CONTRA COSTA CLEAN WATER PROGRAM

Municipal Maintenance Workgroup October 19, 2006 Minutes

Attendance:

MUNICIPALITY ATTENDED City of Hercules Glen Moniz City of Orinda Bryan Rowe City of Pittsburg Hiario Matta County Public Works Ronnie Levin Town of Danville Jed Johnson Program Staff Elisa Wilfong

I. Introductions: Elisa Wilfong began the meeting at approximately 1:30 p.m. and

initiated self-introductions. Once introductions were completed, she proceeded to the agenda.

II. Presentation: Pestec – Integrated Pest Management Provider: Luis Agurto

Jr. gave a presentation to the MUNI Workgroup about his company, Pestec, and the integrated pest management (IPM) services he provides. To supplement his presentation, Agurto provided a power point slide show of typical IPM practices used by Pestec as well as some examples of case studies of pest abatement and some of the larger projects he is working on. The City of San Francisco as well as other municipalities within the Bay Area are clients of Pestec. Pestec also works with the EcoWise program through ABAG, which has developed a certification program to voluntarily certify pesticide applicators for IPM practices. Agurto gave a thorough presentation on IPM practices for ants, bees, bats, gophers, mosquitoes, mice/rats, pigeons, and raccoons.

III. Update on Street Sweeping Special Study: Wilfong provided an update on the

street sweeping project. The street sweeping sampling took place during July and August of this past summer (2006). All seven municipalities (Brentwood, Concord, Martinez, Orinda, Walnut Creek, Pinole, and Richmond) participated in the study and were sampled during this period. Applied Marine Sciences (AMS) conducted the sampling. Program staff worked closely with AMS to complete the field portion of this project. The samples have been analyzed and preliminary results have been sent to Program staff. Staff will present a formal analysis of the sample findings to the Management Committee at their December meeting. This

analysis will also be presented to the MUNI Workgroup during their January 2007 quarterly meeting.

IV. Overview of CASQA Conference (Highlights): Program staff attended the

annual CASQA conference hosted in Sacramento this year. The conference was a three day event which covered a variety of topics including municipal maintenance. Wilfong attended the municipal maintenance sessions. There was a limited amount of information to share with the Workgroup. Most of the sessions were general in nature and did not provide any new implementation strategies that would benefit the Workgroup members.

V. Winter Preparedness for Stormwater (Open Discussion): Wilfong facilitated

a discussion on the municipal winter preparedness for stormwater best management practices. The top item of discussion was the timely execution of catch basin cleaning and street sweeping. All the municipalities conduct a thorough cleaning of all the city and county catch basins before the wet season begins. Each municipality has an extensive inventory of the catch basins before conducting the cleaning as well as inspecting the basins for maintenance. Some of the municipalities also conduct creek cleanups before the wet season to reduce the dumping of materials being swept down the creek during storms. Another stormwater preparedness BMP was the increased level of street sweeping activities, particularly for bulk material during the fall (leaves and dirt debris).

VI. Next Meeting Date and Topics: The next meeting date will be January 18,

2007. Meeting topics will include updates on Street Sweeping Sampling, a future spring workshop, and a program wide developed IPM plan.

VII. Adjournment: Wilfong adjourned the meeting at 3:30 p.m. EW:TD:kh G:\GrpData\NPDES\Muni Maint\05 06\Workgroup\Minutes and Attendence\MM Min July 05.doc

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CONTRA COSTA CLEAN WATER PROGRAM CONTRA COSTA CLEAN WATER PROGRAM Commercial/Industrial Ad-Hoc Advisory Workgroup Commercial/Industrial Ad-Hoc Advisory Workgroup

October 26, 2006 Minutes October 26, 2006 Minutes

AttendanceAttendance:

MUNICIPALITY ATTENDEDCentral Contra Costa Sanitary District Tim Potter City of Brentwood Gary Krehbiel City of Concord Jeff Roubal City of Richmond Lynne Scarpa City of San Pablo Jennie Campbell Delta Diablo Sanitation District Darrell Cain

Program Staff Elisa Wilfong I. Introductions: Elisa Wilfong began the meeting at approximately 10:00 a.m. with

self-introductions and introductory remarks. She then proceeded to the agenda. II. Review of draft auto shop outreach poster: Wilfong facilitated an open review of

the auto shop outreach poster. Workgroup members reviewed the material and offered suggestions to the wording of the poster. A consensus was reached regarding the phrasing of the best management practices. Wilfong was going to allow for one more week for review with each agency’s inspectors and supervisors to affirm the language as appropriate for all the co-permitees and inspection service providers. The date for final comments was November 3rd. Wilfong would be contacting artists to provide updated illustrations to the poster. The goal for producing the poster was established as early 2007.

