Contact Us00971-2-5993111 (Abu Dhabi)00971-4-4021111 (Dubai)

00971-4-4021270 (College of Communication and Media Sciences)

@Zayed_U

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www.zu.ac.ae

Introductionand MissionThe College of Communication and Media Sciences (CCMS) aims to educate the U.A.E.’s strongest bilingual graduates in the professional ÄLSKZ�VM�JVTT\UPJH[PVU�HUK�KPNP[HS�TLKPH��**4:�WYV]PKLZ�VWWVY[\UP[PLZ�for students to perfect their communication skills and to discover how [OLZL�ZRPSSZ�JHU�OLSW�[OLT�ÄUK�PTWVY[HU[�SLHKLYZOPW�YVSLZ�PU�[OLPY�JV\U[Y ��PU�H�WYVMLZZPVUHS�JHYLLY��HUK�PU�[OLPY�MHTPSPLZ��

;OL� ZWLJPÄJ� TPZZPVU� VM� [OL� *VSSLNL� VM� *VTT\UPJH[PVU� HUK� 4LKPH�Sciences is to:

�� �7YV]PKL�IHJJHSH\YLH[L�Z[\KLU[Z� P[O�[OL�JVTT\UPJH[PVU�[OLVYPLZ��JVUJLW[Z��HUK�ZRPSSZ� [OL`�ULLK�[V�IL�Z\JJLZZM\S� PU�WYVMLZZPVUHS�JVTT\UPJH[PVU�VY�TLKPH�ÄLSKZ"

�� �7YV]PKL� WVZ[�IHJJHSH\YLH[L�� WYVMLZZPVUHS� KL]LSVWTLU[�� HUK�continuing education opportunities for communication and media practitioners enabling them to stay at the cutting edge of [OLPY�ÄLSKZ"

�� Assist in the development and growth of communication and TLKPH�PUK\Z[YPLZ�PU�[OL�YLNPVU"�HUK�

�� ,UJV\YHNL� HUK� Z\WWVY[� JVTT\UPJH[PVU� HUK� TLKPH� YLZLHYJO��������������^P[O� ZWLJPHS� LTWOHZPZ� VU� [OL� <�(�,�� HUK� .\SM� 9LNPVU�� HUK�achieve international recognition as a leading communication and media college.

LEARNING OUTCOMES

;OL�*VSSLNL�VM�*VTT\UPJH[PVU�HUK�4LKPH�:JPLUJLZ�OHZ� PKLU[PÄLK�ZP_�4HQVY� 3LHYUPUN� 6\[JVTLZ� �4(36Z��� 3LHYUPUN� V\[JVTLZ� KLÄUL� [OL�RUV^SLKNL��ZRPSSZ��HUK�HIPSP[PLZ� [OH[� Z[\KLU[Z�OH]L�H[[HPULK�HZ�H� YLZ\S[�of their involvement in CCMS. Our College requires demonstration of the following:

� Language and Communication Competence: Graduates from the College of Communication and Media Sciences will be able to JVTT\UPJH[L�JSLHYS �HUK�LMMLJ[P]LS �PU�(YHIPJ�HUK�,UNSPZO��HWWYVWYPH[LS �HUK�JYLH[P]LS �HKHW[PUN�TLZZHNLZ�[V�[OL�ULLKZ��RUV SLKNL��J\S[\YL��HUK� L_WLJ[H[PVUZ� VM� [HYNL[� H\KPLUJLZ� ^OPSL� VIZLY]PUN� L[OPJHS�standards.

�� Technological Competence: Graduates from the College of Communication and Media Sciences will be able to use a variety of technological tools and skills to create effective media-centered products and messages.

�� Leadership and Professionalism: Graduates from the College of Communication and Media Sciences will demonstrate SLHKLYZOPW�HUK�WYVMLZZPVUHS�ZRPSSZ�PU�[OLPY�JOVZLU�ÄLSKZ�HZ�YLÅLJ[LK�in their behavior and work ethic.

�� Information Literacy: Graduates from the College of Communication and Media Sciences will be able to process and HUHS`aL�PUMVYTH[PVU��KYH^�PUMLYLUJLZ��X\LZ[PVU�HZZ\TW[PVUZ��HUK�make judgments on the basis of well-supported evidence. They will use it for better problem- solving and innovation in their profession.

