"The First City of Kansas"

Brand Guide

MissionThe mission of the Leavenworth, KS Convention and Visitors Bureau is to attract visitors, tour groups, and meeting and convention business to the Leavenworth community.

LEAVENWORTHKANSAS

THE FIRST CITY OF

Our brand communicates how theLeavenworth community looks, how we

sound, and above all, how we make peoplefeel when they visit our area. This brand

guide will help our ambassadors reflect ourbrand identity effectively and consistently.

Brand IdentityThe personification of our brandthrough our voice, logo, photos,colors, and fonts.

RUSTICUNPRETENTIOUS

HONEST - SIMPLISTIC - PATRIOTIC

We are "The First City of Kansas" and ourbrand personality is stark, but beautiful andits voice is down-to-earth and truthful. Our

identity is rooted in the basics of simple andunpretentious life with brand photographythat focuses on handcrafted imperfections

and candid close-ups in rustic settings.

OUR LOGOVERSATILE, YET ENDURING

1804 - 1827 - 1854 - 1955 - PRESENT

Our logo flows along a timeline that beginswith the expedition of Lewis and Clark,

leading to the founding of Fort Leavenworth,the establishment of the city of Leavenworth

and our current era. Each element can beused separately and can represent many

aspects of our community.

Logo ElementsOur logo is versatile and each element can be used to depict our history and community assets.

The first symbol, an illustration of Lewis and Clark,symbolizes their expedition of the Leavenwortharea in 1804. This symbol can be used as an iconfor our Leavenworth and Fort LeavenworthWayside Tours, historic Santa Fe and OregonTrails and our city being "The First City ofKansas".

When viewing our new logo as a timeline, the flagrepresents the establishment of Fort Leavenworthin 1827. The flag may also be seen as a reflectionof the patriotism of our community, the federalpresence of the Leavenworth VeteransAdministration (VA) Medical Center, the U.S.Penitentiary, Leavenworth (USP Leavenworth), ournational cemeteries and historic Fort Leavenworth.

Logo Elements

The third symbol, an artist's rendering of The Corner Pharmacy, represents the establishment of Leavenworth in 1854 . The symbol also speaks to the uniqueness of the historic downtown shopping district in Leavenworth that attracts residents, visitors and tour groups year round.

The Centennial Bridge was built in 1955, one yearafter Leavenworth celebrated its centennial, and isa popular subject for photography taken inLeavenworth. In our logo, the bridge symbolizesthe connection between Leavenworth's past andpresent and economic progress the developmentof our city's first hotel in 30 years will bring. Thehotel is visible after crossing the Centennial Bridgefrom Missouri into the "First City of Kansas".

Brand PhotographyOur images represent our community and impact how our brand is perceived.

COLORSTRADITIONAL

RICH- STRONG - SOFT

Our brand colors are a critical ingredient ofour brand's visual language. Colors impacthow customers relate and interact with ourbrand. This color scheme should be used

consistently as the core colors.

C 28 M 20 Y 32 K 0R 187 G 188 B 172HEX #BBBCAC

C 29 M 100 Y 81 K 36R 129 G 19 B 39HEX #811327

C 16 M 20 Y 85 K 0R 218 G 191 B73HEX #DABF49

C 38 M 30 Y 100 K 4R 163 G 154 B 52HEX #A39A34

C 46 M 50 Y 96 K 27R 118 G 100 B 44HEX #76642C

FONTSDISTINCTIVE

FRIENDLY - HARMONIOUS- OLDSTYLE

Our brand fonts form a happy family ofdistinctive type styles for headlines and

more straightforward styles for body copyand business documents. Their versatilityallow for them to be mixed and matched.

#1stCity518 Shawnee Street, Leavenworth, KS 66048913.682.4113visitleavenworthks.com

Convention and Visitors Bureau

@leavenworthcvb