CoppaFeel! are collaborating with TikTok this Breast Cancer Awareness Month

18th October 2021 - For Breast Cancer Awareness Month this year, CoppaFeel! arepartnering with TikTok to encourage young people to check in with themselves and

learn about how breast cancer can impact us all, through the hashtag#BreastCancerAwareness.

Despite being the most common cancer in females aged 25-49 in the UK, a quarter ofyoung people aren’t aware breast cancer could affect them. CoppaFeel!’s mission is togive all young people the best chance of surviving breast cancer by ensuring that everycase is diagnosed early and correctly. To do this, the charity must drive greaterawareness in young people and, as such, find new ways to reach them.

Meg Green, CoppaFeel! Social Media Manager explains “Our new campaign#KnowYourself is all about shifting the common narrative around breast cancer todemonstrate that knowing your body and your chest is just as empowering as it islife-saving. TikTok is a fantastic platform to not only raise awareness of breast cancer,but to demonstrate our checking guidance in a format that is accessible, digestible andultimately relevant to the lives of 18-24 year olds.”

Edel Flood, Media Partnerships Manager, TikTok says “It’s so important for people of allages to check their breasts and for everyone to have an open conversation aboutbreast cancer. We’re delighted to partner with CoppaFeel! to help the community on

TikTok learn about breast cancer, and how they can diagnose it early and accurately.Alongside the CoppaFeel! ambassadors and our inspiring community of TikTokcreators, we’re hoping to raise awareness and continue to drive the conversationaround breast cancer”.

Both CoppaFeel! and the platform have been amazed at the incredible content thatthey’ve been seeing from the TikTok community, who have been showing everyone theimportance of checking your chest, as well as why Breast Cancer Awareness Month isso vital. From @drblondiepes talking through how to do a simple breast exam in just 30seconds, to @kirstieb88 documenting her breast cancer journey on TikTok, it’s beeninspiring to see the TikTok community spreading the word.

● CoppaFeel! patron Fearne Cotton, @drnighatarif and @_thislineismine have beenshowing us how they all check their boobs

● @florence.simpson and @hebontheweb stress the importance of regularlychecking your breasts

● @drjuliesmith has shared her experience of going for a breast check up at thedoctors and emphasises that it is important to get the reassurance that youneed

● @drchintalskitchen shows us how to examine your breasts in five easy steps● @period.harmony have created a series all about being your 'breast' self,

including a special breast cancer edition● @ellaellaw talks you through CoppaFeel!'s free self checkout resource, and how

you can use it to get to know your chest

LIVE events in partnership with TikTok

And this week, to round off the month, the CoppaFeel! team will be hosting two LIVEson the platform. The first is with Fearne Cotton on 27 October at 11.15am over on@HappyPlaceOfficial, and she'll be joined by Lucy, who was diagnosed at the age of26 and will be sharing her personal experience on behalf of CoppaFeel!.

Giovanna Fletcher will be hosting a LIVE later on 29 October at 5pm with Kris Hallenga,one of the founders of CoppaFeel!, to talk all things boobs, pecs, chests and theimportance of knowing them and speaking to a doctor if you notice anything unusualfor you.

By raising awareness of the disease, CoppaFeel! and TikTok hopes that the TikTokcommunity feels empowered to check their breasts, pecs and chests and get anyadvice they might need about breast cancer.

New to TikTok and want to explore content around Breast Cancer Awareness?Follow #BreastCancerAwareness to follow or share stories about the waysthat breast cancer impacts all of us.