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CONTINUING EDUCATION SPONSOR APPROVAL (CESA) American Psychological Association CE Sponsor Survey Results Summer 2015 © American Psychological Association, 2015. All Rights Reserved.

CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

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Page 1: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

CONTINUING EDUCATION

SPONSOR APPROVAL (CESA)

American Psychological Association

CE Sponsor Survey Results

Summer 2015

© American Psychological Association, 2015. All Rights Reserved.

Page 2: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

TABLE OF CONTENTS

I. Introduction

II. Survey Results

I. Demographics

II. CE Program Offerings

III. Application Process

IV. Communication

III. Conclusion & Additional Resources

© American Psychological Association, 2015. All Rights Reserved.

Page 3: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

INTRODUCTION

© American Psychological Association, 2015. All Rights Reserved.

Page 4: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

PURPOSE OF CONTINUING EDUCATION

SPONSOR APPROVAL

• APA created the Office of CE Sponsor Approval to facilitate psychologists’ access to CE programs.

• The office oversees the APA-approval process for sponsors.

• The APA Continuing Education Committee works with the office to establish, implement, and regulate standards and policies for CE programs.

© American Psychological Association, 2015. All Rights Reserved.

Page 5: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

• In order to evaluate sponsor satisfaction with the approval process and changes made after the Spring 2014 survey, a second survey was sent to all of its approved sponsors in June of 2015.

• Sponsors were asked about:– the nature of their organizations and their history of CE

approval;– programs they offer, homestudy programs;– the application process;– and their communication with the office.

• The results will be used to improve processes related to CE sponsor approval.

THE SURVEY

© American Psychological Association, 2015. All Rights Reserved.

Page 6: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

PURPOSE OF THE SURVEY

Gathering your feedback and insight

Evaluating our updated processes© American Psychological Association, 2015. All Rights Reserved.

Learning about homestudy

trends

Quality assurance

Page 7: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

SURVEY RESULTS:DEMOGRAPHICS

© American Psychological Association, 2015. All Rights Reserved.

Page 8: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

DEMOGRAPHICS:RESPONSE RATE

74 or 9.3%of approved sponsors responded

© American Psychological Association, 2015. All Rights Reserved.

Page 9: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

DEMOGRAPHICS:NEW VS. RENEWING SPONSORS

© American Psychological Association, 2015. All Rights Reserved.

90.5%

9.5%

New SponsorsRenewing Sponsors

Page 10: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

11.1

20.6

33.3

14.3

20.6

DEMOGRAPHICS:NUMBER OFYEARS SPONSORS HAVE BEEN APPROVED

Number of Years as an Approved Sponsor

Per

cen

t o

f R

esp

on

den

ts

© American Psychological Association, 2015. All Rights Reserved.

30

20

10

0

0-3 years 4-8 years 9-14 years 15-19 years 20+ years

Page 11: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

DEMOGRAPHICS:SURVEY TAKERS

© American Psychological Association, 2015. All Rights Reserved.

9.5 90.5

Other staff (e.g., CE Coordinator) Program Administrator

90.5% of those taking the survey were the program administrator

Of program administrators, their years of experience were as follows:

18.222.7

12.1 13.6

31.0

0-1 years 2-3 years 4-5 years 6-9 years 10+ years

Per

cen

t

40

30

20

10

0

Page 12: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

SURVEY RESULTS:CE PROGRAM OFFERINGS

© American Psychological Association, 2015. All Rights Reserved.

Page 13: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

© American Psychological Association, 2015. All Rights Reserved.

Approved, 39.4%

Not Approved,

60.6%Homestudy is defined as

any program where there is no ability to have live interaction with the presenter.

CE PROGRAM OFFERINGS:SPONSORS APPROVED TO OFFER HOMESTUDY

Page 14: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

© American Psychological Association, 2015. All Rights Reserved.

