Cooperative Relationship between

ADEC, its Member Institutions and Apollidon

Expanding Opportunities for Distance Education

Programs

UF Forensic Science & PharmChem Programs

Forensic Science Program started in 2000 Largest Forensic Science MS Program in the world Students from 33 different countries taking UF courses Close cooperation with the University of Canberra and the

University of Edinburgh Over 500 graduates Won ADEC award in 2006

Pharmaceutical Chemistry MS started in 2009 Very few other online Pharmaceutical Chemistry programs Enrollment of 50 students in the second semester First graduate completed this spring

UF Forensic Science Results

40%

Enrollments per Term UF Forensic Science

Program Profitable since 2002 UF grossed $2 million

in 2009/2010

UF Web Traffic Increases

2009/2010

2008/2009

2009/2010

ADEC Collaboration Intensification and Marketing Program

ADEC members working together could offer an increased number of quality distance education programs.

ADEC Collaboration Intensification and Marketing Program

Audiences Focus primarily on working professionals

Types of Programs Use continuum of engagement Preliminary emphasis on non-credit modules, workshops and

certificate programs, online specialty courses for credit Professional development including Professional Masters

Degrees

Focus on High Interest Areas “green”/environment Science and Health Technology Job Oriented

International Markets

Benefits of ADEC & Apollidon Cooperation

Broaden Institution Market Reach New Target Groups Nationally Internationally

Scale Member Institution Programs Provide Broader Access to Exceptional Education Provide Affordable Distance Education for Distance Learners

Professionals

Opportunity for Member Institutions to Cooperate to Optimize Program Offerings

Build Programs that Utilize the Best Expertise and Courses from Multiple Institutions

Key Offerings from Apollidon

Key elements of cooperation Market Research

Develop new target groups to expand existing programs Identify new markets to offer the program

Business Planning Use a business case model with financial projects to evaluate program

expansion

National Marketing Plan and implement an effective national marketing campaign This includes all the digital marketing and personal marketing required to build

program loyalty

International Marketing Identify opportunities to take a program international, accounting for cultural

and educational differences

Quality Assessment (ability to assist in other areas)

How this will work

Memorandum of Understanding between ADEC and Apollidon ADEC is the broker, managing the collaboration process Individual Business Agreement with each participating member

institution regarding each program Financial Arrangement: 60% of program revenues for the

participating member institution and 40% for ADEC and Apollidon

Team Identify programs that are scalable, can be profitable and may take advantage of multiple institution expertise and courses