), is a leading broking company in India, provides a wide range of financial services including investment Banking, Institutional Equity & Derivative Broking, Fixed Income, Research, Retail equity, PortfolioManagement, Distribution of financial products and Depository services.

On 11 th January 2008, Standard Chartered Bank Ltd. (SCBM) acquired 49%stake in Securities Limited from Securities Trading Corporation of India(STCI). Accordingly, the name of the company was changed from UTISecurities Limited to Standard Chartered STCI Ca pital Market Limited.

Standard Chartered STCI Capital Markets Limited is registered as atrading and clearing member with Bombay Stock Exchange Limited (BSE),National Stock Exchange of India Limited (NSE) and MCX Stock ExchangeLimited. The Company is also registered as Depository Participant withCentral Depository Services (India) Limited (CDSL) as well as NationalSecurities Depository Limited (NSDL).

Type of Platforms:

1 Easy Trade:

Easy Trade is a powerful and user friendly browser based onlinetrading website for beginners. It provides unique integrated accountwhich link banking, broking, and demat accounts. Trader can get thelatest stock quotes, unlimited access to trading history, current orderstatus, access to all back end reports and data.

2 Advanced Trade:


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Advance Trade is an Applet-based system, designed especially foractive traders. Advance Usec gives access to their traders to view livestreaming quotes which enables them to keep track of real-time pricemovement. Multiple message windows and trading window, all in onescreen help customers to track individual stock and make trades wheninvesting online.

3 Super Trade:

Super Trade is an advanced, customizable online trading platformbuilt exclusively for active traders. It offers professional andcomplimentary tools which enable their user to view streaming,intraday, daily and weekly charts, personalized quick stock quote listsand real-time updates.

Brokerage and Fees:

Brokerage:

1 Delivery brokerage charges - 0.50% (both side)

2 Intraday brokerage charges - 0.05% (both side)

Fees:

1 Account opening fees - STCI Capital Markets Offers three

kinds of platforms as above. 1 Easy Trade:

Account activation charges Rs.500/- 2 Advance Trade:

Account activation charges Rs.1000/- 3 Super Trade:

Account activation charges Rs.1799/- 2 Demat Maintenance Charges Rs.400/- per annum + Service tax3 Software fees Rs. 1700/- per years

Limit: 1 Intraday 5 time of Margin 2 Delivery no limit


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Religare Enterprises Limited is Ranbaxy Laboratories Limited promotedfinancial product and service Provider Company.

Religare provide its service in three different segments including Retail,Wealth management and the Institutional spectrum. Company offers widerange of services including equities, commodities, insurance broking, wealthadvisory, portfolio management services, personal finance services,Investment banking and institutional broking services. Religare retailnetwork has more than 900 locations in 300 cities and towns in India.

Religare provides the online gateway to their investor can trade online inEquities, Commodities, apply for IPOs, Invest in Mutual Funds, and buyInsurance.

Religare Securities Limited (RSL) is a subsidiary company of ReligareEnterprises Ltd and involve in equity related services include online tradingat BSE and NSE, Derivatives, Commodities, IPO, Mutual Fund, Investmentbanking and Institutional broking services.

People who wonder where Religare word came from, its a Latin wordmeaning to bind together.

Type of Account:

Religare offers its wide range of financial services though a sophisticatedand customized trading platform R-ACE (Religare Advanced Client Engine).Below are 3 flavours of R-ACE account available to the investors.

1

R-ACE (Basic): R-ACE (Religare Advanced Client Engine) the basic online tradingaccount providing by Religare Investor can trade and access theiraccount information online and over the phone as well. This accountcomes with a browser based online trading platform and no additionalsoftware installation needed.

2 R-ACE Lite (Advanced):


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R-ACE Lite is the advanced trading platform for the investor of Religare. This trading account provides the entire feature of R-ACE(Basic) account. This trading platform is also browser based and nosoftware installation is needed.

3 R-ACE Pro (Professional):

As the name indicates this account is for high volume traders. Alongwith the features from above 2 accounts, this account also comes withTrading Terminal Software which needs to install on your computer.This terminal directly connects the investor to stock market andhaving all industry standard Trading terminal features includingtechnical charting (intra-day and EOD), multiple watch list, advancedhot-key functions for faster trading, derivate chains, futures & optionscalculator etc.

