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Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

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Page 1: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

Continuing the Journey to a Tobacco-Free Kansas

Jeffrey Willett, Ph.D.Vice President for Programs

Page 2: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

Infertility, impotence and pregnancy complications placenta previa, placental

abruption, premature birth, low-birth-weight infants, stillbirth, and infant death

Peptic ulcers

Periodontitis

Lower survival rate after surgery Delayed wound healing,

reduced immune response, infections, postoperative pneumonia

Smoking and Disease

Cancers Oral cavity, pharynx, larynx,

esophagus, lung, bladder, stomach, cervix, kidney, pancreas, acute myeloid leukemia

Vascular disease Coronary heart disease and

stroke, atherosclerosis, abdominal aortic aneurysm

Respiratory disease chronic obstructive pulmonary

disease, chronic coughing and wheezing, upper and lower respiratory tract infections, reduced lung function

Page 3: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

Secondhand Smoke and Disease

• Causes 53,000 deaths per year– Immediate adverse effects on CVS– CHD and lung cancer

• No risk-free level of exposure

• Children at increased risk– sudden infant death syndrome (SIDS), – acute respiratory infections, – ear problems, – more severe asthma.

Page 4: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

Environment

Host• Tobacco User • Potential User

Agent•Tobacco Products

Vector •Tobacco Companies•Tobacco Retailers

AddictionDiseaseDeath

Page 5: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

In 2010, tobacco companies spent $8.5 billion nationally on marketing.

90% of tobacco marketing goes to the retail environment. Retail tobacco marketing includes paying retailers to prominently display tobacco products, in-store advertising, price discounts and other in-store promotions.

Page 6: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

Stores are the main channel of communication for tobacco companies to reach new and current customers.

Studies have identified a clear link between retail tobacco marketing and youth smoking behaviors.

There are apparent discrepancies between self-reported youth purchase behaviors and retail sales to minor compliance data.

Page 7: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

Tobacco companies pay retailers to put their products in the most visible location in the store: at the point of sale where they are prominently displayed.

Contracts with retailers give the tobacco industry direct control over how products are displayed and promoted at the point of sale.

Page 8: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

Copyright ©2010 American Public Health Association

Frieden, T. R. Am J Public Health 2010;100:590-595

The health impact pyramid

fluoridated water

immunizations

treatment of hypertension

dietary counseling

Page 9: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

Tobacco control - health impact pyramidIncreasing Individual E

ffort Need

ed

Page 10: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

Percentage of U.S. Adults Who Currently Smoke, NHIS 1999-2010“Best Practices” Period

Tobacco Master

Settlement Agreement

Quitline Established in

Every State

48.6% of U.S. Covered by Smoke-Free

Laws1

47 States Raise

Cigarette Taxes2

States Invest$8 Billion in

Tobacco Prevention Programs2

Sources: 1 – American Nonsmokers Rights Foundation; 2 – Campaign for Tobacco Free Kids

Tobacco Industry

Marketing

Nicotine Addiction

and Product Design

Page 11: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

Percentage of U.S. Adults Who Currently Smoke, NHIS 1999-2010“Best Practices” Period

Tobacco Master

Settlement Agreement

Quitline Established in

Every State

48.6% of U.S. Covered by Smoke-Free

Laws1

47 States Raise

Cigarette Taxes2

States Invest$8 Billion in

Tobacco Prevention Programs2

Sources: 1 – American Nonsmokers Rights Foundation; 2 – Campaign for Tobacco Free Kids

Tobacco Industry

Marketing

Nicotine Addiction and

Product Design

Healthy People 2020 Goal – 12%

Page 12: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs
Page 13: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

Tobacco Use in Kansas

Page 14: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

3,800 Kansas adults die each year from their own smoking

54,000 Kansas kids now under 18 will ultimately die prematurely from

smoking

$927 million in annual health care costs in Kansas are directly caused by smoking of which $196 million is

covered by the state Medicaid program

Health and Economic Impact

Page 15: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

Current Smoking – Kansas and US* (2011)

Source: Behavioral Risk Factor Surveillance System*Median for 50 states and D.C.

Healthy People 2020 Goal – 12%

Page 16: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

Current Smoking – Kansas and US* (2011)

Source: Behavioral Risk Factor Surveillance System*Median for 50 states and D.C.

Page 17: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

Current Smoking – Kansas and US* (2011)

Source: Behavioral Risk Factor Surveillance System*Median for 50 states and D.C.

Page 18: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

Percentage of Kansas HS Students Who Currently Smoke, 2000-2010

Youth Tobacco Survey: 2000, 2002, 2010; Youth Risk Behavior Surveillance System: 2005, 2007, 2009

Page 19: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

Current Tobacco Use by Gender Kansas High School Students

Source: 2010 Kansas Youth Tobacco Survey

Page 20: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

1. Clear public health threat2. Evidence-based interventions3. Tobacco-related revenue

Tobacco Use – A Winnable Battle

Page 21: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

Comprehensive Smoke-Free Air Laws 2010 Kansas Indoor Clean Air Act

Raising the Retail Price of Tobacco Products KS cigarette excise tax = $0.79 (36th in nation) National average = $1.49

Funding Comprehensive Tobacco Control Programs KS state funding = $1.0 million (37th in nation) CDC recommendation = $32 million Tobacco revenues = $60 million MSA / $100 million

tobacco taxes Tobacco Cessation

Limited Medicaid coverage American Lung Association gave KS an “F”

Core Tobacco Control Strategies

Page 22: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

“Statewide efforts should include implementing

evidence-based policy

interventions to decrease tobacco

use initiation, increase

cessation, and protect people

from exposure to secondhand

smoke.”

Page 23: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

Community programs are essential for

advancing and implementing

powerful tobacco control interventions.

Page 24: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

Community Supportive of

Tobacco Control

Community Education

Decision MakerEducation

Community Mobilization

Community Change

Page 25: Continuing the Journey to a Tobacco-Free Kansas Jeffrey Willett, Ph.D. Vice President for Programs

Thank you

Contact Information:Jeffrey Willett

[email protected]