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ETSI Workshop on Event endorsers Convergence & Customer Experience Conference 26th of June 2008 8.30 Registration and coffee 9.00 OPENING ADDRESS AND WELCOME TO ETSI 9.00: Welcome Speech & Opening Address Jørgen Friis, Deputy Director-General, ETSI 9.15: FMCA Welcome and Conference Objectives Steve Andrews, FMCA Chairman Managing Director, Convergence, Strategy and Products at BT Plc 9.30 CONVERGENCE: A GLOBAL VISION Chair: Steve Andrews, FMCA Chairman Managing Director, Convergence, Strategy & Products, BT 9.35: FMCA vision on Convergence – FMCA Customer needs & Market Drives thought Leadership Paper Frank Seifert, Swisscom – Head of Voice and Messaging Propositions 9.55: ETSI Tispan Vision on Convergence Richard Brennan, Tispan Vice Chair 10.20: Experiences and hopes of an IMS based approach to FMC Dr. Enrico Scarrone, 3GPP TSG SA WG1 Chairman, Telecom Italia, Innovation, Technology Planning, Standards and IPR 10.40: Wimax : a catalyst for Fixed-Mobile Convergence Gilles Karolkowski, INTEL, Director of Market Development EMEA 11.00 INTEROPERABILITY IN ACTION Coffee break & Demonstration Showcase in the ETSI Lobby 11.30 KEYNOTE SPEECH: Wi-Fi: Strengthening the Subscriber-Carrier Connection Greg Ennis, Technical Director, Wi-Fi Alliance 12.00 INTEROPERABILITY IN ACTION Lunch break & Demonstration Showcase in the ETSI Lobby Cocktail sponsored by FMCA and INTEL 13.30 15.00 THE IMPORTANCE OF INTEROPERABILITY FOR THE CUSTOMERS Chair: Andrew Haworth, FMCA Managing Director 13.35: Industry Analyst View of Convergence Mark Newman, Senior Analyst from Informa 14.00: Keynote : Achieving Interoperability – The ETSI Approach Anthony Wiles, Director of Centre for Testing & Interoperability 14.30: FMCA Product Requirements for Convergence Andrea Lagana, Project Manager, Home Networks & Terminals Telecom Italia, FMCA Board Member 15.00 KEYNOTE SPEECH Keeping it simple for the Customer Johann Georg Gross, Chairman Alliance Workgroup, Wireless Broadband Alliance 15.30 INTEROPERABILITY IN ACTION Coffee break & Demonstration Showcase in the ETSI Lobby 16.00 THE FMCA INTEROPERABILITY WEEK EXPERIENCE Andrew Haworth, FMCA Managing Director 16.45 CONCLUSIONS AND FUTURE ACTIVITIES FOR FMCA Andrew Haworth, FMCA Managing Director Andrea Lagana, Project Manager, Home Networks & Terminals Telecom Italia, FMCA Board Member 17.00 Close of conference

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Page 1: Convergence & Customer Experience Conference · 2008. 6. 26. · Convergence & Customer Experience Conference 26th of June 2008 ... Andrea Lagana, Project Manager, Home Networks &

ETSI Workshop on

Event endorsers

Convergence & Customer Experience Conference 26th of June 2008

8.30 Registration and coffee 9.00 OPENING ADDRESS AND WELCOME TO ETSI

� 9.00: Welcome Speech & Opening Address

Jørgen Friis, Deputy Director-General, ETSI � 9.15: FMCA Welcome and Conference Objectives

Steve Andrews, FMCA Chairman Managing Director, Convergence, Strategy and Products at BT Plc

9.30 CONVERGENCE: A GLOBAL VISION Chair: Steve Andrews, FMCA Chairman Managing Director, Convergence, Strategy & Products, BT � 9.35: FMCA vision on Convergence – FMCA Customer needs & Market Drives thought Leadership

Paper Frank Seifert, Swisscom – Head of Voice and Messaging Propositions 9.55: ETSI Tispan Vision on Convergence Richard Brennan, Tispan Vice Chair

� 10.20: Experiences and hopes of an IMS based approach to FMC Dr. Enrico Scarrone, 3GPP TSG SA WG1 Chairman, Telecom Italia, Innovation, Technology Planning, Standards and IPR

� 10.40: Wimax : a catalyst for Fixed-Mobile Convergence Gilles Karolkowski, INTEL, Director of Market Development EMEA

11.00 INTEROPERABILITY IN ACTION Coffee break & Demonstration Showcase in the ETSI Lobby

11.30 � KEYNOTE SPEECH: Wi-Fi: Strengthening the Subscriber-Carrier Connection Greg Ennis, Technical Director, Wi-Fi Alliance

