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SEAT 2017 ATLANTA July 16-19, 2017 Join us at SEAT for the most uniquely formatted, intimately engaging and collaborative conference in the sports and entertainment industry! 7147 E. Rancho Vista Dr, Ste B01 Scottsdale, AZ 85251 Christine Stoffel: [email protected] Jon Boeke [email protected] www.seatconsortium.com CONTACT

CONTACT SEAT 2017 ATLANTA July 16-19, 2017seatcommunity.com/wp-content/uploads/2016/10/Brochure-SEAT_2017... · seat 2017 atlanta july 16-19, 2017 ... database marketing professionals

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Page 1: CONTACT SEAT 2017 ATLANTA July 16-19, 2017seatcommunity.com/wp-content/uploads/2016/10/Brochure-SEAT_2017... · seat 2017 atlanta july 16-19, 2017 ... database marketing professionals

SEAT 2017 ATLANTAJuly 16-19, 2017

Join us at SEAT for the most uniquely formatted,

intimately engaging and collaborative conference in the

sports and entertainment industry!

7147 E. Rancho Vista Dr, Ste B01Scottsdale, AZ 85251

Christine Stoffel:[email protected]

Jon [email protected]

www.seatconsortium.com

CONTACT

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SEAT isthe ONLY

Peer-Driven Sports & EntertainmentConference in the World

Who AttendsSEAT?

IMMERSEyour company executives in a

collaborative environment

NETWORKwith clients and new business

prospects

GROWbrand awareness

BUILD STRATEGICpartnerships with industry

decision-makers

GENERATEsales and revenue

MARKETyour products and services at a

“relationship” conference for a long-term business strategy

PRESIDENTS/EVPCIO'S/ CTO'STECHNOLOGY LEADERSCHIEF MARKETING OFFICERSCHIEF DIGITAL OFFICERSCHIEF OPERATING OFFICERSATHLETIC DIRECTORSATHLETIC IT DIRECTORSATHLETIC DIRECTORS-MARKE-TING & COMMUNICATIONSASSOCIATE ATHLETICDIRECTORSCRM PROFESSIONALSDATABASE MARKETINGPROFESSIONALSDIGITAL MARKETINGPROFESSIONALSMOBILE MARKETINGPROFESSIONALSSOCIAL MEDIA PROFESSIONALSFAN ENGAGEMENT LEADERSTICKET SALES & OPERATIONS EXECUTIVESGAME TIME PRESENTATIONLEADERSBROADCAST/MEDIA TECHNICAL ENGINEERS

2016 LAS VEGASJuly 16-20, 2016

2016 LAS VEGASJuly 16-20, 2016

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What They Are SayingABOUT SEAT

Attendance by Title:

Attendance by Function:

Attendance by Market:

CXO/ SENIOR EXCUTIVE DIRECTORSMANAGERSSPECIALIST

45%31%16%

8%

CRM / DATABASE MARKETING IT / TECHNOLOGY / SECURITYFAN ENGAGEMENT/FAN LOYALTYSTRATEGY/REVENUE/OPERATIONS

20%20%15%15%

DIGITAL MARKETING / SOCIAL MEDIABROADCAST & VIDEO TECHOLOGY

21%9%

NLFNHLNBAMLB

10%10%

8%14%

MLSINTERNATIONAL SPORTSCOLLEGIATE INDUSTRYRACING INDUSTRYGOLF INDUSTRYENTERTAINMENT E MEDIAOTHER

9%10%17%

9%2%8%3%

Michelle MckannaCIO

National football League (USA)

"SEAT is the best gathering of sports and Entertainment technology professional in

the marketplace. truly enjoyed the networking,

education topics and new technologies"

John BrahmsDirector, Sport & Entertainment

Extreme Networks

"Since our involvement with SEAT over three years ago, our company has

witnessed first - hand the impressive development and growth the conferen-

ce has undergone. Now one of the leading technology summits for Sports

and entertainment professionals, covering a wide array of pertinent

topics in the space, Seat draws the most relevant contacts from across

the industry in a collaborative and dynamic forum. Each year, we look

forward to and appreciate the unique opportunity participate in SEAT."

