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Coordinators Day Brussels, 16 April 2015 Nicola Filizola Communication Officer AAL Association, Central Management Unit www.aal-europe.eu www.aalforum.eu 1

Coordinators Day - aal-europe.eu · Coordinators Day Brussels, 16 April 2015 Nicola Filizola Communication Officer AAL Association, Central Management Unit

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Page 1: Coordinators Day - aal-europe.eu · Coordinators Day Brussels, 16 April 2015 Nicola Filizola Communication Officer AAL Association, Central Management Unit

Coordinators

DayBrussels, 16 April 2015

Nicola FilizolaCommunication Officer

AAL Association, Central Management Unitwww.aal-europe.eu

www.aalforum.eu

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Page 2: Coordinators Day - aal-europe.eu · Coordinators Day Brussels, 16 April 2015 Nicola Filizola Communication Officer AAL Association, Central Management Unit

Reaching out: Why?

1. It is part of your obligations;

2. You enter into the largest community of AAL in EU;

3. You get higher visibility;

4. Huge potential network

5. Informing + networking = More opportunities;

www.aal-europe.eu

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Coordinator’s day

Page 3: Coordinators Day - aal-europe.eu · Coordinators Day Brussels, 16 April 2015 Nicola Filizola Communication Officer AAL Association, Central Management Unit

Timeline of actions

Kick off Press Release

Month 2 Fact Sheet for AAL website2 slides PPT overview

Month 4 Website is up and running

September Forum participationAAL Award

Any time Articles, videos, twitter, FB

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www.aal-europe.euCoordinator’s day

Period Action

Page 4: Coordinators Day - aal-europe.eu · Coordinators Day Brussels, 16 April 2015 Nicola Filizola Communication Officer AAL Association, Central Management Unit

Kick off: Press release

What When Where Who• Acknowledging the support of AAL, EC and

National Agency;

• Start/end date + Objective (concrete and examples are welcome);

• Quotation of project coordinators;

• To be disseminated to us and National Agency;

• In English;

www.aal-europe.eu

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Coordinator’s day

Page 5: Coordinators Day - aal-europe.eu · Coordinators Day Brussels, 16 April 2015 Nicola Filizola Communication Officer AAL Association, Central Management Unit

Month 2

Clear and straight to the point;

Images are critical;

Logo in high resolution;

“You are the reader”;

It is your vitrine on our website;

English

presenting the project;

including the partner’s overview;

the project objectives;

Visuals:

Contacts.

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www.aal-europe.euCoordinator’s day

Fact Sheet 2 Slides Overview

Page 6: Coordinators Day - aal-europe.eu · Coordinators Day Brussels, 16 April 2015 Nicola Filizola Communication Officer AAL Association, Central Management Unit

Month 4: Website

Project description and goals;

Technology in use;

Partners (with links on both sides);

Contact details;

Public deliverables;

Clear links to AAL JP website;

Acknowledgment of support to AAL Programme, the NFA and EC (Logos);

It should be lively and updated;

A summary in the national language is an asset;

Videos are encouraged.

www.aal-europe.eu

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Coordinator’s day

Page 7: Coordinators Day - aal-europe.eu · Coordinators Day Brussels, 16 April 2015 Nicola Filizola Communication Officer AAL Association, Central Management Unit

Logo

You are obliged to have it on your webpage (best right bottom) together with the one of the EU

Sign off: “Co-financed by”

and the logo of the national authority

Link for download: http://www.aal-europe.eu/documents-ressources/dissemination/

www.aal-europe.eu

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Coordinator’s day

Page 8: Coordinators Day - aal-europe.eu · Coordinators Day Brussels, 16 April 2015 Nicola Filizola Communication Officer AAL Association, Central Management Unit

www.aal-europe.eu

Yes No

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Coordinator’s day

Page 9: Coordinators Day - aal-europe.eu · Coordinators Day Brussels, 16 April 2015 Nicola Filizola Communication Officer AAL Association, Central Management Unit

The Forum

www.aal-europe.eu

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Coordinator’s day

Page 10: Coordinators Day - aal-europe.eu · Coordinators Day Brussels, 16 April 2015 Nicola Filizola Communication Officer AAL Association, Central Management Unit

Participants 722 Exhibitors 23Posters 75Sessions 35

Odense, Denmark (2010) Lecce, Italy (2011)

Participants 600 Exhibitors 47Sessions 25Posters 75

Eindhoven, The Netherlands (2012)

Participants 1229Exhibitors 73Sponsors 6Sessions 44

Coordinators’ Day

www.aal-europe.eu

Previous editions

Norkopping, Sweden (2013)

Participants 802Exhibitors 46Sponsors 2Sessions 22

Page 11: Coordinators Day - aal-europe.eu · Coordinators Day Brussels, 16 April 2015 Nicola Filizola Communication Officer AAL Association, Central Management Unit

Bucharest 2014

www.aal-europe.eu

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Coordinator’s day

Participants 532

Exhibitors 28

AAL JP projects 198

Tracks 4

Sessions 22

Side Events 18

Stars

Young Researcher Workshop

AAL Award

Page 12: Coordinators Day - aal-europe.eu · Coordinators Day Brussels, 16 April 2015 Nicola Filizola Communication Officer AAL Association, Central Management Unit

Aiming at 1000 +

The thematic areas are:1. Rolling out field trial2. Connecting supply and demand3. Matching older adults’ aspirations4. Education and training as fertilizers

for AAL development and uptake5. The future of AAL6. Interoperability resolved7. Treasures on the shelves

Highlights

Award 2015 Apps competition (?) Young Researcher Workshop

www.aalforum.eu

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www.aal-europe.euCoordinator’s day

Aspirations in active ageing Engaging people, services and technology

Page 13: Coordinators Day - aal-europe.eu · Coordinators Day Brussels, 16 April 2015 Nicola Filizola Communication Officer AAL Association, Central Management Unit

AAL Award

Most innovative, user centred and close to market AAL project;

Inspiring Dragon’s den contest in plenary;

A panel of experts;

Public voting;

What you gain?

1. Great visibility

2. Free participation to events

3. Get used to pitching professionally

www.aal-europe.eu

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Coordinator’s day

Page 14: Coordinators Day - aal-europe.eu · Coordinators Day Brussels, 16 April 2015 Nicola Filizola Communication Officer AAL Association, Central Management Unit

We are very social

Twitter/AAL_Programme

Linked/AAL_Programme

Google+/AAL_Programme

AAL Forum website

Monthly newsletter

www.aal-europe.eu

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Coordinator’s day