CONTENT & MEDIA HANDLING IN TODAY'S NETWORKS

CONTENT & MEDIA HANDLING IN TODAY'S NETWORKS

Nico Gabriele

20th September 2012

2 Copyright © 2012 Juniper Networks, Inc. www.juniper.net

AGENDA

Data Traffic Evolution

Video is the main driver

Content Delivery Models

Origin Acceleration

Network Optimization

Content Delivery Infrastructure

Managed Multi-Screen Video Delivery

Hardware

Use Cases


DATA TRAFFIC EVOLUTION

HIGHLIGHTS

• 2012: Internet video will surpass 50 percent of consumer Internet traffic

• 2014: One-fifth of Internet video traffic will come from TVs, handsets, and other non-PC devices

• 2015: Internet traffic from wireless devices will surpass the volume of traffic from wired devices

• 2015: There will be twice as many networked devices as people on earth.


ONLINE VIDEO CONSUMPTION

+27% 2008-2020

CAGR

WWW is born Digital decade

+32%

Video

17x Growth 2008-2020

180,000

160,000

140,000

120,000

100,000

80,000

60,000

40,000

20,000

1990 2021 2017 2014 2011 2008 2005 2002 1999 1996 1993

Worldwide internet traffic, 1990-2020 PB/month

+20%

Non-video

Key Online Video Trends: Proliferation of broadband with 10mbps or more

Increasing Min/Viewer for online Viewers

Proliferation of Internet-connected devices

Availability of high quality and long form content (Netflix)

Increasing fragmentation of consumption

Consumer preferences for higher quality video online and

time-shifted content

Source: (1) Juniper, Cisco, MINTS, (2) TDG, “The Economics of OTT Video Delivery,” 2010


TRADITIONAL VIEWING HABITS: SILOED DEVICES, NETWORKS AND CONTENT

VOD Library Broadcast TV

Cable, IPTV, VOD

(Walled Garden)

Online Content

(Over the Top)

Mobile Content

(Limited)

WWW Broadband Services Cellular Services


THE EMERGING CONTENT MODEL MANAGED MULTISCREEN VIDEO (MMV) DELIVERY

VOD Library Broadcast TV

Users Expect All Content to be Available on Any Device, at Any Time.

Cellular Services WWW Broadband Services


ANATOMY OF JUNIPER’S CONTENT DELIVERY PLATFORM

Business

Applications

Content

Delivery

Layer

Network

Layer

Content

Delivery

Managed

Video

Delivery

Network

Optimization

Other

Apps

Application

Software

Organic, Joint, Ecosystem Application

Other Apps Media Flow

Publisher

Advanced

Advertising

Media

Server

Platform

Software Media Flow


BUSINESS APPLICATION – ORIGIN ACCELERATION

Protect origins from overloads

Reduction of Bandwidth and need for large origin infrastructures

Better Quality of Experience

Intelligent Caching Engine

High Performance

Massively Scalable

Flexible Deployment Models

Policy Engine

Origin Acceleration


BUSINESS APPLICATION – NETWORK OPTIMIZATION

Reduction of Bandwidth

Cost Savings

Better Quality of Experience

Intelligent Caching Engine

Cache Hit Ratio 15%-35%

High Performance

Massively Scalable

Flexible Deployment Models

Network Optimization


INTELLIGENT MULTI-TIER CACHE

MFC keeps granular analytics on objects served.

Intelligent caching and network delivery decisions based on analytics.

Correlates objects based on analytics to manage lifetime, caching, and delivery of objects.

Hot-spotting to improve caching efficiency.

