Converged Systems for the New Style of IT - Nth Generationnth.com/.../uploads/2014/08/ToddHatfield_Presentation_NthSymp2014.pdf2016 $14.3 Billion* 2014 $8.0 Billion* • Business outcomes

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 1 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Converged Systems for the New Style of IT Comparing HP Converged Systems, vBlock, Flexpod & more

July 2014

2016

$14.3 Billion*

2014

$8.0 Billion*

• Business outcomes • Acceleration of new workloads • The next level of convergence

Big Data Cloud Virtualization Mobility

In 2014 customers demand

*HP Analyst Estimations

Customers told us…

“Can you give us a really

efficient convergence

machine?”

“I need standard

and simple, not

custom and

complicated”

“We want to get out

of the hardware

integration

business”

“We need building

blocks that we can

automate”

“Setup

mistakes are

killing us”

“I don’t have time to do

new apps. I’m too busy

managing the old apps.”

“Too many

people are

touching every

project”

“Systems” are a new consumption model

Transactional

Bundles

Services

Products

Solutions

Systems Collapse cost of

infrastructure

Enable fast,

flexible IT

Automated,

lights-out IT

Repeatable

building blocks

Big Data Virtualization Mobility Hybrid

Cloud Database

Transformation Analytics

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5

NEW - TODAY

Delivering on the vision

HP CloudSystem

Sharks “Building Blocks”

HP OneView software-defined management

1H 2014

Specialized Workloads Virtualization


System management


Now is the time for the next level of convergence

Project “Sharks”

HP ConvergedSystem Purpose built | Automated | ROI, redefined


One System relentlessly delivering your ITaaS

vision

Purpose Built

Automated

ROI, Redefined “Shark Economics” delivers faster

time-to-value with easy ordering,

deployment and support

One infrastructure management

platform provides simplicity, lowers

cost and improves operational

agility

Engineered for Virtualization to

rapidly propels the business

forward with path to cloud

ROI

HP ConvergedSystem for Virtualization


Purpose-built for your virtualization sweet-spot

HP ConvergedSystem 300 for

Virtualization

• Simple, standardized

configuration

• Optimized for 50–300 VMs

• Fully featured software-defined

storage

HP ConvergedSystem 700 and

700x for Virtualization

• Standardized and flexible

configurations

• Optimized for 100–1,000+ VMs

• Integrated converged scale-out

storage, FlexNetwork connectivity

More than double the IT productivity

at half the TCO1

2X faster deployment1

2X performance2

More integrated support

All from one vendor

25% lower entry

price2

1.Comparison between the entry HP ConvergedSystem 300 Standard and the Vblock 100DX-3P – three server configuration for both offerings. May vary by deployment.

2. Based on HP internal testing of raw IOPs. HP ConvergedSystem 300 Standard delivers 6480 IOPs based vs. 2520 IOPs for the Vblock 100DX-3P. Reference: http://www.vce.com/asset/documents/vblock-100-architecture-overview.pdf. Cost estimated based on estimated list

prices for the entry point for each. November 2013.


Order fast

Deploy fast

Grow fast

Config & quote in 20 min

Production in <20 days

More capacity in 5 days

Fast services Integrated services/support

Purpose Built Automated ROI, Redefined ROI

ROI, Redefined… “Shark Economics”

Delivers faster time-to-value and devour costs and risks in the transition to hybrid cloud