III. Update on Fall Inspector Training Workshop: A draft agenda for the proposed

workshop was finalized by the Workgroup with one change in the agenda - Lynne Scarpa, City of Richmond, will not be able to speak at the conference. To replace Scarpa the Workgroup decided some guess speakers from Central Contra Costa Sanitary District’s (Central San’s) inspector program will be invited to speak. Tim Potter with Central San volunteered three inspectors from his team to speak briefly on current enforcement cases they are working on in the field. It was suggested that they speak for about 10-15 minutes each to take up Lynne’s time. The agenda was then approved. Wilfong will make the final logistical arrangements for the workshop in the next several weeks.

IV. Establish Date and Topic for Next Commercial/Industrial Ad-Hoc Advisory

Workgroup Meeting: The next meeting for the Workgroup is scheduled for January

25, 2007 from 10 a.m. to 12:00 p.m. Topics will include reviewing the annual fall inspection workshop and the production of the auto shop outreach poster.

V. Adjournment: Wilfong adjourned the meeting at 12:00. EW:TD:kh G:\NPDES\Management Committee\Packet\06 07\Dec 06\Consent B Dec 2006.doc

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CONTRA COSTA CLEAN WATER PROGRAM PEIO MEETING SUMMARY ATTENDEES: Members: Steven Spedowfski, Chair, City of San Ramon

Julie Haas-Wajdowicz, City of Antioch Lynne Scarpa, City of Richmond

Kimberly Nelson, Town of Moraga

Melanie Mintz, City of El Cerrito

Absent Members: Laura Wright, City of Pittsburg Ronnie Levin, Contra Costa County Greg Connaughton, Assistant Public Works Director

Staff: Donald P. Freitas, Program Manager Michelle McCauley, Program Staff

Consultants: ASTONE: Shelley McKenry, Erika Hubbard

MEETING DATE: November 14, 2006

NOTES BY: Erika Hubbard

SUBJECT: PEIO Meeting # 5

Materials provided: Video Script Radio Script Public Relations Plan Logo Art Bus and BART Sign Artwork Draft Tabloid Articles I. Used Motor Oil Grant Update. Matt Bolender was not able to attend the meeting. This

item will be added to the 11.29.06 meeting agenda. II. Administrative Support – Watershed Project. Michelle McCauley provided an update

regarding the funding requested by the staff of the Watershed Project. Watershed Project staff clarified that the requested funds will be used for hands-on, technical support and administrative support for teachers who may need help throughout the school year.

Program Budget: Donald P. Freitas provided an overview of the approved budget to help in the decision process.

Although it may be beneficial to have additional tech-support for the teachers, the PEIO Committee agreed that a request of this nature should have been made prior to budget approvals. The committee will consider additional funding next fiscal year and would like a more detailed proposal for 2007 as soon as possible.

III. Clean Water Program Logo. Shelley McKenry presented several versions of the new

square logo to the committee with the incorporated changes below.

1. More space between “Clean” and “Water” 2. Black line added around the logo

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With a 4:1 vote, Julie Haas-Wajdowicz moved and Melanie Mintz seconded the approval of using the logo with the black outline. Freitas requested 25 copies to present to the management committee. Astone will send a jpeg of the approved logo to the committee members via email.

IV. Bus and BART Sign Creative. McKenry presented three signage options to the

committee each with the key themes of healthy people and healthy environment. The images were hands holding water, people by a creek and a stencil. Below are comments of the draft creative:

1. “Water is Life” is dominating the CCCWP logo (logo should be primary); 2. Remove the key themes located in the middle black section (additional copy made

signage too busy; 3. Make the water in the hands drip down showing movement; and 4. Provide an option that has the logo on one side and the copy “Water is Life” on the

other, with no images, for the bus signs.