23.3% of those who do not offer homestudy were planning to apply to do so

Of those not planning to apply, reasons were as follows:

23.3% 76.7%

Planning to Apply Not Planning to Apply

19.1

0 2.4

28.6

21.4

28.6

Per

cen

t

Not interested Cost Not applicable to clients

Not applicable to content

Insufficient resources

(e.g., tech)

Other (e.g., time)

30

20

10

0

CE PROGRAM OFFERINGS:ORGANIZATIONS THAT DO NOT OFFER HOMESTUDY

Page 15: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

© American Psychological Association, 2015. All Rights Reserved.

37.0%

29.6%

40.7%

63.0%

18.5%

11.1% Publication

Video

Taped webinar

Online

CD-ROM

Other (e.g., audio download)

CE PROGRAM OFFERINGS:TYPES OF HOMESTUDY OFFERED BY SPONSORS

Page 16: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

© American Psychological Association, 2015. All Rights Reserved.

4.0

36.040.0

12.08.0

Per

cen

t

Very Satisfied Satisfied Neutral Dissatisfied Very Dissatisfied

50

40

30

20

10

0

CE PROGRAM OFFERINGS:HOMESTUDY-APPROVED SPONSORS’ SATISFACTION

WITH THE HOMESTUDY APPLICATION PROCESS

Page 17: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

SURVEY RESULTS:APPLICATION PROCESS

© American Psychological Association, 2015. All Rights Reserved.

Page 18: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

25.8

59.7

11.3

3.20

Per

cen

t o

f R

esp

on

den

ts

© American Psychological Association, 2015. All Rights Reserved.

Completely A lot Somewhat A little Not at all

60

50

40

30

20

10

0

APPLICATION PROCESS:HOW MUCH SPONSORS REFERRED TO THE

STANDARDS & CRITERIA

Page 19: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

© American Psychological Association, 2015. All Rights Reserved.

10.0

35.0

35.0

13.3

6.7Very Unhelpful

Unhelpful

Neutral

Helpful

Very Helpful

Percent

APPLICATION PROCESS:OVERALL HELPFULNESS OF THE CONTINUING EDUCATION

COMMITTEE’S FEEDBACK

0 10 20 30

Page 20: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

© American Psychological Association, 2015. All Rights Reserved.

33.3

25.8 25 27.3

35.739.5

66.7

74.2 75 72.7

64.360.5

0

10

20

30

40

50

60

70

80

Specificity Quantity Quality Relevance Usefulness Timeliness

Unhelpful Helpful

Per

cen

t

APPLICATION PROCESS:HELPFULNESS OF THE CONTINUING EDUCATION

COMMITTEE’S FEEDBACK: DETAILED BREAKDOWN

Page 21: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

23.3

48.343.3

15.0

35.0

51.7

5.0

31.7

60

50

40

30

20

10

0

Per

cen

t o

f R

esp

on

den

ts

© American Psychological Association, 2015. All Rights Reserved.

Webinar series Online tutorials

Timeline of application

process

Sponsor e-newsletter

Glossary of CE terms

Sample promotional

materials

None Other (e.g., online chat,

podcast)

APPLICATION PROCESS:SPONSORS’ DESIRED APPLICATION ASSISTANCE RESOURCES

Page 22: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

© American Psychological Association, 2015. All Rights Reserved.

3.6

46.4

23.2

19.6

7.1Very Dissastisfied

Dissatisfied

Neutral

Satisfied

Very Satisfied

Percent

APPLICATION PROCESS:SATISFACTION WITH THE ANNUAL REPORTING PROCESS

0 10 20 30 40

Page 23: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

© American Psychological Association, 2015. All Rights Reserved.

3.6

33.9

37.5

14.3

10.7

0

10

20

30

40

Per

cen

t

Very Effective Effective Neutral Ineffective Very Ineffective

APPLICATION PROCESS:OPINIONS OF ANNUAL REPORTING AS AN EFFECTIVE

ASSESSMENT OF CE SPONSORS

Page 24: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

ANNUAL REPORTING:COMMON SPONSOR RECOMMENDATIONS

Online reporting system

Audits or more infrequent reporting rather than the annual system

Less or less detailed information should be required

More or timelier feedback from CESA or the CEC

© American Psychological Association, 2015. All Rights Reserved.

