15
Please find attached Home Page design for our website. This incorporates best practices including SEO, Usability and higher Conversion. I have provided several placeholders on the page. Once you go thru we could have a discussion regarding this. Also, we need the following from SSU to move forward. 1. The five streams under SSU: What are we going to call them – schools (or) colleges MBA FMS /Faculty of Performing Art/Faculty of Yoga And Naturopathy/Governance/Doctorate. 2. One page write-up about each of these streams. From the home page we will have links to take the visitors there

Content for website

Embed Size (px)

Citation preview

Page 1: Content for website

Please find attached Home Page design for our website. This incorporates best practices including SEO, Usability and higher Conversion. I have provided several placeholders on the page. Once you go thru we could have a discussion regarding this. Also, we need the following from SSU to move forward.

1. The five streams under SSU: What are we going to call them – schools (or) colleges

MBA FMS /Faculty of Performing Art/Faculty of Yoga And Naturopathy/Governance/Doctorate.

2. One page write-up about each of these streams. From the home page we will have links to take the visitors there

Page 2: Content for website

MBA in General ManagementFaculty of Management Studies, Sri Sri University

General Management Programme:

This programme offered by Sri Sri University is 2 years MBA programme in general management.This programme is designed to create and nurture future generation leaders with a perfect blend ofboth leadership skills and moral values.

The course is carefully designed to offer both the management teachings as well as ethical and moralvalues which are incorporated in the course curriculum. The diversity of programs at the Faculty ofManagement Studies creates an environment where students and faculty from varied backgroundswill be given a platform to network with each other by sharing ideas and perspectives. One of themost influential parts of any MBA course at SSU-FMS is getting advice from executives in theindustry, as entire AOL community brimming with industry chieftains and high priests of businessworld, is ready to better the world around them with such gifts of wisdom.

The MBA program is spread over a total of 23 weeks. Each student will also undergo a two monthsinternship period. Students will undergo a rigorous academic calendar interspersed with generalleadership modules comprising of Art of Living Programmes, Soft Skills Training and Conferences, inbetween the terms.

Pedagogy:

Sri Sri University incorporates a variety of teaching methods involving both lectures blended withpractical applications. University follows case based teachings to bring in the corporate dynamics toclass room teaching. The Course curriculum for General management is framed as per internationalstandards. Students will walkthrough live simulations, demos, business games, seminars, role plays,group discussions, and project work to develop analytical, conceptual and decision making skillswhich will enable students to not only face the future business challenges but also will help them togrow as better individual but contributing to the society at large. Evaluations process at Sri Sriuniversity is both flexible and has academic rigor which is done through series of tests, surprisequizzes, assignment, case study presentations, live project presentations and other assessmentsmethod which are used to bring in the best out from the students both from academics and practicalview point. Total Credits required to complete the MBA-General Management is 60. Of the 60credits 35 are Academic Credits and 25 are Non-academic Credits. Summer Project in Trimester IV

Page 3: Content for website

MBA in Entrepreneurship 2012-14, Faculty of Management Studies, Sri Sri University

Background

The Commission of the European Communities 2003 has noted that entrepreneurial spirit isthe asset responsible for creating employment, competitiveness and the potential to exploitany sector or business. Schumpeter defines an entrepreneur, “is a person who is willing andable to convert a new idea or invention into a successful innovation. Entrepreneurship is thecapacity to develop ideas, the process to arrange resources required to exploit opportunities inthe market place, to create opportunities and to achieve success with them. Innovation, theacceptance of change and risk, the mobilization of resources and the tapping of opportunitiesare just some of the factors involved in creating a competitive or sustainable enterprise.

Entrepreneurship ranges in scale from single projects to major undertakings creating manyjob opportunities. Many "high value" entrepreneurial ventures seek venture capitalmoney in order to raise capital to build the business. Many kinds of organizations now existto support would-be entrepreneurs including specialized government agencies, incubators, science parks, and various NGOs. In more recent times, the term entrepreneurshiphas been extended in the form of social entrepreneurship, political entrepreneurshipknowledge entrepreneurship. Nevertheless, the indices for enterprise creation in India are lowin compare to other developing countries owing to its institutional and infrastructuralarrangement, leadership and managerial risk taking ability, trade policies, gender relatedissues, transparency and accountability. In order to fill this gap, the core curriculum ofUniversity (SSU) SSU MBA in Entrepreneurship is designed to give students an in-depthmastery of the academic disciplines and applied functional areas necessary to every businessleader’s success.