As in basic and advance account, trading is available online through internetand offline though phone.

Brokerage and Fees:

Religare offers 3 kinds of accounts as above.

1 R-ACE: Account activation charges Rs.299/-

Minimum margin of Rs.5000/- required.

2 R-ACE Lite: Account activation charges Rs.499/- Minimum margin of Rs.5000/- required.

3 R-ACE Pro: Account activation charges Rs.999/- Minimum margin of Rs.5000/- required.

Brokerage at Religare:

On the basis of volume and frequency of trading, Religare provide differentoption for brokerages. On the broader way they divied into 4 categories:

1 Classic Account:

Intraday brokerage varies from 0.03% to 0.05%

Delivery brokerage varies from 0.30% to 0.50%

Derivatives brokerage varies from 0.30% to 0.50%


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2 Classic plus:

Fees: Rs.600/- Validity period 6 months

Intraday brokerage varies from 0.03% to 0.05%

Delivery brokerage varies from 0.30% to 0.50%

3 Freedom Account:

In this payment plan, investor has to pay a fix amount in advance forMonthly Rs.500, Quarterly Rs.1400, Half-yearly Rs.2500 or AnnualSubscription Rs.4000. This onetime payment enable account holderto trade for Rs. 300000 intraday & derivative trading and Rs. 40,000of delivery based trading for 0 brokerage.

4 Trump Account:

Trump Account has four payment options, Trump Plus, Trump Super,Trump Star and Trump Super Star Plan.

Trump Plus has annual subscription fees of Rs. 2500, Brokerageon Delivery trades is 0.25% and Brokerage on Intraday Trades& F&O trades is 0.025%.

Trump Super has annual subscription fees of Rs. 15,000,Brokerage on Delivery Trade is 0.15% and Brokerage onIntraday Trades & F&O Trades is 0.015%.

Trump Star has annual subscription fees of Rs. 50,000,Brokerage on Delivery Trades is 0.10%, Brokerage on IntradayTrades is 0.01% and Brokerage on Future Trades is 0.008%.

Trump Super Star Plan has annual subscription fees of Rs.100000, Brokerage on Delivery Trades is 0.10% and

Brokerage on Intraday Trades & F&O Trades is 0.005%.

Limit: 1 Intraday 5 times of Margin

2 Delivery no limit


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Angel Group has emerged as one of the top 3 retail broking houses in India.Incorporated in 1987, it has memberships on BSE, NSE and the two leadingcommodity exchanges in India i.e. NCDEX & MCX. Angel is also registeredas a depository participant with CDSL (Central depository services Ltd.).

Angels retail stock broking house offering a gamut of retail centric services.

1 E-broking

2 Investment Advisory

3 Portfolio Management Services

4 Wealth Management Services

5 Commodities Trading

Trading Platforms:

Angel Trade provides 4 trading platforms, 2 are browser based & 2 areapplication based.

1 Angel investor:

It is browser based trading platform. The rates are updated onclicking the refresh button. This facility ensures it is not blocked byfirewall. Thus it is useful for investor who needs to access informationfrom places where firewall blocks such data.

2 Angel Trade:


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It is browser based trading platform. The rates are updatedautomatically. This platform is useful for investors & traders to accessmarket form different terminals.

3 Angel Diet:

It is an application based trading platform where rates are updatedautomatically. All segments are available on a single screen. This isideal platform for the daily traders.

4 Angel Anywhere: It is an application based trading platform where rates are updatedautomatically. This is ideal for investors & traders who are inclinedtowards based on charts & technical tools.

Brokerage and Fees:

Brokerage:

1 Delivery brokerage charges 0.50% (both side)

2 Intraday brokerage charges 0.05% (both side)

Fees:

1 Account opening Fees - Rs. 1000/-

If margin is Rs.25000/-, opening fees Nil.