Page 25: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

SURVEY RESULTS:COMMUNICATION

© American Psychological Association, 2015. All Rights Reserved.

Page 26: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

© American Psychological Association, 2015. All Rights Reserved.

Have used37.5%

Have not used

62.5%

COMMUNICATION:SPONSORS’ USAGE OF APA CESA LOGO

Page 27: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

© American Psychological Association, 2015. All Rights Reserved.

65.4

1.9

32.7

0

10

20

30

40

50

60

70

Per

cen

t

CESA website CalendarCESA mail reminder

COMMUNICATION:SPONSORS’ MOST IMPORTANT DEADLINE REMINDER

Page 28: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

0

0

10.2

27.1

50.9

8.5

3.4Never

Less than annually

Annually

Monthly

Several times a month

Weekly

Daily

© American Psychological Association, 2015. All Rights Reserved.

Percent

COMMUNICATION:HOW OFTEN SPONSORS VISIT THE CESA WEBSITE

0 10 20 30 40 50

Page 29: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

3.4

23.7

27.1

45.8

© American Psychological Association, 2015. All Rights Reserved.

Percent

0 10 20 30 40 50

COMMUNICATION:WAYS SPONSORS GET INFO FROM CESA

Page 30: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

© American Psychological Association, 2015. All Rights Reserved.

42.145.6

12.3

0 00

10

20

30

40

50

Per

cen

t

1 time 2-3 times 4-6 times 7-9 times 10+ times

COMMUNICATION:HOW OFTEN SPONSORS CONTACTED CESA THIS YEAR

Page 31: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

© American Psychological Association, 2015. All Rights Reserved.

3.4

3.4

3.4

5.1

13.6

20.3

22

27.1Application

Standards & Criteria

Policies & Procedures

Annual Reporting

Fees

Annual Certificate

Homestudy

Deadlines

Percent

0 10 20 30

COMMUNICATION:TOPICS OF SPONSORS’ MOST COMMON QUESTIONS

Page 32: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

© American Psychological Association, 2015. All Rights Reserved.

5.1

6.8

52.5

0

35.6Equally throughout

After the application process

During the application process

Before the application process

None of the above

Percent

COMMUNICATION:TIMING OF SPONSORS CONTACTING CESA

0 10 20 30 40 50 60

Page 33: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

© American Psychological Association, 2015. All Rights Reserved.

71.2%

25.4%

Other (phone)—1.7%

Both

Email

Mail—1.7%

COMMUNICATION:SPONSORS’ PREFERRED MEANS OF CONTACT

Page 34: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

© American Psychological Association, 2015. All Rights Reserved.

CONCLUSION:REFLECTIONS & NEXT STEPS

Page 35: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

YOU SAID, WE DID:IMPROVEMENTS SINCE THE 2014 SURVEY

Increased sponsor communications

Enhancements to application process (e.g., clarity for homestudy applicants)

Added estimated turnaround times for CESA application cycles to our website

© American Psychological Association, 2015. All Rights Reserved.

Page 36: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

NEXT STEPS

Increased sponsor resources (e.g., online tutorials, glossary of CE terms)

CESA Online Application System (CESA OAS) in development

Ongoing review of annual report process

We will continue to work with our sponsors to improve our systems and processes. Thank you!

© American Psychological Association, 2015. All Rights Reserved.

Page 37: CONTINUING E SPONSOR APPROVAL (CESA) › ed › sponsor › resources › survey-summary.pdf• In order to evaluate sponsor satisfaction with the approval process and changes made

ADDITIONAL RESOURCES*(Click hyperlinks to view documents)

CESA Website

CESA Application

CESA Homestudy Application

Standards and Criteria

• Educational and Technical Assistance Materials can be found in the Standards and Criteria

Policies and Procedures Manual

Annual Report Form (see: Resources>Essential Things to Know)

Fees

*Please check the website for possible updates to materials!

© American Psychological Association, 2015. All Rights Reserved.