12.00 INTEROPERABILITY IN ACTION Lunch break & Demonstration Showcase in the ETSI Lobby Cocktail sponsored by FMCA and INTEL

13.30 15.00

THE IMPORTANCE OF INTEROPERABILITY FOR THE CUSTOMERS Chair: Andrew Haworth, FMCA Managing Director � 13.35: Industry Analyst View of Convergence

Mark Newman, Senior Analyst from Informa � 14.00: Keynote : Achieving Interoperability – The ETSI Approach

Anthony Wiles, Director of Centre for Testing & Interoperability � 14.30: FMCA Product Requirements for Convergence

Andrea Lagana, Project Manager, Home Networks & Terminals Telecom Italia, FMCA Board Member

15.00 � KEYNOTE SPEECH Keeping it simple for the Customer Johann Georg Gross, Chairman Alliance Workgroup, Wireless Broadband Alliance

15.30 INTEROPERABILITY IN ACTION

Coffee break & Demonstration Showcase in the ETSI Lobby

16.00 THE FMCA INTEROPERABILITY WEEK EXPERIENCE Andrew Haworth, FMCA Managing Director

16.45 CONCLUSIONS AND FUTURE ACTIVITIES FOR FMCA Andrew Haworth, FMCA Managing Director Andrea Lagana, Project Manager, Home Networks & Terminals Telecom Italia, FMCA Board Member

17.00 Close of conference

Page 2: Convergence & Customer Experience Conference · 2008. 6. 26. · Convergence & Customer Experience Conference 26th of June 2008 ... Andrea Lagana, Project Manager, Home Networks &

ETSI Workshop on

SPEAKERS’ BIOGRAPHIES

Steve Andrews BT Group Chief of Mobility and Convergence, Chair, Fixed-Mobile Convergence Alliance and Managing Director, UK Regions

Steve Andrews is Chief of Mobility and Convergence for BT Group. Within this role, Steve

leads an organisation focused on delivering innovative fixed, mobility and convergent

products and services to BT’s customers throughout the world.

In recognition of his contribution to developing converged and innovative products he was

elected as the new chairman of the Fixed-Mobile Convergence Alliance which now represents

24 global operators with over 800 million customers with the common aim of creating value through convergent

customer propositions.

Steve has also recently been appointed as Managing Director of UK Regions. The BT regional teams are

responsible for helping grow BT’s business and representing BT at a local and regional level to ensure that BT’s

activities are complementary to the community agenda, in such subjects as digital inclusion, education and

regeneration. Examples of key local initiatives for BT are; Wireless Cities, 21st Century Networks, 2012

Olympics and many more.

Steve joined BT plc in 1975 and prior to his current role, he was President of BT’s Global Network and Carrier

business.

In 1997, Steve was appointed Director of European Alliances on the Board of BT Europe, where he was

responsible for managing BT's interests on the Board of various Fixed, Mobile and Internet communications

businesses. Prior to this he spent 4 years managing various operations throughout Europe, including Customer

Services and IT.

He is married with two young children and enjoys soccer, golf, ski-ing, travel and the countryside.

Richard Brennan Vice-Chair, ETSI TISPAN

Richard Brennan has over 35 years of telecommunications experience, and has spent

the last decade promoting interoperability and global standards. Richard is a Vice-

Chairman of ETSI TISPAN, the technical group responsible for the convergence towards

NGN, and serves as Co-Chair of the TISPAN Architecture Working Group (WG2).

Richard is Vice Director Industry Standards for Huawei Technologies, the global

telecommunications equipment supplier.

Greg Ennis, Technical Director Wi-Fi Alliance

Greg has been active in the Wireless LAN industry since 1992. He was one of the

original developers of the MAC protocol proposal that IEEE 802.11 adopted in 1993 as

the foundation for the standard, and subsequently served as Technical Editor for the

initial 802.11 specification. He has served as Technical Director of the Wi-Fi Alliance

since the founding of the organization in 1999. Previously he served as chair of the

IEEE 802.3 Broadband CSMA/CD Task Group, and has held development and

engineering management positions at various companies in the communications

industry. He has a masters in Computer Engineering from Stanford University, and a masters in mathematics

from the University of Wisconsin.

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ETSI Workshop on

Jørgen Friis Deputy Director-General ETSI European Telecommunications Standards Institute Jørgen Friis was elected as Deputy Director-General of the European

Telecommunications Standards Institute (ETSI) by the ETSI General Assembly on 6

April 2001.

He is jointly responsible for general management of the ETSI Secretariat based in

Sophia Antipolis, FRANCE and is an ex-officio member of the ETSI Board.

Previously Vice President of the Network Division of Tele Danmark, Mr. Friis was

responsible for access network strategy, norms and policies, systems, planning, design, registration and

documentation.

