ContentsPratt+30... · Many agents are getting amazing results using Hoss’ cutting s edge lead generation & conversion system. What separates Hoss from all other coaches, real estate

ContentsThe Four Pillars of Success

Mindset

Marketing

Systems

Conversion

Action Steps

The Listing Boss

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4

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©2013 Hoss Pratt Success Systems. All rights reserved

Meet The Author

One word describes the man who gets more results out of real estate agents than any other trainer in the country: 'Passion'.

After just 3 years in the business as a real estate professional, Hoss Pratt produced over $20 million in sales, which says something about a guy who left his life as a dairy farmer and dove headfirst into real estate.

Entrepreneurship is in Hoss’s blood. While in high school, he built a highly lucrative lawn business, which he sold for multiple five figures at the tender age of 20.

A nationally known authority when it comes to lead generation and lead conversion, Hoss has demonstrated and proven time and time again during his stellar 10 year career that using his revolutionary strategies can move real estate agents from stuck to supercharged in just months, changing lives and changing fortunes.

The agents exposed to Hoss’s infectious speaking and coaching style find it hard NOT to succeed. He is a master at converting prospects into clients, fence sitters into sellers. Many agents are getting amazing results using Hoss’s cutting edge lead generation & conversion system.

What separates Hoss from all other coaches, real estate trainers, and so-called ‘gurus’ is his ability to get results fast. He’s presented over 1100 sold-out webinars and online events and conducted over 1000 live seminars in 45 states, having personally trained thousands of successful agents and industry professionals.


Hoss is THE nationally recognized real estate authority when it comes to getting a ‘yes’ from difficult prospects. To illustrate his uncanny ability to handle any seller objection and skyrocket listings for agents, Hoss was recently nominated for “Real Estate Marketer of the Year” for Listing Boss, the definitive and most powerful lead generation and conversion system. Listing Boss boasts over 2000 members nationwide.

The benchmarks of Hoss’s company include:

Hoss Pratt Success Systems: Renowned real estate coaching andtraining firm that helps clients boost business by an astonishing 93%within the first six months of coaching.

Boss Nation Productions: Premier publishing company that producesinnovative, industry-leading training products.

Listing Boss: The step-by-step lead conversion system that enablesreal estate agents to dominate their market in 90 days or less.

Hoss is an in-demand keynote presenter and trainer at all the major real estate conventions and live events, where he shares the stage with other nationally recognized industry superstars.

Nothing is more important to Hoss than his family. He takes every opportunity to spend the majority of his time with the love of his life, wife, and best friend Mykanna and their 3 young daughters, Kennedy, Piper, and their newborn, Ivy.

As if Hoss and Mykanna weren’t busy enough, their two dogs, Tex and Penny, keep them on their toes. Leave it to a big Texan like Hoss to embrace his business, his family, and the people he meets in a big way. Hoss is truly grateful for his spectacular and blessed life.


This ebook will give you a step-by-step blueprint to:

✓ Taking 30 listings every month

✓ Capturing the low hanging fruit in your market

✓ Dominating For Sale By Owner and Expired listings

✓ Separating yourself from your competition

✓ Managing your time better than ever before

✓ Doubling your income every year

✓ And creating more freedom in your life!


How To Go From 0-30 Listings In 30 Days 1

1

MINDSETIt’s virtually impossible to succeed in real estate, and in life for that matter, without the right mindset. Here’s an interesting statistic: 95% of transactions are done by 5% of real estate agents. Therefore, only 5% of agents are out there making all the deals and dominating their markets. What is it that the 5% are doing, that the 95% are not?

Studies show that the average real estate agent only sells four homes each year. This industry has a huge turnover rate, but if you choose success and implement into your business what you learn in this ebook, you’ll be one of those in the top 5%! Knowing what to do and actually doing it are two very different things. So, if you make the choice to take the steps in this book, you’re already 99% of the way there.

Are You Happy With Where You Are Financially In Your Business Today? Know that whether or not you’re satisfied with where you are, it's a direct result of your actions over the course of the last six months. If you’re not statisfied, it means that what you’re doing is not working, and what got you to where you are now is not going to get you to where you want to go. So what do you need to do if you want a different result six months from today? Change. Change what you’re doing and change your approach to achieve a change in results. While change may be uncomfortable, if you’re always comfortable, you’re not growing. Put yourself in situations that make you grow, develop, and change!



