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REDAKTIONSGUIDE
CONTENT GUIDEVersion 1.6 | Date November 2017
All PSD specifications for graphic formats can be found by clicking on this link:http://www.eventim.de/vorlagen-psd
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EVENTIM information: Your events at www.eventim.de
Dear Partner,
We want to offer you the best possible support in the promotion of your event. We can only do this by working closely with you. This guide explains the best way for you to prepare text and images for us in a customer-friendly format that is geared towards search engine optimization.
We want to deal with your requests as quickly as possible. The best way to do that is to get started straight away.
Please upload images via the Media Asset Manager (MAM) at https://mam.eventim.com. In case you don’t have an MAM account already, please send an email to [email protected] including the subject “MAM” while also providing corporate name, address and name of the CEO.
Please send texts (preferably Word or PDF documents) and videos directly to [email protected].
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Checklists for the optimal online presence at EVENTIM
Essential: Information about authorship
Pre-designed tickets
Images of artists and events
Text
Home page for advertising formats eventim.de
Venue page
FAQ and contact partners
TABLE OF CONTENTS
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Event image allowing a square layout: 222x222 px, 100x100 px, 60x60 px with information about originator/photographer
Artist image allowing a square layout: 222x222 px with information about originator/photographer
Pre-designed ticket
Text for the abstract
Text for the event information
Video
Everything clear? Then go ahead and upload your images to the MAM and send texts and video to [email protected]. We look forward to putting a face to your event.
CHECKLISTS FOR THE OPTIMAL ONLINE PRESENCE AT EVENTIM
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ESSENTIAL: INFORMATION ABOUT AUTHORSHIP
You must provide EVENTIM with information about the authors/photographers/designers. The originator’s personal rights also apply if you have special arrangements with photographers or designers as these are not transferable to third parties. By law the originator of an image must be named directly next to the image. We therefore integrate the name of the photographer/de-signer directly into the image itself. Please ensure that your images come from a secure source and that you know the authorship. Do not use any googled or re-photographed image material.
If you do not provide us with any information about authorship, we are unfortunately unable to use your image material.
Integration of videosWe are happy to integrate video material for you. The following specifications apply:
• Max. 25 MB• Format: mp4/flv• No URLs/prices/phone numbers• No YouTube links, only video files
Please ensure that the video material also comes from a secure, reliable source and provide information about the originator of the video.
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PRE-DESIGNED TICKETS
In order to personalize your sales even further, you have the option of storing a pre-designed ticket. This must be sent to the editorial team in a pre-designed format. You can download the corresponding PSD specifications for Photoshop here: http://www.eventim.de/vorlagen-psd
General information- Size: 984x333 px- All texts, buttons and icons are generated automatically.- Possible text colors for the dynamic text: White and black
BackgroundThe background is de-signed to match the key visual. It is important to make sure the dynamic text is still legible.
Size: 984x333 px
Key visualThe key visual (artist image, event name,
artwork etc.) must be placed here.
Size: 363x333 px
Transparent areaThe transparent area ensures that the dynamic text is easy to read. The colour and opacity can be adjusted to suit the key visual.
Size: 984x78 px
PerforationThe appearance, size and position of the perforation
cannot be altered.
AuthorshipAlways enter the information about the originator of the motif.
Size: 9 px
Example of pre-designed ticket with dynamic text
www.eventim.de
Additional information: 20px are cut off the right side at ticketonline.de.
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IMAGES OF ARTISTS AND EVENTS
Here at EVENTIM we are convinced that events showing images appeal far more to customers and therefore sell better than those without images. The following points explain how you can present your event in the best possible light. The fastest way to process your images is to provide us with image material allowing a square layout in the following image sizes:
• 60x60 px• 100x100 px• 222x222 px
You can see below what to bear in mind when selecting an image. We have included a few examples of images with particular sales appeal. Please remember that your images may not include any typographic elements (no lettering), URLs, prices or phone numbers. Pornographic content (exposed breasts etc.) are also not allowed.