The Committee also asked for the hands to be as gender and ethnic neutral as possible. V. Tabloid Article Distribution. McKenry presented draft copy of several articles for the

first tabloid. Additional draft copy will be presented during the 11.29.06 meeting. McKenry will send the copy via email for the committees’ review. She requested feedback from the committee by Tuesday, November 28 at Noon. Erika Hubbard is scheduling phone interviews with each member for the article “What’s happening in your region”.

VI. Radio Script/ Branding Video Concept/Treatment Review. McKenry provided two

draft scripts for the Radio PSA and the Branding Video treatment and script. After presenting the scripts, McKenry requested that the committee read the scripts, specifically the video script, in detail and provide feedback. The committee decided to use “Water is Life” as the tagline (removing “Rescue it.” for all new materials).

Initial comments about radio script:

• Radio spot #1 (chosen script) o Mother and Son: Make sound more youthful and realistic (use slang if

needed) and decrease the copy as needed to simplify tone of the spot. o Make reference to son washing the car in the driveway o Change “A lady from the Contra Costa Clean Water Program” to “A

teacher” spoke to our class… o Remove “Rescue it.” from tagline.

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VII. Post-it Note Art Review. Two art proofs were provided to the committee (one with

image of creek and the other strictly copy and logo). Kimberly Nelson provided samples as well as a direct contact for McKenry to find out whether or not images can be used for the Post-it and what the color options are for the copy. The Post-it copy will read as follows: CCCWP Logo - Read about why we are important to you! Look for tabloid insert. Look inside! (The committee requested not to italicize the font)

VIII. Public Relations Element. Three options with rationales were provided for PR outreach: (1) Strategic press release; (2) Op-ed; (3) Story Pitches. The desired outcomes of the PR outreach effort are as follows:

• Positive feelings about the Clean Water Program (media, residents, businesses); • Public to support the Clean Water Program; and • Increased level of awareness regarding the Clean Water Program.

Media Training Day – to be determined

IX. Adjournment The next meeting will be held:

November 29, 2006 9:30 a.m. – 12:00 p.m.

255 Glacier Dr., Martinez Conference Room “B”

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CONTRA COSTA CLEAN WATER PROGRAM Management Committee

November 16, 2006 Minutes Attendance: MUNICIPALITY ATTENDED ABSENT City of Antioch Phil Hoffmeister City of Brentwood Jeff Cowling City of Clayton Laura Hoffmeister City of Concord Jeff Roubal Town of Danville Chris McCann City of El Cerrito Bruce King City of Hercules Erwin Blancaflor City of Lafayette Donna Feehan City of Martinez Khalil Yowakim Town of Moraga Jill Mercurio City of Oakley Frank Kennedy City of Orinda Cathy Terentieff City of Pinole Nancy Voisey City of Pittsburg Chris Barton City of Pleasant Hill Rod Wui City of Richmond Mary Phelps City of San Pablo Karineh Samkian City of San Ramon Steve Spedowfski City of Walnut Creek Diana Walker Contra Costa County Rich Lierly Contra Costa County Flood Control & Water Conservation District

Greg Connaughton Mitch Avalon

I. Introductions: Greg Connaughton began the meeting at 1:35 pm and immediately

proceeded to the agenda.

II. Presentations:

A. Ballot Survey Results by SCI Consulting Group – Donald P. Freitas summarized

the survey process then introduced a representative from True North Research who reviewed the survey findings. 14,000 surveys were mailed out and approximately 2,100 were returned, a return rate of 15% with a margin of error of +/- 5%. 86% of the respondents were single family residents. The survey results did not demonstrate the

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positive responses necessary to be successful. Thus the measure is unlikely to succeed. John Bliss of SCI recommended the Program continue with the Branding Campaign for at least two (2) more years and then test the public again at designated intervals with tracking polls to determine the campaign effects. A potential target date for a Proposition 218 election would be Spring, 2008.

B. Draft Pool and Spa Brochures – Jamison Crosby distributed two (2) versions of the draft Pool and Spa Brochure. Crosby explained there was some disagreement among the Public Owned Treatment Works (POTWs) as to whether to include graphics; but, the majority of POTWs wanted them. The POTWs were very concerned about liability from discharges made to incorrect outputs based on the graphics. Crosby pointed out the brochure is virtually identical to Santa Clara’s brochure and they have not experienced any problems the two years it has been available. Crosby added diagonal text or attention grabbing colored text may be added to encourage readers to “call before connecting.” Co-permittees suggested the term “POTW” be replaced with “Sanitary District.” Co-permittees asked for the municipality to be listed first, then the POTW agency(ies) associated with the municipality. Crosby noted the SCVURPPP reference will be removed. Crosby plans to print and mail the brochures to pool owners in January/February 2007. Crosby will make the required changes and present the final draft at the December 2006 Management Committee meeting. Freitas suggested the committee consider Action Item A - APPROVE Draft Pool and Spa Brochure Language and Format. Karineh Samkian moved/Phil Hoffmeister seconded/To approve the draft pool and spa brochure language and format with recommended changes. Passed unanimously.

