continuing education guideToday, the United States boasts more than a quarter million practicing massage therapistsand students, and it’s been estimated that consumers spend between $6 to $11 billionannually on massage therapy. Learn more about the state of the massage industry andthe role continuing education will play in the profession.

CONTRIBUTORS:Robin Weidner & AMTA Communications staff

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Do you know the common side effects of Lipitor®and its potential impact on the massage strokes you apply? At the conclusion of this course, you will know the effects various prescription drugs have on clients and which are contraindicatedfor massage. Covering the 200 most commonlyprescribed drugs in the U.S., the included quick-reference chart is convenient for conducting massage in a medical setting.

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Orthopedic Assessment E580 . . . . . . . . . 14. . $170

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Polarity Therapy E588 . . . . . . . . . . . . . . . 18. . $215

Prenatal Massage Fundamentals E500 . . . 16. . $190

Reflexology E563 . . . . . . . . . . . . . . . . . . . 17. . $205

Shiatsu Anma Therapy E536. . . . . . . . . . . 22 . $260

Sports Massage E595 . . . . . . . . . . . . . . . . 17. . $205

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assage therapy is rapidly achieving wide-spread recognition as a valuable means toenhance a healthy lifestyle, with a signifi-

cant percentage of Americans integrating massage intotheir health and fitness routine. Research supports theevolution of massage therapy from occasional use oralternative medical care to an integral component ofhealthy living. As awareness of massage therapy contin-ues to grow and research shows its efficacy for a myriad

of conditions, it is not surprising that the massage thera-py profession has experienced consistent growth overalland continues to remain a popular career choice. Thedemand for massage therapy services has consistentlygrown over the past 10 years. As the industry continuesto add more therapists it creates a wider range of optionswhere consumers can receive a massage, and the thera-pists can respond to consumers’ desire to explore modal-ities that address their specific health needs.

As more consumersunderstand thehealthy benefits that massage offers,it is increasinglyimportant for you to stay on top of the profession bycontinuing your education.

the state of your profession MASSAGETHERAPY2005

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Massage Therapy—A Healthy Industry As more consumers turn to massage as an integral part ofmaintaining and improving their health, the number ofpeople pursuing massage therapy as a profession hasincreased. To potential massage therapy practitioners, theindustry landscape is attractive. According to the Centersfor Medicare & Medicaid Services, massage therapy is nowa $6 to $11 billion a year industry and employment oppor-tunities for massage therapists are likely to increase at afaster-than-average rate when compared to the growthrates of other occupations. In fact, the U.S. Department ofLabor projects job opportunities for massage therapists toincrease by 21 to 35 percent by 2012. The AMTA 2005Consumer Survey revealed that approximately 47 millionAmericans received a massage within the past 12 months,two million more people than in the previous year. Thefuture looks promising for individuals who hope to make acareer by practicing massage therapy.

While many massage therapists initially chose the pro-fession to help their clients lead healthier lives, they oftenfind their earnings potential is comparable to similar occu-pations in the health care field. According to the 2004 U.S.Department of Labor, Bureau of Labor Statistics’ NationalOccupational Employment and Wage Estimates, the aver-age annual reported salary (including tips) for a massagetherapist who provides 15 hours per week of actual massage is $29,250, compared to $26,210 for full-time phys-ical therapist aides, $28,140 for full-time physicians’ officeworkers, $34,780 for full-time recreational therapists, and$26,610 for other full-time health care support professions.

83%OF MASSAGE THERAPISTS ARE FEMALE,AND ON AVERAGE, ARE IN THEIR MID-40s,ACCORDING TO AN AMTA 2005 INDUSTRYSURVEY.

