Converge 560/590 Marketing & Technical Product Overview October 2005

Converge 560/590Marketing & Technical Product Overview

October 2005


October 2005


October 2005

Converge 560/590 product positioning

Price

Perform

ance

TabletopConferencing

ProfessionalConferencing

XAP 2.0

MAX wired/wireless

Converge 560/590

XAP

PremiumConferencing

RAV 600/900

ClearOne Audio Product Line

AccuMic

Max and MaxAttach Wireless

RAV

XAP and PSR

Max EX and MaxAttach

Converge

What comes with the Converge 560/590?

+ RF Tabletop Controller

> 50 ft range

+ Emulates a telephone

> Full Dialing / Volume / Mute Functions

+ LCD Display for Phonebook Name Display

> Up to 20 named entries

+ Auto answer / auto disconnect

+ Selectable ring melodies

+ Battery Operated with four standard AAA Batteries

+ Optional Wired Controller available


+ Audio mixer

+ Microphone distribution boxes> 3 industry-standard XLR connectors for use with any style microphone> Daisy-chain boxes from mixer> Converge 560 comes with 2 boxes; Converge 590 comes with 3


+ Controller (wired or wireless) – same as current popular RAV controller

+ 3 ea. 18” link cables (to link mic distribution boxes)

+ Rack kit for distribution boxes

+ CD with configuration & device management software> Software configures both the RAV 600/900 and the Converge 560/590

+ Looks similar to RAV but is a new platform that stands on its own> Positioned between RAV & XAP: combined features & functionality

from both platforms> With mic distribution boxes, integrators now have the ability to

select the type of microphone and speakers to use> Six and nine microphone input models

+ Part of the Professional Conferencing product line

What is the Converge 560/590?

Mic Distribution Boxes

+ Link like RAV mics (In/Out follows audio flow)

+ Front panel link lights> Solid Green – indicates proper link> Flashing Red – indicates improper link; need to check cabling

+ Cable length> 60 feet total length from mixer to last mic distribution box

+ Can be rack mounted with mixer using the included rack mount kit

+ Can also be strategically positioned throughout the room to minimize mic cable runs

Converge 560/590 Auto Mixer

+ Distributed echo cancellation

+ Noise cancellation

+ Advanced microphone gating techniques

+ 16 kHz bandwidth

+ Line in / out port

> Supports use of video codecs

> Supports use of external amplifiers

+ Record in / Playback out port

> Supports use of playback systems

Converge 560/590 Auto Mixer

+ Remote Network Management

> Integrated Server

> Event logging

> Remote configuration, control and checks

Converge 560/590 New Functions (over RAV platform)

+ Filters (like XAP)> 3 PEQ from 20 to 15 KHZ and -15 to +15 dB

+ Camera Control> One preset per mic and a home (silence) preset

+ Device Tool box> Add mic objects

Converge 560/590 Application- Small Board Room with Video Conferencing

ClearOne Equipment List1-Converge 5908- ClearOne Button Mics1- ClearOne VC or Titan Cart

Other EquipmentVideo CodecTV or PlasmaLoudspeakers

Converge 560/590 Application- Web Classroom/Training Room

ClearOne Equipment List1-Converge 5908- ClearOne Uni Tabletop Mics1- ClearOne Presentation Cart1- ClearOne Podium

Other EquipmentProjector & ScreenLoudspeakersPodium MicExternal Amp

Converge 560/590 Application- V/C Classroom/Training Room

ClearOne Equipment List1- Converge 5908- ClearOne Uni Mics1- ClearOne V/C Cart

Other EquipmentVideo CodecTV or PlasmaLoudspeakersWireless Mic

Wireless Mic

Converge 560/590 Application- V/C Hearing/Deposition Room

ClearOne Equipment List1- Converge 5906- ClearOne Uni Mics1- ClearOne V/C Cart

Other EquipmentVideo CodecTV or PlasmaLoudspeakersGooseneck Mic

Judge

Recorder

Defendant

Prosecution

Witness

Product part numbers – rest of world910-153-560 Converge 560 Wireless (US, Mexico, Brazil, Canada Version)

910-153-561 Converge 560 Wireless (UK, S. Africa, Singapore, HK)

910-153-561-01 Converge 560 Wireless (Germany Spain, Italy, France, Sweden, Poland Etc)

910-153-562 Converge 560 Wireless (Australia Version)