As an object becomes “hotter” it can be promoted to a higher tier

Promotion

to SSD

Promotion

to RAM

“Cold” object

Eviction

TIER 1: RAM RAM Tier

SAS Tier

SSD Tier

SATA Tier

Promotion

to SAS


RICH MEDIA SUPPORT

Small Objects (KB) HTML, Images, Scripts,

Thumbnails

Medium Objects (MB) Movie Clips & Trailers, Songs,

Presentations, Docs, Apps

Large Objects (GB) Full Length HD Movies, Software

Packages, OS Images

Music & Media Downloads Web 2.0 HD Videos & Games


BUSINESS APPLICATION – CONTENT DELIVERY INFRASTRUCTURE

Partnership with 3rd party CDN’s for

OTT delivery

Provides service provider with lower

network traffic costs for OTT traffic

Operator Controlled Platform

Potential Revenue Share Models

QoE Value Add

Platform for Managed Video

Content Delivery Infrastructure


• Requirement to move from walled garden managed IPTV infrastructure to

open internet video distribution

• Fix the Broken value chain

• Content is Regional and NOT Global Global CDN won’t work

• Users are asking for a disruptive model of Broadcast TV (over HTTP), i.e.

the SPs need to deliver the same QoS, performance, capacity and quality

of digital cable TV

• Global CDNs do not control the last mile They cannot provide the

required QoE

WHY SERVICE PROVIDER CDN’S?


WHY SERVICE PROVIDER CDN’S?

$ pay per view/subscription Service

Fixed

subscription $0

$c per GB

Service

Provider

$$ pay per view/subscription Service (QoE guaranteed)

$$c per GB

Service

Provider

$c

QoE Video


BUSINESS APPLICATION – MANAGED MULTI-SCREEN VIDEO DELIVERY

Service Provider Video Solutions

delivered via partnerships and SI

Solves end to end Video solutions

Mediaroom Expansion

New Multi-Screen Services

Legacy Video Migration -> Internet

Video migration

Increase subscriber reach (any device)

and revenue

Multi-screen Content Delivery


MANAGED MULTISCREEN VIDEO DELIVERY SOLUTIONS

Operator Network

Pay TV Service Delivery

Internet OTT &

Private Network Content Delivery

Commercial Services

Opportunity

CPE Service

Provider


MULTI-PROTOCOL CONSOLIDATION

On Demand RTMP

Juniper Media Flow


PRODUCT ARCHITECTURE

Media Flow Navigator

Media Flow Controller (CACHE)

Media

Flo

w

Publish

er

(PACKAG

ER)

Analytics/

Reporting

Monitoring

Network Ops)

Media Flow Activate(Element Management & Provisioning)

KVM (Virtual Machine) 3

rd P

art

y

Apps

JunosSPACE

Manage

Deliver

Acquire from external origins

Request Authorise /

Select

Report

(ROUTING)

(MANAGEMENT)

(DELIVERY)

Status

Media Flow Service Manager

(Open NMS PORTAL)


PURPOSE-BUILT HARDWARE

Delivery Focused

One size Embedded

SDG Architecture

Flash Concentrated

Operator CDN, Multi-screen

AS-MLC Blade (aka Pacifica)

