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CONTENT
1. Our Ambiton&Goals2. Loudest Winter Peak Concept3. Main Strategies
The FunnelApprove Them AllBetter For MoreGo Approve or Go Home
4. Operational Timeline
our ambition
GLOB
AL TO
P RE&CO
GOALS
APP850 IGV
597 OGV 33 OGE117 OGT
154 IGT 25 IGE
GOALS
RE498 IGV
532 OGV 28 OGE80 OGT
1O6 IGT 21 IGE
GOALS
CO412 IGV
163 OGV 58 OGE39 OGT
34 IGT 22 IGE
loudest WInter beat concept
Winter Peak is playing the key role of success for the 1718 Term and the 2018 year. Consideration of needed action steps for achieving our goals, we can consolidate them under4 main strategies which are The Funnel, Better For More, Go Approve or Go Home andApprove Them All.
loudest WInter beat concept
4 maIN STRATEGIES
THE FUNNEL
KPIs
- Sign up Growth- Sign up to Open Conversion Rate - Sign up to Applicant Conversion Rate - Content Contribution- Lead Nurturing Activities- Partnership Results- Marketing Invesment
4 maIN STRATEGIES
THE FUNNEL
Action Steps
- Winter Peak Campaigns - Lead Nurturing&Opp Mkt System- Network Education + TTM - PR Partnerships - New Platforms
4 maIN STRATEGIES
BETTER FOR
MORE
KPIs
- Finished to Completed Rate - Standard Implementation Tool Usage - NPS Promoter Rate - National OPS&IPS Usage - LEAD Delivery to EPs - 16/16 Standard Fulfillment
4 maIN STRATEGIES
BETTER FOR
MORE
Action Steps
- Standard Implementation Tool spreading to EYs - Network Education - ICX Summit for VD (IPS, LEAD, Reception Booklet) - OGX,ICX Certificate Creation - Mobile Application for Customer Experience
4 maIN STRATEGIES
GO APPROVE
ORGO HOME
KPIs
- %Partnership Efficiency- Accepted to Approve Conversion Rate- Approve to Realized Conversion Rate - Approval Process Time
4 maIN STRATEGIES
GO APPROVE
ORGO HOME
Action Steps
- LC2LC Partnership Meetings - Partnership Tool Usage - Minimum Time Clarification with Partners- After Approval Booklet
4 maIN STRATEGIES
APPROVE THEM
ALL
KPIs
- Accepted to Approve Conversion Rate- Partnership Efficeny
4 maIN STRATEGIES
APPROVE THEM
ALL
Action Steps
- Reception Booklet- EP Guideline Booklet- Partnership Tools- Whatsapp Groups- 24 Hours Rule to Reply- 72 Hours to Approved
Operational timeline
SEP OCT NOV DEC JAN FEB MAR
ONLINE PROMOTIONS
PHYSICAL PROMOTIONS
APPROVE PEAK
REALIZATION PEAK
VALUE DELIVERY ACT.
SHORT TERM CAMPAIGNS(NOT PRECISE)
OGT OPERATIONAL TIMELINE
SEP OCT NOV DEC JAN FEB MAR
ONLINE PROMOTIONS
PHYSICAL PROMOTIONS
APPROVE PEAK
REALIZATION PEAK
VALUE DELIVERY ACT.
SHORT TERM CAMPAIGNS(NOT PRECISE)
OGE OPERATIONAL TIMELINE
SEP OCT NOV DEC JAN FEB MAR
ONLINE PROMOTIONS
PHYSICAL PROMOTIONS
APPROVE PEAK
REALIZATION PEAK
VALUE DELIVERY ACT.
SHORT TERM CAMPAIGNS(NOT PRECISE)
OGV OPERATIONAL TIMELINE
SEP OCT NOV DEC JAN FEB MAR
ONLINE PROMOTIONS
OPEN PEAK
APPROVE PEAK
REALIZATION PEAK
VALUE DELIVERY ACT.
SHORT TERM CAMPAIGNS(NOT PRECISE)
TEACHING
OPEN
IGET OPERATIONAL TIMELINE
MARKETING , GE
MARKETING , GE
TEACHING
MARKETING , GE
MARKETING , GE
OPEN
SEP OCT NOV DEC JAN FEB MAR
OPENNING OPPORTUNITIES
PROJECT PROMOTIONS
APPROVE PEAK
REALIZATION PEAK
VALUE DELIVERY ACT.
SHORT TERM CAMPAIGNS(NOT PRECISE)
BRAND ADVOCACY ACTIVITIES
iGV OPERATIONAL TIMELINE