910-153-590 Converge 590 Wireless (US, Mexico, Brazil, Canada Version)

910-153-591 Converge 590 Wireless (UK, S. Africa, Singapore, HK)

910-153-591-01 Converge 590 Wireless (Germany Spain, Italy, France, Sweden, Poland Etc)

910-153-592 Converge 590 Wireless (Australia Version)

910-153-565 Converge 560 Wired (US, Mexico, Brazil, Canada, S. Korea Version)

910-153-565-05 Converge 560 Wired (Japan Version)

910-153-565-01 Converge 560 Wired (UK, S. Africa, Singapore, HK Version)

910-153-565-03 Converge 560 Wired (Germany, Spain, Italy, France, Sweden, Poland Etc.)

910-153-565-02 Converge 560 Wired (Australia Version)

910-153-565-04 Converge 560 Wired (China Version)

910-153-595 Converge 590 Wired (US, Mexico, Brazil, Canada, S. Korea Version)

910-153-595-05 Converge 590 Wired (Japan Version)

910-153-595-01 Converge 590 Wired (UK, S. Africa, Singapore, HK Version)

910-153-595-03 Converge 590 Wired (Germany, Spain, Italy, France, Sweden, Poland Etc.)

910-153-595-02 Converge 590 Wired (Australia Version)

910-153-595-04 Converge 590 Wired (China Version)

Product pricing & part numbers – North America

Product Part number Retail Price

Converge 560 wireless 910-153-560 List price $3099.00

Converge 590 wireless 910-153-590 List price $3499.00

Converge 560 wired 910-153-595 List price $3099.00

Converge 590 wired 910-153-050 List price $3499.00

Gating

+ PA Adaptive is always on (set to the AEC reference)

+ Adaptive Ambient always on (no manual ambient)

+ Max # Mics set to 3

+ First mic priority always on

+ Manual On> Contributes to the mic parameters

+ Override On> Does not contribute to mic parameters

When to recommend Converge vs. RAV & XAP

+ When to sell Converge 560/590 vs. when to sell XAP> Determine number of microphones

- If 1-9 with custom mics & speakers required, recommend Converge

- If 10 or more mics, recommend XAP

> Determine complexity of application- Single speaker zone: recommend Converge

- Multiple speaker zones: recommend XAP

- Multiple configurations where presets & macros are required (room combining, etc.): recommend XAP

- More than 1 audio program source (DVD, VCR, CD, PC, etc.): recommend XAP

> Acoustical environment- Both systems can be tuned for superior performance in both quiet and noisy

environments

- If increased number of microphones are necessary to solve gain issues in noisy environments, and more than 9 required: recommend XAP

What is the Converge 560/590?

+ Converge 560/590 product design background> ClearOne identified a price/feature gap & opportunity between RAV and XAP

Product design strategy:> Combine the ease of setup and use of the RAV with some of the flexibility and

features of XAP> Create the product at a price point that becomes compelling for budget-

conscious applications needing 1 to 9 microphones> Create a product with customizable microphone options and more customized

audio settings that would appeal to integrators – allows them to add value> Create a product offering that competes directly with Polycom Vortex in

medium-sized room applications with inexpensive controller> Expand applications fit beyond what RAV currently covers

Market opportunity

+ Converge 560/590 puts ClearOne in an extremely competitive situation for:

> Medium-sized applications> 1-9 microphones required> Semi-installed requirement> Budget-conscious requirements

+ ClearOne channel partners are now fully equipped with the most extensive, most complete audio conferencing product suite in the industry

> Full range of room requirements can be met with ClearOne solutions, from small rooms requiring single conference phone to complex installed audio applications

Competitive pricing analysis: Converge 560/590 vs. Polycom Vortex 2241/2280

ClearOne Converge

560

Polycom Vortex EF2241

ClearOne Converge

590


Number of mic inputs 6 4 9 8

Number of line level inputs 2 4 2 4

Number of line level outputs 2 8 2 12

Telephone interface X X X No

Auto mic mixer X X X X

Number of independent mic echo cancellation channels

6 4 9 8

10W speaker amplifier X X X No

Dial pad controller included X No X No

LAN connection for remote management X No X No

Converge MSRP including controller To be announced Nov 05

To be announced Nov 05

Polycom MSRP without controller $3995 $4615

Converge price advantage Significantly less Significantly less

*Note: comparisons are all at U.S. list price

Competitive pricing analysis: Converge 560/590 vs. Polycom Vortex 2241/2280

ClearOne Converge

560


ClearOne Converge

590


Polycom MSRP without controller $3995 $4615

Add-ons necessary to build Vortex up to equivalent Converge functionality

Vortex Ethernet interface $375 $375

Vortex telephone interface (needed for 2280)