�� Global Awareness: Graduates from the College of Communication and Media Sciences will be knowledgeable about communication HJYVZZ�J\S[\YLZ��JYP[PJHSS`�H^HYL�VM�OV^�TLKPH�M\UJ[PVUZ�PU�H�NSVIHS�LU]PYVUTLU[��HUK�IL�ZLUZP[P]L�[V�KP]LYZP[`�PU�[OL�JVTT\UP[PLZ�[OL`�serve.

�� Critical Thinking and Reasoning: Graduates from the College of Communication and Media Sciences will be able to use JYP[PJHS�[OPURPUN�� PUJS\KPUN�X\HSP[H[P]L�HUK�X\HU[P[H[P]L�YLHZVUPUN��[V� PKLU[PM`� HWWYVWYPH[L� ZV\YJLZ�� NH[OLY� KH[H�� HUK� HUHS`aL� [OL�information obtained.

CURRICULUM

The curriculum in Communication and Media Sciences broadly LK\JH[LZ� Z[\KLU[Z� PU� [OL� HY[Z��O\THUP[PLZ�� ZVJPHS� ZJPLUJLZ�� HUK�HWWSPLK� ZJPLUJLZ�� HZ� ^LSS� HZ� PU�^YP[[LU�� VYHS�� HUK� ÄST� � ]PKLV�communications. Students are ^LSS�WYLWHYLK�[V�W\[�^VYKZ��]PZ\HSZ��and sound together in ways that HYL� PUMVYTH[PVUHS� HUK� LMMLJ[P]L�� PU�traditional and social media.

All majors take introductory courses PU�4LKPH�/PZ[VY ��4LKPH�HUK�*\S[\YHS�*YP[PJPZT�� 4LKPH� :[VY`[LSSPUN�� 5L^�4LKPH�� HUK� 7\ISPJ� :WLHRPUN� HUK�7LYZ\HZPVU�� HZ� ^LSS� HZ� HK]HUJLK�courses in Communication and 4LKPH�9LZLHYJO�HUK�(UHS`ZPZ��4LKPH�3H ��4LKPH�,[OPJZ��HUK�0U[LYUZOPW�

Rather than focusing on one form of JVTT\UPJH[PVU��Z[\KLU[Z�T\Z[�Z[\K`�H�]HYPL[`�VM�KPNP[HS�TLKPH�[LJOUVSVNPLZ��PUJS\KPUN� H\KPV�� ]PKLV�� ^LI�� T\S[P�TLKPH�� HUK� WYPU[�� ;OL`� HSZV� [HRL�[^V� WYVMLZZPVUHS� WYHJ[PJ\TZ�� AH`LK�Media Lab I and II. This approach provides a distinctive integration of instruction and practical applications.

UNDERGRADUATE DEGREES

Upon admission to the Communication and Media Sciences THQVY�� Z[\KLU[Z� ^VYR� [V^HYK� H� )HJOLSVY� VM� :JPLUJL� KLNYLL� ^P[O� H�ZWLJPHSPaH[PVU� PU�VUL�VM� [OL� MVSSV^PUN!�*VU]LYNLK�4LKPH��-PST� �=PKLV�Communications/ Integrated Strategic Communications/ Tourism and *\S[\YHS�*VTT\UPJH[PVUZ�VY�H�)HJOLSVY�VM�:JPLUJL�PU�4\S[PTLKPH�+LZPNU��VY�H�)HJOLSVY�VM�(Y[Z�PU�,TPYH[P�:[\KPLZ�

B.S in Communication and Media Sciences

Specialization in Converged Media is an emerging form of media ^OPJO�JVTIPULZ�KPMMLYLU[�MVYTZ�VM�QV\YUHSPZT��Z\JO�HZ�WYPU[��WOV[VNYHWO ��]PKLV�HUK�^LI�PU[V�J\[[PUN�LKNL����Z[�*LU[\Y`�JVTT\UPJH[PVU�MVYTH[Z��

Specialization in Integrated Strategic Communications is designed MVY� Z[\KLU[Z� PU[LYLZ[LK� PU� WYVMLZZPVUHS� WVZP[PVUZ� PU� HK]LY[PZPUN�� W\ISPJ�YLSH[PVUZ�� JVTT\UP[`� YLSH[PVUZ�� J\Z[VTLY� ZLY]PJL�� JSPLU[� ZLY]PJPUN��L]LU[�WSHUUPUN�HUK�WYVTV[PVUZ��TLKPH�WSHUUPUN�HZ�^LSS�HZ� MVY�JHYLLYZ�in the government and corporate communications. Accredited by the International Advertising Association (IAA).