2 Software charges Rs.500/- per segment (If Brokerage is not upto Rs.1000/-per month)

Limit: 1 Intraday 5 times of Margin

2 Delivery 3 times of Margin


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CHAPTER V

FINDINGS & INTERPREATATIONS


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ADVANTAGES OF KOTAK SECURITIES ONLINE TRADING

1 Through its web portal company provides a single platform forinvestments in Equities, Mutual Funds and Currency derivatives.Available margin can be used for any of the three segments.

2 Saxos global trading pl atform provided by the company allowsdirect access to equities, ETFs and REITS spanning 24 stockexchanges across the USA, Europe, Asia and Australia.

3 In late 2008 company launched an interesting Smart Order,feature to online trading portal. While placing an order to buy orsell stocks at BSE and NSE, customer can choose this option. Onceselected, this option offers customers the best available pricebetween BSE and NSE. This option is available to all the customersof the company.

4 Kotak also provides a Call & Trade facility to its customers whereinthey can place and track their orders through phone when they areaway from home.

5 Kotak Securities provides daily SMS alerts, market pointers,periodical research reports, stock recommendations etc.

6 Kotak provides exclusive online tool to monitor what is happeningin the market and also investor can view gains/losses in real-time.

7 Customer support chat helps customers to resolve issues faster.

8 Kotak securities Ltd. have Citibank, HDFC Bank, UTI Bank andKotak Mahindra Bank as designated banks for its trading account.Investors holding account with these banks can easily integrate thebrokerage account with Kotak.

LIMITATION OF KOTAK SECURITIES ONLINE TRADING

1 Slow website response time.

2 Transaction charge is very high than some other companies.


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ADVANTAGES OF SHAREKHAN ONLINE TRADING 1 Online trading is very user friendly and one doesnt need any

software to access.

2 They provide good quality of services like daily SMS alerts, mailalerts, stock recommendations etc.

3 Sharekhan has ability to transfer funds form most banks. UnlikeICICI Direct, HDFC sec. etc., so investor not really needs to openan account with a particular bank as it can establish link with mostmodern banks.

LIMITATIONS OF SHAREKHAN ONLINE TRADING 1 They charge minimum brokerage of 10 paise per stock would not

let you trade stock below Rs.20

2 Lots of hidden rules and charges.

3 They do not provide facility to book limit order trades during after-hours.

4 Classic account holders cannot trade commodities.

5 Cannot purchase mutual funds online.


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ADVANTAGES OF ICICIDIRECT.COM ONLINE TRADING

1 3-in-1 account integrates your banking, broking and demataccounts. All accounts are from ICICI and very well integrated.This feature makes ICICI the most interesting player in onlinetrading facility. There is absolutely no manual interfere requiretransferring environment.

2 Unlike most of the online trading companies in India which requiretransferring money to the brokers pool or towards deposits, atICICIDirect you can manage your own demat and bank accountsthrough ICICIdirect.com. Money from selling stock is available inICICI bank account as soon as the ICICIDirect receive it.

3 Investment online in IPOs, Mutual Funds, GOI Bonds, and PostalSavings Schemes all from one website. General Insurance is alsoavailable from ICICI Lombard.

4 Trading is available in both BSE and NSE.

LIMITATIONS OF ICICIDIRECT.COM ONLINE TRADING 1 Getting access to ICICIDirect.com website during market session

can be frustrating.

2 ICICIDirect brokerage is high and not negotiable.

3 Not all stocks are available under Margin Plus.

4 Direct debt without intimation.


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1 3-in-1 account integrates your banking, broking and demataccounts. All accounts are from HDFC and very well integrated.

2 Investment online in Gold, Mutual Funds, and Currency all fromone website. General Insurance is also available from HDFCSecurities.

LIMITATIONS OF HDCF SECURITIES ONLINE TRADING

1 They will provide saving account but accounts maintain by Rs.10000/- every quarterly.

2 They will take transition charge.

3 They will take SMS charge also if investor required.

ADVANTAGES OF HSBC INVESTDIRECT ONLINETRADING

1 HSBC InvestDirect offers various services that include equitybroking, wealth management, IPO distribution and portfoliomanagement services.