C. Flood Control Division Manager Implementation Report – Mitch Avalon reviewed the subjects contained in his staff report item. For details see Presentation Item C of the Management Committee packet.

III. Consent:

A. October 25, 2006 Public Education & Industrial Outreach (PEIO) Committee Meeting Minutes (ASTONE – Program Consultant/Donald P. Freitas)

B. October 23 & November 9, 2006 C.3 Implementation Work Group Meeting Summaries (Dan Cloak – Program Consultant/Tom Dalziel)

C. October 18, 2006 Management Committee Meeting Minutes (Michelle McCauley/Donald P. Freitas)

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D. October 25, 2006 Watershed Assessment & Monitoring Committee Meeting

Minutes (Jamison Crosby)

E. November 7, 2006 Administrative Committee Minutes (Michelle McCauley/ Donald P. Freitas)

Laura Hoffmeister moved/Karineh Samkian seconded/To Approve the Consent Items as submitted. Passed unanimously.

IV. Action:

A. APPROVE Draft Pool and Spa Brochure Language and Format – See “Presentation Item B”.

B. APPROVE Public Education & Industrial Outreach’s (PEIO’s) Recommendation to Modify the Program Logo – Freitas provided background information regarding the recommendation from the PEIO committee to modify the Program logo. He stated the $400,000 Branding Campaign was to identify the Program as an environmental steward in the community, an organization that spends public resources responsibly and due to the these investments, has a positive impact on improving water quality. Astone, the Program’s PEIO consultant, advised the existing logo was not sufficient to identify the Program Modifications needed to be implemented in order for the logo to “pop” and be recognized by the general public. Freitas also distributed an amended FY 2006/07 PEIO budget to account for the reallocation of the current budget and the extra $180,000 dollars being added. Freitas reminded co-permittees SCI recommended at least a two (2) year Branding Campaign. The Program would need to allocate funding accordingly in the future if the Proposition 218 measure was to be successful. Freitas distributed copies of the draft logo selected by the PEIO committee. The following were comments on the logo:

• Doesn’t fit on letterhead; • Move lettering to below logo icon; and • Make “Contra Costa” letters the same size as “Program.”

Freitas stated he would take the recommendations to the PEIO committee and bring the logo back for consideration at the December Management Committee meeting.

V. Staff Reports:

A. C.3 Implementation and Compliance Update – Tom Dalziel distributed

attendance rosters and Agendas as he stated the turnout for the workshop was approximately two (2) municipal employees per one (1) engineering professional. The attendance was 105 on Tuesday, October 24th and 115 on

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Thursday, October 26th. Dalziel stated the workshop went well except that the meta data program was not working properly and they had to resort to manual exercises. Dalziel wants to host a Spring 2007 workshop and target Landscape Architects. Dalziel distributed copies of the C.3 Guidebook, 3rd edition and informed co-permittees the sizing calculator will be available on the Program website soon. Dalziel also stated the fact sheets developed by LFR, Inc. have been updated as part of the C.3 Guidebook update.

B. Municipal Regional Permit – Freitas thanked co-permittees for attending the November 15, 2006 MRP meeting. Freitas explained he and other BASMAA members’ frustration with the Regional Board’s refusal to recognize and use the draft MRP permit submitted by BASMAA as a beginning point in negotiations; a document which has already received approval of all 76 co-permittees in the Bay Area. Freitas warned it may be necessary to begin to budget money for an appeal and or positive litigation. Freitas reminded co-permittees of the November 20, 2006 MRP meeting and asked them to attend. Some co-permittees expressed the view this meeting was slightly better than previous meetings, but still fell short of desired results. The primary hindrance was the inability to prioritize compliance issues.

C. Update on Street Sweeping Project – Freitas explained Elisa Wilfong was unable to attend the Management Committee meeting due to her conducting the annual Stormwater Inspector’s Workshop. He referred committee members to her staff item for details on the Street Sweeping project.

