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ALIBABA Group Holding Ltd. and Marriott International announced Monday evening that they will establish a joint venture to tap into the growing number of Chinese outbound travelers and to elevate travel experiences for hundreds of millions of Chinese consumers traveling abroad and domesti-cally every year.

Leveraging the E-commerce giant’s role as a leader in digi-tal retail and the world’s largest hotel chain’s global portfolio of brands and unparalleled hospi-tality expertise, the joint ven-ture will manage and operate Marriott’s storefronts on Fliggy as well as the hotel chain’s Chi-nese-language digital channels including Marriott.com and Starwoodhotels.com and its corresponding mobile apps.

The two will link their loyalty programs and provide Chinese travelers a host of VIP travel packages and benefi ts as well as personalized trip-planning services, they said in a joint statement.

As a result, Chinese travelers

will be able to book rooms at Marriott hotels via Fliggy, Alibaba’s travel service plat-form, and get customized recommendations includ-ing shopping, dining and sightseeing. What’s more, Chinese consumers can use Alipay, Alibaba’s digital pay-ment platform when they stay at Marriott hotels outside of China to enjoy wallet-free travels.

“We are proud to join forces with Marriott International — combining our large-scale consumer base, leading-edge technology and consumer insights with their unparal-leled hospitality expertise,” said Daniel Zhang, CEO of Alibaba Group. “Together, we are elevating and redefi ning the travel experience for Chi-nese consumers to be more seamless and personalized as they embark on adventures to discover the world.”

“With the growing number of Chinese consumers exploring new destinations, this venture will introduce our hotels world-

wide to this new and growing traveling class,” said Arne Sorenson, Marriott president and CEO, in a statement.

As incomes rise, China’s middle class is looking for higher quality products and

travel experiences. This new venture is designed to satisfy consumers’ expectations for seamless, integrated, person-alized and convenient travel solutions that connect travelers directly to Marriott’s portfolio of

international hotel brands. The travel industry is an important growth opportunity as China’s travelers are expected to take an estimated 700 million trips over the next fi ve years.

(Yang Mei)

Alibaba, Marriott in JV to offer more travel deals

FOUR Points by Sheraton, part of Marriott International, has announced an update to its Best Brews project at the Inter-national Beer Festival, with the launching of its partnership with Kaiba to offer guests a new beer option.

By working with the world famous brewer, AB InBev, Four Points by Sheraton fi rstly introduced its craft beer brand Kaiba to China, elevating the travel experience of guests with cool beer in the summer.

Best Brews is a special beer program launched by Four Points by Sheraton to provide a worldwide selection of craft

beers catering to local tastes. The International Beer Festival has been held for over 10 years every fi rst Friday of August.

The announcement by Kaiba is a fresh highlight to Four Points by Sheraton’s expansive Best Brews program.

“Whenever on the road, or drinking with friends, beer is indispensable during joyful moments,” said Mike Fulkerson, vice president of Asia-Pacifi c Brand & Marketing of Marriott International. “Four Points by Sheraton has always been dedi-cated to providing guests with simple comfort, catering to their concrete needs. The Best Brews

program is one of our endeavors to enrich travelers’ stays in our hotels, and it is offered by all Four Points by Sheraton China nationwide.”

Kaiba is a new brand that was launched by AB InBev in May. With creative and pure craftmenship and rich fl avors, the new beer line offers young people a new option to fi t their style.

Now through Sept. 31, Four Points by Sheraton will launch a “Bed & Brews” promotion, which enables guests to enjoy a Bed & Brew special package at all Four Points by Sheraton hotels in China. (Yang Mei)

Four Points by Sheraton upgrades Best Brews project LANGHAM is renowned for its

excellence in Chinese cuisine, with T’ang Court and Ming Court in Hong Kong bestowed with three and two Michelin stars respectively, while Yat Tung Heen has received numer-ous awards for its authentic Cantonese cuisine. Indulge in a mid-autumn feast as Langham’s master chefs bring together a selection of delectable moon cakes presented in an all-new design.

Always a crowd pleaser during this festive occasion, the simple but elegant white lotus seed with double egg yolk moon cake is a must-have for those who crave a true taste of tradition.

The much sought-after mini custard moon cake with egg yolk is a Langham signature, with the

recipe created and perfected by the group’s master chefs. An exemplifi cation of classic art-istry, it is bound to impress even the most discerning of connoisseurs.

Crafted using the fi nest ingre-dients, the deluxe mini moon cake assortment is bound to impress afi cionados of both classic and modern fl avors. This premium collection features the all-new custard moon cake with kumquat and egg yolk, the tra-ditional white lotus seed paste moon cake with egg yolk and the delicate red bean paste moon cake with egg yolk.

Guests can enjoy up to 20 per-cent off on the regular prices for purchases made before Sept. 22. Greater discounts are available for bulk purchases.

(Tang Li)

Langham moon cakes