2 HSBC Invest Direct provides SMARTPLANS for Brokerage.


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SMART PLANS A

(50000)

B

(25000)

C

(12500)

D

(5000)

E

(2500)

F

(Default)

DeliveryBrokerage

0.15% 0.20% 0.25% 0.30% 0.35% 0.50%

IntradayBrokerage

0.02% 0.025% 0.03% 0.035% 0.04% 0.05%

TradingBrokerageFutures

0.02% 0.025% 0.03% 0.035% 0.04% 0.05%

IntradayBrokerage F&O

0.02% 0.025% 0.03% 0.035% 0.04% 0.05%

OptionsTradingBrokerage(whicheveris higher)

0.6% orRs.30/-

0.75% orRs.40/-

1% orRs.60/-

1.5% orRs.75/-

2.5% orRs.90/-

2.5% orRs.100/-

Min.Brokerage perexecutedorder [email protected]/- or2.5%(whichever islower)

NA NA YES YES YES YES

Softwarefees:Rs.3000/-p.a

NA NA NA YES YES YES

3 HSBC InvestDirect provides software SMARTTRADE. Its very fast interms of speed and execution.

4 HSBC InvestDirect provides SMS free of cost.

LIMITATIONS OF HSBC INVESTDIRECT ONLINE TRADING

1 HSBC InvestDirect is taking charge of their Software.

2 HSBC InvestDirect charge per scrip Rs.20/- during selling.


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ADVANTAGES OF RELIANCE MONEY ONLINE TRADING

1 Extra security features with Security Token, which is the most secureand tested technology in computer world.

2 Simple, easy and fast online stock trading.

3 Almost all investment options are available under one account

including Equity Trading.

4 Branches are available in all major cities and the number is growing.

LIMITATIONS OF RELIANCE MONEY ONLINE TRADING 1 Reliance Money is not providing SMS free of cost. They will charge

Rs.250/- per month or Rs.2400/- per annum.

2 Reliance Money is not giving limit in Delivery.


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ADVANTAGES OF STCI CAPITAL MARKET LTD. ONLINETRADING

1 They provide intraday report and historical charting.

2 Varity of fee structure to fulfil need of different type of investors.

3 User can access sector-wise information to track sectors andindividual scrip within the sector.

4 STCI provides Quick Mail tool so user can resolve the entire problemonline.

DISADVANTAGES OF STCI CAPITAL MARKET LTD. ONLINE TRADING

1 They will not provide SMS facilities. 2 If brokerage is not Rs.1500/- per month, they will deactivate the

software.


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ADVANTAGES OF RELIGARE ONLINE TRADING

1 Religare gives interest on unutilized cash when investor is waiting tomake next trade or online investment.

2 They provide intraday reports and historical charting.

3 Varity of fee structure to fulfil need of different type of investors.

LIMITATIONS OF RELIGARE ONLINE TRADING

1 They will take minimum margin in all types of account.

2 Dont send transaction report properly.

3 Software installation charge- 900/-


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ADVANTAGES OF ANGEL TRADE ONLINE TRADING

1 User friendly browser-based / application based online tradingplatform.

2 The auto square off time is at 3:15 and an investor can buy up to 4times the value in his account.

3 Trading account can be linked with popular private banks like HDFCBank, ICICI Bank, UTI Bank etc.

4 Trading is available in both BSE and NSE .

LIMITATIONS OF ANGEL TRADE ONLINE TRADING

1 Online money transfer from trading account to bank account is notavailable:

Trading account can be linked with popular private banks like HDFCBank, ICICI Bank, UTI Bank etc. A trader can transfer money from hisbank to the trading account online. But the reverse transactions arenot yet available online.

This means money, a trade r gets after selling shares doesnt getcredited in his bank account directly. The trader has to call AngelTrade and request for the deposit. This takes couple of working days.

This way angel trade is kind of behind with ICICIDirect where 3accounts (Bank account, trading account and connected so seamlesslythat no manual interfere requires. In ICICIDirect, a trader gets themoney back into his ICICI Bank account as soon as the trader settledown.

2 They will charge segment wise software charge.


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Companies Brokerages and Fees:

CompanyName

Brokerages

AccountOpeningFees(in Rs.)

DematMaintenanceCharges (Rs.)