D. Status Report on Municipal Visits – Dalziel explained the Municipal visits with Matt Graul already occurred for Concord, Hercules and Lafayette. Jeff Roubal distributed a copy of his visit schedule.

VI. Regional Board Staff Comment/Reports:

A. San Francisco Bay RWQCB – Matt Graul thanked co-permittees for hosting him and stated he has learned a lot and how helpful it is for him to have a “feel” for each municipality as he reads the FY 2005/06 Annual Reports. Graul explained he hopes to have results from some one of more sections of the Annual Report available for each municipality by mid-January. Graul assured co-permittees the Regional Board is reviewing the BASMAA draft MRP. Some co-permittees took a few minutes to reiterate their frustration and urge the Regional Board to work from the draft BASMAA MRP as a starting point for negotiations.

B. Central Valley RWQCB – Christine Palisoc – not in attendance.

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VII. Information Items: None

VIII. Old/New Business: None

IX. Adjournment: Connaughton adjourned the meeting at 4:25 pm. DPF:mm G:\NPDES\Management Committee\Packet\06 07\Dec 06\Consent D Dec 06.doc

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CONTRA COSTA CLEAN WATER PROGRAM Watershed Assessment & Monitoring Committee

November 28, 2006 Meeting Minutes

Attendance: MUNICIPALITY ATTENDED ABSENT City of Antioch Phil Hoffmeister City of Concord Jeff Roubal City of Richmond (Vice Chairperson) Lynne Scarpa City of San Pablo (Chairperson) Karineh Samkian City of Orinda Cathy Terentieff City of Pinole Nancy Voisey Contra Costa County Peter Inouye Non-Voting Members Flood Control District Program Staff: Jamison Crosby Michelle McCauley I. Introductory Remarks and Announcements – Karineh Samkian began the meeting

at 9:00 am with self-introductions and proceeded immediately to the agenda. Jamison Crosby reminded co-permittees of a 2-day California Aquatic Bioassessment Workgroup meeting on November 29 and 30, 2006 that she would be attending. Crosby will report on the proceedings at the next WAM meeting. Crosby also informed co-permittees of the Regional Board public scoping meeting on December 7, 2006 from 10-Noon for a project to develop new water quality objectives for copper in the Bay north of the Dumbarton Bridge (ie. the copper TMDL).

II. Prop. 13 Grant Closeout and Reporting – Crosby explained the Prop. 13 Grant which had funded the Volunteer Citizens Monitoring program has ended and a final report is being drafted by Chris Sommers of EOA, Inc. The report should be available in a few weeks and Crosby will provide it to co-permittees. Community Development is actively seeking grant funds from other sources to continue the Volunteer Monitoring Program and the Program provided some funds to keep the program going through mid-2007.

Crosby also informed group that hard copies of the Data from the Creeks report published by Community Development will be mailed to selected co-permittees whose watersheds were included in that report. All other co-permittees will have access to an electronic version of the report through the Program website. McCauley will post the report to the website as soon as possible.

III. Update on Fall 2006 Volunteer GPS Data Collection – Michelle Luebke, the

Volunteer Monitoring Coordinator, provided an overview of the hours spent by the volunteers during the Spring and Fall 2006 sampling seasons at Benthic Macroinvertebrate (BMI) sampling and Global Positioning Systems (GPS) data collection events. Luebke informed co-permittees the volunteers had worked at eleven (11) sites. Luebke distributed a questionnaire to co-permittees and asked them to rank GPS parameters currently collected by the volunteers in order of importance to their respective municipality. Overwhelmingly co-permittees agreed the two most important items were dumping, because of the upcoming trash TMDL, and erosion. Other items of importance were outfalls, debris jams, undercuts, bank slope and invasive species. Samkian requested that the data collected by the volunteers be presented to the cities in a more timely fashion than waiting for one of the watershed symposia or for a publication like the Data from the Creeks report. Some discussion ensued as to the best format for presenting this data to the cities. It was agreed that a standardized set of one to four map(s) in PDF format would be produced for all cities rather than trying to customize for each one. Luebke indicated she would finalize the maps she’s already produced for the fall ’06 sampling season and send them to co-permittees as soon as possible. Luebke also asked for assistance from WAM in generating interest from volunteers in watersheds where there is currently no active group. Hoffmeister said he could possible get something on the insert for Antioch’s water bills. Scarpa brought up trash assessments currently being done on Wildcat Creek by the Keep America Beautiful campaign. These folks could perhaps be brought in to help with other trash assessments, especially in light of increased trash monitoring being required by the MRP. Samkian will ask Juliana Gonzalez at SPAWNERS to send Luebke a trash protocol since all agreed it was important to have consistency in trash assessments/sampling. Samkian volunteered to provide Luebke with a contact at Contra Costa College since it is on Wildcat Creek. It is hoped students can provide support as volunteers. Luebke clarified the BMI info gathered by the volunteers is compatible with Surface Water Ambient Monitoring Program.