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research & massageWith more health and medical professionals promoting the benefitsof massage to their patients and supporting its practice in medicaland health care settings, on-going research and clinical studies into

massage therapy’s effectiveness for alleviating a number of medicalconditions will only bolster this occurrence. To date, there are severalstudies of massage therapy’s positive effects for the following:

For a complete list of research citations to these studies, visit www.amtamassage.org/infocenter/research02.html.You can also download a printable PDF of the listings to hand out to your clients who are looking for research about massage.>>

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Practicing massage therapy also offers practitionersunmatched flexibility to pursue their professional interestsin a manner that best suits their overall goals, both profes-sional and personal. According to an AMTA 2005 IndustrySurvey, most massage therapists chose massage therapy asa second career—an overwhelming 83 percent—citing theavailability of a flexible schedule and potential for addi-tional income as two important reasons for entering theprofession after working in another area of work.

An AMTA 2005 Industry Survey also reports that thetypical professional practices massage therapy approxi-mately 15 hours each week of actual massage and earns anaverage of $39 an hour. For the majority of massage ther-apists, this flexibility creates an ideal environment. TheAMTA Industry Survey also indicates that 55 percentwould not want to work any more hours providing mas-sage than they presently do. Massage therapy is a physi-cally demanding profession that can limit the amount ofhours a therapist can physically provide massage. Withsatisfied and fulfilled professionals, the massage therapyindustry can be expected to grow as it attracts both morepractitioners and more clients.

55%OF MASSAGE THERAPISTS SAY THEYWOULDN’T WANT TO WORK MORE HOURSPROVIDING MASSAGE THAN THEY CUR-RENTLY DO, ACCORDING TO AN AMTA 2005INDUSTRY SURVEY. MASSAGE THERAPISTSPRACTICE MASSAGE AN AVERAGE OF 15HOURS A WEEK OF ACTUAL MASSAGE.

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The Value of Professional Competency & Excellence For an industry with more than 80,000 nationally certifiedprofessionals, certification and testing are especiallyimportant. Organizations like AMTA are committed toensuring that quality, performance and standards ofintegrity are applied to massage therapy.

But there is still much ground to gain if massage thera-

pists are going to claim and keep their rightful place astrue professionals marked by professional methods, char-acter, standards and status. In recent years, an evengreater emphasis has been placed on professional compe-tency that encompasses education and training for mas-sage therapists with the expansion of accreditation pro-grams and continuing education classes.

According to a 2005AMTA IndustrySurvey, 89 percentof massage thera-pists take an aver-age of 27 hours ofCE classes a year.

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“Continuing education is important to the advancementof the profession,” says AMTA President Mary Beth Braun.“It allows massage therapists to advance their careers bygaining additional skills and knowledge. It also enhancesthe professionalism and credibility of AMTA memberswhile fulfilling AMTA’s commitment to provide the publicwith the highest quality of care.”

The Commission on Massage Therapy Accreditation(COMTA), recognized by the U.S Department ofEducation, works with massage therapy schools and pro-grams so massage therapists are trained to provide thehighest quality of service to their clients.

According to a 2005 AMTA Industry Survey, a largemajority—89 percent—of massage therapists take anaverage of 27 hours of continuing education classes peryear. Practitioners can maintain and improve their skillsthrough advanced training in specific modalities or forspecific populations such as pregnant women, geriatricpatients or athletes.

Certification is the result of an examination. By becom-ing nationally certified by the National Certification Boardfor Therapeutic Massage and Bodywork (NCBTMB), a

90%OF AMERICAN ADULTS BELIEVE MASSAGE CAN BE BENEFICIAL TO THEIR HEALTH, ACCORDING TO THE 2005 AMTA CONSUMER SURVEY.CONTINUED ON P111

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The good news is there are more options than ever to make continuingeducation an ongoing and affordable part of your practice. Whetheryou live in a metropolitan area, near a massage school or in a moresecluded location, there are plenty of options from which to choose.

Approved providers mean more and better options. John Page, exec-utive director of NCBTMB, thinks he would be remiss if he didn’t try toalert massage therapists to the benefits of choosing an NCBTMB-

approved provider. “By choosing a NCBTMB CE [continuing education]course from one of nearly 1,000 approved providers, you are assuredthat your course meets the requirements for re-certification.”

Choose continuing education that fits your needs. You can find class-es in the mode that works for you—whether through a weekend seminar,online class or even through articles like the ones AMTA now provides inmtj and its online learning center (www.amtaonlinetraining.org).

how do you find the CE opportunities best suited for you?