Get To Work On You!In today’s market, you have to have the mindset that you are not in control of the market. You don’t control the buyers, sellers, economy, or the market. The only thing you have control over is yourself. With that said, to get the results you want in six months, go to work on you! Here’s a few ways that you can do that:

✓ Become more valuable The market place will pay you based on how much value you bring. Being a millionaire is a mindset; the money is the by-product of that mindset. Being a top-producing agent is a mindset; the gross commission is the by-product of that mindset.

✓ Master the Four Pillars of Success What if you became twice as good at conversion, had twice as good of a marketing strategy, and had twice as strong of a system? You would be more successful than you can imagine.

✓ Create your own economy We can’t control the economy; the only thing we can control is how we react to that economy. You are your own economy. The economy out there has nothing to do with you, aside from your reaction to it!

✓ Look inward for solutions, not outward! No one else or nothing else is going to solve your problems for you. Only you can do that, so start with yourself!

✓ Know that success requires change, and welcome it! Become comfortable with being uncomfortable. In an ever-changing world and economy, you need to be able to change to keep up. Change what you’re doing to get the results you want. Nothing stays the same, so why should you?

Wise Words From The GreatestJim Rohn is the greatest, in my eyes, and has had a profound impact on me. The “rags-to-riches” story of this entrepreneur, author, and motivational speaker holds many lessons. This one quotation changed my life as I started my journey:

“Success is not something you pursue; it’s something you attract by the person you become.”

– Jim Rohn



I was broke for my first six months because I sat around expecting business to come to me! I just waited for the phone to ring with someone calling ready to sell their home.I was being reactive instead of proactive. I wasn’t even thinking about making myself more valuable to attract success. Success is not something you pursue; it’s a by-product of your value.

Without the proper mindset, being successful as an entrepreneur is going to be very difficult. Go to work on you! You’ve got to have that mindset!



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MARKETINGReal estate is easy; it’s finding the buyers and sellers that’s hard. How do you get the phone ringing? It’s all about marketing. Why you?

One of the most important questions you can ask yourself is “Why should your prospects use you instead of your competitor?” Most people will answer this the exact same way: They’ll start naming off the list of certifications they have, from their GRI to their CRS, as if it differentiates them from the next Realtor. Worse, some people will answer with those witty clichés that really mean that they don’t have a real answer: “Everything I touch turns to sold!” or “I’m a house sold name!”. The list goes on and on, but the core issue is that these answers are all about you!

Who do people care about? As far as your business is concerned, there are three things people care about:

✓ Themselves

✓ Their Time

✓ Their Money

If you’re going to be a good marketer, this is something you must understand. Out there in the



marketplace, people don’t care about you. The first and only thing they really want to know is What’s in it for me? Always remember that: W.I.F.M.? You have to be able to convey to people that you’re concerned with their needs and are working to save them time and money. Otherwise, the only person you’re going to appeal to is yourself, and that’s just not good for business.

Met vs. Haven’t MetIf you’re going to go from 0 - 30 listings in just 30 days, it’s important to recognize that there are two types of markets out there: your met database and your haven’t met database. So what’s the difference?

Your met database is made up of people who already like you, love you, and trust you. This includes people in your sphere of influence and past clients. People in your haven’t met database have no clue who you are. These are people like your For Sale By Owners, your Expireds, your short sales, and your probate leads. These people don’t know you from “Sally” and you have to approach them differently.

Back in the easy days, you could go after only your met database and get by. But in today’s new economy, you have to target these people as well as the people who don’t know who you are. Because going after this haven’t met market is a bit uncomfortable and unfamiliar, many Realtors haven’t changed. But remember, you have to get uncomfortable if you want a different result! The next part of this ebook is going to show you how to accomplish this goal.

Have a Marketing ArsenalYou have to have a marketing arsenal that separates you from your competitors. This marketing arsenal has a few different components:

✓ Performance Guarantee

✓ Risk Free Offer

✓ Communication Guarantee

✓ Smart Seller Program

✓ Marketing Plan



Each of these components are essential to your marketing arsenal, and we will now dive deeper into each one.

Performance GuaranteeAnswer this question: Which of the following postcards do you think would get a better response?