IV. Selection of Spring 2007 Monitoring Sites – Crosby distributed maps of monitoring

activity in the County since the inception of the program showing which watersheds had been sampled by SWAMP, Citizen Volunteers, and under CCMAP. Crosby explained Scott Cressey will be used sparingly, if at all, for BMI monitoring in Spring 2007. BMI sampling will instead be done by Luebke and the volunteers. Crosby reminded co-permittees monitoring must be done for the second year in East and West Antioch, Kirker and Markley creeks.

After some discussion co-permittees agreed to sample San Ramon and Bollinger Creeks for new CCMAP locations in spring 2007. Crosby feels there is sufficient money left in Cressey’s current contract, which ends March 31, 2007, that he can do reconnaissance and select the sampling sites. Crosby intends to combine the CCMAP monitoring results with the Volunteer Monitoring results to provide a fuller picture of the health of our creeks. Crosby and Luebke will work with Sommers to draft the next CCMAP report with this goal in mind.

V. MRP – Discussion of Proposed Monitoring Provisions - Crosby reminded co-

permittees comments on the draft MRP are due to the Regional Board by December 8, 2006. All agreed any comments submitted should reflect the BASMAA draft MRP proposal. Some issues WAM had were the 3rd bullet item of the Monitoring Program Objectives and issues related to submitting 2 reports in Oct. and Jan. WAM also discussed the disparity between the watershed assessment areas to be conducted by Contra Costa County which are much higher than other counties. Crosby noted exceptions from co-permittees and stated she would solicit input from Donald Freitas, Program Manager, prior to submitting comments on behalf of the Program.

VI. Program Updates – Crosby quickly reviewed the Diazinon TMDL status from the Program Updates. Crosby informed co-permittees the EOA/City of Richmond (COR) report on PCBs is on hold pending more samples from the COR. A detailed report on the changes to the 303(d) list will be given to Management in December so WAM agreed there was no reason to repeat in next WAM meeting.

VII. Dec. 26 WAM – Discuss rescheduling – After some discussion the December WAM meeting was canceled.

VIII. Summary of Action Items and Agenda Items for Next Meeting –

• Stream and wetlands policy – bring your city’s setback ordinance to January 2007 WAM for discussion of “Summary of Project Scope”.

• Report on CA Aquatic Bioassessment Workgroup. • Samkian to provide trash assessment protocol and contact at Contra Costa

College to Luebke. • Luebke to find out who replaced Bill Voigt at Friends of Pinole. • Luebke to finalize maps of fall ‘06 GPS data and send to co-permittees. • Crosby to format agenda so “committee” doesn’t print to 2nd page. • Crosby to circulate copies of final report from Prop 13 grant to WAM upon

completion. • Crosby to forward Alameda Countywide Clean Water Program’s comments

to the MRP to WAM. • Crosby to draft comment letter to REGIONAL BOARD on MRP Monitoring

Provisions for approval by Program Manager. • McCauley to post Data from the Creeks report to Program website.

