Convergence of Technologies for Marketing Girish Nair CEO,
netCORE [email protected]
Slide 2
Outline A look back into Time Converging Streams Chips Networks
(Voice & Data) Last-mile Connectivity Physical-Virtual
Interaction Internet of Everything Evolution Apps and Services
Marketing Evolution Big Data Physical-Virtual Interaction
Slide 3
A look back into Time
Slide 4
Evolution of Technology Chips 1960197019801990200020122014
Mainframe Computing
Slide 5
Evolution of Technology Chips Mini Computing Evolution of
Technology Chips 1960197019801990200020122014
Slide 6
Personal Computing Evolution of Technology Chips
1960197019801990200020122014
Slide 7
Desktop Internet Computing Evolution of Technology Chips
1960197019801990200020122014
Slide 8
Mobile Internet Computing Evolution of Technology Chips
1960197019801990200020122014
Slide 9
Machine to Machine Evolution of Technology Chips
1960197019801990200020122014
Slide 10
Wearable/Everywhere Computing Evolution of Technology Chips
1960197019801990200020122014
Slide 11
Evolution of Technology Networks 1995 1G Analog WLAN 2G Digital
3G 200020052013+ WiMax NFC RFID ZigBee Mobility Data Rates 4G Low
High Bluetooth
Slide 12
Convergence of Technologies Chips Computer Laptop/ Notebook
Tablets Networks Internet of Everything Bluetooth Wi-Fi NFC Machine
to Machine Wearable Devices VoIP Voice MobileLandline Feature Phone
Smart Phone Phablets 2G/ 2.5G 3G 4G/LTE Data Pagers Internet
Backbone Email LAN/WAN Browser Search Horizontal/Vertical Services
Social Live Streaming
Slide 13
Evolution of Software (Apps/Services) Increase in Knowledge
Specialization Iterative Interactive Always On Other
characteristics Extinction for some Adaptation/Evolution for most
Convergence of all Apps Hosted Apps Software PlatformData Knowledge
as a Service
Slide 14
Evolution of Software (Apps/Services) Apps Hosted Apps Software
PlatformData Knowledge as a Service Big Data - Next BIG thing in
coming 5-10 years
Slide 15
Information Deluge Marketing Challenge & Opportunity
Slide 16
Global Digital Information Created & Shared (2005 - 2015E)
Source: IDC Report Extracting Value from Chaos 1 zettabyte = 1
trillion gigabytes The data - from documents to pictures to tweets
grew 9x in 5 years to nearly 2 zettabytes in 2011
Slide 17
Marketing Evolution Piggybacking on Evolution & Convergence
in Technology
Slide 18
Big Data Data Aggregation Data Analysis Data as a Service
(DaaS) Knowledge as a Service (KaaS)
InteractiveIterativeInstantaneous KnowledgeConclusions
Optimized
Slide 19
Physical Virtual Interaction ach other
Slide 20
Products can Talk Physical Virtual Interaction ach other
Slide 21
Products can Talk Physical Virtual Interaction Consult &
Strategize with Everything Machines can Talk to each other
Processes can be Automated
Slide 22
Products can Talk Physical Virtual Interaction Consult &
Strategize with Everything Machines can Talk to each other
Processes can be Automated
Slide 23
Products can Talk Physical Virtual Interaction Consult &
Strategize with Everything Machines can Talk to each other
Processes can be Automated
Slide 24
Big Data & Physical-Virtual Interaction - Explored in a Fun
& Interactive Way Customer Acquisition Customer Engagement
Customer Retention
Slide 25
Slide 26
Need knowledge, skills and gumption to Surf on the Big
Converging Evolving Wave
Slide 27
Need to Marry Consumer Understanding Marketing Technology
Creativity