A postcard that says, “Thinking of BUYING or SELLING a home? We can HELP!” Or… a postcard that says “I’ll sell your home in 29 days or I‘ll sell it for FREE… 100% GUARANTEED!”? I’ll tell you this, the guarantee postcard would blow away the first postcard! Now, that’s a message that has a performance guarantee. Remember, you’re going after people who don’t know who you are, like FSBOs, expired listings, and short sales who don’t necessarily like you, love you, or trust you. A performance guarantee is a type of call-to-action headline that’s going to get attention, resulting in your phone ringing off the hook!Protect yourself with restrictionsAn important thing to note is that while the message reads, “I’ll sell your home in 29 days or I’ll sell it for FREE,” you obviously don’t want to be selling homes for free left and right. There needs to be restrictions that they have to follow to qualify for the guarantee program. A big one is price. If the seller thinks they are going to overprice their home by $100,000 and then expect me to still sell it in 29 days, they’ve got another thing coming. Don’t set yourself up to be trapped by your performance guarantees! Make sure they are reasonable to both you and your customers.

Risk-Free OfferMaking it risk free for your prospects to use you through an easy exit listing is the simplest way to overcome the “I don’t want to be locked into a contract” objection. If they don’t like your marketing or the way you communicate, they can cancel the contract at any time. When you offer this, the amount of people who choose you to list their house goes up, and as a result you gain much more business.

Communication GuaranteeWhat’s the number-one complaint about real estate agents? Lack of communication! A communication guarantee solves this problem. For example, my communication guarantee



to my client is that I’m going to call them every Tuesday to talk about the good, the bad, the ugly, the market, the showings, etc. If they fail to hear from me one Tuesday, they can fire me on the spot. I’ll come pick up my sign, we can shake hands and be professionals about it, and that’ll be the end of it!

The great thing about a communication guarantee is that not only does it help you bring more value to your sellers, but it also forces you to communicate and have those sometimes difficult conversations about

price and other aspects of the sale. This allows you to build that relationship and get price reductions on those properties that need them. It’s a win-win situation for everyone.

Smart Seller ProgramThis is a program that I myself offer my sellers. It allows the seller to sell the property on their own while it’s listed with me, and if they sell it, they don’t pay a commission. It’s a great program for working with FSBOs who like to retain the option to sell the property themselves if they get the opportunity. This is absolutely incredible for boosting your listings. It also comes with a menu of commission rates to give people different options and make them feel that they are in control of the process.

Marketing PlanIn my business, I use an 89-point marketing plan. I’ll demonstrate why. Which sounds better: “I’ve been in business for 30 years” or “I’ve been through 5,767 successful closings”? The latter sounds way better than the former, because it is very specific. You can’t get by with saying you have a marketing plan. Give them specifics. You have an 89-point marketing plan designed to get your property sold in the shortest amount of time and for the greatest amount of money.

Why is it important to have a marketing plan? We know that the price is what really sells the home, but the public wants marketing! They think that the marketing sells homes, so you want to be able to show that you have an aggressive marketing plan. If someone asks you what you do to market a home and you can’t give a specific answer, that’s a problem. However, when someone asks you that, you don’t want to sell the listing over the phone, you want to sell the appointment! The less you say over the phone, the better, because you want to meet them face to face.



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SYSTEMSNow, what are you going to do with your new mindset and your new marketing arsenal? You’re going to apply them to the systems! Next, we’ll discuss what systems are and how to implement them into your business.

What is a system?A system is a “systematic approach targeting a specific target market with a pre-determined result.” You have to have systems in place because your competitors don’t! They fly by the seat of their pants; they're the jacks of all trades but masters of none. They throw spaghetti at the wall to see what sticks, and they let their cell phones and emails control their day, every day. They’re missing the most important aspects of how businesses grow: You have to be persistent! In being persistent you automate your system to facilitate further persistence, and the end result is repetition, which breeds mastery.

Systems are everything! This means lead generation systems, operational systems, etc. If you build your business based on systems, you have an asset. When your business is built on a system, you can plug anyone into it as the operator and it provides more freedom for you, the owner.

The Fastest Ways to Get ListingsWe’re going to break down the fastest ways by far, bar none, to go from 0 – 30 listings in only 30 days. One thing is to tap your haven’t met market, and your best bet is to go with



the following types of people who have a demonstrated need to whom you can introduce your services in the marketplace:

✓ FSBO These are the people who are raising their hands with a home for sale.