Specialization in Tourism and Cultural Communications is designed MVY�Z[\KLU[Z�PU[LYLZ[LK�PU�WYVMLZZPVUHS�WVZP[PVUZ�PU�[V\YPZT�WYVTV[PVUZ��L]LU[� THUHNLTLU[�� L_OPIP[PVUZ�� MLZ[P]HSZ�� ]PZP[VY� PUMVYTH[PVU� JLU[LYZ��[V\YZ��YLZLHYJO��HUK�J\S[\YHS�WYVNYHTTPUN�

Specialization in Film & Video Communications is designed for students interested in professional positions in broadcast journalism as ^LSS� HZ�TLKPH�THUHNLTLU[�� ÄST� KVJ\TLU[HY`� HUK� ]PKLV� LKP[PUN� HUK�WYVK\J[PVU��WYVNYHTTPUN��WOV[VQV\YUHSPZT��HUK�MYLLSHUJL�WOV[VNYHWO ��

B.S in Multimedia Design (Joint with the College of Technological Innovation and College of Arts and Creative Enterprises)

This degree focuses on enhancing students’ skills and knowledge in 0;��W\ISPJ�TLKPH��HUK� [OL�HY[Z� [OH[�TLL[� [OL�NYV^PUN�KLTHUK�I`�<(,�LTWSV`LYZ� MVY�T\S[PTLKPH� NYHK\H[LZ� ^P[O� IYVHK� L_WLY[PZL� HUK� H� OPNO�level of leading-edge technical skills.

This degree prepares students for professional positions in multimedia in both the public and private sectors.

B.A in Emirati Studies (Joint with the College of Arts and Creative Enterprises and College of Sustainability Science & Humanities)

This degree focuses on two fundamental areas of Emirati cultural YLZV\YJLZ!� HYJOHLVSVNPJHS� HUK� OPZ[VYPJHS� RUV^SLKNL�� HUK� OLYP[HNL� HUK�cultural production. This degree also prepares students for professional JHYLLYZ� PU� L_OPIP[PVU� KLZPNU� HUK� J\YH[VYZOPW�� HUK� J\S[\YHS� [V\YPZT�� HSS�ZLJ[VYZ�[OH[�HYL�L_WHUKPUN�^P[OPU�[OL�<�(�,�

MINOR IN COMMUNICATION AND MEDIA SCIENCES

A Communication and Media Sciences minor is available only to students majoring in other colleges.

This minor is designed to provide tools to students who will be working V\[ZPKL� [OL� JVTT\UPJH[PVU� ÄLSK�but who will need an understanding of basic communication principles and skills.

COURSES OFFERED

*64����!�*VTT\UPJH[PVU��4LKPH��HUK�:VJPL[`COM 210: Media Storytelling ICOM 230: Public Speaking and PersuasionCOM 231: Media and Cultural CriticismCOM 237: Interpersonal and Intercultural CommunicationCOM 240: Communication and Media EthicsCOM 261: Communication and Media History*64����!�5L^�4LKPHCOM 311: Zayed Media Lab ICOM 312: Zayed Media Lab IICOM 315: Media Storytelling IICOM 320: Photojournalism*64����!�=PKLV�HUK�(\KPV�7YVK\J[PVU*64����!�;OL�)\ZPULZZ�VM�-PST�HUK�;LSL]PZPVUCOM 324: Film and Television CriticismCOM 351: Principles of Public RelationsCOM 352: Principles of AdvertisingCOM 353: Writing for Integrated Strategic CommunicationsCOM 356: Media Planning and ManagementCOM 357: Creative AdvertisingCOM 358: Entrepreneurship in the MediaCOM 360: Communication and Media Research and AnalysisCOM 371: Tourism Principles*64����!�*VTT\UPJH[PUN�;V\YPZT!�+LZ[PUH[PVUZ��HUK�/LYP[HNLCOM 380: Web Design and PublishingCOM 382: Multimedia Production*64����!�=PY[\HS�*VTT\UP[PLZ�HUK�:VJPHS�4LKPH

*64����!�=PKLV�HUK�(\KPV�7YVK\J[PVU�00COM 441: Communication and Media LawCOM 451: Integrated Strategic Communications*64����!�:LUPVY�7YVQLJ[�PU�=PZ\HS�*VTT\UPJH[PVUCOM 475: Planning and Promotion for Events and FestivalsCOM 481: Advanced Converged MediaCOM 490: InternshipCOM 495: Independent StudyCOM 497: Special Topics in Communication and Media