IX. Adjournment: Samkian adjourned the meeting at 11:05 am.

Next Watershed Assessment & Monitoring Committee Meeting: Tuesday, January 23, 2007

9:00 a.m. to 11 a.m. Conference Room “B”

255 Glacier Drive Martinez, CA 94553

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CONTRA COSTA CLEAN WATER PROGRAM PEIO MEETING SUMMARY ATTENDEES: Members: Laura Wright, City of Pittsburg

Julie Haas-Wajdowicz, City of Antioch Lynne Scarpa, City of Richmond

Kimberly Nelson, Town of Moraga

Melanie Mintz, City of El Cerrito Laurenteen Brazil, City of El Cerrito

Absent Members: Steven Spedowfski, Chair, City of San Ramon Ronnie Levin, Contra Costa County Greg Connaughton, Assistant Public Works Director

Staff: Donald P. Freitas, Program Manager Michelle McCauley, Program Staff

Consultants: ASTONE: Shelley McKenry, Erika Hubbard, Kathy Eide

MEETING DATE: November 29, 2006

NOTES BY: Erika Hubbard

SUBJECT: PEIO Meeting # 6

Materials provided: Logo Art Bus and BART Sign Artwork Draft Tabloid Articles Revised Radio Script

Word Search Post-it Note Artwork

I. Introductions. Melanie Mintz with the City of El Cerrito announced she will be

attending the Management Committee meetings. Laurenteen Brazil will represent the City of El Cerrito at the PEIO Committee meetings. Shelley McKenry introduced Kathy Eide as a new team member of the ASTONE/CCCWP team.

II. Used Motor Oil Grant Update. Matt Bolender will send updates and a video clip to the

committee via email.

III. Clean Water Program Logo. Donald P. Freitas presented the logo options to the

Management Committee. There were concerns about the square shape and the Contra Costa Clean Water text being used outside of the logo. Issues regarding how the logo will be displayed on letterhead were also discussed. The PEIO Committee requested that Astone revise the logo and present sample artwork with the logo options to the Management Committee meeting on Wednesday, 12/20/06. Astone will prepare 3-5 logo options for the PEIO Committee to review and approve. The top 2-3 choices will be presented at 12/20/06 meeting.

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Kimberly Nelson will send the PEIO Committee a sample of the Moraga Town Newsletter which features the Program logo with the text at bottom of the square logo.

Astone will make the following logo revisions:

1. Provide an option that has the text directly underneath the image; 2. Create a logo that has half circle of water with the text underneath (provide a couple

options); and 3. Make the font size of “Contra Costa” the same size as “Program”.

IV. Bus and BART Sign Creative. McKenry presented revised signage options to the

committee. The committee voted 5:1 to use the female hands for the signage and incorporating the male hands into other future projects as appropriate.

1. Bus Signs- Change “Water is Life” copy to white font; 2. Increase the CCCWP logo (logo should be primary); and 3. Creek Signage: Photoshop skin color of the taller child to reflect ethnic diversity.

V. Tabloid Article Distribution. McKenry requested that the committee review the articles and provided comments by Wednesday, December 6. McKenry will send the copy via email for the committees’ review.

• Ask Mr. Green – Add a question that addresses littering and how it gets into the

waterways.

• Word Search – The committee would like to add “Water is Life” and “Reuse to the search.

VI. Radio Script/ Talent. McKenry provided a revised draft script and played a sample

radio PSA that featured talent options. The committee liked the female talent for the role of the mother. Astone will continue searching for the teen talent and will look into alternative background music options. McKenry requested that the committee read the script and provide final feedback by December 6, 2006.

VII. Post-it Note Art Review. A revised art proof was presented to the committee with the

image of the creek. It will be printed with blue ink on white post-it paper.

The final Post-it copy will read as follows: - Why are we important to you? Look for our insert. (Include larger CCCWP Logo)

VIII. Branding Video Script. McKenry requested that the committee read the script and provide feedback by December 6, 2006.

IX. Public Relations Element. The committee decided to hold off on the PR initiative. The

committee would like to reintroduce the project once the Contra Costa Clean Water Program has been branded for a longer period of time. This budget will be used to cover the cost for the artwork revisions and other future projects.

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X. Open Discussion.

• Shelley McKenry mentioned that Delta Diablo Sanitation District is very pleased with the relationship established with OSH. They received more bulbs through the duration of the media campaign compared to the entire year. Donald P. Freitas mentioned the bus signs are still running. OSH is open to expanding the program and developing more partnerships.

• Julie Haas-Wajdowicz mentioned that Antioch currently has a grasscycling program with OSH.

XI. Adjournment The next meeting will be held:

December 13, 2006 10:00 a.m. – 12:00 p.m.

