Contact: Stacy Schmitt

Company: Time Warner Cable

Address: 12012 N. MoPac Expressway, Austin, Texas 78758

Entry Title: Fighting Crime On Demand

Category: Cause Marketing – Cable System I

Goals for Fighting Crime On Demand

Increase viewership of Central Texas On Demand from last quarter of 2008 by 20%

Increase Crime Stoppers tips by 15%

Fugitive video on Central Texas On Demand

Press Conference Announcing Crime Stoppers On Demand

(L-R) Carol Smith, Killeen Crime Stoppers; Stacy Schmitt, Time Warner Cable; Officer Dieterich, Waco Crime Stoppers

Press ReleaseTime Warner offers area Crime Stoppers On Demand2/13/2009 5:49 PMBy: News 8 Austin Staff

Central Texans can now use their remote controls to fight crime.

Time Warner Cable, the parent company of News 8 Austin, partnered with Waco and Killeen Crime Stoppers to put Central Texas fugitive information on demand.

"We can put fugitives in, we can put crime re-enactions in, we can put crime scene footage in," Waco Crime Stoppers Coordinator Officer Steven Dieterich said. "Perhaps somebody breaks in and robs a store, and we have the footage, but we don't know who it is, we can load it up. Time Warner people can watch it.“

The video clips will feature anonymous hotline numbers for tipsters.

Killeen Daily Herald

TV program profiles local crimesBy Victor O’BrienPosted On: Thursday, Feb. 12 2009 04:28 AM A new on-demand TV program aims to bring criminals into your living room. However, it's much better than it sounds.

Killeen and Waco Crime Stoppers along with Time Warner Cable's Central Texas On Demand channel will put fugitives' faces on TV screens by airing footage of wanted fugitives in Bell and McLennan counties on Channel 200, a news release stated.

The program, which allows viewers to rewind, fast-forward and save crime footage, will be the first in Texas, Killeen police spokeswoman Carroll Smith said. If successful, it could spread.

"With Time Warner Cable's Central Texas On Demand, we're targeting the next generation of tipsters.”

- Waco Crime Stoppers coordinator Steve Dieterich

Texas Crime Stoppers Web Site

Waco Area Crime Stoppers’ fugitives on Central Texas On Demand!Waco Crime Stoppers, Inc., which serves McLennan County, would likeeveryone to know that Time Warner Central Texas On Demand now has Crime Stopper’s On Demand. This technology allows people to see fugitives and watch crime reenactments over and over again at the click of a button.

…….. The number of views on Central Texas On Demand doubled the week following our press conference due to people checking out the fugitives. Crime Stoppers had more than 2500 views in Central Texas between February 13-19, 1500 of these were in the Waco/Temple/Killeen areas.

If anyone would like to take advantage of this service feel free to contact me:Officer Steven DieterichWaco Police DepartmentWaco Crime Stopper’s Coordinator(254) 750-1763(254) 709-6620steved@ci.waco.tx.us

Waco Area Crime Stoppers' fugitives on Central Texas On Demand!File Format: PDF/Adobe Acrobat - View as HTMLwww.thetexascrimestoppers.org/resource_library/Waco.On.Demand.pdf - Similar pages

Central Texas On Demand | FacebookCentral Texas On Demand Crime Stoppers on Central Texas on Demand as reported ... Texas on Demand, Time Warner Cable channel 200 (Waco/Temple/Killeen) 1400 ...www.faceb496056115 - 101k - Cached - Similar pages

On Demand vs. Broadcast

On Demand

Fugitive PSA air time at least one minute

Fugitive video can be viewed multiple times

Unlimited viewing options – any time, day or night

Broadcast

Fugitive PSA air time is limited, average PSA time is 15-seconds

Viewers may not catch details in such a short period of time

Viewer has to be tuned in to the right channel at the right time

TWC employee demonstrates Central Texas On Demand

technology

Steve Dieterich, Waco Crime Stoppers, introduces University

High School’s Student Crime Stoppers and their teachers

Results

1. Increased viewing in first quarter 2009 by 272 %

Results

2. 44 % of fugitives featured on Central Texas on Demand captured

February – April 2009

88 Fugitive Videos shown On Demand

42 Fugitives Captured

Results

3. Crime Stoppers tips increased by 30 %