$995

10W amplifier to power speakers (needed for 2280)

$50

Controller (basic Polycom VTX-1000) $1299 $1299

Total comparative system prices TBA Nov 05 $5669 TBA Nov 05 $7334

Converge price advantage Even larger price gap Even larger price gap

TECHNICAL OVERVIEW

Converge 560/590 vs. Vortex dealer cost comparison by # of mics

Converge Dealer Cost less Vortex Dealer Cost

-3500

-3000

-2500

-2000

-1500

-1000

-500

0

0 1 2 3 4 5 6 7 8 9

Number of Conferencing Microphones

Dollar Delta: Converge

Converge 560/590 vs. Biamp dealer cost comparison by # of mics

Converge Dealer Cost less Biamp Dealer Cost

-2000-1800-1600-1400-1200-1000

-800-600-400-200

0

0 1 2 3 4 5 6 7 8 9

Number of Conferencing Microphones

Dollar Delta: Converge

Presentation topics

+ Marketing overview> What is the product?> How is it positioned?> What is the opportunity?> What is the price? How does it compare?> When do I recommend Converge vs. RAV & XAP?> What applications does it fit into?> When and where will it ship?

+ Technical overview> Product definition> New functions> Technical positioning vs. RAV & XAP

Product applications – Converge 560/590

+ Teleconferencing> Converge 560/590 provides immediate teleconferencing capabilities for a

medium-sized group conference room.

+ Video conferencing> Interfaces with set-top and installed video conferencing systems in medium-

sized conference environments. Significantly enhances audio performance for both near and far-end participants.

+ Web conferencing> Seamlessly integrates the room audio controls with the web conferencing

equipment for significantly enhanced audio performance.

Usage scenarios – Converge 560/590

+ General teleconferencing> Excellent alternative to XAP installed systems in price-sensitive applications

for custom integrated board rooms and higher-end conference rooms

+ Corporate training & education> Common scenario: corporate trainers use teleconferencing paired with video

or web conferencing from centralized corporate location> Converge 560/590’s customizable microphone options with local speech

lift/sound reinforcement make it a perfect fit for this environment> Chairman override: Converge offers option to gate on the presenter’s mic, and

turn all other mics off in order to prevent unnecessary background noise being transmitted to far end

Usage scenarios – Converge 560/590

+ Multi-media conferencing applications > Interfaces with video and web conferencing systems> Provides significantly enhanced audio performance and configuration control

for rich-media environments.

+ Hearing & deposition rooms> Provide appropriate microphones for each position in the room> Capture crystal-clear recordings of both ends of conference with

record/playback jacks on back of mixer- (Larger court rooms requiring multiple speaker zones and multiple outputs for

individual track recording need the capabilities of XAP)

Product launch milestonesTimeframe Activity

October 25, 2005 Press release goes out announcing product

October 25, 2005 New product announcement goes out to channel, excluding pricing info

October 25 – November 30, 2005 ClearOne RSMs and FSEs oversee product training roadshow, ensuring major dealers are covered. Online technical training becomes available.

November 30, 2005 Product begins shipping (major markets)

Product shipment schedule

Country FCS date

US, Canada, EMEA, Japan, Hong Kong, Puerto Rico, Costa Rico

November 30, 2005

South Africa, Australia, New Zealand, Mexico, Brazil, Singapore, Korea, Taiwan, China

TBD according to compliance lab testing dates

When to recommend Converge vs. RAV & XAP

+ When to sell Converge 560/590 vs. when to sell RAV> Channel partners’ level of audio conferencing technical expertise

- RAV offers simpler setup out of the box

- Converge gives integrators an opportunity to add value with customization of mic and speaker placement, and audio setup & fine-tuning

> Application fit- Size of room: Converge will cover large rooms with expanded mic distribution

capabilities

- Speech lift: if required, recommend Converge

> Budget considerations- RAV is less expensive, and includes speakers

- Converge offers more flexibility & configuration options for a slightly higher price

MARKETING OVERVIEW

Documents

Converge 560/590 Marketing & Technical Product Overview October 2005