255 Glacier Dr., Martinez Conference Room “B”

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CONTRA COSTA CLEAN WATER PROGRAM Administrative Committee

December 5, 2006 Meeting Minutes

Attendance: MUNICIPALITY ATTENDED ABSENTCity of Brentwood Jeff Cowling City of Concord Jeff Roubal Contra Costa County Ronnie Levin

Colleen Culver-Jaffe

Town of Danville Chris McCann Flood Control District (Chairperson) Greg Connaughton

Mitch Avalon

City of Richmond Mary Phelps City of Walnut Creek (Vice-chairperson)

Rinta Perkins

Non-Voting Members City of Pleasant Hill Rod Wui Program Staff Donald P. Freitas Tom Dalziel Michelle McCauley I. Introductory Remarks: Greg Connaughton began the meeting at 9:35 am. Self-

introductions were made. Connaughton commented he was hopeful about future Municipal Regional Permit (MRP) negotiations since Regional Board staff indicated they were reading and evaluating the BASMAA draft MRP proposal submitted in September 2006.

II. Municipal Regional Permit (MRP) Update: A. November 15 & 20 MRP Stakeholder Meetings – Donald Freitas distributed

agendas and minutes from the November 15 and 20, 2006 MRP meetings. He indicated the schedule had been updated and emphasized the Regional Board is making an effort to establish a timeline that would coincide with

public agencies’ fiscal year (July 01 to June 30). Freitas is not as hopeful as Connaughton regarding the upcoming MRP process. Freitas indicated he feels the direction the Regional Board is taking is still unclear and they continue to resist prioritization of performance standards.

B. MRP December 8 Comment Deadline - Freitas discussed this matter in

detail and stated he is not sure whether BASMAA would comment again. He said it may be more effective to have co-permittees comment and inundate Regional Board staff so they could hopefully understand the depth and breadth of disagreement that presently exists.

C. Mid-January Revised Administrative Draft – Regional Board staff hope to

have the “Administrative” draft by Mid-January. D. Next Steps – Regional Board is hosting a “Trash” TMDL workgroup on

December 11, 2006 from 1-4 pm. Freitas urged co-permittees to attend the meeting because the implications are staggering. One of the trash issues is designating responsibility in the creeks, since the area could be in the jurisdiction of the County, a municipality or a private property owner, depending upon location.

Perkins suggested cities try to quantify the cost of implementing the MRP, but staff recommended we wait until the MRP is more firmly set.

III. C.3 Implementation Update:

A. Remaining HMP Tasks – Dalziel reported beta testing of the IMP Sizing

Calculator was complete, and that the tool would be posted to the Program’s C.3 web page, along with “help” files within the next two days. The C.3 Implementation Work Group had also begun preparations for convening a Design Charrette to develop up to six (6) additional IMPs, which will be incorporated into a 4th Edition to the Stormwater C.3 Guidebook in Spring 2007.

B. C.3 Web Page – Dalziel will be coordinating with Astone (formerly

Panagraph) during its reorganization of the Contra Costa Clean Water Program’s website to improve accessibility to C.3 information.

C. Spring Workshop – Dalziel scheduled the Construction Site Inspectors’

Annual Training Workshop for January 30, 2007 at the Centre Concord. In addition to training on construction site erosion and sediment control and pollution prevention BMPs, this workshop will also provide training on ensuring proper construction of the IMPs.

IV. Proposed Program Logo Modification: Freitas showed co-permittees the most

recent version of the draft Program logo selected by the PEIO committee.

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Freitas explained it had been pointed out to him he may not have presented the logo in its entirety or as effectively as he could have done at the November Management Committee meeting. It was felt co-permittees would be more receptive to see it in various media presentations. Freitas indicated he had asked Astone to present two (2) options and samples containing those options at the December 20, 2006 Management Committee meeting. Freitas will ask co-permittees to make a selection at that time.

V. APPROVE Draft December 20, 2006 Management Committee Agenda: The following items were added: Presentation Item A - Lynda Deschambault, Moraga Town Council member, on “Cities of Climate Protection,” 10 minutes Action Item B – Select Program logo, 20 minutes Staff will attempt to send in advance the two (2) logo options for consideration by co-permittees.

VI. Old/New Business: The January 2, 2007 Administrative Committee has been rescheduled to January 9, 2007 at 1:30 pm in Conference Room B.

VII. Adjournment: Connaughton adjourned the meeting at 11:00 am.

Next Administrative Committee Meeting: Tuesday, January 9, 2007

1:30 a.m. to 3:00 p.m. Conference Room “B”

255 Glacier Drive Martinez, CA 94553

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