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CONTEMPORARY MARKETING STRATGIES By Gauri Tomar MA PM & IR, M.Com. PGCIB(UK) spl IHRM, PGDPR Certified NLP Practitioner (IPNLP) Certified Business& Life Coach(CLI) Certified Extended DISC Administrator (CEDA) www.hrpathway.com

Contemporary Marketing Strategies

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Page 1: Contemporary Marketing Strategies

CONTEMPORARY MARKETING

STRATGIESBy Gauri Tomar

MA PM & IR, M.Com. PGCIB(UK) spl IHRM, PGDPR

Certified NLP Practitioner (IPNLP)

Certified Business& Life Coach(CLI)

Certified Extended DISC Administrator (CEDA)

www.hrpathway.com

Page 2: Contemporary Marketing Strategies

GUERILLA MARKETING

Unconventional System of Promotion

More Interactive , Cost Effective

Customer Friendly

To create a Maximize Brand Experience.

For Example Radio Ad, Sign board ,Mobile SMS

,Road Shows, Company `s Canopies

Page 3: Contemporary Marketing Strategies

MULTI LEVEL MARKETING

Web Hosting

Catalogue Marketing

Make Money from Home

Random Mailers

Pop ups windows on Screen

E,g. Facebook, Yahoo, Twitter,Tupperware

Page 4: Contemporary Marketing Strategies

RELATIONSHIP MARKETING

Selling Financial products & service

Selling property & Flats

Selling Insurance Policies

E.g- ICICI Securities, Religare Securities

, DLF , Pyramid Colonizers.

Page 5: Contemporary Marketing Strategies

CATALOGUE MARKETING

Online selling website

Flipkart, Snapdeal, Myntra, Jabong , Amazon et al

All items under one portal

Up selling, Add on Selling and Cross Selling is a

part of catalogue marketing.

Page 6: Contemporary Marketing Strategies

CORPORATE CHANAKYA

Mantras to become a good Marketing Man

Have good Networking Skills

Have good PR Skills

Be a Common Man

Identify Needs

Understand Customers needs

Connect with all ages & races

Page 7: Contemporary Marketing Strategies
Page 8: Contemporary Marketing Strategies

FLY HIGH & TOUCH THE SKY …