Jim NullCIO - Athletics and Business Advancement

The Ohio State University

"SEAT has been a great conference over past 10 years. It has been a great opportunity to learn how peers are managing the

complex information techno-logy requirements at major

sport and entertainment venues."

Linda HofflanderDirector, Verical Marketing

Samsung Eleronics (America)

"The SEAT conference brought together industry leaders in the sports, technology and innovation to discuss

needs and solutions for anchanced fan experience ad driven by time, choice

and convenience. The engaging panels and one-on-one meetings addressing

industry pain points and how the maximize moments, leverage techno-logy and enhance the fan experience

both inside & outside th stadium, make this event and industry game changer."

Aaron LeValleyVice President Digital Marketing Strategy & Analytics

AEG Sports Wolrlwide

SEAT ATTENDANCE & DEMOGRAPHICSSEAT 2012

323Boston

PARTICIPANTS

SEAT 2013

414Kansas City

PARTICIPANTS

SEAT 2014

887Miami

PARTICIPANTS

SEAT 2015

1098San Francisco

PARTICIPANTS

SEAT 2016

1197Las Vegas

PARTICIPANTS

2017 ATLANTAJuly 16-19, 2017

"I know that SEAT will always have the top CRM professio-

nals in the industry every year. It’s a great chance to network, learn from peer

case studies and share best ideas with one another. I look

forward to this conference every year."

SEAT 2017

1200Atlanta

PARTICIPANTS

ESTIMATED

SEAT 2015

163London, UK

PARTICIPANTS

SEAT 2016

282London, UK

PARTICIPANTS

SEAT 2017

335London, UK

PARTICIPANTS

ESTIMATED

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SEAT 2017 ATLANTA HIGH-LEVEL AGENDA

JULY17JULY seat team day: everyone is asked to wear their team / organization polo

MONDAY

CRM Breakout

5:30 pm - 6:30 pm

6:00 am - 6:30 am

7:30 am - 9:00 am Exhibit Hall

Welcome to SEAT 2016 by Christine Stoffel & Dan Migala9:00 am - 9:30 am Grand Ballroom

CRM / Database Marketing, Loyalty & Analytics Sessions10:30 am - 12:00 pm CRM Breakout

Digital Marketing/Social Media, Analytics & Mobile Technologies10:30 am - 12:00 pm Digital Breakout

RISE-n-SHINE! Enjoy a Spinning Class with your industry friends. Network with your peers while trying a spinning class to get your energy levels up & ready for the day!

Get a free infused water bottle and dri-fit workout shirt towel for joining the class

Buffett Breakfast for Everyone Served in Exhibit Hall breakfast with influencers - join an exclusive breakfast roundtable & networking

5:30 pm - 6:30 pm CRM & Database Marketing Leaders’ Closed-Door Round-Table

Venue Technology Leaders Closed-Door Round-TableCIO Breakout

BATTLEZONE ARCADE NETWORKING EVENTThe exhibit hall will be �lled with over 10 arcade games from retro PacMan and Pinball Games to action competition games like Motorcycle Racing, SnoCross Winter XGames to Air Hockey, Ping Pong and Shu�e board, Electronic Darts and Double Shot Basketball. Step back to your younger days for an evening �lled with networking, engaging relationship building & fun.

Food, drinks, game, networking & fun!

6:30 pm - 9:30 pm

CXO/ Revenue & Operations Executive Leaders Closed-Door Round-Table5:30 pm - 6:30 pm CXO Breakout

Digital Marketing/Social Media, Analytics & Mobile Technologies1:30 pm - 4:00 pm Digital Breakout

CXO Strategy Leaders, Revenue & Operations1:30 pm - 4:00 pm CXO Breakout

CIO Venue Technology & Security Sessions1:30 pm - 4:00 pm CIO Breakout

Guest Speakers TO BE ANNOUNCED4:30 pm - 5:15 pm Grand Ballroom

10:30 am - 12:00 pm CXO Breakout

CIO Venue Technology & Security Sessions10:30 am - 12:00 pm CIO Breakout

CRM / Database Marketing, Loyalty & Analytics Sessions1:30 pm - 4:00 pm CRM Breakout