IP EDGE

MX

AGGREGATION

MX

SERVICE

CENTER

MX

BACKBONE

MX MLC NAND MLC NAND

DIMMSDIMMS

Intel SandIntel Sand--Bridge Bridge

& Cave& Cave--CreekCreek

SandSand--ForceForce

PCIPCI--ee

PCIPCI--ee

Juniper High Juniper High

Speed PFE Speed PFE

and Fabric and Fabric

ASICASIC’’ss

MLC NAND MLC NAND

DIMMSDIMMS




PCIPCI--ee

PCIPCI--ee


Speed PFE Speed PFE


ASICASIC’’ss

MLC NAND MLC NAND

DIMMSDIMMS




PCIPCI--ee

PCIPCI--ee


Speed PFE Speed PFE


ASICASIC’’ss

MLC NAND MLC NAND

DIMMSDIMMS




PCIPCI--ee

PCIPCI--ee


Speed PFE Speed PFE


ASICASIC’’ss

MLC NAND MLC NAND

DIMMSDIMMS




PCIPCI--ee

PCIPCI--ee


Speed PFE Speed PFE


ASICASIC’’ss

MLC NAND MLC NAND

DIMMSDIMMS




PCIPCI--ee

PCIPCI--ee


Speed PFE Speed PFE


ASICASIC’’ss

MLC NAND MLC NAND

DIMMSDIMMS




PCIPCI--ee

PCIPCI--ee


Speed PFE Speed PFE


ASICASIC’’ss

MLC NAND MLC NAND

DIMMSDIMMS




PCIPCI--ee

PCIPCI--ee


Speed PFE Speed PFE


ASICASIC’’ss

MLC NAND MLC NAND

DIMMSDIMMS




PCIPCI--ee

PCIPCI--ee


Speed PFE Speed PFE


ASICASIC’’ss

MLC NAND MLC NAND

DIMMSDIMMS




PCIPCI--ee

PCIPCI--ee

High Speed High Speed

WAN & Fabric WAN & Fabric

ASICASIC

PFE ASICPFE ASIC

MLC NAND MLC NAND

DIMMSDIMMS




PCIPCI--ee

PCIPCI--ee



ASICASIC

PFE ASICPFE ASIC

X86 Platform

High Performance

Router Integration Capable

Multi-purpose

Variety of Size for Fit

Rapid Deployment

Storage Choices

All Media Flow applications

VXA Appliance


INTRODUCTION TO VXA APPLIANCE

Purposed-built Appliance for Media Application In-house developed leveraging Juniper hardware design expertise

Tuned to maximize Media Flow Controller application

Juniper Quality and Reliability All components are certified based on Juniper standards

Fully supported by our world class JTAC

Secured supply chain for service provider product life cycle

Service provider experience

Comprehensive to Fit One Stop for a complete Media Flow solution

Flexibility through A-la-carte ordering

Media Flow Controller


MEDIA FLOW HW PORTFOLIO

1002

2100

1100

2010

2002

2-8Gbps

10Gbps

+20Gbps

Disk BW

2TB 7TB 15TB 39TB

+32Gbps

VXA-JBOD

Storage

APPLIANCE

PERFORMANCE

+200Gbps, 51TB

MLC NAND MLC NAND

DIMMSDIMMS




PCIPCI--ee

PCIPCI--ee



ASICASIC

PFE ASICPFE ASIC

MLC NAND MLC NAND

DIMMSDIMMS




PCIPCI--ee

PCIPCI--ee



ASICASIC

PFE ASICPFE ASIC

+200Gbps

350Mbps

1.6Gbps

550Mbps

64GB 200GB 500GB 1TB

SSD

SAS10K

SAS7K

DISK PERFORMANCE


HARDWARE SPECIFICATIONS

VXA2100 VXA2010 VXA2002 VXA1002

CPU 2 x Nehalem 2.13Ghz 2 x Nehalem 2.13Ghz 2 x Nehalem 2.13Ghz 2 x Core2 1.8Ghz

Memory 72GB (upgradable to 144GB) 36GB 36GB 8GB

Network Ports 4 Ports 1GbE 4 Ports 1GbE, 2 ports 10GbE 4 Ports 1GbE 4 Ports 1GbE

Expansion 2 IOC Slots 1 IOC Slots 2 IOC Slots -

IO Ports 1 Console, 1 USB, 2 Mini-SAS 1 Console, 1 USB 1 Console, 1 USB 1 Console, 1 USB

Power Supply 1+1 Hot-Swappable AC 1+1 Hot-Swappable AC or DC 1+1 Hot-Swappable AC or DC 1 AC

Boot Media 16GB eUSB 4GB eUSB 4GB eUSB 4GB eUSB

Disk Controller LSI Adaptec Adaptec Adaptec

Drives 500GSAS + 15 slots + Shelves 14 500GSAS + 2 64GSSD 4 500GSAS 4 500GSATA

Chassis 2U Rack Mountable 2U Rack Mountable 2U Rack Mountable 1U Rack Mountable

Display Power, HW Alert, HDD Power, HW Alert, HDD Power, HW Alert, HDD Power, HW Alert, HDD

Power 560W AC or DC 560W AC or DC 560W AC or DC 250W AC or DC

Operating Temp 5C – 40C 5C – 40C 5C – 40C 5C – 40C

Thermal Dissipation 374W Typical, 447W Max 374W Typical, 447W Max 374W Typical, 447W Max TBD