✓ Expired Not only do they have a home on the market, but their last agent failed, and they’re in need of some help!

✓ Short Sale They have to do something fast!

✓ Probate This is the most highly neglected segment of the market.

Why do most people neglect to go after these target markets? Because to do so requires change.

So what are the tools to success?What tools do you need to build the systems you need to operate on? Here are a few essential ones:

✓ CRM-Database Management software A contact database management software is essential. They’re the communication, delegation, automation, and operational hubs of your business. Top Producer is a great CRM to use for your business. As a special offer for reading this ebook, you can call 888-272-4152 and use the coupon code #4752, to receive a special discount on your membership.

✓ Lead Providers Because you’re going after people in your haven’t met market, you need a lead provider. The REDX is a great tool that will send you FSBOs, expired’s, and the short sale leads directly to your email daily. Want to use it? Go to www.ShowMeTheLeads.com to have your $150 set-up fee waived.

FSBO Mastery - Step By StepI went from selling nothing in real estate in months 0-6 to selling $7.5 million in months 7-12. How? I targeted FSBOs. It’s an incredible profit machine of a market. 95% of agents out there have no clue how to go after the FSBO market, but we’re going to turn you into one of the agents who do.


http://www.MyRealEstateTools.com


Here’s an important statistic: 85% of FSBOs end up listing with an agent. The key to success in winning the business of an FSBO is that you must communicate to them that you genuinely want the FSBO to successfully sell their property on their own. You want that for them, and hopefully they can accomplish that. Your message should be one of encouragement and support. However, your message should ultimately be a request for the opportunity to earn their business if they for some reason cannot accomplish this goal. Don’t try to break them down, be sneaky, or question their ability. Be an advocate and a resource, but stress your request.

FSBO Mastery- Follow UpKeeping up with the FSBO is key to winning that business if they’re not able to sell by themselves. You want to build a system that contacts the FSBO twice a week for 60 days. It takes at least 8 contacts to convert the FSBO into a listing. So it is important that you have a systematic approach targeting the specific target market: the FSBOs.

What to Talk AboutNow, what do you talk about when you actually get the chance to be in contact with them? Here are three essential questions to ask at first contact:

✓ If I brought you a qualified buyer, would you be willing to pay a 3% co-op? This question is key because it breaks their defense barrier and lets them know that you’re on their side. It gets them talking, and if they say yes, you’re halfway there and can move on to the next question.

✓ How long are you going to try to sell this home on your own before you decide to explore other options? This question is not in an effort to belittle them, but instead to get a time frame. Here’s a key: take whatever time frame they give you and cut it in half. That’s usually about the time that they actually list it with a Realtor.

✓ In that time frame, if you don’t successfully sell the property and decide to explore other options, do you have a close friend or family member that you would feel obligated to list with? This question will let you know whether or not they will be open to interviewing some aggressive agents. If they say no, great! Tell them you’re going to send them some information that will help them out in selling the property



and let them know that they can call you if they have any questions. End by telling them that if they do end up listing with an agent, you’d like to have a shot at applying for the job. It’s that simple.

So over the course of 60 days, you’re in contact with them, getting familiar, and asking these questions.

Mindset and Expectations for Mastering The FSBO MarketDon’t be outcome oriented, be action oriented. In the first three days, the FSBO is inundated with agents, but because other agents don’t have systems, they fail to keep in touch. After two weeks or so, you’ll be the only one left. Don’t get your emotions involved. Focus on maintaining the action of contact and eventually you’ll get the outcome you want. Add 10-20 FSBOs to your system a week. Simply by using this follow-up sequence, you can expect an average of a 5-20% conversion rate. You’ve got to follow these systems every day, consistently. That’s the key.

Expired Mastery – Step By StepTo master those in the expired listing market, you have to understand their psychology. They are quite different than FSBOs. They have already committed to an agent who failed to sell the property. They may be upset, but your goal is to get them to open up, talk, and have dialogue.Your Goals at First ContactThere are a few things you’ll want to get your expired prospect talking about:

✓ Get them to open up about their previous experience Dig deep and ask questions about their situation. Why didn’t that property sell? What do you feel your agent could have done better to market it? Why are open houses important to you? Find out where their pain is.

✓ Find their pain Dig deep – ask questions based on their answers, that get to the center of their issue. In doing this, lead them to “self-discover” their pain and what they really want.

