Cool Yatra Business Plan

7/31/2019 Cool Yatra Business Plan

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COOL YATRA

Deepak negi

deepika iyer

deepika tiwari

Business Plan

Tell me and Ill forget, Show

me and I may remember,

Involve me and Ill

Understand


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Vision

Making Cool Yatra synonyms to Industrial Visits.

Mission

To provide a memorable and a lifetime experience to the

future managers. And Making the visits full of Fun With

Learning.

Vision & Mission Statement


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About Cool Yatra

We specialize in providing perfect & cost effective travel

solutions to educational institutions.

We design tailor made industrial visit tour packages

considering your requirements about destinations.

Our clientele comprises of students from various streams of

engineering management studies (MBA/MMS), etc.

We aim to provide our students & teachers with smooth &

relaxing journey throughout the tour & therefore our coachesare chosen with a great care.


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Industrial Visit Programs

Our programs are designed to increase candidates awareness

of the corporate world

Hands-on activities. Well-planned Industrial Visit which sticks to the pre-set

itinerary.

Focuses on the concepts that the students need to learn along

with providing adequate doses of Learning. Fun can go a long way in making the students realize and

relish the learning concepts and the importance of an

Industrial Visit.


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Activities during Industrial Tour

We conduct following activities during Industrial Tour

Group Formation, Literature of the Industries to be visited,Distribution of Questionnaire, Plant visit, Seminars and

Workshops Interaction with the officials involved in the

Operations and Process Management of the Industry, Team

Building Games.

The company handles educational tours for schools as well as

Colleges Along with industrial visits across the world.


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Benefits of the Program The main aim of the program is to revive the mind-sets

and broaden the outlook of students.

This program gives a direct insight into the working ofindustries.

The program bridges the gap in college curriculum and

industrial practical experiences. The students go back

with new found knowledge and a respect and appreciationfor industry.

Seminars and debate workshops among students to

exchange their views and refresh their practical

knowledge of the current trend of the industry.


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Cool Yatra Assistance

We help you to finalize companies as per location, If you dont

have the option.

We make your travel plan accordingly in your budget & Take

care of Logistic Part.

We focus Education with Fun.

We provide a well trained Facilitator to organize Activities and

games


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Cool Yatra Highlights

Accommodation: Tripple / quadraple sharing in 2 star / 3 star

Hotels for outstations.

Activities: Companies Visit and Site seeing Foods: Breakfast/Lunch/Dinner & Tea throughout the tour.

Travel Guide: Expert travel guide of Cool Yatra throughout

the tours.

Destinations: Delhi-Agra, Jaipur-Jaisalmer, Goa, Gujrat-Silvassa, Shimla- Chandigarh, Banglore-Mysore, Kerala,

Chennai


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Places for Industrial Visit

Goa.

Mahabaleshwar/ Mumbai

/Lonavala/Konkan/Auranga

bad

Delhi/Agra

Chandhigarh/Shimla/Kullu

Manali.

Jaipur/Jaisalmer/Jodhpur. Ranthambore/Jaipur/Jaisal-

mer/Jodhpur.

Gujrat/ Silvassa/

Ahmedabad/Baroda/Surat.


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Package Details

Basic Plan

6 days-5 nights

7 days-6nights

Customized Plan

As per the college requirements


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Sample Plan

For Jaipur7 days -6 nights : Rs. 5,500

Day 1:

Assemble at Mumbai Central by 5:45 PM to board 12955 Jaipur Super Fast

Express. Henceforth commences our exciting tour, of the princely state

Rajasthan. Overnight en route. (Dinner) Day 2:

Arrival Jaipur Railway Station by 12:55 PM. Transfer to the Hotel and

room allocation. Today we will visit Jantar-Mantar , Sawai Man Singh

Museum , Central Museum. Overnight stay at the Hotel at Jaipur.

(Breakfast / Lunch / Dinner) Day 3:

We will Visit in Birla Temple, Kanak Vrindavan, Jal-Mahal , Hawa

Mahal, Birla Planetarium, Aaj Tak News Channel. Overnight stay at the

hotel at Jaipur. (Breakfast / Lunch / Dinner)


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Cont..

Day 4:

We will visit Ishwar Lat, Jaigarh Fort, Ndtv India, small scale cottage

industries, and some industries. Overnight stay at the Hotel at Jaipur.

(Breakfast / Lunch / Dinner)

Day 5:We will visit Nahargarh Fort, Laxmi Narayan Temple, Vidhyadhar Garden,

Dinner at Chokhi Dhani. Overnight stay at the Hotel at Jaipur. (Breakfast

/ Lunch / Dinner)

Day 6:

After breakfast we will check out the hotel and proceed for local shopping,

afternoon transfer to Jaipur Railway station to board 12956 Jaipur Mumbai

Superfast Express scheduled departure 2:10 PM, Overnight Enroute.

