The title is presented in a very simple but effective way; ‘Inside the mag...’ The word ‘mag’ is informal slang and sets an informal, friendly tone. The title is placed on a fuchsia pink back ground which is a very feminine colour and will appeal to the target audience. This colour grabs attention while establishing the colour scheme of the page. The font used is script which again is a very feminine font, but also creates a personal tone, as if the audience is being personally invited to look inside the magazine. Ellipsis, meanwhile, leads the audience to the contents page itself, encouraging them to read on.