✓ Sell your Marketing Arsenal, not you Once you’ve led them to discover what their pain is and what they really want, sell your marketing arsenal! Make sure you’re selling your marketing arsenal (not you and your certifications and qualifications), since the marketing arsenal is the solution to their problem.



✓ Solve the problem People don’t want the features, they want the benefit. Show how your plan is going to solve the problem.

Expired Follow-Up SequenceYou want to contact the Expired twice a week for 60 days via mail and phone. Your game plan for going after your Expired market is much more aggressive on the call side than the plan for your FSBOs. Why? Your FSBO answers the phone. Expired listings aren’t sitting around waiting for Realtors to call. Most agents typically stop going after Expireds after day two. Your systematic approach is going to involve you going after them for 60 days, being highly aggressive on the phone, and being in touch via phone and mail.

Mindset and Expectations for Mastering the Expired MarketWhen using this system, you are going to be successful because you are playing the numbers game. In many respects, it’s no different than working with the FSBOs:

✓ Consistency is crucial Being consistent in this approach is paramount to your success.

✓ Position yourself as the “Expired” expert Let them know that you specialize in selling homes that other agents failed to sell, for the greatest amount of money and the least amount of hassle.

✓ Be sympathetic, but direct You obviously want to be sympathetic, genuine, and understanding about the fact that the seller’s previous attempt at selling the home failed and the frustration that comes with that, but you also need to be direct. Being direct is what’s going to get you that conversion.

Play the numbers game with your expired market, too! You want to add 10-20 expired leads a week in your system, and you can expect 5-20% conversion. The better you get and the more valuable you become, the higher your conversion rate will be.



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CONVERSIONHow do you communicate your services and convert these leads? Next, we’ll look at some strategies that, once you’ve mastered, make it virtually impossible for people to tell you “no”. Conversion is everything. It doesn’t matter how great of a system you have in place, and how incredible your marketing is, if you can’t convert. It will make all the difference in whether you get that 5% conversion rate or a rate closer to 20%.

Change Your PerceptionOne of the first things you can do to capitalize on your new systems and marketing arsenal is to change your perception about the work you are doing. For example, when you’re making calls to expired listings, don’t call it “cold calling”! You’re calling people who have to sell a home, instead of pulling random names from a phone book, which is the epitome of cold calling. If anything, it’s warm calling instead of cold calling. Here are some key ways to look at things:

✓ Introduce your service to the marketplace There are people in need of your service in the marketplace. Communicate and introduce your service to the marketplace. There are many ways to do this, from door-to-door communications to seminars. But the fastest way to do this, by far, is by using the telephone.

✓ Remember that you make up in numbers what you lack in skill When you’re new and lacking in skill and experience, you have to prospect longer and make more calls to pull in numbers!



✓ Repetition is the mother of all skill How do you gain skills and experience and get better? Doing it over and over again; the more you do it, the better you get. You’re going to get better by going on three listing appointments a day versus three a month.

✓ Frequently ask yourself this question throughout the day: “Is what I’m doing right now a money-making activity? Being broke is a choice, so make the choice to ensure that everything you’re doing is pushing you toward your goal.

✓ Remember and remind yourself frequently that you're an entrepreneur. You have a business, and you need to communicate the service that your business offers to the marketplace every day.

4 Steps to the “YES!” How can you improve the communication of your service to the marketplace? There are four steps:

✓ Be Direct Confidence is the most important thing in selling. If you’re not confident, you’re not putting out the vibe that there’s something different about you. That vibe is the essence of selling. For example, if a seller is trying to list their house for $50,000 more than it’s worth, you’ve got to tell them! You have to be able to have those tough conversations.

✓ Break the pattern Separate yourself from the rest. Ask open ended questions to get them in dialogue. Don’t sound like every other agent out there. Example: “Mr. Expired, it’s Hoss Pratt at xyz realty and I noticed your property came up on the MLS as an expired listing… Why did that property not sell?” Not… “Hi, it’s Joe Bob at xyz Realty, how are you today?” You get the point? Break the pattern!

✓ Dig Deep Lead people to self-discovery by asking questions. Get them to open up and identify three pains, then show how you can solve the problem. Ask them questions based on their answer.

✓ Voice Control When you’re on the phone, people can’t see you; they can only hear you. Understand that and practice by listening to yourself on the phone. Make sure that you’re enthusiastic, because enthusiasm sells. How you say something is just as important as what you’re saying. What do you sound like? Make sure you’re creating energy.