A-la-Carte HDD/SSD

0.5T/1T 7K SAS

0.3T/0.9T 10K SAS

64G SLC

200/400G MLC

0.5T 7K SATA

0.5T/1T 7K SAS

0.3T/0.9T 10K SAS

64G SLC

200/400G MLC

0.5T 7K SATA

Disk Delivery BW (R-Proxy) ~20Gbps ~8Gbps 2-8Gbps 1Gbps

NEBS NEBS ready NEBS Level 3 Certified NEBS Level 3 Certified -


APPLICATION SERVICES BLADE

Router Embedded Stitched x86 technologies w/ MX Switched Fabric

Uses the latest in Juniper high performance Packet Forwarding ASIC’s

Market Leading Silicon The latest x86 processors w/ 16 cores

Dense Multi-level Cell NAND storage w/ Flash management

Modular Architecture Field upgradeable CPU daughter card

Field upgradeable Storage daughter card

Designed to take advantage of the latest market leading components High Performance

Runs Media Flow Controller at 40Gbps

32Gbps of storage access, 120Gbps of fabric access

Open Architecture Runs Media Flow Solutions

Runs 3rd party apps to run as Virtual Machine [Future]

Router Integrated Features Integrated provisioning, filter and route functions

Integrated management, service and subscriber-aware functions [Future]

MLC NAND MLC NAND

DIMMSDIMMS




PCIPCI--ee

PCIPCI--ee



ASICASIC

PFE ASICPFE ASIC

MLC NAND MLC NAND

DIMMSDIMMS




PCIPCI--ee

PCIPCI--ee



ASICASIC

PFE ASICPFE ASIC


CUSTOMER

PROFILE

CHALLENGES

CASE STUDY NETWORK OPTIMIZATION

SOLUTION

RESULTS

Customer not publicly referenceable

Asia’s leading communications group, providing fixed, mobile, data, Internet, info-communications technology, satellite and pay TV

Growing demand for OTT content increasing costs for international bandwidth

User experience suffering due to increased latency

Legacy, inefficient caching platforms consuming too much space/power

Media Flow and VXA2010 deployed as transparent caches

Caching of popular video content sites: both regional and global sites

Replacing existing underperforming competitors caches

Designed in conjunction with existing load balancers

Media Flow delivered average cache hit ratio of 37%

Delivered up to 6x throughput compared to closer competitor

Higher performance and efficiency enable reduced power costs

Service

Provider


CHALLENGES

CASE STUDY CONTENT DELIVERY INFRASTRUCTURE

CUSTOMER

PROFILE

SOLUTION

RESULTS

The world’s first and only content delivery network (CDN) purpose-built to deliver high-definition video on-demand and live streaming

Scalability of media delivery

Lack of proxy capabilities

Improve performance across BitGravity’s network as well as carrier partner TATA’s network

MFCs deployed as edge caches (reverse proxy) in different POPs worldwide

All content – media and small objects being cached at the edge by MFCs.

Significant cost savings due to reduction in delivery servers

Higher network throughput & faster response times

Significant scalability to handle unexpected peak loads


CUSTOMER

PROFILE

CHALLENGES

SOLUTION

RESULTS

CASE STUDY—3-SCREEN DEPLOYMENT

One of the world's leading international communications companies

Large amount of content to deliver (100 TV channels - 60SD +40HD) from US to 13 Caribbean Islands

Needed a hierarchical network design, so minimum traffic came from the Caribbean islands to the Origin Site in USA

Reference design of hierarchical CDN with Media Flow Controller and Load Balancer was created by Juniper team

Media Flow Controller already worked well with Move content, and because of linear scalability, could meet the requirement of keeping 7 days worth of most popular content

Deploying in phases

The architecture is future proof, so when the customer adds more islands, they can easily be added to the hierarchical CDN

Will result in an edge datacenter footprint reduction of 10x


NETWORK DIAGRAM

ORIGIN DATA CENTER

Integrated Receiver/Decoder

Move SD Encoder (Simulcoding)

Media Flow Controller Regional Cache

REGIONAL ISLAND - JAMAICA & BARBADOS

Load Balancer

RESIDENTIAL STB

PC

TV

DSL Modem

ISLAND EDGE

Media Flow Controller Edge Cache

DSLAM

Load Balancer

Documents

CONTENT & MEDIA HANDLING IN TODAY'S NETWORKS