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Media Studies
Institutions and Audiences
ConvergenceInstitutions and Audiences
Convergence
ConvergenceConvergence
Media Industries diversifying (Boundaries down)
News International Newspapers Broadcast Internet Films etc
More of this laterMore of this later
Media Industries diversifying (Boundaries down)
News International Newspapers Broadcast Internet Films etc
More of this laterMore of this later
ConvergenceConvergence
Technologies coming together (Boundaries down)
Mobile phones Phone MP3 Camera Interface
Wireless 3G
Technologies coming together (Boundaries down)
Mobile phones Phone MP3 Camera Interface
Wireless 3G
Mobile Phone case studyMobile Phone case study
Lets look at mobile phones.
As far as I am concerned, none of you have a mobile phone with you.
Lets look at mobile phones.
As far as I am concerned, none of you have a mobile phone with you.
Nokia Cityman 1987Nokia Cityman 1987
Dancall 1988Dancall 1988
Nokia “Matrix” 1996Nokia “Matrix” 1996
Nokia Matrix 1996Nokia Matrix 1996
Use of mobile phoneUse of mobile phone Contract or PAYG How much do you spend? Could you go 24 hours without mobile? How do you use your mobile
EMERGENCIES ONLY CALL FOR LIFTS - “DAD I’M READY” BUSINESS SOCIAL TEXTING WEB BROWSING
Contract or PAYG How much do you spend? Could you go 24 hours without mobile? How do you use your mobile
EMERGENCIES ONLY CALL FOR LIFTS - “DAD I’M READY” BUSINESS SOCIAL TEXTING WEB BROWSING
TaskTask
Make a list of the functions on your mobile phone
Make a list of the functions on your mobile phone
Functions on Mobile phones
Functions on Mobile phones
Original mobile phones had
Original mobile phones had
Carrying handles - Weighed x kgs Patchy reception at best 2 metre aerials Talk time of minutes Battery life of hours Crazy expensive
What made it possible?What made it possible?
Carrying handles - Weighed x kgs Patchy reception at best 2 metre aerials Talk time of minutes Battery life of hours Crazy expensive
What made it possible?What made it possible?
Enabling technologyEnabling technology
Massive increase in battery technology Increased life Smaller Quicker charging Reliability
Low energy microchips ARM Holdings Minaturised electronics/IC
Massive increase in battery technology Increased life Smaller Quicker charging Reliability
Low energy microchips ARM Holdings Minaturised electronics/IC
ActivityActivity
Take your mobile phone Weigh the battery and the phone
separately Calculate
the total weightWeight of battery + weight of phone
% of total weight which is batteryWeight of battery * 100total weight
Take your mobile phone Weigh the battery and the phone
separately Calculate
the total weightWeight of battery + weight of phone
% of total weight which is batteryWeight of battery * 100total weight
ResultsResults
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Matrix2nd Qtr3rd Qtr4th Qtr
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Matrix2nd Qtr3rd Qtr4th Qtr
Future of MobilesFuture of Mobiles
Size Functions Technology
Draw a picture of the phone of the future
Size Functions Technology
Draw a picture of the phone of the future
SummarySummary
Mobile phone technology is Changing rapidly Getting cheaper Influencing the way we run our
lives Becoming more a digital interface
Mobile phone technology is Changing rapidly Getting cheaper Influencing the way we run our
lives Becoming more a digital interface
Homework - EssayHomework - Essay
The mobile phone is influencing the way we run our lives.
In what way are mobile phones reaching new and wider audiences?
What changes are we likely to see in the next 20 years?
400 wordsDeadline
The mobile phone is influencing the way we run our lives.
In what way are mobile phones reaching new and wider audiences?
What changes are we likely to see in the next 20 years?
400 wordsDeadline
Media Studies
Institutions and Audiences
ConvergenceInstitutions and Audiences
Convergence