PEDAGOGY MBA in Entrepreneurship is targeted at those individuals who wish to learn more about theact of identifying a business opportunity and turn opportunity into viable organizations thatcreate value, and empowers students to develop their own approaches, guidelines, and skillsfor being entrepreneurial managers. The MBA in Entrepreneurship Program of SSU wouldfacilitate valuable teaching, training, case analysis, industrial exposure, lived experiencesharing and presentation require to enhance knowledge in establishing and running abusiness. Taught by both full-time professors and practitioners, the core leaves students withmore than just practical knowledge; case-based lessons and collaborative learning models

Page 4: Content for website

Industry Outreach Initiatives

Corporate academics relationship is an important element since it can provide the necessaryskills and knowledge to the students. There have been significant current since it was realised that such tie ups and partnerships are required which will benefit bothin the long run. Management students are the prospective managers and leaders and thisrequires them to align their thoughts in that line. This can happen only if students are awareabout the latest trends and dynamics in the industry. As future leaders there is no betterway to learn than from the leaders themselves.

Industry outreach initiative at Sri Sri University is designed keeping in mind the need to havea close network between the industry and academic institutes. Students at Faculty ofManagement studies of Sri Sri University are frequently taken through sessions where theyget a chance to interact and learn from corporate leaders. The invited leaders are frommultiple streams and subjects and speak on the latest trends and developments in theindustry. Some of these leaders are also specifically chosen and invited to speak on a topicwhich are of special interests. Such sessions from the corporate also help in bridging the gapwhich usually exists in management students who are new to the corporate world. Having arealistic understanding about the corporate world helps in providing better management

Page 5: Content for website

1 FACULTY OF PERFORMING ARTS

1.1 INTRODUCTION India has a very rich and glorious tradition of “Performing Arts” , consisting of Theatre,Dance, Acting, and Music. Performing Arts is an expression of life involving the body aswell as the emotions. From time immemorial “Fine and Performing Arts” have alwaysplayed an integral part in the growth and development of the human intellect, across cultures,across continents, and across time itself. Dance, Art, Music & Drama have been a part ofmankind from the very advent of civilization. These Arts are everywhere in our present daylives, adding depth and dimension to our environment.

All Indian classical arts forms anchored are on deep spirituality. According to Hindumythology towards the end of Tretayuga, people were leading an immorial life. AlthoughBrahma had gifted manking, the four Vedas, they were not able to follow it due to lack ofdiscipline. So Brahma decided to create the fifth Veda- it called “Natya Veda”, in which theprocess of doing becomes effortless and joyful. The basis for Indian music is a combination ofthree art forms – Vocal; and Instrumental music, along with Dance, and these three combined is,collectively known as” Sangeet “. Natyashastra is considered to be the treatise for the Indianclassical dance.

1.1VISION& MISSION

1.1VISION (put here our art of living dance photo and world dance day photo)

To impart holistic, value-integrated education that develops visionary thinkers with the socialconsciousness to lead societal, cultural and economic change.

1.1MISSION (put here also art of living cultural photo)

To equip students to achieve the highest levels of professional ability in a learning atmospherethat fosters universal human values.

To create centres’ of excellence for knowledge, education, training and research in arts,commerce, science, technology, media, healthcare, business, and other fields of study.

To provide a resource centre based in Odisha that provides the opportunity to learn, • teach,research with relevance to the needs of the economy at local, national and international level.

Page 6: Content for website

3. Courses offered and their corresponding details

C MBA in General ManagementFaculty of Management Studies, Sri Sri University

General Management Programme:

This programme offered by Sri Sri University is 2 years MBA programme in general management. This programme is designed to create and nurture future generation leaders with a perfect blend of both leadership skills and moral values.

