Features of Adverts

Unit 1 Day 1

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Features of Adverts: recording sheet

ADVERT 1 ________________________________________

Key features:

Persuasion rating (max 5 stars)

ADVERT 2 ________________________________________

Key features:

Persuasion rating (max 5 stars)

ADVERT 3 ________________________________________

Key features:

Persuasion rating (max 5 stars)

ADVERT 4 ________________________________________

Key features:

Persuasion rating (max 5 stars)

Most persuasive advert (give your reasons)

Unit 1 Day 1

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Sample print adverts

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Unit 1 Day 2

Trainer Adverts

Unit 1 Day 2

© Original plan copyright Hamilton Trust, who give permission for it to be adapted as wished by individual users advert_N033PW1_resources

Unit 1 Day 2

© Original plan copyright Hamilton Trust, who give permission for it to be adapted as wished by individual users advert_N033PW1_resources

Unit 1 Day 2

© Original plan copyright Hamilton Trust, who give permission for it to be adapted as wished by individual users advert_N033PW1_resources

Features of Adverts: recording sheet

Tick the language features used and give an example where you can

ADVERT 1 ________________________

Alliteration Repetition Slogans Tempting description Questions Pictures Eye-catching titles

Other features:

Persuasion rating (max 5 stars)

ADVERT 2 ____________________________

Alliteration Repetition Slogans Tempting description Questions Pictures Eye-catching titles

Other features:

Persuasion rating (max 5 stars)

ADVERT 3 ____________________________

Alliteration Repetition Slogans Tempting description Questions Pictures Eye-catching titles

Other features:

Persuasion rating (max 5 stars)

ADVERT 4 ____________________________

Alliteration Repetition Slogans Tempting description Questions Pictures Eye-catching titles

Other features:

Persuasion rating (max 5 stars)

Most persuasive advert (give your reasons)

Unit 1 Day 2

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Advertising techniques

Technique Example

Setting a challenge The best trainers for off-road racing!

Using questions Are you ready for your next challenge? Then you need…

Using facts, figures and science

Made from state-of-the-art materials that wick away 30% more sweat.

Using exaggerated descriptive language

The most eye-catching, stunning footwear of the century!

Telling a story This runner trained hard to get where they are today, overcoming every challenge to succeed, and wore our trainers on their

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journey.Unit 1 Day 3

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Adverts: Things to include

Adverts: Things to include

Unit 1 Days 3&4

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AUDIENCE

Who is it aimed at?How will you direct it at them?

PRODUCT

What is the product?How will it be used?

TechniquesWhich advertising technique/s will you use (challenge, story, science etc.)?

Language

What powerful language will you use (alliteration, slogans, descriptions etc)?What form will your language take (a conversation? an interview? etc)?

AUDIENCE

Who is it aimed at?How will you direct it at them?

PRODUCT

What is the product?How will it be used?

TechniquesWhich advertising technique/s will you use (challenge, story, science etc)?

Language

What powerful language will you use (alliteration, slogans, descriptions etc)?What form will your language take (a conversation? an interview? etc)?

Script template

© Original plan copyright Hamilton Trust, who give permission for it to be adapted as wished by individual users advert_N033PW1_resourcesUnit 1 Day 4