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Content Management Case Studies
Traditional Media Contends With Convergence and Web 2.0
Jennifer HastingsMaster’s Final Project
Spring 2006
Content Management
Definitions• Content? • Content Management?
Four Perspectives• Business (Strategy)• Project Management (Tactical)• Usability• Technical
Content Management 2.0?
CM 1.0: WCM, CMS, article managementCM 2.0: ECM, open source, ecology of applications
Project Overview
The Case Method
Selected Companies• KQED, Salon, CNET
Topics• Current content management and workflow methods• Functional, usability, and technical aspects of CM
system• Drivers for replacing the current system or process• Goals and requirements for the new system
Key Concerns
How to• keep a fresh perspective on what content (i.e., the product)
is• buy or build—and customize—a CM solution• plan for and ensure the success of a large CM project• build in flexibility to accommodate future unknowns• measure success and return on investment of a CM solution
And, in KQED’s case, how to• restructure organization and processes to support new
vision