CONTEMPORARY MANAGEMENT- LECTURE 1-

https://contemporarymanagement.wordpress.com Password: GSB-CM2015

Dr. Riham Adel rehamadel@gmail.com

Managers are responsible for managing the

firm to achieve its goals with

best use of resources

Prepared By: Dr. Riham Adel

Company Low Cost Repeat Business Profit/Growth

Customer Low Price High Quality Availability

Cash !!

Value !!

Prepared By: Dr. Riham Adel

Prepared By: Dr. Riham Adel

Outputs Inputs

Process

Steps

Suppliers Customers

Input Output

Output Input

Process

Prepared By: Dr. Riham Adel

Prepared By: Dr. Riham Adel

Prepared By: Dr. Riham Adel

A Manager Challenge -1976 and 1977 cofounded Apple Computer with Wozniak -1985 Jobs was forced out of the company due to his management style and conflicts with CEO “John Sculley” -Founded PC maker NEXT, then founded Pixar Animation -1996 Apple bought NEXT for $400 million and Jobs leads Apple turnaround strategies and become CEO in 1997 • Introduced stylish Pcs and related digital equipment • Restructure the firm and created team structure • 2003 started iTunes “online music store”, at same time

introduced iPod music player • 2007 Apple announced iPhone to compete with BlackBerry, not

only develop iPhones but created online applications platform • 2010 Apple announce iPad tablet to compete Amazon’s Kindle Jobs transformed personal computing, animated movies, music, phones, tablet computing, and digital publishing

Prepared By: Dr. Riham Adel

Key Aspects of The Management Process

Prepared By: Dr. Riham Adel

Prepared By: Dr. Riham Adel

Prepared By: Dr. Riham Adel

Prepared By: Dr. Riham Adel

Prepared By: Dr. Riham Adel

Prepared By: Dr. Riham Adel

Prepared By: Dr. Riham Adel

Prepared By: Dr. Riham Adel