# discover new recipes for the ingredients you have at hand

# match drinks and food

# facilitate your regular grocery shopping

invent & improvise

cook up is your personal dining assistant that can help you whenever you may need.

recipies

in the fridge

shopping list

matcher

# what is ?

# in the fridge a helper for coming up with new recipes

# shopping list a grocery shopping assistant

# matcher a utility for discovering matching fine drinks with foods

# recipesa panel for managing, creating and

sharing recipes

# 4 main functions

# before starting

kitchen settings

Once you run the application for the first time you can set up your basic kitchen settings, this will help cook up to provide you more personalized and appropriate suggestions.

# preferences can be changed at any point later

# getting ready

time

Before searching for a recipe you can easily set up the time of preparation needed according to the time on your hand.

# today a delicious but quick dish with friends

# tomorrow a fine dinner matched with the most suitable wine

# in the fridge

select ingredients

Get suitable recipes matched to the ingredients you choose. The suggestions drawn from a database are both professional and user-generated.

# select ingredients and time on your hand

# explore recipes and add missing ingredients to shopping list

# match with a suggested drink

# shopping list

a simple but valuable aid

List what to buy and once you have done the shopping easily delete items from your list.

# view items added while consulting recipes and

suggestions

# type-in additional items directly

# matcher

food & drink

A quick and easy aid to find appetizing companion food for your drink and vice versa.

# select a food and match with a drink

# select a drink and match with a recipe or a single food

# add items to shopping list

# recipes

manage & create & share

Your profile will be ranked according to the frequency with which you use the application and the quality of your contributions.

# rate recipes you have saved or already cooked and tried

# create, photograph and share your own recipes

# get feedback and consult your score

# personalisation

colours & patterns

Bored of your background screen? Just enter in the ‘my cook up score’ section and easily personalize it.

# choose existing background

# create your own by mixing colors

# use downloaded themes

# personalisation

near at hand

As a faithful friend cook up helps you in each and single step while entertaining you.

# select the ingredients

# choose your favorite recipe

# buy missing ingredients

# enjoy the cooking experience

# scalability

restructure or expansion

Depending on technological resources and available time the application can be restructured or expanded.

# recipes entirely user-generated, stored on the local devices and shared

through bluetooth and sms

# location aware food-sharing services and activities

# notification of food expiry date

# top ranked cook up chefs featured in magazines or meet cooking masters

# strategic partners

to gain profit & reliability

The degree of success of this application could benefit from forming strategic alliances with already well-recognized culinary leaders or new interesting internet communities and existing recipes databases.

# supercook.com

# Gambero rosso®

# Il Cucchiaio d’argento

thought for everyone

cook up is an intuitive, friendly and versatile application that also carries an energizing element of surprise. It can benefit a broad portion of the target customers that lead an independent, dynamic and urban life.

# integration of functions and real-life activities

# enrichment of the cooking experience at no additionaltime expense to the user

# creation of a novel modern “cook-book”

# creation of a diverse and strongcommunity (not limited by gender or age)

# why ?

# spread recipes and become a cook up guru

# swap ingredients and food

# share left-overs

# track food expiry dates

# what’s next?

“In cooking you’ve got to have a ‘What the hell?’ attitude”

Julia Child

# Deniz Ozgur # Hazel Yildiz # Vahid Daem Inanloo # Victor Marinov # Virginia Hechtel #