Lunch & Networking in Exhibit Hall

chalk-talk celebrity roundtable - Pre-Registration Required - Exclusive Event-Limited seating available

12:00 pm - 1:30 pm CIO Breakout

CXO Strategy Leaders, Revenue & Operations

KEYNOTE - SEAT Global Diamond Panel Discussion9:00 am - 9:30 am Grand Ballroom

JULY

16 SUNDAY

16 SUNDAY

Free time to enjoy Atlanta, network or relax by the pool!1:30 pm - 4:30 pm

executive coaching & professional development workshops

Pre-Registration Required - Exclusive Event-Limited seating available

1:00 pm - 4:45 pm

5:00 pm - 6:30 pm CRM Breakout

Venue Technology Leaders Closed-Door Round-Table5:00 pm - 6:30 pm CIO Breakout

CXO/ Revenue & Operations Executive Leaders Closed-Door Round-Table5:00 pm - 6:30 pm CXO Breakout

Digital / Social Media Marketing Leaders’ Closed-Door Round-Table5:00 pm - 6:30 pm Digital Breakout

15 SATURDAY

CRM & Database Marketing Leaders’ Closed-Door Round-Table

Breakfast Served 7:30 am - 9:00 am

Registration Open8:00 am - 5:00 pm Registration Area/Desk

Collegiate Industry Meetings & Round Table Discussions8:00 am - 12:00 pm CLOSED Door Industry Meeting

Major League Soccer Annual CRM Round Table Meeting8:00 am - 12:00 pm CLOSED Door Industry Meeting

NHL League Annual CRM Round-Table Meetings

NBA League IT Meetings8:00 am - 12:00 pm CLOSED Door Industry Meeting

Game Ops / Mobile, Video/Broadcast & Fan Engagement Round-Table & Industry Meeting8:00 am - 12:00 pm

Lunch Served in Exhibit Hall12:00 pm - 1:30 pm Exhibit Hall

8:00 am - 12:00 pm CLOSED Door Industry Meeting

* SEAT reserves the right to change session topics at any time asdeemed appropriate and approved by the Steering Committee Members

2017 ATLANTAJuly 16-19, 2017

SUNDAY, JULY 16 SEAT RECEPTION & NETWORKING EVENT

@ College Football Hall of Fame6:30 pm - 9:30 pmSEAT will host the Annual Sunday networking event @ the College Football Hall of Fame. Attendees will have full access passes to tour the museum, network with peers & tech providers and take part in the Peach Bowl Skills Competitions Skill Zone.

Exhibit Hall - Sponsors & Exhibitors Set-up/ Private Offices Open

Registration Open

10:00 am - 8:00 pm

Registration Area/Desk12:00 pm - 5:00 pm

SATURDAY, JULY 15 PRIVATE NETWORKING EVENT

@ Stoddard’s Gun Range5:30 pm - 8:30 pmNetworking, reception & fun at Stoddards Indoor Gun Range. Try your hand at an array of guns from hand-guns to semi-automatic; target shooting competitions, networking& fun with up to 200 sport & entertainment leaders! All Sport & Venue Execs Welcomed to join - pre-registration required!*** The only sponsors allowed are the event sponsors- this is a private sponsorship event ****

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COPPER: Breakfast or Break Sponsor................................. $10,000 copper level sponsorships include:. - 2 Executive level company passes - 5 complimentary passes to give to sport, venue & collegiate customers. - 10x10 exhibit booth can be purchased for $900 - Social Media Activations - Pre-Scheduled & Coordinated: 3 Tweets (1 dedicated to welcoming your company as a SEAT sponsor), 2 Instagram post high-li-ghting product or service or special project success story; 1 LinkedIn post. . - Digital Marketing Activation includes highlight on SEAT website - An option to purchase full page or double -page spread in SEAT Global Magazine - An option to purchase up to 2 additional sponsor executive passes

Select ONE of the following options:

