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Industry Snapshot
C O N V E N I E N C E S T O R E S
Prepared by: Priyanka Sharma| 2015
Discover a World of Opportunity
Key brands and market leaders
Emerging players
Current trends
Useful facts
IRD’s Industry Snapshot is a new resource that we
have introduced to enrich our clients’ new business
activities.
Our Discovery Team has provided an easy-to-digest snapshot of key industry sectors
that carefully balances the need-to-know, with indispensable talking points.
The reports can be used independently, but to make the most of them, use
them in conjunction with our insights to ensure you are prepared, inspired and
equipped to engage with your prospects. The Industry Snapshots can be viewed
online and can be printed out for ease of use in meetings or simply for your
own research.
Not a client yet?
Get in touch today!
P: 1300 736 447
Copyright © IRD Group Pty L td | P : 1300 736 447 | i rdgroup.com .au
7-Eleven is
synonymous with
convenience retail
in Australia.
Major Players
Interested in new business opportunities in banking?
Log into your IRD account today to uncover a valid business reason
to call.
Industry Insights Current Trends: Cross Over Players (Convenience Retail, Rewards &
Fuel)
Coles Express (Eureke Operations Pty Ltd/Shell)
Caltex Woolworths (Woolworths Limited/Caltex Australia)
7-Eleven Mobil which sees the convenience retailer sell Mobil branded fuels in all its Australia fuel stores.
7-Eleven Stores recently partnered with American Express to launch a new rewards offering called Amex
Offers. Under the partnership, American Express members will be able to redeem offers from the retailer
without the use of codes or coupons. http://www.ragtrader.com.au/news/new-partnership
The convenience retail segment has a
robust advertising strategy encompassing
TV; outdoor; online and print.
Overlaying company insights with current industry trends can give
you a valid reason to engage with a prospect or client.
Learn more about the triggers that help you identify a new
opportunity early here.
Useful Facts
Knowing useful facts about your prospect’s industry can
help you get some genuine cut through in a cold sales
approach. Learn more about the art of warming up
a sales call here.
7-Eleven is the largest convenience retailer in Australia. It operates approximately 600 stores in
Queensland, New South Wales, Victoria and the Australian Capital Territory, with 10 stores expected to
open in Western Australia by the end of 2015. Through its store network, 7-Eleven stores conduct more
than 180 million transactions a year, serving an average six customers per second, generating sales of
approximately $3.4bn.
7-Eleven has an agreement with Krispy Kreme Australia allowing it to be the exclusive convenience store
partner of the popular doughnut brand. The agreement was signed in December 2011.
http://www.7eleven.com.au/mediacentre/article/7-eleven-announces-partnership-with-krispy-kreme.
Convenience stores led by market leader, 7-Eleven advertise heavily during the summer season offering
various deals and promotions to get people in their stores.
Worldwide,
7-Eleven
operates
more than
54,900
stores in 18
countries.
Do you have some
news worth sharing?
You can become a Contributor today and distribute company news to thousands of decision-making professionals
from some of Australia’s largest companies, for FREE.
Contact our Discovery Team directly on 02 8456 3223 to submit your company’s story.