Prior to joining Tele Denmark, he was Manager of the Network Section in Jutland Telephone Company,

responsible for deployment of fibre cables in the trunked network and for the development of a quality system

under the ISO 9000 concept.

Mr. Friis (born 1954), has a Bachelor of Science in Engineering from the Engineering College of Aarhus

(Denmark), has received a diploma in Organisation at Aarhus Business School, and a diploma in leadership and

change from the Institute of Danish Engineers. He followed Tele Denmark executive leadership MBA program at

INSEAD Business School in Fontainebleau, France.

Mr. Friis is a Danish citizen and a member of the Danish Society of Engineers.

Johann-Georg Gross Vice President International Carrier Sales & Solutions (ICSS) Deutsche Telekom, Bonn, Germany

He works in the field of international WiFi roaming and represents the company in the global

operator-led forum “Wireless Broadband Alliance” (WBA) as head of the working group

“Industry Alliances”. His responsibilities also include managing innovation projects for his

business unit ICSS. Johann Georg Gross studied European Business Management in Worms, Germany

(University of Applied Sciences) and London University before joining Deutsche Telekom in 1991. His work has

always centered around international issues - European affairs, joint venture support Eastern Europe,

representing Deutsche Telekom at international forums such as ITU, ETSI, ITS and from 2001 until 2005 he

was Vice Chairman of the European Telecommunications Platform (ETP) based in Brussels.

Andrew Haworth Managing Director Fixed Mobile Convergence Alliance Inc. Andrew was appointed as Managing Director of the Fixed Mobile Convergence Alliance in

March 2008. His role covers all executive and commercial management to ensure business

activities drives the FMCA towards achieving their objectives agreed by the Board of

Directors and the 33 member companies.

The Fixed-Mobile Convergence Alliance (FMCA) is a global, non-profit organisation focused

on driving the communications industry to provide to-day's and tomorrow's customers with high-quality,

seamless and easy to use products and services. Representing a global base of over 700 million customers the

FMCA’s goal is to work in partnership to simplify customers experiences by focussing on making underlying

technologies and services all work well together.

Andrew has extensive experience in the telecommunications and IT industries which includes over 15 years

specialising in fixed and mobile communications and market strategies. Prior to the FMCA secondment, he

joined BT Plc in 2003 most recently driving industry partnerships to support the development of converged

products and services bringing together GSM, WiFi, VoIP and mobile data solutions into integrated devices.

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Previously at T-Mobile International, Andrew led the UK entry into the mobile data market and as Head of

Business Channel Development he developed and executed channel strategy to introduce mobile data products

to sales channels and partners across EMEA.

Andrew founded a company in 1992 to develop and market a specialist fixed and mobile communications

solution for news agencies and media publishers. The trademarked product became a market leader within its

first year of trading and quickly gained a loyal customer base in the UK and Europe.

Andrew lives in Hertfordshire, UK and has two children 11 and 13.

Gilles Karolkowski Director, Market Development EMEA WiMAX Program Office Intel Corporation Gilles Karolkowski is in charge of accelerating the adoption of Fixed, Nomadic & Mobile

WiMAX among the Service Providers in Europe, Middle-East & Africa. His mission

encompasses the opening of the spectrum to the technology, the influence of the Service

Providers to invest into WiMAX, their commitment through an agreement with Intel and

support to drive market demand for the new WiMAX services and related Intel platforms –

PCs, laptops, Mobile Internet Devices.

Prior to this position and since 2000, Gilles Karolkowski had several business development roles at Intel in

France, including the launch of the Intel Centrino Technology and the execution of the Digital Home initiative.

Before Intel, he worked at KPMG Consulting in its Paris-based e-business practice, Black Box and Digital

Equipment Corporation (computer maker taken over by HP) in operational and direct marketing.

Gilles Karolkowski holds a Master degree in IT from the Pierre & Marie-Curie University of Paris and an

Executive MBA from ESCP-EAP Paris business school.

Andrea Laganà Project Manager Telecom Italia

Andrea Laganà works in the Home Network and Handset Innovation Unit of TILAB –

Innovation, Engineering & Testing Department of Telecom Italia.

He is an electronic engineer and has a Bachelor degree from Genoa University and a Master

degree in Telecommunications from Turin University.

He has been working in the Research and Innovation area in TI for more than 10 years, in the Business Process

Reengineering, Service Management and Marketing areas, especially addressing the Telecom Italia’s wholesale

and regulatory services.

Since 2004 he is deeply involved in FMC activities, being responsible for trial projects of FMC Solutions and

Terminals. He represents the Telecom Italia Group in FMCA, where he sits in the BoD and acts as the leader of

the Convergent Wi-Fi Devices and Access Points Priority Programme.

