Converting Website Visitors Into Bookings

About Us

In Business since 2001Market leader

HQ - Twin Cities, MN2,000 Customers$1B Year in Bookings

Mission: Level the Playing Field

https://www.linkedin.com/in/matthewdrenner/

VP Sales & Partner

10+ Years in Digital Marketing in Hospitality / Independent Lodging

Family, Golf, Minnesota Sports

Converting Website Visitors into Bookings

1. Understanding The Buyer Journey2. Tools to Increase Conversions

Buyer’s Journey - Most Travelers Don’t Book on

the First Visit

- Up to 81 Days in Planning Average

- Up to 20 Sites on Average

- 93% Use Multiple Devices

- 65% Still Book Via Phone

AWARENESS & INTEREST

RESEARCH & PLANNING

COMPARISON & VALIDATION

DECISION & CONVERSION

PRE / MID& POST STAY

Why don’t travelers book on the first visit?

1. Timing2. Price3. Comparison

Typical Hotel / Resort Conversion Rates (150 Room Full Service Resort/Hotel)

150,000Direct

WebsiteUsers

1,500 Online Conversions

15,000 Inbound Calls

3,000 Call Conversions

145,500Users Without a

Conversion

QUESTION: Are these users lost leads, or revenue

opportunities? What is your plan to address this?

CALLS CONVERT AT A HIGHER RATE THAN WEBSITE VISITS

40%Avg. Call Center

Inbound Booking Rate(Across TRACK Pulse Customers)

.5% - 1%Avg. Online Booking

Engine Conversion Rate(Avg. across ResortsandLodges.com

Business Solutions Customers)

VS

5-10 Booking per 1,000 visits vs 400 bookings per 1,000 res calls

Cart Abandonment

DisplayRemarketing

Email Automation

Mobile Booking Engine

Chat / Notifications

CRM / Call Tracking

Tools To Increase Website Visitors Into Bookings

MOBILE BOOKING ENGINE

Which will have higher abandonment rates?

Higher conversion rates?

CRM / CALL TRACKING

Track Call Activity

Manage Contacts

Grow Your Database

Record Calls

Manage Leads

Convert More Direct Bookings

CRM / CALL TRACKING

10% to 30% of revenue on average

Online Booking Engine (IRM)

Increases Direct Bookings on Your Website

40% - 70% of revenue on average

TRACK PulseIncreases Direct Bookings in Your Call Center

CRM / CALL TRACKING

How many calls are you missing?

What is your conversion rate?

Do you have a follow up strategy?

For More Information On TRACK Pulse Go To www.trackhs.com

CRM / CALL TRACKING

190 Room ResortAdded $1.59 Million by Capturing non booked calls as leads and following up with them.

For More Information On TRACK Pulse Go To www.trackhs.com

EMAIL AUTOMATION

The Old WayStatic newsletter sidebar sign up Monthly newsletter via constant contact

EMAIL AUTOMATION

Smart conversion boxes Automated multi-email drip campaigns

Our System

EMAIL AUTOMATION

High open rates and click through rates

Campaign type: 6 x 30 (6 automated messages in 30 days)

Open Rate: 51%

Click through rate: 23%

Unsubscribes: .01%

EMAIL AUTOMATION

Segmented Email Campaigns

Automated Lead Follow Ups

Pre and Post Stay Messaging

● Segment your data● Create & manage lists● Personalize emails● Schedule campaigns● Target past guests● Birthday emails● Anniversary emails

● Preset lead triggers● Recover lost leads● Create auto-follow ups

● Booking confirmations● Communicate pre-stay● Triggered reminders● Post stay follow up

CART ABANDONMENT

.5 - 1% online conversion

Capture travelers as they leave your booking engine

Automate emails to drive back to your booking engine

4%-8% conversion rates

CHAT / NOTIFICATIONS

When available, up to 83% of users need live chat when making a purchase*

Increases engagement

Decreases site abandonment

Implement on site and in your booking engine

*http://blog.happyfoxchat.com/focus-live-support/

CHAT / NOTIFICATIONS

Hellobar.com

Best Rate Guarantee Notification

CHAT / NOTIFICATIONS

Best Rate Guarantee

CHAT / NOTIFICATIONS

Time driven special offers

CHAT / NOTIFICATIONS

Price Check System

www.triptease.com

DISPLAY REMARKETING

Facebook more effective than general web

Ad Blockers are becoming more prevalent

Focus on engaged audiences

Should be 10%-20% of your PPC budget

Recap

Understand the Buyer’s Journey

Always have the best rate

Maintain a year round omni-channel marketing approach to broaden your funnel

Increase conversions with easy to implement tools

Recap

THANK YOU

Business.resortsandlodges.com Trackhs.com