Copenhagen September 5 , 2018: 11.00-13

CopenhagenSeptember 5th, 2018: 11.00-13.00

Copyright © Lidia Varbanova (Routledge, 2016)Website: www.lidiavarbanova.ca

Copyright © Lidia Varbanova

Learning points

1. What is artistic entrepreneurship: different angles, types of arts entrepreneurs2. Crossover innovations in arts entrepreneurship: with examples

3. Social and business arts entrepreneurship: basics and examples4.Entrepreneurial process: from idea generation to the business model


Farooq Chaudhry (Akkram Khan Company, UK):

“The beautiful thing about being an

As a starter:

“The beautiful thing about being an entrepreneur is that no one is the same as the other. Each entrepreneur follows up its own ambitions and goals that are very unique. One of the similar things among entrepreneurs is that they are playful personalities.”

Damian Siqueiros, Montreal: “Arts entrepreneurs take the limitations as a challenge and deal with it.”

As a starter:

Ariel Zuckerman, Israel:“As an international entrepreneur in the arts, you need to have a high level of energy, to work hard and to be patient”.

Lavr Berzhanin, Belarus: “Being an entrepreneur in the arts is always an individual story. Do not compare yourself with others, just do it your way and believe in it.”

I. ENTRERENEURS:

A quick walk through key theories and schools of thoughtsand schools of thoughts


Risk-taking nature of entrepreneurs

(R. Cantillon, 17th century)


Role of entrepreneurship in economic

development: shifts economic resources out of an area of lower and into an area

of higher productivity and greater yield (J.B. Say, 19th century)


Innovators

Drive the “creative-destructive” process

The concept of “newness”

(J. Schumpeter, 20th century)


External factors shape entrepreneurs:

positive or negative

“Push” theory Pull” theory


Personal characteristics:

high need for achievement, motivation to excel, locus of

control, risk-taking propensity, proactive, creative,

able to adapt, tolerate uncertainty


Entrepreneurs as managers and leaders


Policy objectives!

Creating new jobsActivating citizens’

participation in decision-making

Improving the image of local areas

Integrating new Integrating new comers, marginal

groups, immigrants, vulnerable groups of

the population

Improving the living standards

Using regional resources in a creative and effective manner

Empowering people to change their lives!

Developing intercultural competence

Nurturing democratic processes

II. Artistic entrepreneurship


Entrepreneurship in the Arts

“Entrepreneurship in the arts is an economic, as well as socio-cultural activity. It is based on having:

� a strong passion for the arts

� leadership abilities and

� strategic vision

for sustainable business development for sustainable business development

while understanding well the

contemporary context in which arts

operate.”


Entrepreneurship in the Arts

“Entrepreneurs in the arts utilize creative and innovative artistic ideas and transform them into sustainable business models by seeking and organizing resources beyond their disposal and implementing diverse innovative approaches while undertaking certain innovative approaches while undertaking certain amount of risk (not only financial but related to reputation). “


Types of Entrepreneurs in the arts

Business Entrepreneurs

Social

International entrepreneurs

Entrepreneurs

Social Entrepreneurs

Artpreneurs

(musicpreneurs)

Intrapreneur (Organizational

entrepreneurship)

Creative entrepreneurs


Soundcloud

� Online audio distribution platform that enables its users to upload, record, promote and share their originally-created sounds

� Started 2007, in January 2012-10 million registered users

� Started as a way for semi professional artists to grow their own community, bypassing record labels, today it has become the community, bypassing record labels, today it has become the YouTube for audio.

� 10 hours of audio are uploaded every minute and 180 million users come into contact with SoundCloud audio every month

� Generates revenue through a “freemium” model where a basic account comes at no charge, but advanced accounts scale up in price and services accordingly

� Founders: sound designer Alex Ljung and artist Eric Wahlforss

https://soundcloud.comCopyright © Lidia Varbanova

Kenyan firm turns

flip-flops into art

� Julie Church's artisan manufacturing company, Ocean Sole, turned about 50 tonnes of dirty, discarded and damaged flip-flops into animal flip-flops into animal ornaments and jewellery

Website: http://www.theguardian.com/world/2014/jan/30/kenyan-firm-turns-flip-flops-into-art


II. INNOVATIONS

THINKING THINKING OUTSIDE OF THE BOX

&“WHAT, IF…?”

Innovation - creativity

� Implies “newness” in:� product� service� process, or� a more efficient way of doing things

� “Creative destruction”

� “Innovation is an economic or social rather than a technical term. “Innovation is specific tool of entrepreneurs.”P. Drucker

� Create new and different valuesIs innovation a result of a

“flash of genius” or is systematically

motivated?

Principles of Innovation

1. Start small

2. Simple and focused

3. Action oriented3. Action oriented

4. Custom-based: consumers’ needs

5. Make the product, process or service understandable

6. Aims at leadership

21

Types of innovations

Breakthrough

IncrementalProcess


Types of innovations

Social

Business

Product

Rock Music Milkshake Mixer:

The Big Bang Fair� To inspire kids to be curious about

STEM (science, technology, engineering, mathematics)

� Sound energy experience: powered by a guitar, a milkshake mixer that harnesses sound energy, as well as an amplifier to sound energy, as well as an amplifier to blend the milkshake.