The course is carefully designed to offer both the management teachings as well as ethical and moral values which are incorporated in the course curriculum. The diversity of programs at the Faculty of Management Studies creates an environment where students and faculty from varied backgrounds will be given a platform to network with each other by sharing ideas and perspectives. One of the most influential parts of any MBA course at SSU-FMS is getting advice from executives in the industry, as entire AOL community brimming with industry chieftains and high priests of business world, is ready to better the world around them with such gifts of wisdom.

The MBA program is spread over a total of 23 weeks. Each student will also undergo a two months internship period. Students will undergo a rigorous academic calendar interspersed with general leadership modules comprising of Art of Living Programmes, Soft Skills Training and Conferences, in between the terms.

Pedagogy:

Sri Sri University incorporates a variety of teaching methods involving both lectures blended with practical applications. University follows case based teachings to bring in the corporate dynamics to class room teaching. The Course curriculum for General management is framed as per international standards. Students will walkthrough live simulations, demos, business games, seminars, role plays, group discussions, and project work to develop analytical, conceptual and decision making skills which will enable students to not only face the future business challenges but also will help them to grow as better individual but contributing to the society at large. Evaluations process at Sri Sri university is both flexible and has academic rigor which is done through series of tests, surprise quizzes, assignment, case study presentations, live project presentations and other assessments method which are used to bring in the best out from the students both from academics and practical view point. Total Credits required to complete the MBA-General Management is 60. Of the 60 credits 35 are

Page 7: Content for website

Academic Credits and 25 are Non-academic Credits. Summer Project in Trimester IV and Capstone Project in Trimester in VIII are non-pedagogical academic trimesters.

MBA – General Management

Total No of Trimesters 8Total No. of Courses 35 (each course is of 1 credit)Total No. of Field Projects 2Duration of a Classroom Session 90 minutesTotal no of Sessions per course 20 sessions for 1 creditMaximum No. of Courses per Trimester 7Credit Courses 1 Credit course

Ul

MBA in Agribusiness ManagementFaculty of Management Studies, Sri Sri University

BackgroundThe term agribusiness refers to various businesses those involved in food production, including farming, seed supply, agrichemicals, farm machinery, wholesale, distribution, processing, marketing and retail sales. Agribusiness Industry works on various levels primarily from growing of crops, vegetables, seeds, animal production, livestock production, aquaculture, Fishery, herbal and flower products etc. The second level of agribusiness is processing of crops, seeds, herbs, meat, milk and other agri and allied processed foods. The third level on which this Industry operates is packaging and branding of these products using latest technology and selling/serving to the final consumers. Agriculture has now been playing a vital role in the economic growth of developing countries including the growing industrialization and its importance has increased agri-products in the several-folds. In India a major portion of our country GDP comes from agriculture sector which also employ 65 percent of the Indian population (especially rural women) employing over 600 million people (more than Europe's population), in various roles as farmers, marginal farmers, land less farmers and labourers. Moreover, now, the food and food-products import-export policies also play important role in the overall development of any country and the world as a whole.

Indian model of green revolution contributed to the agriculture sector that entered into a huge transitional phase with historically rapid growth trend after 2002. While strong technology base R&D was central, the collective work of the scientists, extension functionaries, policy makers, the political system and above all the farmers is the core. This was a team effort spearheaded by C. Subramanian, Norman Borlaug, B.P. Pal and M.S. Swaminathan. ‘Operation Flood’ by the National Dairy Development Board in 1970 under the Chairmanship of Dr. Varghese Kurien has transformed India into the largest producer of milk and contributed significantly to the country’s growth trajectory. Government of India, State Government, various Agriculture Institutions, banks and Agribusiness organizations are also seriously replication such methods and encouraging the sector towards shifting agriculture into a market oriented and viable business venture.

