Content Marketing: Is it Really Important?

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Content marketing is best defined by Wikipedia as

Any marketing format that involves the creation and sharing of media and publishing content in order to capture customers. This information can be presented in a variety of formats, including news, videos, white-papers, ebooks, infographics, case studies, how-to guides, question and answer articles, photos, etc.

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So, Why Content Marketing is important?

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Search Engine Optimization

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Content marketing helps the website in getting higher rank on search engines.

Valuable content will attract more traffic.

Recent reports says that 86% of B2C marketers use content marketing and companies with active blogs receive 97% more leads.

Websites with blogs have 434% more indexed pages on average.

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Develops customer engagement and acts as brand amplifier

Quality content marketing converts visitor into customers.

Content marketing helps enterprises to communicate with their customers without overtly promoting the products.

Interesting content is one of the top 3 reasons people follow brands on social media.

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How many companies are getting advantage of it?

Content Marketing drives leads

Online marketers primarily use content marketing to drive sales.

Thus, companies that want to increase their leads and sales should recognize the importance of content marketing.

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BDC(bestdevelopmentcompany.com) Can Increase Your Leads and Sales

BDC provides top ranked and independent qualitative analysis on leading software firms. Development companies can generate more leads through their profiles and app portfolios.

BDC is a place for communication between development companies and clients with the explicit need for their services.

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