� The inventive sound energy experience can be found next year at The Big Bang Fair 2018, making it possible for visitors to try making a milkshake of their own.


Source: www.trendhunter.comhttps://www.youtube.com/watch?v=aoL2znGF5P8

Tourism industry

Infrastructure, urbanism

Innovations between sectors:

crossover effects

Arts, culture, creative

industries

Food industry

Health careEducation

Infrastructure, urbanism

Copyright @ Lidia Varbanova

Buddha Bar: George V.Eatertainment

� Created 1996: Buddha Bar Paris by Raymond Visan and DJ Claude Challe

� Became popular because of the music: compilation of lounge, music: compilation of lounge, chill-out and world music

� For 20 years, Buddha-Bar concept/ franchise continues to grow throughout the world in over 20 countries: restaurants, hotels, spas, beauty care lines, music

Major innovations to shape the next

five years: how artists respond?

1. The internet of things – universal connectivity

2. The rise of ‘biological machines’

3. Robotics

4. Alternative energy generators

Virtual reality 5. Virtual reality

6. Biometric security

7. Materials get smart

8. 3D printing

9. Super sensors

10. Massive open online courses MOOC (Coursera users: 2.7 million!)

Interactive app provides extra content

during orchestra performances https://www.philorch.org

� The app serves as a digital version of the traditional program notes that are often provided for operas and orchestra performances.

� Alongside information about the concert, the performers and historical background to the piece, LiveNote listens along to the music and delivers relevant content to the action on stage.

� Using Shazam-like technology, the app is able to recognize how far along the performance is and offer real-time musical, emotional and historical highlights to better inform the audience.

� It also provides text translations for operas and offers guidance as to what's happening in the story.

Taxi Fabrics, India� Problem: Taxis in India, particularly in Mumbai, are

not only the most convenient form of transport but also are iconic to the city’s culture. Very little thought is given to the fabric used on the seats.

� Design in India has always had limited scope and impact - never been widely recognized

� Turns taxi seat covers into canvases, thus creating a great outlet for our designers to channel their talent

� Each taxi is fitted with an identity label which tells anyone who rides in the taxi, the designer behind the Taxi Fabric, the story of the design and also how to Taxi Fabric, the story of the design and also how to get in contact with them for collaborations or commissions.


Design and local transportation

Have a holiday running a bookshop

� Scotland’s national book town Wigtown

� Population of 900, runs 14 bookshops

� Offering tourists the chance � Offering tourists the chance to run a bookshop for a week or two.

� People come from all over the world

� The bookstore is fully booked until 2020!


Bookshop & travel

Source: https://www.youtube.com/watch?v=8z_OEvIYgJA

III. THE ENTREPRENEURIAL PROCESS

“Sensing and exploiting an opportunity”opportunity”


The entrepreneurial process

IDEA INNOVATION

Opportunity recognition

BUSIINESS MODEL

Testing the idea

FINDING AND ORGANIZING RESOURCES

CREATIVE ENTERPRISE:

GROWTH POTENTIAL

Risk Management skills

Social values

Economic results


Essential features of an opportunity

Attractive Timely

DurableAnchored in a product, service or business that creates or adds value for the buyers or end users

Opportunity


� Pep Bou-performing since 1970

� High sensitivity for ephemeral space and the ductility of forms

� participated in the founding of several companies (Pa Ral,

Pep Bou: Soap Bubbles

of several companies (Pa Ral, The Teatre Viu Viu)

� embarking in 1982 in his solo adventure with the theater soap bubbles

Video:https://www.youtube.com/watc

h?v=Il39nwHGJIY


� The largest theatrical producer in the world

� Mission: “To evoke imagination, provoke the senses and evoke emotions of people around the world; to extend the limits of the possible…”; “Offers the artists and creators the necessary freedom to imagine their most incredible dreams.”

Cirque du Soleil

� In 1984 - 73 people worked

� Now: 5 000 employees worldwide (1300 artists), representing over 50 nationalities

� 100 million spectators have seen the shows since 1984

� No grants received since 1992

� In 2015: TPG Capital, Forun Capital Group and Caisse de depot et placement du Quebec bought 90% of the company’s shares


Key Stages in the Entrepreneurial Process

in the Arts

1• Initial preparation: Reason, motivation, generation of business ideas

2• Filtering (evaluation) of the innovative ideas

3• Protecting the idea

3• Protecting the idea

4• Looking at partnership options

5• Elaboration of the business model

6• Considering the strategic framework

7• Writing the business plan


Filtering the Innovative ideas


Raw Almond – Raw Gallery

Winnipeg: Joe Kalturnik� Concept “Movable

mobile events spaces”-getting things out of the buildings

� Festival of gourmet food on the river on the river

� First year-sold 1 386 tickets (85$ each)

� This year – 2 646 tickets

� Raw gallery has now 1080 members-because they have priority to buy tickets for the festival

http://www.raw-almond.com/Copyright © Lidia Varbanova

• Purpose – to make a positive impact in the lives of people all over the world through music videos

• Mix up: a marketing genius

The Piano Guys: USA

• Mix up: a marketing genius that does video, a studio engineer that writes music, a pianist that had a successful solo career, and a cellist that does pretty much everything

Website: www.lidiavarbanova.ca

Email: [email protected]

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Copenhagen September 5 , 2018: 11.00-13