Developing countries have less resource to invest in long-term adaptive capacity of farmers such as public awareness, liquid financial markets and well-built institutional network to increase resilience to climate change and help mitigate critical temperature thresholds and

Page 8: Content for website

weather extremes. Further, land resources are shrinking, area under agriculture is reducing sharply, water resources are depleting and polluting at a fast pace. Thus in a globally competitive world, bringing into forefront the critical thinking, insightfulness and creative solution are important for addressing the challenges of our times and competitive advantage. Agribusiness must be a means to improve the wellbeing of the marginal farmers, landless labourers and women through value addition, creation of competitive agribusiness enterprises, technology innovation, commercialization and inventing local solution as “fit for all size”. The Founder and Chairperson of MS Swaminathan Research Foundation, Padma Shri (Dr.) M. S. Swaminathan is the board of advisors of Sri Sri University. Dr. Swaminathan perceives that educated young people will take to farming and farm related enterprises only if agriculture becomes intellectually stimulating and economically rewarding by means of partnership with private players and entrepreneur.

Keeping this view in backdrop, MBA Program in Agri-Business Management (ABM) of Sri Sri University becomes a timely initiative. The course curriculum of ABM is designed to give students an in-depth mastery of the academic disciplines and applied functional areas necessary to every agri-business leader’s success. The unique needs of agribusiness professionals are comprise of knowledge and skills in elements of agriculture sector policy issues, technology, marketing, finance and. Further, the complex interplay among primary producers of agri-food products, small business entrepreneurship, traders and other market intermediaries in the value chain. The objectives of MBA in ABM are as below:

To create awareness among the students the scope and prospect of sustainable Agribusiness of any size in India;

To train students the principles and practices of agricultural production, value addition, systematic marketing, food supply chain, global trends and future challenges;

To collaborate with reputed agriculture institutions and organizations in India and abroad, successful agri-entrepreneur and various Government agencies enabling summer internship and capstan project for students and acquire knowledge through training and exposure;

To create a new breed of agribusiness professionals needed to manage the transformation of rural economy and contribution of the agribusiness in developing economies;

To enhance the sustainability and capability of agricultural enterprises by providing trained students with knowledge of international standards on food safety, traceability of food products, local and global trade policies;

To create a platform to motivate and provide systematic guidance to the prospective students to realize their dream as Agripreneurs.

PEDAGOGYMBA in Agribusiness Management of SSU would facilitate valuable teaching, training, case analysis, industrial exposure, lived experience sharing and presentation require to enhance knowledge and exposure. Taught by both full-time professors and practitioners, the core leaves students with more than just practical knowledge; case-based lessons and collaborative learning models those would train students to analyse, decide, and lead. Total Credits required to complete the MBA-Agribusiness Program is 60. Of the 60 credits 35 are Academic Credits and 25 are Non-academic Credits. Summer Project in Trimester IV and Capstone Project in Trimester in VIII are non-pedagogical academic trimesters.

MBA – Agribusiness Management

Page 9: Content for website

Total No of Trimesters 8Total No. of Courses 35 (each course is of 1 credit)Total No. of Field projects 2Duration of a Classroom Session 90 minutesTotal no of Sessions per course 20 sessions for 1 creditMaximum No. of Courses per Trimester 7Credit Course 1 Credit course

MBA in Entrepreneurship 2013-15, Faculty of Management Studies, Sri Sri University

Background

The Commission of the European Communities 2003 has noted that entrepreneurial spirit is the asset responsible for creating employment, competitiveness and the potential to exploit any sector or business. Schumpeter defines an entrepreneur, “is a person who is willing and able to convert a new idea or invention into a successful innovation. Entrepreneurship is the capacity to develop ideas, the process to arrange resources required to exploit opportunities in the market place, to create opportunities and to achieve success with them. Innovation, the acceptance of change and risk, the mobilization of resources and the tapping of opportunities are just some of the factors involved in creating a competitive or sustainable enterprise.

Entrepreneurship ranges in scale from single projects to major undertakings creating many job opportunities. Many "high value" entrepreneurial ventures seek venture capital or seed money in order to raise capital to build the business. Many kinds of organizations now exist to support would-be entrepreneurs including specialized government agencies, business incubators, science parks, and various NGOs. In more recent times, the term entrepreneurship has been extended in the form of social entrepreneurship, political entrepreneurship, or knowledge entrepreneurship. Nevertheless, the indices for enterprise creation in India are low in compare to other developing countries owing to its institutional and infrastructural arrangement, leadership and managerial risk taking ability, trade policies, gender related issues, transparency and accountability. In order to fill this gap, the core curriculum of Sri Sri University (SSU) SSU MBA in Entrepreneurship is designed to give students an in-depth mastery of the academic disciplines and applied functional areas necessary to every business leader’s success.