ACTION STEPSHow are you going to implement the things you learned in this ebook so far?

Decide to become a better you Knowledge is one thing, but deciding to change and take action is what really matters. Don’t be someone who suffers from analysis paralysis and is always getting ready to get ready to make a decision, because nothing will ever get done. This is one of those defining moments in your life where you can decide to be great, or stall and continue doing what you’ve always done. Employ a marketing arsenal What sounds better? “I’ve got my GRI and CRS” or “My 89-point marketing plan is just what you need.” Make your marketing about their needs, not you and your qualifications, because the only question on your prospect’s mind is “What’s in it for me?”

✓ Maximize a CRM and lead provider Using a systematic approach is essential to knowing what you need to do every day and getting it done.

✓ Start sharing your service with 50 people a day Challenge: don’t check your email until noon every day and silence your cell phone. Don’t let it distract you from your daily purpose. Use this time instead to share your service with 50 people, who will eventually turn into clients.

✓ Hire a coach or mentor It’s very rare to find a successful real estate agent who does not have a coach or mentor. In fact, the majority of the top 5% of agents have one. I highly recommend that you find someone to establish this relationship with.



✓ Last, take advantage of The Listing Boss All of the previous steps are essential to being a successful real estate agent, but if you want the kind of success you’ve dreamed of, The Listing Boss is the tool you need. It is a step by step system for gaining financial independence in your "Real Estate" career. It is a business box that takes you literally from point A to point Z and connects all the dots in between.



THE LISTING BOSS

The Listing Boss is a four part system that empowers you to reach the level of success you want for your business. LB90 is a 90-day intensive program that provides you with the knowledge, systems, and marketing material to get going the right way. The Marketing Arsenal helps you figure out how to distinguish yourself from your competitors when talking to your prospects. Live Prospecting Calls are provided for you to listen to and hear the information being put to use in real life.

Component 1 - LB90This is a 90-day intensive program. You will learn everything from building the systems, to learning techniques for maximizing the results of each target market. Finally, you will learn how to put everything together in an easy-to-follow, step-by-step blueprint.

The Foundation In this week, you'll discover what your purpose is, establish your vision, and set your goals. These are essential to building motivation and enthusiasm for all the changes you are about to make.

Tools and Systems Parts 1 and 2 In this week, you’ll implement 12 essential operational systems, including CRM and lead generation. These tools and systems will build the foundation you’ll need when going after your target markets.

FSBO System This is where you'll learn, step by step, how to go after and master the FSBO market. You will receive all the letters, postcards, and dialogue scripts to dominate the FSBO market.

Week 1

Week 2

Week 3



Conversion Strategies The information you will learn in this week will pay you for the rest of your life. The focus is on making you better at converting leads.

Expired System This is where you will learn to master the expired system in your marketplace. You get everything, from the marketing material to the scripts.

Time Management This is where you'll learn to master the clock. When is the best time time of day to get certain things done?

Mindset Mastery After this week, you’ll be motivated and have an incredible mindset to prepare for your success!

Listing Presentation Mastery In this week, you’ll get the four-step process to mastering listing appointments. You’ll learn how to build rapport, how to find the seller’s motivation, how to market, what the seller really wants to hear, how to separate yourself from your competitors, and finally, how to get sellers to price their properties realistically. Taking listings is one thing, but taking listings that will sell is a whole different ball game.

Turning Listings Into Leads Understand that every listing should generate 2.7 buyer leads on average. You’ll learn how to extract as many buyer leads from your listing inventory as you can.

Short Sales – Probate – Direct Mail Marketing By week ten, you’ll have your basics down, so we’re going to add more lead generation systems. You’ll learn how to go after short sales and probates, and how to use direct mail marketing.

Team Building Having a strong team is the backbone of your business. This week will show you how to determine who you need and who will add value to your business.

Maximizing Everything You Got You have all the information now. This week will teach you how to put it all together and optimize it for your success.

