USC Sustainability

David Myles, Patrick Henderson II, Zhenzhou Ni, Ishita Y Aggarwal

Problem

• Lack of brand awareness

• Lack of resources

• Ambiguous role on campus

Recommendations

GREEN ENGAGEMENT FUND

MEDIUM

EASYHARD

“◍ Need to narrow focus

◍ Peers unaware of USCOS◍ Only nine student workers with limited time and

knowledge

Focus Group Discussion (FGD) Results

Survey

◍Only 50 responses

◍46% unaware of USCOS

◍8% aware of Green Engagement Fund

Academic ResearchConsistent messaging across media platforms, key to reaching skeptical millennials (Lazarevic, 2012)

Millennials more concerned than older generations but possess partial knowledge (Wiernik and Ones, 2013; Hill, 2012)

Lack of knowledge about sustainability leads to apathy (Filho, 2000)

Need to promote effective communication between sustainability organizations and stakeholders (Witteborn, 2010)

Email Interviews

University of FloridaUniversity of WashingtonUniversity of Notre Dame

Communication Strategies

MediumEasy Hard

EASY

MEDIUM

INTEGRATEsustainability within

department apps

HARD

INIT

IAL

BU

DG

ET

FINAL BUDGET

LESSONS LEARNED

• Consulting requires constant questioning of

reality

• Recommendations are only as good as their

supporting research

• Time management is essential and difficult

• Maybe wait a while before going into consulting

Our Office

CONSULTANTS

DAVID MYLES

PATRICK HENDERSON II

ZHENZHOU NI

ISHITA Y AGGARWAL

Thank you!