Limit (I &D) /Margin Period

TransactionCharge

Delivery Intraday

(bothside) KotakSecurities

0.30% 0.03% 750/- 360/-perannum +service tax

12&5 times/T+2

23 perscrip

Sharekhan 0.50% 0.05% 750/- 400/-perannum +services tax

10&4 times/T+2

13 perscrip

ICICIDirect 0.55% 0.05% 975/- 450/-perannum

no&5 times/T + 2

23 perscrip

Indiabulls 0.30% 0.05% 900/- NO 12&4 times/T + 7

14 perscrip

HDFCSecurities

0.50% 0.05% 799/- 400/-perannum +services tax

4&no times/T+2

23 perscrip

HSBCInvestDirect

0.50% 0.05% 750/- 600/-perannum

4&no times/T+2

23 perscrip

RelianceMoney

0.45% 0.05% 750/- 250/-perannum +services tax

5&no times/T + 2

15 perscrip

StandardChartered

0.50% 0.05% 1799/- 400/-perannum +

5&no times/T+2

23 perscrip


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services tax

Religare 0.50% 0.05% 500/- 350/-perannum+services tax

20&no times/T+3

12 perscrip

Angeltrade 0.50% 0.05% 1000/- NO 5&3times/T+3 18 perscrip

Interpretation:

After investor show this chart, if investors gives wattage to brokeragecharge they will go for kotak securities and Indiabulls.

Interpretation:

The chart shows that all the company has same brokerage charges of Intraday for one side. Only kotak securities have 0.03% brokerage for oneside. If the investor gives wattage to brokerage charge of Intraday, theywill go for kotak securities.


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Interpretation:

Investor has to invest in opening charge only once and according to chart itis clear that angeltrade take a high charges but one thing is that they willnot take a Demat Maintenance charge. They will take only one timecharges.


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Interpretation:

This chart gives the information about the Transaction charge. Companytakes these charges where investor sells the share form his/her account. If the investor shows this chart he/she knows that Religare charge very lessamount and 5 companies having high charges.

RECOMMENDATION & SUGGESTION

1 Kotak Securities should have to organize various promotionaltools to improve their products.

2 Company should increase the customer relationship towards thecustomer.

3 Company should provide the best services towards the potentialcustomer.

4 Company should provide the good plans of brokerages for goodcustomer so that customer attract towards the company.

5 Company should increase exposures (limits) up to 20 times forIntraday and 7 times for Delivery for potential customer.

6 Company should provide the prepaid skim for the HNI client sothe investor gives the onetime charges.

7 Company should increase the bank with the help of whichcustomer get the facility of net banking.

8 Company should use the advance technology (128-bite SSLtechnology to insure the highest security to online transaction.


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9 Company should provide the advance software like Trade Tigar.

10 Company should reduce the transaction charges up to 12 perscrip because Religare Company charge only 12 per scrip.

11 Company should provide good service to generate customersatisfaction.

CONCLUSION

Almost all the Securities Company offer similar feature and facilities withtheir Demat Account therefore for existing customer of Demat Account of any Securities Company to shift to another Securities Company. This is veryrarely the criteria or reason.

The level of services in terms of delivering whatever is promised, fastresponse in case of problems, is the most important benefit that thecustomer seek, from the company with which they have a Demat Account.

In case of new customer, if a bank approaches it first for opening a DematAccount with them, and then there is a good chance for the bank of gettingmany future business and cross sale from the deal.

The brokerage charged by Kotak Securities is according to the customers.For those customer who are not daily traders or we can say those who

invest in shares for long term and are not interested in investing hugemoney in share Company is charging a little bit high brokerage up to 0.30%for Delivery and 0.03% for Intraday which is approx less than to some of itscompetitors like Sharekhan, ICICIDirect, HDFC Securities etc.

For those customer who are daily traders or those who invest in shares forshort term and interested in investing huge money in share Company ischarging a little bit low brokerage at list up to 0.20% or 0.15% for Deliveryand 0.02% or 0.015% for Intraday which is less than to some of itscompetitors like Sharekhan, ICICIDirect, HDFC Securities etc..


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BIBLIOGRAPHY: Websites:

http://www.nse.india.com

http://www.bse.india.com

http://www.kotaksecurities.com

http://www.sharekhan.com

http://www.hdfcsec.com

http://www.ICICIDirect.com
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