(Breakfast / Lunch / Dinner)

Day 7:

Arrival at Mumbai Central Railway Station by 07:50 AM.


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Meal Plan

Meal Plan (will be selected from the following)

Breakfast: One North Indian Dish, One South Indian Dish,

Bread Butter and Jam, Tea Coffee, Juice etc

Lunch:2 Vegetables, Roti / Puri / Chapati, Dal, Rice, Salad,

Papad, Pickle and sweet dish.

Dinner: 2 Vegetables, Roti / Puri / Chapati, Dal, Rice, Salad,

Papad, Pickle and sweet dish.1 Non Veg Dish

(Meal will be pure veg incase if Hotel is Pure Veg.)


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Tour cost

Tour cost includes

Activities mentioned in the itinerary

Accommodation in decent hotels / properties (4 sharing in aroom)

Delicious Meals as mentioned

Railway Fare: Sleeper class on students concession (without

extra charge) Monuments entry fees, sightseeing etc.

Non. A/c. Surface transport


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STP

Segmentation

Industrial visits for students

Targeting

Schools & Colleges in Mumbai

Positioning

Exclusive Industrial Visit organizers providingbest corporate interactions


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SWOT ANALYSIS

Strength

Customized Packages

Good Exposure to corporate

Highly focused to provide bestservices

Weakness

Heavy Competition

New to Industry

Seasonal Business

OpportunitiesExpansion in other areas of traveland tourism industry

ThreatPresence of many players in themarket


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Promotion Plan

Direct Marketing

1. Introductory / Promotional Mails

2. Face to Face interaction

3. Brochures

Websites
http://c/Users/Deepika/Desktop/Brouchers.docxhttp://c/Users/Deepika/Desktop/Brouchers.docx


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Major players

Competitors

Dziretravels

HorizonTravels

Gr8escape

tours

Paryatan-world


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FINANCIAL PLAN


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PER TRIP COST

The average expenses of one trip

Industrial Visit to jaipur for 6 days-5 nights for 60 students

plus 2 faculties from the college and 2 cool yatra members.

Travel expenses (Return charges)

Train tickets : Students

4 staff

members

33,750

3,000

Bus Charges in jaipur 70,000

Miscellaneous charges 10,250

Total 1,17,000

NOTE:

Ticket fare for jaipur is Rs. 375

Student concession 25%


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Hotel expense

Particulars Charges Total

Room tariffs (4 students per room )60 students+ 2 staff member

1200 per room X 16x 5

96000

2 Professors 1500 per room X 2x 5

15,000

Total 1,11,000

For 5 days

Food & Water

Particulars Cost total

Breakfast 25 x 64 x 6 9600

Lunch 80-90 x 64 x 5 25600

Evening snacks 15 x 64 x 5 4800

Dinner 80 - 90 x 64 x 5 25600

Drinking Water 64 x 5 x 5 1600

Total 67200


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Per trip revenue

Sales receiptcost

Receipt = Package charges ( Rs. 5,500 per head)

= 5,500 x 60= 3,30,000

Cost = Travel expenses+ hotel charges + food expenses

1,17,000+ 1,11,000 + 67200 =2,95,200

Total Revenue = 3,30,0002,95,200

= 34,800


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Fixed Cost

Monthly Salaries

Tour Operator: Rs. 6000 per month ( 10)

Office rent : Rs. 15,000 per month

Total Fixed cost : 60000*12 + 15000*12

= Rs. 9,00,000


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Estimated P & L A/c

Particulars 2013 2014 2015

Turnover 2,31,00,000 36000000 53000000

Less : Cost ofsales

2,06,64,000 26863200 34922160

Gross Profit 24,36,000 9136800 1,80,77,840Less : Fixed Cost+ initialinvestment

12,00,000 15,00,000 20,00,000

Net Profit 12,36,000 76,36,800 1,60,77,840

Calculations:TurnoverMonthly 5 trips for 7 months(for 60 students at an average per

head charge of Rs. 5500)

With an average increase of 50-60% each year


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Resource Requirements

Initial investment : Rs. 3,00,000

It will be used for paying of salaries, rent , and advance

payments to bus providers and hotel bookings and Brouchers

printing.After 2-3 months the revenue generated will be used for the

above purposes

Personnel requirements

1. Marketing Executives2. Tour Operators

3. Office administrator(will be handled by the founders itself)


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Risks

Risks

High level of competition can create difficulties in establishing

our company in the market. Addressing risks

Aggressive direct marketing techniques will be used to

convert leads into the business


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Conclusion

With proper marketing and successful visits, the

estimated profit can be achieved easily with very low

investment and future expansion opportunities.


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Documents

Cool Yatra Business Plan