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NeuroLab is your one-stop solution for a
full-cycle neuromarketing research.
It allows you to collect data via
survey, eye tracking, EEG, emotion
measurement and mouse tracking all at
once.
Neurolab is cloud-based solution that allows
you to collect data from multiple locations in
a real time.
What is NeuroLab by CoolTool ?
Core element of your NeuroLab is a powerful survey engine.
• Questionnaire layout is adapted to fit any screen – desktop, laptop, tablet,
smartphone.
• Multiple design templates are available for free. Also there is always an option to
create your own design from a scratch.
• Sophisticated logic is easy to enable with filters and scripting options.
• Offline solution allows you to collect responses, even when there is no internet
connection or it is way too slow. Simply preload tested materials to your laptop and
once your internet connection is back on, data will synchronize automatically.
Discover
what
customers
say
Eye Tracking tells you what consumers see on a screen and most importantly
what they don’t see.
• Cloud-based Eye Tracking gets you results in a real time regardless of your location.
• Data is presented in form of visualizations – heat maps, gaze plots, opacity maps. You
can also get statistics on areas of interest you select.
• All hardware is preselected by accuracy and affordability criteria. We recommend to
base you hardware selection on your research needs. If you plan on testing images,
shelves or video materials that are less than 1 minute long, $499 device will suit you
nicely. For UI/UX tests and any tested materials that last longer than 1 minute we
recommend $699 device, with built-in head movement adjustment.
• Equipment is small and light, allowing you to easily ship it to any location. All you need
for the set up is Windows computer or a tablet with a 3.0 USB port.
Discover
what
customers
see
EEG measures brain activity, giving you more insights to how people react to your
product.
• Consumer’s attention levels are measured and recorded, while he/she is viewing
preselected materials.
• You do not need bulky sensors or invasive procedures to capture consumer’s attention.
Light, simple headset for $199 is all you need to measure consumer’s attention.
• Data output in form of a graph shows you how focused your customers are at each
particular moment of viewing the product.
Discover
how
customers
react
Emotion measurement shows you how your products or marketing materials make
consumers feel.
• Facial coding allows to capture your consumers’ feelings once they are exposed to the
product.
• No hardware needed, as long as you have your webcam on. Simple and easy.
• Data output shows the range of emotions consumers expressed, while looking at your
advertisement, website, product, commercial, etc. Feel free to analyze individual
results for each respondent or accumulated results for all of them.
Discover
what
customers
feel
Mouse Tracing gives you accurate data on consumer online behavior.
• Mouse movements and clicks show you if consumers choose to click on your banner
ad, what they do next and when they leave the page.
• No hardware is needed, our sophisticated algorithms do the job for you.
• Data output is presented in a form of statistics based on your area of interest. It is a
great way to understand noticeability of small elements, action buttons, links and make
sure customers find what they are looking for.
Discover
how
customers
browse
Enhance your advertisement:
• Is your ad visible? Does it stand out from
the rest?
• How effective is your branding?
• How effective is your message?
• What consumers feel when they look at
your ad?
• What emotion does each particular
element brings out in your consumers?
• How much attention does your ad and
its elements get?
Works great for
testing:
• Print Advertisement
• Outdoor
Advertisement
• Digital ads, Banners
How it works:
• All you need to do is to upload an
image of your ad to the questionnaire.
• NeuroLab will record consumers’ gaze,
consumers’ level of attention and
emotions at each particular moment.
• Results will be delivered to you in an
automated report in a real time.
NeuroLab for Print Advertisement
Optimize your video/commercial:
• How effective is your product
placement?
• How effective is your branding?
• How effective is your message?
• What do consumers feel when
they view your video?
• What is the range and timeline of
their emotions?
• How much attention does your
video and its elements get?
Works great for testing:
• Commercials
• Educational reels
• Movie trailers/teasers
• Short videos (up to 5 minutes)
How it works:
• All you need to do is to upload your video/commercial to the questionnaire.
• NeuroLab will record consumers’ gaze, consumers’ level of attention and emotions at each
particular moment.
• Results will be shown in form of heat maps, attention graph and emotions range laid over the
video you are testing.
NeuroLab for Video/Commercials
Click on link below to see NeuroLab in action
www.youtube.com/embed/M1I62ViNdy8
Improve your website design and
usability:
• How easy is it for users to navigate
your website?
• Was it hard to find your product?
• At which point and why do users leave?
• Do users behave the way you thought
they would?
• Where do they do and don’t click?
• Why don’t clicks convert to purchases?
• Does browsing through your website
make users happy or irritated?
• Are your banner ads or action buttons
getting any attention?
Good for testing:
• Webpages
• Landing pages
• Live websites
• Website navigation
• Website layout and design
• SAAS and other online software
How it works:
• All you need to do is to indicate the website/webpage you want to test and define the
task (e.g. subscribe to newsletter, find car model BMW x5, etc.).
• NeuroLab records users’ gaze, clicks, mouse movements, attention and emotions,
while users carry out the task.
• Results will be available in a real time in form of visualizations and statistics.
NeuroLab for Websites
Click on link below to see NeuroLab in action
www.youtube.com/embed/z_7Ve_Ib4k0
Get your product noticed on a shelf:
• Is your product visible on a shelf?
• Does your product have the optimal
facing?
• How effective is your branding?
• Are all of the SKU effective?
• What emotional response does your
product get?
• How easy is it to find your brand
when put next to competing brands?
Good for testing:
• Branding/Logo
• FMCG goods
• Tobacco products
• Soft drinks & liquors
• Other products of mass
marketing
How it works:
• All you need to do is choose shelf layout from
a template and upload image(s) of your
product(s) onto the shelf.
• NeuroLab randomizes order of products on
the shelf from one respondent to another.
• Results are automatically aggregated and
delivered in form of visualizations and
statistics.
NeuroLab for Product Shelf Placement
Increase effectiveness of your
product packaging:
• How effective is your branding?
• How effective is your message?
• How effective is your promo(s) on a
package? Is it noticeable?
• What emotion does each particular
element of product package brings
out in your consumers?
Good for testing:
• Branding/Logo
• Product design
• FMCG goods
• Other products of mass
marketing
How it works:
• All you need to do is to upload image of your
packaging to the questionnaire.
• NeuroLab will record survey, eye tracking, brain
activity and emotion measurement results all at once
and will present them to you in form of visualizations
and statistics.
• Automated reports are easy to interpret and make a
base for your packaging decisions.
NeuroLab for Product Packaging
NeuroLab Benefits
NEURO-TOOLS ARE INTEGRATEDWITH SURVEYS
4 greatest neuromarketing
tools are fully integrated with
surveys and can be used
separately or together.
• Eye Tracking,
• Emotion Measurement,
• Brain Activity (EEG),
• Mouse Tracking
+
Surveys
RESULTS ARE DELIVEREDIMMEDIATELY
ALL RESEARCH STAGESARE AUTOMATED
All research stages are
automated.
Choose a ready-to-use
methodology or create your own
one upload the material you
want to test collect the
responses enjoy the report
with vivid charts, graphics, and
visualizations, created
automatically for you.
You can set up NeuroLab
test within several
minutes, synchronize
data from multiple
locations in one click and
get accurate results in a
real time.
NeuroLab makes neuromarketing research easy, fast and scalable.
Join us today
Grow your sales with NeuroLab
by simply adding this affordable
solution to your portfolio!
www.cooltool.com
#CoolToolMR