- The breakfasts and breaks are served in the exhibit hall for additional exposure and networking opportuni-ties for exhibitors and attendees - These are co-sponsored along with a maximum of 3 sponsors for each of the following

• Breakfast Sponsor ( Sunday, Monday, Tuesday or Wednesday) • Morning Break Sponsor ( Monday or Tuesday) • Afternoon Break Sponsor (Sunday, Monday or Tuesday)

BRONZE ROOKIE Sponsor ........................................ $7,500

- Available for First or Second Time Sponsors at SEAT ONLY. - Limited Availability in this Sponsorship Category. - This is an opportunity for a new sponsor to SEAT to get a great view into the dynamic and unique relationship culture at SEAT. - This is a limited sponsorship with the emphasis on gaining a better insight to the industry challenges and for your company to consider becoming more actively involved in future SEAT conferences.

CONFERENCE CONTRIBUTOR ....................................... $4,500 Limited Availability of this sponsorship level and available for FIRST TIME Sponsors ONLY. This is an exhibitor table top opportunity to gain exposure and access to the SEAT conference. No speaking opportunities and limited branding availability.

SEAT 2017 ATLANTA HIGH-LEVEL AGENDA

19JULY

WEDNESDAY

7:30 am - 8:30 am

8:00 am - 11:30 am

Buffet Breakfast Served in LEAGUE Closed Door Meetings

League Meetings Closed Door Wrap-up & College Industry Leaders Closed Door Wrapup

JULYTUESDAY

seat white-out day: everyone is asked to wear a white shirt

Theme of the Day “INNOVATION: The Heart of Everything We Do”18

6:15 am - 6:45 am

7:30 am - 9:00 am Exhibit Hall

Good Morning with Christine Stoffel & Dan Migala9:00 am - 9:15 am Grand Ballroom

startup tech innovation showcase: Vote on your favorite tech startup. 9:30 am - 10:30 am Grand Ballroom

CRM / Database Marketing, Loyalty & Analytics Sessions10:30 am - 12:00 pm CRM Breakout

Buffett Breakfast for Everyone Served in Exhibit Hall breakfast with influencers - join an exclusive breakfast roundtable & networking

10:30 am - 12:00 pm Digital Breakout Digital Marketing/Social Media, Analytics & Mobile Technologies

Good Morning Yoga Session - Detox from the night before & refresh for the day!First 30 people that participate in the morning yoga receive a yoga mat, carry case and infuser water bottle!

* SEAT reserves the right to change session topics at any time asdeemed appropriate and approved by the Steering Committee Members

2017 ATLANTAJuly 16-19, 2017

ATLANTA SPECIAL EVENTS

seat is know for it’s extraordinary special events with deep relationship building opportunities & extensive networking

through engaging, fun experiential events.

Sponsor a SEAT Special Event and help create a memorable experience

Current SEAT 2017 Atlanta Special Event Schedule with more to come!

SATURDAY, JULY 15 PRIVATE NETWORKING EVENT

@Stoddard’s Gun Range, Atlanta5:30 pm - 8:30 pmNetworking, reception & fun at Stoddards Indoor Gun Range. Try your hand at an array of guns from hand-guns to semi-automatic; target shooting competitions, networking& fun with up to 250 sport & entertainment leaders!

SUNDAY, JULY 16 SEAT RECEPTION & NETWORKING EVENT

@College Football Hall of Fame, Atlanta5:30 pm - 8:30 pmSEAT will host the Annual Sunday networking event @ the College Football Hall of Fame. Attendees will have full access passes to tour the museum, network with peers & tech providers and take part in the Peach Bowl Skills Competitions Skill Zone.

MONDAY, JULY 17 SEAT BATTLEZONE ARCADE NETWORKING EVENT

@Marriott Marquis Exhibit Hall, Atlanta5:30 pm - 8:30The exhibit hall will be �lled with over 10 arcade games from retro PacMan and Pinball Games to action competition games like Motorcycle Racing, SnoCross Winter XGames to Air Hockey, Ping Pong and Shu�e board, Electronic Darts and Double ShotBasketball. Step back to your younger days for an evening �lled with networking, engaging relationship building & fun.