AMTA’s Learn ‘N Earn Continuing Education Calendar can also help you find CE courses taking place near you. Access the online Center for Continuing Education and search for courses in your area. Go to www.amtamassage.org and click on the“Continuing Education” link.

>>

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Carlson College of Massage Therapy

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massage therapist must demonstrate baseline levels ofeducation, experience, training, mastery of core skills,abilities and knowledge, and pass an exam.

When it comes to developing a professional reputation,NCBTMB Executive Director John Page suggests that mas-sage therapists look to other health care professionals forguidance. “If you look at any profession regarded as morethan a trade, there is a requirement for ongoing continuingeducation,” Page says. “In fact, continuing education pro-vides the basis for enhancing the professional abilities thatare needed for that particular practice.”

Not surprisingly, massage therapists’ overwhelminglysupport educational standards and practices. In fact,according to an AMTA 2005 Industry Survey, 92 percentof massage therapists strongly or somewhat agree thatthere should be baseline education standards.

47millionAMERICANS RECEIVED MASSAGE IN 2005WITHIN THE PAST 12 MONTHS, ACCORDINGTO THE 2005 AMTA CONSUMER SURVEY.

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Course Registration and additional information on Crystal Light Therapy

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When you become an AMTA member, you commit yourself to profes-sional credibility by earning 48 contact hours of continuing educationevery four years.

Increasing your professional knowledge and skills as you go allowsyou to be responsive to the evolving needs of your clientele. It makesgood business sense to find classes that give you the knowledge andskills that will help you work with those clients safely and ethically.

Why pursue certification?One of the goals of the NCBTMB is to identify the value of certifica-tion, even for those who are not required to apply. Page says what cer-tification offers is recognition of professionalism within the field.“Certification recognizes that you’ve had to maintain skills and com-petency through continuing education.”

professional knowledge & skillsProfessional—Someone who conforms to the technical and ethical standards of a profession; a skilled practitioner or an expert with profes-sional methods, character, standards and status.

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Widespread participation in continuing educationmeans that the industry is well-equipped to meet con-sumer demands, but there remains a strong need forappropriate regulation of massage therapy. State regula-tion dictates that only those individuals having the statedesignation may provide massage therapy for pay or use atitle indicating that they practice massage therapy.Currently, 36 states and the District of Colombia regulatemassage therapists, up from 19 states and DC in 1995. Aseach state and many municipalities have different lawsand/or requirements for regulating massage, many mas-sage therapy professionals and organizations favor licen-sure requirements that eventually could be transferredeasily from state to state.

Taking advantage of continuing education opportunitieshelps massage therapists make an investment in their pro-fessional development and keep up with the evolvingnature of the profession. Additionally, continuing educa-tion helps enhance professionalism—and a professionalreputation, professional knowledge and skills, and profes-sional practice all help massage therapists ensure a long-term career in their profession.

� Mark courses in this AMTA Continuing Education Guide that you’reinterested in and keep the guide nearby for future reference.

� Think about what type of learning works best for you—online, writ-ten or on-site training.

� Check out alternatives AMTA provides, like the new CE articles inmtj, the Online Learning Center and/or classes at the nationalconferences.

� Consider taking CE courses from NCBTMB-approved providers oreven getting certified by the NCBTMB as a commitment to at least50 CE hours every four years.

grow your practice with continuing education

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Page says that, “How other people perceive our profes-sion will, in no small way, determine how they see thosewho practice within the profession.” Ongoing continuingeducation also transforms the public’s view of the indus-try. And Page notes, “If you want to continue to helpclients with health care issues, then you need to makesure your profession is viewed positively.”

A Healthy FollowingAs more people receive massage more frequently, mas-sage therapy promises to become more prominent in thelifestyles of Americans. According to the 2005 AMTAConsumer Survey, 34 percent of adult Americansreceived a massage within the past five years. Two mil-lion more people received a massage in 2005 than in2004. While women consistently receive more massagesoverall (40 percent), 17 percent of men surveyed had amassage in the previous 12 months, up from 14 percentthe previous year. Among all adult Americans, 73 percentwould recommend massage therapy to someone else,demonstrating a high level of consumer satisfaction andconfidence in its benefits.