3

What’s new with HP ConvergedSystem for

Virtualization Enhanced systems experience with greater pre-integration

1 Improved

customer

experience

2 New workload

optimizations

3 Enhanced

integration

and support

• OneView for simple, unified management

• HP OneView integrated with VMware vCOps for simple, unified,

automated management and other 3rd party tools

• Shark Economics business model

•

• New App Maps reduce design and deployment costs

• Backup & recovery architecture and extensions

• HP CloudSystem-ready platform

• 66% faster problem resolution support

• More capabilities pre-built and factory

integrated

• Proactive Advisory Support


Converged Simplified and consistent management

across server, storage and networking

Software defined Rapid, repeatable and reliable operations

at lower costs using infrastructure

templates

Automated Streamlined delivery of IT services to

speed the transition to hybrid cloud

Eliminate infrastructure complexity with

automation simplicity

HP OneView


A new level of convergence drives greater

simplicity

Server/VC Profile

Storage

Profile Future top of rack

Network Profile

6X

faster

One tool, one process, one experience • Server, storage, network all together

• 50% fewer tools required, not manager of managers

to deploy a 32

node cluster

Storage resource

management added

=


Get it right every time with software-defined

templates Push-button provisioning and precision to eliminate errors and manual steps

• Server, storage, connectivity configuration done

right the first time every time

• Built-in best practices reduce human error

• Role based security preserves domain

boundaries

• Consume templates through vCenter / System

Center

Time Risk

*96% reduction in server configuration times - Based on HP internal

testing as of August 2013 comparing HP One View v1 vs. traditional

HP management tools, each deploying 16 servers.

96% reduction in configuration times*

HP

OneView

Templates

Library

OS build

plan

templates

Network

connection

templates

Storage

volume

templates


Understand usage trends:

focus only on what is important

Correlate events for fast

troubleshooting: Delivers root

cause and impact analysis with

combined VMware and HP

dashboards

Optimize resource utilization:

Make changes with the

confidence of understanding the

physical and virtual

VMware vCenter

Operations Manager

One converged management view across the

system

Converged | Software-defined |

Automated

HP OneView

Integrations with VMware vCenter Operations


Software-defined Converged, Infrastructure Lifecycle

Management

Converged, Partner Integrations Automated

Streamlined delivery of IT services to speed the transition to hybrid cloud.

HP

OneView

Automation

Hub

Rapid, repeatable and reliable operations at lower costs using infrastructure templates.

65+ 3rd party plug-in points.

Automation Hub streamlines the delivery and

management of IT services

Admin control

User control

Application control

Common Building Blocks

Software-defined

management


Your choice of

console

One System – managed your way

Consolidate

Systems

• Up to 1,000+ VMs

• Your choice of hypervisors

One System

vCenter

150% reduction in tools to learn, manage, deploy and work together to perform tasks – based on HP internal analysis. Testing in May, 2014 compared HP OneView 1.10 vs.

traditional

approach to server and storage management requiring eight tools. HP OneView replaces Virtual Connect Manager, VCEM, HP Systems Insight Manager and HP Insight Control.

Consolidate Tools

• Systems management

• Storage management

• Network management

• Automation

50% reduction in tools1

HP ConvergedSystem for Virtualization

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=N0zOa0pS8eVDkM&tbnid=DyVcRHGxfxJcwM:&ved=0CAUQjRw&url=http://www.microsoft-careers.com/go/System-Center-Jobs/194694/&ei=T8-MU8WMHKTMsQSho4KQDg&bvm=bv.68191837,d.aWw&psig=AFQjCNFcL6E6X-NoFH0EzOfj-4hKRBun9Q&ust=1401823425051679


Architected for simplicity and convergence

New HTML5 UI

REST API and

CLI

Converged

management

platform

Server Storage Network

Partner UI

Instant-on appliance

Software-defined templates

Virtual machine

appliance Virtual machine

(OVF)

1

2

3 4


One Tool, One Resource Model, One View

HP OneView: Truly Converged Management

Converged – manage all resources from one interface

Collaborative – role-based controls enables managing without static non-IT

tools

Consistent – interaction patterns, data model, APIs , authentication


RESTful APIs enable programmatic infrastructure

Fully automatable

Does all of this:

• Updates firmware

• Sets BIOS settings

• Sets unique identifiers (WWN, SN,

UUID, MAC, WWN)

• Configures network connectivity

• Configures smart array

• Configures SAN zoning

• Configures 3Par array

And replaces all of this:

• Updates firmware with HP SUM

• Set BIOS settings with RCU

• Sets unique identifiers (WWN, SN, UUID, MAC, WWN)

with VCM/VCEM

• Configures network connectivity with VCM/VCEM

• Configures smart array with ACU

• Configures SAN zoning with Brocade Switch Advisor

• Configures 3Par array with 3Par IMC

New-HPCIProfile -name $name -server $myserver -connections $conList


Physical to Cloud Management

Converged Infrastructure

Management for physical

Converged Cloud

management for app &

Infrastructure services

Co

mm

on

Ex

pe

rie

nc

e

CloudSystem Key Features

Self-service portal

Multi-Tiered services

Physical + Virtual

HP and non-HP

Leverages CI templates

HP OneView Key Features

HP server, storage, network

platforms

CI Templates for physical

infrastructure

Ready to run appliance

Open API & CLI

Server Storage Network Power

HP Confidential


3



1 Improved

customer

experience

2 New workload

optimizations

3 Enhanced

integration

and support





•






integrated



Simplified deployment of popular applications in virtualized environments

New App Maps for HP ConvergedSystem

Fully tested, validated

Performance assurance for specific

workloads and applications (SQL Server

and SharePoint

Built with HP IP

Leverages HP’s proven infrastructure

expertise and ISV best practices

Expert guidance

Workload-specific configuration and

deployment guidance

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=y3CD5ZS51yUKCM&tbnid=mw3P22rAAis9PM:&ved=0CAUQjRw&url=http://siliconangle.com/blog/2013/02/21/red-hat-delivers-big-data-manifesto/redhat-logo-cloud/&ei=odNfU9rZKefJ8wH-z4CoCA&bvm=bv.65397613,d.b2U&psig=AFQjCNFgAj0SH1zR3DN2SamSQt6VQTXNFA&ust=1398875419443970

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=y3CD5ZS51yUKCM&tbnid=mw3P22rAAis9PM:&ved=0CAUQjRw&url=http://siliconangle.com/blog/2013/02/21/red-hat-delivers-big-data-manifesto/redhat-logo-cloud/&ei=odNfU9rZKefJ8wH-z4CoCA&bvm=bv.65397613,d.b2U&psig=AFQjCNFgAj0SH1zR3DN2SamSQt6VQTXNFA&ust=1398875419443970

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=PYJR9gh8rHvJcM&tbnid=3FoR_qsB2DG_lM:&ved=0CAUQjRw&url=http://asklogo.com/show/detail/R/red-hat-logo&ei=utNfU-DzLcfJ8wG_9YCoBA&bvm=bv.65397613,d.b2U&psig=AFQjCNFgAj0SH1zR3DN2SamSQt6VQTXNFA&ust=1398875419443970

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=m5YE4CXgtIQPEM&tbnid=DZdcOU8hwAjfhM:&ved=0CAUQjRw&url=http://computertrainingcenters.com/exchange-server-2013-keeps-your-organization-safe/&ei=E9RfU67-Ianf8gGQoIDACw&bvm=bv.65397613,d.b2U&psig=AFQjCNH2cZxV1aimryY1wEJrNxbQyJIODQ&ust=1398875506232533


Fast and flexible Veeam and HP StoreOnce (HP ConvergedSystem 300)

• More efficient use of storage enables more VMs to be stored longer to meet aggressive

RPOs

• Provides image-based VM backups and granular recovery

Accelerated backups and recoveries HP Data Protector and HP StoreOnce (HP ConvergedSystem 700 and 700x)

• Simplifies backup administration by providing single management console

• Lowers storage costs by retaining up to 20X more oracle backup data without increasing disk

space

Enhanced capacity and backup efficiency CommVault and HP StoreOnce (HP ConvergedSystem 700 and 700x)

