TENANTNEWSLETTER AUTUMN 2019

Despite the fall-ing temperatures, there are a variety of things we can still look forward to in autumn such as hot drinks,sweaters, apple picking, and pumpkin picking. With the abundance of outdoor activities you can do in the fall, this is alsoa great time to focus on increasing foot traffic to your store.

These have been known to encourage impulse sales. Add some window decorations that could entice customers towalk in to your store and make a purchase. Fall decorations like Halloween or pumpkins, for example, is always a greatidea if its not something you already do.

WINDOW DISPLAYS

Here are a few ideas:

1. Window Displays have been known to encourageimpulse sales. Add some window decorations thatcould entice customers to walk in to your store andmake a purchase. Fall decorations like Halloween orpumpkins, for example, is always a great idea if its

You can offer seasonal discounts to related products e.g. halloween candy discounts, halloween costume discounts,Christmas décor discounts and so on. With the holiday season just around the corner, now would be a great time toconsider this.

SEASONAL MARKETING

You could host events such as a reading club, or perhaps an evening where customers can come with their children for apumpkin carving session which they get to take home.

IN-STORE EVENTS OR CLUBS

These are things that can only be experienced in store. One of the primary goals of this is for customers to interact withyour product. For example IKEA tested out a Virtual Reality experience where customers could take a virtual tour of theircreations. A good place to start would be an informational display. For example you can create a display of the mostpopular items in your store and the interactive display could offer suggestions on how to use the items, or what the item ismost frequently bought with.

CREATE IMMERSIVE EXPERIENCES

BREAST CANCER AWARENESS MONTH - october

How you can get involved: -Wear a pink ribbon during the month -Donate either to a fundraiser or directly on the Canadian Cancer Society's website

THINGS TO LOOK FORWARD TO THIS FALL...

THANKSGIVING - october 14th How you can get involved:-Post your favourite recipes on your stores social channels -Have customers write down one thing they're thankful for and put the responses up in store

How you can get involved:-Decorate your storefronts-Leave out candy for customers -Host a Pumpkin carving event

HALLOWEEN - october 31st

REMEMBRANCE DAY - november 11th

How you can get involved:-Offer Poppies to customers at the checkout counters

Well Grounded Real Estate1407 Yonge St. Suite 303, Toronto, ON M4T 1Y7

416-968-6555info@wellgroundedrealestate.comwww.wellgroundedrealestate.com