Please note: Only one image can be integrated per event series. Separate text is possible.
www.eventim.de
Positive examples Negative examples
• Close-up of the artist without logo
• Typography and URL in image
• Artist’s logo with background
• Artist not easily recognizable, truncated logo
• Photo of the event with logo • Event not easily recognizable, logo missing
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03 Image of event and image of artist•••
•
IMAGES OF ARTISTS AND EVENTS
01 Image of event•••
•
02 Image of event•••
•
Example of image of event 60x60 px
Example of image of event 100x100 px
Example of image of event 222x222 px
Example of image of artist 222x222 px
Size 60x60 pxwithout TextNo external URLs, prices or phone numbersAlways provide authorship
Size 100x100 pxwithout TextNo external URLs, prices or phone numbersAlways provide authorship
Größe 222x222 pxwithout TextNo external URLs, prices or phone numbersAlways provide authorship
www.eventim.de
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TEXT
Images have a strong effect on the purchasing decision of customers. To make your event even more customer-friendly and ensure that it is easily found in a Google search, it should also feature optimum text content.
Text for the EventinfoThe event info tells customers more about your event and makes it easier for them to decide to book. You are welcome to send us text material that:
• is unique (Press releases are unfortunately not ideal as they will be used by many other partners. This means that Google will not see any uniqueness here.)
• ideally has min. 300 words
• includes eye-catching subheadings for individual paragraphs
• contains important key words that are relevant for search engines, such as artist name, event title, event location and other terms that customers may google in relation to your event
A description of the event can also be included for individual events, and this can be different from the general event series info.
Example of event info
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TEXT
Abstract textGiven its prominence, the abstract text is the most important text for your event in terms of SEO and from the point of view of your customers. You can use 120 characters including spaces for this text.
The abstract should start with the most important content relating to your event. A perfect abs-tract could look like this (where the words in pink denote keywords that are relevant for Google):
“Return of the Norwegian synth pop heroes a-ha: Morten Harket and Co. are taking their comeback album “Cast In Steel” on tour in Germany!“
Example of abstract text
This is how the abstract looks on Google
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HOME PAGE ADVERTISING FORMATS www.eventim.de
Various advertising formats are available on eventim.de and the other platforms. These are shown below. The formats can sometimes be partially covered by dynamically generated FanTicket icons and the ticket button.Please refer to the separate FanTicket Guide for the specifications for FanTickets. It can be found here: http://www.eventim.de/obj/media/DE-eventim/banner/FanTicket/download/FanTicket_QuickGuide_v2.9.pdf
You can find further comments on posters on page 12.
Big Teaser 351x214 px
Small Teaser 168x214 px
Poster156x198 px
Retina312x396 px
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HOME PAGE ADVERTISING FORMATS www.eventim.de
Please note:Do not place any important elements such as the artist/event logo or other information within the areas marked in red in the poster format. This is where dynamically generated buttons will be placed.
Poster with dynamically generated buttons:
Poster156x198 px
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VENUE PAGE
The perforation must be retained in the visual and may not be altered. The PSD file of the pre-designed tickets serves as a template. The image will also be covered by dynamic overlays.
Example Barclaycard Arena Hamburg
www.eventim.de
984x333 pxAlways provide authorship!
dyn. generated Overlay
dyn. generated Overlay dyn. generated Overlay dyn. generated Overlay
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VENUE PAGE
Venue image • 222x222 px• white contour generated automatically
Information about “parking” and “directions”• Width 680 px, variable height
www.eventim.de
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VENUE PAGE
VIP Informationen • Images of VIP lounges and catering options• Width 680 px, variable height
www.eventim.de
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FAQ AND CONTACT PARTNERS
FAQ
I can’t find my event online. What should I do?Please send a written enquiry with an exact description of your event to the Online Ticketing department: [email protected].
I want to change the title, the price or the date of my event.Please send a written enquiry with an exact description of your event to the Online Ticketing department: [email protected].
I want to cancel or postpone my event. Please send an exact description of your situation to Online Ticketing [email protected] and Operations [email protected].
I have additional information for my VIP/Special Events. Where should I send it?Please send your information directly to [email protected].
I have additional booking-related information such as a price change. Who should I contact?
Please send your changes direct to Online Ticketing [email protected].
Contact partners
Text and images for eventim.de, ticketonline.de and getgo.de: You can upload free images to https://mam.eventim.com. Please send text material to [email protected].
All about FanTickets
All contents on the venue page