• Delivers end-to-end data protection solution

Backup and restore faster Best practices and extensions to HP ConvergedSystem


HP ConvergedSystem: ideal foundation for

CloudSystem The UNBEATABLE Private Cloud

HP ConvergedSystem 700/700X

with HP OneView

Integrated infrastructure for

IT as a Service

OPTION Add partner

cloud software

Self-service application

infrastructure

Add HP

CloudSystem

Agile, open, secure

OPTION Add

partner cloud

software


Market-leading integrated and open solution to build and manage cloud services

HP CloudSystem

• Policy-driven governance for hybrid IT

• Multi-tenancy built in

• High-availability & recovery management

• Enables easy access to additional capacity through built-in

bursting

• Built on enterprise-grade OpenStack® technology

• Supports heterogeneous environments

• Consumer-inspired experience for designer, consumer, and

admin

• Easy to deploy, manage, and support including 200+ HP Cloud

Maps

• Fast delivery as integrated HP ConvergedSystem or as

software only

Open

Secure

Agile

Servic

e

Catalo

g

Private Public Hybrid

43% Lower TCO

Minutes Not months to provision

Hours Not days to install


1 Improved

customer

experience

2 New workload

optimizations

3 Enhanced

integration

and support





•






integrated





Storage/SAN

expert

Server expert

OS

expert

Network

expert

Software

expert

HP

ConvergedSystem

Support

(COE)

NEW Proactive Advisory Support

Proactive Scan

• Ensure compliance and improve with trend

analysis

Firmware Release & Software Patch Report

• Pre-tested system patches and Firmware

updates

Incident Report

• Personalized Care

• 24x7 automated monitoring, reporting, and

rapid intervention

The Technical Account Manager

• Review reports, data analysis - makes

recommendations and advice

Lifecycle simplicity All HP ConvergedSystem ship with 3 year Proactive

Care


Save weeks to months in every phase of the

lifecycle Why HP ConvergedSystem is better than do-it-yourself

Integrated Services

Manage, Maintain and

Expand Pre-configured

and sized Reduced risk Support as One

• From Order to Deployment in

as few as 20 days

• Factory integrated

• Rigorously tested

• Modular scalability

• Designed for hybrid cloud

• Proactive scan, firmware

releases and incident reports

• Migration assistance &

planning

Acquire and Deploy Design

Manage & Grow

• Integrated management

• Pre-tested system patches

and Firmware updates

Repeatable building process l Regular release schedules l Ability to free up

capacity

and resources l Improved cost structure l Increase innovation – reduce

maintenance

l Drive faster time-to-value


HP ConvergedSystem beats the competition

VCE Vblock 100

DX-3P

vs.

HP

ConvergedSystem

300 Standard 29%

VCE

20

days

45 days

44% less Time to production

49% lower 3 year cost/VM

29% lower Entry price (list)

Time to Production

$2169

$4272

Cost Per VM over 3 years

Price List, estimated


HP ConvergedSystem beats the competition

VCE Vblock 100

DX-3P

vs.

HP

ConvergedSystem

300 Performance

8640

2520

60

36

Why is it so much

better?

This is what

HP Converged Infrastructure can accomplish

Cores Per system

576GB

288GB

Memory Per system

Performance Raw IOPS

243% more Performance (IOPS)


HP ConvergedSystem

100

180 Desktops

70% Cost Savings

100x

Faster query

2x Performance

2x

Performance

3x

IT efficiency

3x Greater scalability

Substantial benefits gained from repeatable

building blocks

HP ConvergedSystem

300

HP ConvergedSystem

500

HP ConvergedSystem

700

HP ConvergedSystem

900

Portfolio of application optimized ConvergedSystem


FUTURE

Systems and management enable a software-defined datacenter

Admin control

User control

Application control

HP CloudSystem



• Repeatable building process

• Regular release schedules

• Ability to free up capacity and resources

• Improved cost structure

• Increase innovation – reduce maintenance

• Drive faster time-to-value

HP Confidential until June 9, 2014

One System relentlessly delivering your IT-as-a-

Service vision

Purpose Built Automated ROI, Redefined ROI


Prevent problems before they happen

NEW ENHANCED Proactive advisory support

features

Twice yearly proactive scan

with recommendations and

advice

Twice yearly firmware, patch

& software assessment and

update recommendations

Quarterly incident trend reports –

to help identify configuration or

environment issues

Proactive Scan

Firmware Release

& Software

Patch Report

Incident Report

The Technical Account Manager • Review the reports, data analysis, and makes recommendations and advice