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ETSI Workshop on

Mark Newman Chief Research Officer Informa Telecoms & Media Tel + 44 20 7017 4263 [email protected]

Mark is Chief Research Officer within Informa Telecoms & Media’s Industry Research division, leading its global

research teams and activities.

In his role Mark is responsible for Informa Telecoms and Media's thought leadership in the converging mobile,

broadband and entertainment sectors. Mark’s most recent piece of research covers mobile operators’ business

models*. It assesses the current health of the mobile operator sector, the threats to existing business models

and provides an in-depth analysis of the viability of potential new ones. Mark has also published research on

MVNOs, roaming and grey routing, and FMC.

Mark has 18 years experience in the telecoms sector as a journalist and analyst. He is a regular speaker and

moderator at international conferences in Europe, the Americas and Asia and is often quoted in the global business

press. He also conducts regular briefing sessions with operators, vendors, leading banks and accountancy firms

on industry trends and developments. Mark contributes a Telecoms Industry Outlook module to Informa

Telecoms & Media’s Mini-MBA Programme.

*Future Mobile Operator Business Models: Broadband, Partnerships, Wholesale and Mobile 2.0, published by

Informa Telecoms & Media, April 2008.

Dr. Enrico Scarrone, 3GPP SA1 Chairman, Telecom Italia, Innovation, Technology Planning, Standards and IPR

Enrico Scarrone is working in the standards and IPR department of Telecom Italia, and is

serving as Chairman of 3GPP SA1 dealing with system and service requirements. He

contributed to the 3G standardization from the very beginning of 3GPP in the context of

RAN3, CT, SA and SA1.

The experience is a mixing of technical and technical management competence, spent on the support to

Telecom Italia, TIM, and the Telecom Italia Group participated companies, on European research project and on

standardization activities.

• Short summary of professional experience in Telecom Italia

• 2007-2008 standards and IPR department as Chairman 3GPP SA1

• 2007 Responsible for Core Network and IMS development and implementation plans in Telecom Italia

consulting for Entel PCS on Network Technology evolution planning.

• 2006 Responsible for IMS chain testing in the Telecom Italia Testing department.

• 2002-2006 Telecom Italia Lab in the International Customers department, as Project Manager for

activities devoted to the technical support of the Telecom Italia Group for RFI/RFQ processes,

Technology Innovation Plan definition, and relation towards providers.

• From 2000 to 2002, head of the research unit Architectures for Mobile System and Services (17

graduated Mobile System System experts). The group is consultant for several operator participated by

the Telecom Italia group to assist the RFI, RFQ, Bid Book procedures, technology innovation plans and

initial roll-out of GPRS and UMTS networks (major activities in Italy, Spain, Greece, Austria)

• 1996-1999 CSELT in the Mobile System and Services Department, Architectures for mobile Systems

and services Group (major activities for TIM, TIM International, focus on Greece, Peru’, Brazil and all

the others participated companies).

• 1992-1996 CSELT in the Switching department, Signalling Specification Group.

Page 6: Convergence & Customer Experience Conference · 2008. 6. 26. · Convergence & Customer Experience Conference 26th of June 2008 ... Andrea Lagana, Project Manager, Home Networks &

ETSI Workshop on

Frank Seifert, Swisscom A marketing leader with Switzerland's largest integrated operator business. Leading crossfunctional product

management teams delivering best-in-class mobile, fixed, internet and integrated services to consumers in an

innovative market.

Strong international network based on his position as a Member of the Board of Directors of the Fix-Mobile-

Convergence-Alliance (FMCA).

Possesses strong leadership, commercial and operational skills, combined with substantial experience in

telecom service applications (voice, messaging and data), planing, development, implementation and

operations.

Anthony Wiles Director, Centre for Testing and Interoperability (CTI) ETSI Anthony has many years experience in both data- and tele-communications with

particular expertise in the specification of communication protocols and the

development and application of advanced testing techniques. Prior to joining ETSI

Anthony was with Telia Research and Ericsson (EllemTel), heading Telia's

Requirements Engineering Laboratory in Stockholm.

Anthony was deeply involved in the development of the widely used testing

methodology, ISO/IEC 9646. He was leader of the ETSI Specialist Task Force that

developed the increasingly popular test language TTCN-3. He is author/co-author of

over 10 refereed journals and conference papers and has organized and chaired several international

conferences, the most recent being TESTCOM 2003 and the International TTCN-3 User Conferences of 2004 and

2005.

When not running the CTI Anthony's current technical activities include the development and application of new

testing methodologies oriented to complex systems such as the IP Multimedia Subsystem (IMS), including the

use of TTCN-3 for test control and automated interoperability testing.