Week 4

Week 5

Week 6

Week 7

Week 8

Week 9

Week 10

Week 11

Week 12



There are some great tools included for you in this program:

✓ 12 Essential Operational Systems

✓ 5 Seller Lead Generation Systems

✓ 5 Buyer Lead Generation Systems

✓ All Marketing Material

✓ All Scripts

✓ All Directions, Step By Step

Component Two – The Marketing ArsenalThis is one of the four parts of The Listing Boss. If you still can’t say how you are different from the next guy, that problem gets fixed in the marketing arsenal training program. It’s all done through Video Implementation Training (VIT), where I walk you through how to do everything, and you don’t move on to the next video until you’ve implemented the last. By the time you go through the marketing arsenal, you’ll have everything implemented and I will have walked you through all of the strategies. You won’t be on an island; you’ll have support each step of the way.

Component Three – Live Prospecting CallsYou get instant access to all of my live calls, and they are accessible by download on your iPod. Listening to these is a way to motivate you and see the information being used with real life prospects. At the end of each call, I walk you through why I responded to the prospect’s replies in the way that I did, so you get all the direction you need on these prospecting calls. In addition, you can download the transcripts so that you can follow along, each call.

Component Four – The HerdThis is where The Listing Boss really comes alive. The goal for The Herd is to bring everybody together in a community where they can get support and practice from others going through the program. Here, you can find role play partners, communicate with and follow other members of The Listing Boss, and even refer business! An important aspect of The Herd is your ability to post and read success stories of other members across the country.



Everything on The Listing Boss, including The Herd, is mobile phone friendly. You can watch the videos and listen to the trainings on your iPhone, iPad, and other mobile devices while you do everyday activities like waiting in line at the coffee shop or sitting while you get your oil changed.



SO, ARE YOU READY TO TAKE

ACTION?The Listing Boss, including the LB90, the Marketing Arsenal, and The Herd, was designed to take you step-by-step to the real estate success you want to reach. Other programs aren’t designed to give you instructions in the form of a step-by-step blueprint, but The Listing Boss is. Literally, the only way you can fail to reach further success using this program is if you simply don’t follow the steps. Everything is laid out for you; you just have to do it!

The Listing Boss is one payment of $497 for year-long access to the portal. During this time you can review all of the trainings you want and download material for later use in your business. I am so confident in the power of the program to transform your business that I’m offering you a 30-day, 100% money back guarantee. If you go through The Listing Boss, and you don’t think that The Listing Boss is the best training you’ve ever put your hands on, you don’t get more listings, and you’re not achieving the success you want to achieve, I’ll give you 100% of your money back. There is no risk!

Here is the kicker though: I only allow 30 people in The Listing Boss every month, by invitation only. To take action and get started on your transformation, go to www.listingboss.com/ebook, put in your contact information, and you will receive an email. The email is going to give you your login and password for The Listing Boss portal, and you’re going to begin by going through the Quick Start Training. This training should take less than 30 minutes. After completing the training, you are going to go through the first week of Marketing Arsenal and implement the performance guarantee, the marketing plan,



the smart seller program, the easy exit listing, and the communication guarantee. You’re going to learn marketing and implement these changes during the first week, then you’ll start LB90 in your second week. Once you have the foundation built, it’s all about following exactly what I tell you to do. Taking action and getting your hands on The Listing Boss will be one of the best decisions you have ever made.

Are you ready to commit to change, add value to yourself, and reach success? Do you want to be about it instead of just talking about it? Tired of thinking and want to start doing? Remember, if you’re not happy with where you are today, it’s a direct result of your actions over the last six months. Ensure your future success – go to www.listingboss.com/ebook and be one of the 30 people to take action this month! We will see you inside The Listing Boss!


Without question, Hands down, the BEST investment I’ve ever made on training/courses, (and this from a guy who over the last 18 years has spent now over $160,000)!!! Exactly what to do, exactly how to do it, exactly how to say it, exactly how to schedule your day, exactly how to print it, all of the tools you need to do it, details on what to get; software, marketing, phone system, data base, and mailing system. It's a Business in a Box! And it WORKS! Thanks Hoss!

-Scott Ashbaugh

Like taking candy from a baby. Today I had 33 attempts, spoke with 8 expired leads, and made 4 appointments (representing $1.5m in volume). Plus, I have 4 others that are very close to meeting with me. Thanks Hoss for this incredible system!!!

-Connie Carlson

Last week I had 3 appointments and got 3 listings. Thanks! I used your program to boost my success.

-Melody Parker

Thank you so much Hoss for this WONDERFUL training! I am closing 5 deals between this and next month That is a miracle for me!! This training is a MILLION times better than other training programs, a MILLION!!! You are the BEST Hoss!