� Distinguishes you as an active participant in the field.

� Allows you to give the highest quality of care.

� Keeps your knowledge and skills evolving with the field.

� Helps you practice professionally, safely and ethically.

increasing your professional knowledge & skills

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Align your healing giftsYour drive for excellence meets our dedication toeducation with accredited Shiatsu, Massage andContinuing Education programs. Enhance your

practice with our extensivecontinuing education

curriculum, featuring innovative classes and work-shops. The Desert Institute 700-hour Zen Shiatsucertification is a profound expression of this disciplined practice. Call or visit our web sitetoday for more information.

NCBTMB Category A Continuing Education Provider Shiatsu Program approved by the AOBTA Accredited School, ACCSCT and COMTA Financial Aid Available for those who quality

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Benjamin Institute of Advanced StudiesVIDEO & DVD SERIES

Common Injuries Series(30 CEUs for the whole series)• Subscapularis Tendon Injury • Tennis Elbow • Lateral Ankle Sprains • Achilles Tendon Injuries• Patella Tendon Injuries$60 each, $250 for the series plus free Essential Principles

The Essential Principles (4 CEUs)

This program teaches all of the basic principles needed tounderstand pain and injury assessment and treatment.$60 (or FREE with the Knee or Common Injuries series!)

Power of Precision: The Knee (25 CEUs for the whole series) • Collateral & Coronary Ligament Injuries • Patella Tendon Mechanism Injuries • Distal Hamstring & Tensor Fascia Injuries• and much more$300 for the series plus free Essential Principles

1-866-331-PAIN (toll free) • www.benbenjamin.net

Learn more and register:www.bastyr.edu/continuinged or 425.602.3075

at Bastyr’s Campus in Kenmore, WA

Continuing Education atBastyr University

CranioSacral Certification SeminarsBastyr University offers ongoing classes in CranioSacral Therapy I, II and III. In these sequential courses, you’ll learn gentle and noninvasive craniosacral techniques, including diaphragm and joint releases, sacral/pelvic releases, intracranial and intradural membrane releases, and stillpoint and direction-of-energy releases. Classes are taught by instructors from the Integrative Bodywork Institute. The faculty includes Nancy Soliven, DC, MD; Destia Skinner, ND; Mark Sanders, ND; and Maureen Schwehr, ND.

To find a Teacher in your area please visit our web site or call:

505-587-2689info@acutonics.com www.acutonics.com

Acutonics is a registered trademark of the Kairos Institute of

Sound Healing, LLC.

Gain the knowledge andcompetency to integratethe basic principles andspecific techniques ofSound Healing andOriental Medicine into your massage practice.

Our in-depth curriculumteaches a methodology forthe application of customcalibrated tuning forks toacupressure points, pointsof pain, trigger points andchakras. Practitioners learnto work with precisioncalibrated Sound Healingtools that are tuned to theorbitial properties of theEarth, Moon, Sun & planets.

The Kairos Institute ofSound Healing, LLC isapproved by the NationalCertification Board forTherapeutic Massage and Bodywork (NCBTMB) as a continuing education provider.

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The 2005 AMTA Consumer Survey results showAmericans most often choose to get a massage for medicalreasons, relaxation and stress relief. Thirty-two percent ofadults who received a massage in the last five years did sofor medical purposes. Respondents listed muscle sorenessand spasms, injury recovery and rehabilitation, and painrelief as common reasons to seek the services of a massagetherapist. Twenty-six percent of consumers cited relax-ation and stress relief as their reason for seeking massagetherapy in the last five years. As more adults integrate mas-sage therapy into their existing plans for overall health andwellness, these numbers are sure to increase.

Massage in Many SettingsIn addition to massage being delivered at the massagetherapist’s place of business and in a spa, massage therapyin the client’s workplace is also gaining in popularity, asmore employers and employees recognize the benefits ofmassage and its value to the work environment. Massagetherapy on the job can increase productivity and reducestress. In one study from the Touch Research Institutes atthe University of Miami, following a 15-minute chair mas-

� Puts your practice in a more professional light.