TUESDAY, JULY 18 ATLANTA BRAVES & CHICAGO CUBS BASEBALL GAME & NETWORKING

@Atlanta Braves Sun Trust StadiumNothing is more fun than enjoying a baseball game, eating hot dogs, warm pretzels & hanging out with peers and friends. Several sponsorship opportunities available for this special event.

SEAT Casual Day - Be comfortable in shorts & T’s!

Lunch & Networking chalk-talk celebrity roundtable - pre-registration required - Exclusive Event-Limited seating available

12:00 pm - 1:30 pm Exhibit Hall

1:30 pm - 2:15 pm SEAT Charter Buses Leave for Atlanta Braves Stadium & Entertainment District

2:15 pm - 5:30 pm New Ballpark Stadium Tour - Executive Panel Discussion with Atlanta Teams to Share Strategies on renovations, technology decisions and new buildings

seat networking event : atlanta braves baseball game: braves vs cubsSEAT Charter Buses Return to Hotel.......................

6:00 pm - 10:00 pm

CXO Strategy Leaders, Revenue & Operations10:30 am - 12:00 pm CXO Breakout

CIO Venue Technology & Security Sessions10:30 am - 12:00 pm CIO Breakout

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Sponsorship DESCRIPTIONS

cio venue tech or security track or crm track or digital marketing tracksponsorship includes the following activation assets: - As a Track Title Sponsor, you have the opportunity to co-brand the defined conference room and stage with your company logo and SEAT logo, within SEAT guidelines . - SEAT will contribute up to $1200 for custom branding of the stage in partnership with your organization. - One company executive is invited to participate on Steering Committee conference calls to collaborate on track programming topics - As a Title sponsor, your company will receive the full list of attendee registration information; your company will be required to adhere to the SEAT Marketing Policies. - 6 Company Executive-level passes- 6 complimentary passes to give to sport, venue & collegiate customers.- 10x20 booth with option to upgrade to 20x20 booth- Private conference room Sunday -Tuesday of the conference -You have full access to activate the conference room with branding, private parties, dinners, lunches, meetings, etc- 1 hour dedicated session on agenda in collaboration with Steering Committee for appropriate topic; speaking session will be required to fall within the SEAT Speaking Policies - Social Media Activations - Pre-Scheduled & Coordinated: 3 Facebook Posts with links to case study ; 6 Tweets - one specific for welcoming your company as a SEAT sponsor; 2 Instagram post; 2 LinkedIn posts similar to FB post high-lighting product or service. - Digital marketing activation includes highlight on SEAT website, one Full Page in the Atlanta special edition hard-copy issue of SEAT Global Magazine; and ad placement for one 3 month period of the digital version of SEAT Global Magazine. - An option to purchase additional ad or case study space to more branding exposure in SEAT Global Magazine with a 20% discount

diamond .... sold ....... exclusive category seat 2017 conference global diamond sponsor This is an exclusive sponsorship for ONE sponsor. to be the DIAMOND Global Sponsor for SEAT London 2017 & SEAT Atlanta 2017. The Conference DIAMOND Sponsor has the opportunity to co-brand with SEAT, the general session stage and general session conference room; partner with SEAT & Steering Committee to create an exciting General Session panel discussion; Full Custom sponsorship package.

EMERALD: exclusive category track title sponsor options ................... $45,000

SAPPHIRE: celebrity keynote speaker sponsor ...................... $38,500 per option In coordination with the Keynote Speaker’s Agent, a Press Release will be published of the Guest Appearance.