ADMISSION TO ZAYED UNIVERSITY

;V�IL�LSPNPISL�MVY�HKTPZZPVU�[V�AH`LK�<UP]LYZP[ ��HWWSPJHU[Z�T\Z[�WVZZLZZ�H�]HSPK�<�(�,��5H[PVUHS�0KLU[P[`�*LY[PÄJH[L�HUK�]HSPK�<�(�,��WHZZWVY[��(SS�applicants must complete 12 years of schooling in order to be given consideration for admission to the U.A.E. institutions of higher education. Applicants must also:

�� )L�H[�SLHZ[����`LHYZ�VM�HNL�VU�(\N\Z[����VM�[OL�LU[LYPUN�`LHY"

�� /H]L�NYHK\H[LK�MYVT�OPNO�ZJOVVS� P[OPU�VUL� LHY�VM�[OL�HWWSPJH[PVU�KH[L"�HUK�

�� /H]L� JVTWSL[LK� [OL� .LULYHS� :JOVVS� 3LH]PUN� *LY[PÄJH[L� HUK�met the required GSC score and Common English Placement Assessment (CEPA) score.

0U[LYLZ[LK�Z[\KLU[Z�ZOV\SK�\ZL� [OL�JVTTVU�5H[PVUHS�(KTPZZPVUZ�HUK�7SHJLTLU[�6MÄJL��5(76��HWWSPJH[PVU�MVYT�[V�HWWS`�[V�AH`LK�<UP]LYZP[ ��;OL�MVYT�PZ�H]HPSHISL�MYVT�[OLPY�ZLJVUKHY`�ZJOVVSZ��[OL�AH`LK�<UP]LYZP[`�9LNPZ[YHY»Z�6MÄJL�VY�5(76�

Zayed University also welcomes applications from International students. For more details about admission requirements and application forms for 0U[LYUH[PVUHS�Z[\KLU[Z��WSLHZL�]PZP[!�O[[W!��^^ �a\�HJ�HL�THPU�LU�LUYVSS�PU[LYUH[PVUHS�HZW_

The Academic Bridge Program (ABP): Since success at Zayed <UP]LYZP[`� YLX\PYLZ� WYVÄJPLUJ`� PU� IV[O� (YHIPJ� HUK� ,UNSPZO� SHUN\HNLZ��students admitted to the University are placed either directly into the \UKLYNYHK\H[L�KLNYLL�WYVNYHT�VY� PU[V�[OL�(JHKLTPJ�)YPKNL�7YVNYHT��;OPZ�WSHJLTLU[�KLWLUKZ�WYPTHYPS`�\WVU�WYVÄJPLUJ`�PU�,UNSPZO�HZ�TLHZ\YLK�I`� [OL� *VTTVU� ,K\JH[PVUHS� 7YVÄJPLUJ`� (ZZLZZTLU[� �*,7(�� L_HT�HKTPUPZ[LYLK�I`�[OL�5H[PVUHS�(KTPZZPVUZ�HUK�7SHJLTLU[�6MÄJL��5(76��PU� [OL�4PUPZ[Y`� VM� /PNOLY� ,K\JH[PVU� HUK�:JPLU[PÄJ�9LZLHYJO��:[\KLU[Z�PUP[PHSS`�WSHJLK�PU[V�[OL�()7�TV]L�PU[V�[OL�\UKLYNYHK\H[L�KLNYLL�WYVNYHT�VUJL�[OL`�HJOPL]L�[OL�YLX\PYLK�SL]LS�VM�,UNSPZO�WYVÄJPLUJ`�HZ�TLHZ\YLK�by the IELTS scores.

ADMISSION TO THE MAJOR

The College of Communication and Media Sciences requires that HWWSPJHU[Z�M\SÄSS�[OL�MVSSV^PUN�YLX\PYLTLU[Z�MVY�HJJLW[HUJL!

�� :H[PZMHJ[VY`�JVTWSL[PVU�VM����ZLTLZ[LY�JYLKP[�OV\YZ�VY�TVYL"

�� ([[HPUTLU[�VM�H�J\T\SH[P]L�.7(�VM�����VY�OPNOLY"

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�� (JOPL]LTLU[�VM�WHZZPUN�NYHKLZ��¸+¹�VY�IL[[LY��PU�*63������*63������*63������*63������*63������*63������*63������*63������*63������*63�����HUK�*63�����

*63�����HUK�*63�����TH`�IL�ZJOLK\SLK�MVY�ZLTLZ[LY�[OYLL��MV\Y��VY�Ä]L�� 0U� HKKP[PVU�� [OL� *VSSLNL� VM� *VTT\UPJH[PVU� HUK� 4LKPH� :JPLUJLZ�YLX\PYLZ�JVTWSL[PVU�VM�*64�����*VTT\UPJH[PVU��4LKPH��HUK�:VJPL[`�^P[O�H�NYHKL�VM�¸+¹�VY�IL[[LY�

INTERNSHIP

Communication and Media Sciences students earn academic credit HUK�HKK�H�ZPNUPÄJHU[�YLHS�^VYSK�JVTWVULU[�[V�[OLPY�LK\JH[PVU�[OYV\NO�[OL�JVTWSL[PVU�VM�HU�VMM�JHTW\Z�PU[LYUZOPW��0U�[OLPY�ÄUHS�IHJJHSH\YLH[L�`LHY��Z[\KLU[Z�LHYU�[OYLL�JYLKP[Z�MVY�[OPZ�PU[LYUZOPW�^OPJO�HSSV^Z�[OLT�[V�NHPU�]HS\HISL�L_WLYPLUJL� PU� [OLPY� ZWLJPHSPaH[PVU�I`�^VYRPUN�^P[O�TLKPH�professionals.

The College prepares its prospective interns before the actual work L_WLYPLUJL�[OYV\NO�H�WYLWHYH[VY`�¸IYPKNL�^LLR¹�IL[^LLU�[OL�HJHKLTPJ�world and the professional world. Internship sites include top media VYNHUPaH[PVUZ��HZ�^LSS�HZ�RL`�W\ISPJ�VYNHUPaH[PVUZ�^P[O�TLKPH�VY�W\ISPJ�relations departments or units.

GRADUATION REQUIREMENTS

The graduation requirements for the College of Communication and Media Sciences include the completion of an eight-semester curriculum WSHU�^P[O�H�TPUPT\T�.7(�VM�������PUJS\KPUN�HSS�JV\YZL�YLX\PYLTLU[Z�HUK�HU�PU[LYUZOPW�L_WLYPLUJL���:[\KLU[Z�T\Z[�HSZV�JVTWSL[L�[OL�YLX\PYLTLU[Z�of the University’s core curriculum and submit a professional portfolio for faculty review. All students must complete a total of 126 credits.

GRADUATE PROGRAMS

The College of Communication and Media Sciences offers a Master of Arts in Communications with a specialization in Tourism and Cultural *VTT\UPJH[PVU�� H� ZWLJPHSPaH[PVU� PU� :[YH[LNPJ� 7\ISPJ� 9LSH[PVUZ� HUK� H�specialization in Filmmaking.

Master of Arts (M.A) in Communications

Specialization in Tourism and Cultural Communication: is designed to prepare tourism professionals to become leaders who can effectively respond to the dynamic and changing tourism industry at the local and international levels.

Specialization in Strategic Public Relations: is designed for public relations and communications practitioners and professionals seeking to deepen and develop their knowledge and skills in strategic public YLSH[PVUZ��HUK�MVY�[OVZL�UV[�J\YYLU[S`�^VYRPUN�PU�W\ISPJ�YLSH[PVUZ��I\[�^OV�desire a career change.

Specialization in Filmmaking:�PZ�VMMLYLK�PU�WHY[ULYZOPW�^P[O�[OL�5L^�@VYR�-PST�(JHKLT`�(I\�+OHIP��[OL�WYVNYHT�PZ�KLZPNULK�[V�WYVK\JL�H�NLULYH[PVU�VM�-PSTTHRLYZ� OV�JHU�KLSP]LY�T\JO�ULLKLK�X\HSP[`�ÄSTZ�HUK�TLKPH�JVU[LU[�[V�OLSW�[OL�<(,�I\PSK�H�ÄST�PUK\Z[Y`��

**4:� HSZV� VMMLYZ� H� .YHK\H[L� *LY[PÄJH[L� PU� ;V\YPZT� HUK� *\S[\YHS�*VTT\UPJH[PVU��HUK�H�.YHK\H[L�*LY[PÄJH[L�PU�7\ISPJ�9LSH[PVUZ��

ACCREDITATION

Zayed University is accredited by the Middle States Commission on Higher ,K\JH[PVU����������������� OPJO�[YHUZSH[LZ�PU[V�PU[LYUH[PVUHSS`�YLJVNUPaLK�programs from a quality-assured university. The College of Communication and Media Sciences Integrated Strategic Communications specialization is one of 53 programs worldwide to be accredited by the International Advertising Association (IAA).

OUTREACH AND ENGAGEMENT

The College of Communication and Media Sciences participates in outreach and engagement activities coordinated by the Institute for Community Engagement.

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