PEDAGOGY MBA in Entrepreneurship is targeted at those individuals who wish to learn more about the act of identifying a business opportunity and turn opportunity into viable organizations that create value, and empowers students to develop their own approaches, guidelines, and skills for being entrepreneurial managers. The MBA in Entrepreneurship Program of SSU would facilitate valuable teaching, training, case analysis, industrial exposure, lived experience sharing and presentation require to enhance knowledge in establishing and running a business. Taught by both full-time professors and practitioners, the core leaves students with more than just practical knowledge; case-based lessons and collaborative learning models train students to analyse, decide, and lead. Total Credits required to complete the MBA in Entrepreneurship is 60. Of the 60 credits 35 are Academic Credits and 25 are Non-academic Credits. Summer Project in Trimester IV and Capstone Project in Trimester in VIII are non-pedagogical academic trimesters.

Page 10: Content for website

MBA - Entrepreneurship

Total No of Trimesters 8Total No. of Courses 35 (each course is of 1 credit)Total No. of Field Projects 2Duration of a Classroom Session 90 minutesTotal no of Sessions per course 20 sessions for 1 creditMaximum No. of Courses per Trimester 7Credit Courses 1 Credit course

YOGA & NATUROPAHTY

Will send tomorrow

4. A 3 or 4 line write up on what SSU's vision is (Refer the Home page; there is a placeholder for this. I have titled this as 'Creating Responsible Leaders'. If it is ok, we could go ahead with that otherwise suggest a title)

VISION: TO IMPART HOLISTIC, VALUE-INTEGRATED EDUCATION THAT DEVELOPS VISIONARY THINKERS WITH THE SOCIAL - CONSCIOUSNESS TO LEAD SOCIETAL AND ECONOMIC CHANGE.

Find below suggestive tag lines which can go for the FMS banner: The theme of the tag line is on values and management education.

 1)."Values based management education"2)."Developing the next generation leaders"

3)."School for the next generation leaders"4)."Value based next generation leaders "5. Kindly develop few more and finalize taking the views and suggestions of larger

audience which can be shared to Leadinglights as per the mail below.

A good video of our VC sir. Whatever is there on the youtube are not of good quality. We need a fantastic video where our VC sir talks about what his vision for this university is

Shri Dineshji will provide through Mr Abhiram

Page 11: Content for website

6. We need all the professional write-ups of our VC sir published after he took over SSU. We want to collate them on a blog and give a link from our home page to that. Also, we want to connect VC sir's Twitter A/c

Will send shortly

7. Our Guruji's video. I request Dinesh to suggest an appropriate one apart from providing 3 or 4 lines for the  for this placeholder

(Attached 2 videos)

8. We need finalised Prospectus. We need -  1) soft copy for Online Viewing, 2) PDF for download & 3) Details of pricing  and payment models etc for Online Ordering of Prospectus (making it easy for people)

Propectus will take another weeks time ie by 20th October

9. I have provided a placeholder for 'Awards' as I heard someone talking about an Award received by SSU within such a short time. Please share the details of the same

Will send by Monday

10. News so far – please provide us

Will send by Monday

11. Events – Right from the inauguration to every other function that happened in SSU - including visits by prominent people from Industries for guest lectures etc – please provide whatever details possible

Will send by Monday

12. Photos. We need authentic photographs…tons of them. It is better to have our own original photographs for the main banner, Creating Responsible Leaders space and the five schools. 

Will send by Monday

13. I thought of few taglines for the banner – 1) " COME.. EXPERIENCE LEADERSHIP "  2) "DON'T JUST GRADUATE… BECOME A LEADER 3) "ARE YOU READY TO BECOME A LEADER" 4) "DARE TO LOOK BEYOND BOOKS ? ". I am looking for more suggestions, please throw few tons of this as well.

Page 12: Content for website

1.Puts you on the fast track to leadership.2. Take your leadership abilities to the next level.3.

14. Any suggestions for the 'Useful Links' section is also welcome15. Prasanna will send another separate mail regarding the technical side requirements.