Upload
lizbeth-hanner
View
253
Download
5
Tags:
Embed Size (px)
Citation preview
Conversion
• Purchase
• Email address
• Email address and name
• Donation
• Name and telephone
Conversion as 7 Ways toDonate Online
• Merchandise Sales
• Auctions
• Lotteries
• Membership & Renewal
• Event Registration
• Direct Donation
• Large Gift Donation
The Backend of Donations (Fundraising Tools on the Internet)
• Malls - Helping.org
– Department Store donations
• Online Donation Engines• Do it Yourself - PayPal, Shopping Cart
Why People Convert ?• Trust
– Branding– Navigation– Assurance– Expectations– Technology– Seals of Approval– Results
Why People Convert
– Branding
Why People Convert• Navigation
Why People Convert
• Expectations Set & Met
Why People Don’t Convert– Technology
Why People Don’t Convert– Technology -- speed
Why People Convert– Results -- Assurance
Why People Convert - Convenience
Why Do People Convert? 6 reasons
• Because they trust you
• Because they’re asked
• Because they’ve done it before
• Because the need is compelling
• Because they have an invested relationship
• Because you offer more than a donation opportunity.
(#6) A Compelling Reason• Make a difference
The End