-Penny Shenk

Hoss's entire system is AWESOME! Hoss has transformed my business to a new level. The Listing Boss has streamlined my business and allows me to completely focus on taking listings (Which is what I have been searching for). I listen to his calls every morning before I start to call to motivate myself. The LB90/Listing Boss 90 Day Intensive is absolute fantastic information! The most important aspect of his system is Hoss himself. He is the best coach I have ever had and he motivates the hell out of me, and pushes me to learn more and be a better agent. I have learned more with Hoss in 2 months than I learned in 2 years with other coaches!!! Get the system, get the coach, and get the listings!!!

How To Go From 0-30 Listings In 30 Days 23©2013 Hoss Pratt Success Systems. All rights reserved

-Mike Pourciau

What Others Are Saying!

The Listing Boss is phenomenal. It is the one stop shop that can turn your business from the red to the green in about 90 days! Everything you need from expired and FSBO calls, scripts, videos as well as the LB90 Intensive. Need marketing material, it's there too. Seriously, if you are serious about your business you will be serious about The Listing Boss.

-Jim Slack

The Listing Boss has provided me with phenomenal strategies, marketing tools, & valuable resources to grow my business. Based on everything that I have learned these 3 POWERFUL words summarize my journey. CONFIDENT, CONSISTENT, & CLARITY. I am CONFIDENT in myself & my ability to grow my business, I am CONSISTENT In implementing systems , and I have CLARITY of what I want and the future of my business. Thank you Hoss, for assisting me in my journey to success.

-Monica Benavides

Strong and focused prospecting is the #1 key to success in any Real Estate market. I personally saw Hoss go from 0 to 15 million in one year using practical prospecting techniques any agent serious about business growth can and should use. You can’t afford to leave your success to chance. Give yourself a real opportunity to succeed. -Israel Flores

I just wanted to send you a note letting you know how much I enjoyed listening to your new live calls! Because of those calls I have already closed one deal and received a commission of $8,250 and have two listings now that will net me over $12,500!!!!-simply by using what I learned from your calls! They have given me a new mindset (and confidence) on calling Expired’s and FSBO’s that I could not have gotten anywhere else. Because of you and those calls I now have enough volume that I now need to hire an assistant! They are, hands down, the best calls!

How To Go From 0-30 Listings In 30 Days 24©2013 Hoss Pratt Success Systems. All rights reserved

-Jeff Garvey

Your expired script just got me another listing - 2nd listing in 8 days. First listing was 5.5M, second listing is $825,000. Oh yeah, and I should probably let you know I did not give a listing presentation on either listing and signed both the same day just like you taught me. The only thing I do is ask a lot of good qualifying questions and touch on their pleasure and pain points. It's amazing how much honesty and good nature comes through both on the phone and in person when you're not consumed with getting to your listing presentation.

I wanted to let you know that I'm very thankful for all the things you’ve showed me. You've taught me to step out of my boundaries, taught me to have faith in myself and reminded me that there is more to having just a work-geared mind and the importance of focusing on other things than just business. You've illustrated the importance of focusing on me every once in a while (what a concept) and most importantly you’ve guided me to the net that appears and will EVERY TIME when I make any kind of jump in life. I’m grateful for your teachings and in lieu of you showing me how much I can really afford …. I’ve decided to have a house built, because I deserve it…. Because I can… and because you’ve showed me how to build the business I need to support myself and others…. but most importantly because I bring my skills to the marketplace –not my needs. The best part of this is that I can do it without the fear and I know that the disciplines you’ve taught me are the bridges between my goals and accomplishments.

-Dave Giampietri



YOU ARE A ROCKSTAR!- Chelsea Countryman

I started the Listing Boss two months in to my real estate career. I now have a clear vision and my business is growing every day! The Listing Boss gave me direction and now I am well on my way to being the top agent in my office. -Philip Gazca

Hoss- While calling FSBO’s I have started setting appointments and not asking for appointments. My call to appointment ratio has increased. I just put in a request for a Role Play partner to work on my appointment to listing ratio. On my way to becoming a Listing Boss!

-David Radney

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ContentsPratt+30... · Many agents are getting amazing results using Hoss’ cutting s edge lead generation & conversion system. What separates Hoss from all other coaches, real estate