� Aligns you with other professional practitioners.

� Shows your commitment to give the best care possible.

the benefits ofa professionalreputation

1 Weekend.11 Contact Hours.Our Fundamentals of Brennan Healing Science® weekend

workshops present introductory theory of energy healing

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to earn 11 continuing education contact hours.

Workshops are offered throughout

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1-800-924-2564 • www.barbarabrennan.comThe Barbara Brennan School of Healing is approved by the National Certification Board for

Therapeutic Massage and Bodywork (NCBTMB) as a continuing education provider. (Provider #331529.)

BARBARA BRENNAN SCHOOL OF HEALING®

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�!�"#��$��%���&���!For information about attending orhosting a workshop, please visitwww.SoaringCraneMassage.com206.726.1785 • Seattle, WANCBTMB Category A Provider

Thai Yoga Massage Training and Certificationwith Eric Spivack, LMP/Dipl.Ac.

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wonderful way to save my hands! Thank you forresparking my love of bodywork!”

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Zero Balancing (ZB) is a hands-on body-mind system developed by Fritz Smith, MD with roots in osteopathy, acupuncture, and meditation. ZB integrates fundamental principles of western medicine with eastern concepts of energy. By working with the deepest level of

with a powerful opportunity for health and healing. ZB enhances and complements other modalities and opens new avenues of energetic and structural balancing through touch.

Hallmarks of ZB:• The unique ZB concept of interface touch• Feeling and balancing bone-held energy• Working with states of expanded consciousness• Integration of body energy with body structure

Zero Balancing Health Association8640 Guilford Rd., Ste. 240 • Columbia, MD 21046

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sage, employees increased their overall productivity forquantitative tasks and decreased the number of mistakes.

The implications for enhancing employee performancewith massage therapy are promising, and many top com-panies are coming to this realization. A 2004 article in mtjreported that of the employers mentioned as the “100 Bestfor Working Mothers,” 77 percent offered massage therapyto their employees. Among the world’s leading corpora-tions, General Electric, Hewlett-Packard, and TexasInstruments all offered massage therapy, with S.C.Johnson including it as a benefit to its employees for morethan 10 years.

The Medical Community AgreesMuch like visiting a dentist or optometrist, massage ther-apy’s integration into routine wellness is aided by the sup-port of the medical community. More than ever before,medical professionals and health care providers areencouraging their patients to seek massage therapy forcertain medical conditions and to maintain good health.An AMTA 2005 Industry Survey found that 70 percent ofmassage therapists regularly receive referrals from health

83%OF MASSAGE THERAPISTS STARTED PRACTICING MASSAGE AS A SECONDCAREER, ACCORDING TO AN AMTA 2005INDUSTRY SURVEY.

S.O.M. Therapy & Associates, Inc. Advancing The Practice of Massage Therapy

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Quality ONLINE Home Studies at prices that will make you smile

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Save up to 50% when ordering online. Download courses, test and certify all from the convenience of your home or office. Print from your own computer or use a friend’s. Study at your own pace.

-Diana and Allan Herec, CE Authors and Directors

-Dr. Miguel Benavente, Medical Director and Advisor for bridge building between massage therapy and traditional medicine

Centerr forr Massagee Therapy Continuingg Education

Quality Home Study Continuing Education Courses for Licensed Massage Therapists.

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NCBTMB approved courses include: � Injury Prevention for Massage therapists � Foot Reflexology � Aromatherapy � Ethics and more...

ORDERS “One of the best SHIPPED WITHIN home study CE 24 HOURS courses I have

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PO Box 273 Jefferson, SD 57038 712-490-8245 info@massagetherapyceu.com

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care professionals, at an average of two referrals permonth. Data from the 2005 AMTA Consumer Surveyshows that 21 percent of American adults discussed mas-sage therapy with their doctor or other provider, a signifi-cant increase from 14 percent in 2002. Among those whodiscussed massage with their provider, 60 percent said itwas their physician who recommended that they seekmassage therapy, 50 percent indicated it was their physi-cal therapist and 38 percent their chiropractor.