Plus • One stop support for entire system

• Support from HP Center of Expertise

• System-level proactive features

• Pre-tested, system-level firmware and software update recommendations

• Single support dashboard for entire system

HP Restricted: For HP and Channel Partner Internal Use Only


Working with strategic partners to optimize workloads

Purpose-Built ConvergedSystem “Sharks”

Big Data Cloud Virtualization Mobility

HP ConvergedSystem 300


HP ConvergedSystem 700x









© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Competitive Landscape

Vendor/

Portfolio Virtualization Cloud Workload Specific

HP/

ConvergedSystem

HP ConvergedSystem

for Virtualization HP CloudSystem

HP ConvergedSystem 500/900 for SAP

HANA

HP ConvergedSystem 300 for Vertica

HP ConvergedSystem 100 for Hosted

Desktops

VCE (EMC + Cisco)/ Vblock

vBlock

vBlock + VMware

vCloud

(or other)

Vblock Specialized Systems

NetApp + Cisco FlexPod

FlexPod Express/Datacenter

FlexPod + CIAC/UCS

Director

(or other)

FlexPod Select

IBM PureSystems

PureFlex System PureFlex+ IBM

SmartCloud SW

PureApplication/PureData/IBM x6 SAP

HANA

Dell/ Active Systems

Active Systems

Active Systems + Dell

Multi Cloud Mgr

(Enstratius)

Active Solutions

EMC VSPEX

VSPEX VSPEX for Private Cloud VSPEX for Microsoft, Oracle, etc.

Oracle Engineered Systems

Virtual Compute Appliance ExaLogic Elastic Cloud Exadata Converged Infrastructure

(servers-storage-network, management + virtualized)

IaaS -> SDDC (private/hybrid cloud)


Dedicated/Vertically Integrated Big Data, Hadoop, SAP HANA, Microsoft,

etc.


Customers caught in between “alliance” members

“They want to make it more of an

EMC story, and a VMware NSX

story," one VCE partner said of

EMC's sales efforts……EMC reps

are engaged in a "mini war"

with VCE”

CRN: VCE Touts Healthy Vblock Sales, But Partners Concerned

Over New Infighting May 9, 2014

EMC/VMware NSX Cisco ACI

“A cheerful John Chambers told

Wall Street analysts …that his

plan to crush his biggest threat,

a new technology led by VMware,

is working well.

Business Insider: John Chambers: Cisco Is Going To Crush VMware

May 14, 2014

“VCE customers are VMware aligned and would be expecting to deploy NSX.

VCE will have to work hard to convince customers that Cisco’s ACI strategy is a

worthy product” Ethereal Mind: VCE chooses Cisco ACI as SDN Strategy Instead of VMware NSX, March 11, 2014


vs.

Your Choice of Cloud

Admin control

User control

Application control Software-defined

Cloud Management

Template based policy automation

HP CloudSystem



Virtualization


HP ConvergedSystem: ideal foundation for

CloudSystem The UNBEATABLE Private Cloud

HP ConvergedSystem 700/700X

with HP OneView

Integrated infrastructure for

IT as a Service

OPTION Add partner

cloud software

Self-service application

infrastructure

Add HP

CloudSystem

Agile, Open, Secure

OPTION Add partner

cloud software


“To remain static

is to lose

ground.”

David

Packard

Hewlett Packard: Founded January 1,

1939

Recipient of the

Presidential Medal of

Freedom in 1988 for his

many technological

innovations and

philanthropic endeavors.


Thank you

Documents

Converged Systems for the New Style of IT - Nth Generationnth.com/.../uploads/2014/08/ToddHatfield_Presentation_NthSymp2014.pdf2016 $14.3 Billion* 2014 $8.0 Billion* • Business outcomes