Not only are health and medical professionals promot-ing the benefits of massage to their patients, but they alsosupport its practice in medical and health care settings.According to a national survey conducted in 2003 by theHealth Forum/American Hospital Association, 82 percentof hospitals offering complementary and alternative med-icine (CAM) therapies include massage therapy amongtheir treatment offerings, and 70 percent of these utilizemassage therapy for pain management and relief.

A Promising Outlook The future will likely see more people entering the mas-sage therapy profession, the public integrating massagetherapy into their regular health routine and more evi-dence of the efficacy of massage in clinical trials andresearch. Consequently, there should be even more sup-port for massage by the medical community and otherhealth care professionals. Massage will be seen as a bene-ficial option for people suffering from pain, stress or injuryand become an integral part of good health for all. Thepublic will view professional massage as an important contribution toward wellness and a majority will receive massage on a regular basis. �

SOURCES2005 AMTA Consumer SurveyAMTA 2005 Industry SurveyBarnes P, Powell-Griner E, McFann K, Nahin R. CDC Advance Data

Report #343. Complementary and Alternative Medicine UseAmong Adults: United States, 2002. May 27, 2004.

Centers for Medicare & Medicaid Services. 2004 National Health Expenditure Projections 2004-2014.

Health Forum/American Hospital Association survey, 2003.Ives, J. “Massage is in Business.” Massage Therapy Journal,

Winter 2004.U.S. Department of Labor, Bureau of Labor Statistics. National

Occupational Employment and Wage Estimates, November 2004.

For a complete listing of courses advertised in this guide,go to www.amtamassage.org/mtj.>>

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Did you know?A recent survey found that Americans are turning to massage therapy for reducing their stress and helpingthem relax. The survey, which polled 1,000 Americans and was sponsored by Brookstone, found that:

� 75 percent of respondents will focus on taking bettercare of themselves and establishing a better work/lifebalance.

� 76 percent of respondents said relaxation is very impor-tant to health and wellness.

� 73 percent of respondents rated getting a massage aseither extremely relaxing or very relaxing, compared to51 percent who said exercise was extremely relaxingand 29 percent who reported opting for a glass of wineor a cocktail was extremely relaxing.

� 69 percent of respondents agreed that regular massagetherapy is an important part of overall physical healthand well-being.

� 52 percent of respondents would like to receive a mas-sage product or service as a gift. PH

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BACH FLOWER ESSENCES®

INTERNATIONAL EDUCATION PROGRAM

Programs Held Throughout the U.S. Learn how to help clients address the emotional release that often accompanies massage therapy. Bach Flower Essences® work with any

other healing modality - no interaction or side effects. Three Level Training

leading to Practitioner Registration with the Dr. Edward Bach Foundation in

England.

“Nelson Bach is approved by the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) as a continuing education provider under Category A.”

For brochure/to register call: 1-800-334-0843 www.bachessences.com

Programs approved by the Dr. Edward Bach Foundation, Mt. Vernon, England.

Programs in 20 countries worldwide. Bach Flower Essences Education Programs Nelson Bach USA, Ltd. 100 Research Drive, Wilmington, MA 01887

*AMTA is approved by the National Certification Board for Therapeutic Massage

and Bodywork as a category A provider.

Follow this symbol to quality

educational programs from AMTA

Take a virtual tour right now by going to the “Continuing Education” link at www.amtamassage.org

At the Center for Continuing Education you’ll find:

• Onsite Training — links to all AMTA national meetings and the

Learn ‘n EarnSM calendar, where you can look up events in your area.

• Online Training — direct access to NCBTMB-approved* courses

so you can earn contact hours at home or between client visits.

• Education Resources — special discounts on publications

and other media from AMTA’s publishing partners.

The entire profession benefits when all massage therapists can

reach excellence — that’s why the Center for Continuing Education

is open to all!

Discover a new site for continuing education!

Introducing AMTA’s online Center for Continuing Education.

It’s your one source for career and professional education.