option #1- keynote speaker stage introduction - As the Keynote Speaker Sponsor, a top-level Executive from your organization has the opportunity to introduce the celebrity speaker on-stage- Exceptional visibility with the prestigious honor of stage presence, introductions and brand association with the celebrity keynote speaker - Your company leaders will have10 minutes in a private office with the Celebrity Speaker for a private meet and greet- Treat your customers to a private Meet & Greet - Take the opportunity to invite up to 8 sport industry customers for a private meet & greet- With the approval of the Guest Speaker, the session will be video-taped with your company logo on the background of the video and stage screens- Photo opportunities for social media publication

option #2- keynote speaker autograph signing in your exhibit booth - As the Keynote Speaker Sponsor for the Autograph Signing Session, the Keynote Speaker will be in your exhibit booth for at least 20 minutes signing autographs and meet & greet opportunities- Exceptional brand visibility with celebrity keynote speaker in your exhibit booth.- Increase foot-traffic and brand exposure to SEAT Attendees by hosting the Guest Speaker in your exhibit booth - Photo opportunities for social media publication - SEAT professional photographer will take multiple photos during the exhibit booth celebrity signing & meet & greet for your marketing team

sponsorships above include the following activation assets. - 5 Executive-Level Company passes- Premium branding exposure in connection with celebrity keynote speaker - Sponsorship includes 5 complimentary passes to give to sport, venue & collegiate customers. - 10x15 exhibit booth, with option to upgrade to 10x20 booth - Social Media Activations -Pre-Scheduled & Coordinated: 3 Facebook Posts with links to case study of your leading product. 5 Tweets (1 dedicated to welcoming your company as a SEAT sponsor), 2 Instagram post similar to FB post high-lighting product or service; 2 LinkedIn post. . - Digital Marketing Activation includes highlight on SEAT website - An option to purchase full page or double -page spread in SEAT Global Magazine with a 15% discount

SponsorshipCATEGORIES

DIAMOND SOLDExclusive Category SEAT 2017 GLOBAL DIAMOND

EMERALD $45,000Exclusive Category Track Title Sponsor

PLATINUM $32,000Exclusive Options - Roundtable

SILVER $14,900Unique Options - Special Events

COPPER $10,000Meal & Break s - Unique Branding Options

BRONZE $7,500SEAT Rookie Sponsors

CONFERENCE CONTRIBUTOR $5,500

GOLD $17,500Exclusive Options - Exclusive Branding

EXECUTIVE LEADERS $21,500 Exclusive Options - Thought-Leadership

SAPPHIRE $36,500Exclusive Options - Celebrity Keynote Sponsor

AMETHYST $28,000Exclusive Options - Premium Exclusive Branding Exposure

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PLATINUM Sponsorship DESCRIPTIONS

*NEW Exlcusive Level of Sponsorships created for SEAT 2017 Atlanta ** platinum: exclusive round-table .......................... $32,000 each A variety of options to select from to create an exclusive round-table engaging discussion

monday breakfast with influencers round-table Only 1 Available for Monday *** A portion of the sponsorship fee will be used to pay for an industry Expert, Author or Celebrity(s) to join the Breakfast Round-Table ***

- An innovative Sponsor will be invited to partner with select Steering Committee Members to co-create this unique and intimate sponsorship.- A section in the exhibit hall will be created for a unique round-table discussion forum and networking while attendees enjoys the buffet breakfast. - Up to $10K of the sponsorship fee can be used to pay for an industry Expert, Author or Celebrity to join the Breakfast with Influencers - Once the Guest Speaker(s) have been confirmed, a Press Release will be released pertaining to the Breakfst with Influencers, speakers & discussion topic.- You will be partnered with 2 sports /venue execs or your sport/venue customers to help champion, lead and moderate the open round-table discussion.- Your executive group will champion a round-table discussion centered on a pre-defined set of topics during lunch in the exhibit hall. - Engage in deep discussions, relevant hot topics with sport & venue professionals. - Build relationships in a relaxed and collaborative setting - Limited seating will be available with pre-registration required for Sport & Entertainment Professionals aka SEAT Attendees. - Sponsors will receive the full registration information for the Breakfast to send thank you note to industry professionals in attendance.

sponsorship includes the following activation assets: - 5 Executive-Level Company passes - Sponsorship includes 6 complimentary passes to give to sport, venue & collegiate customers. - 10x15 exhibit booth with option to upgrade to 10x20 booth - Once the Guest Speaker(s) have been confirmed, a Press Release will be released pertaining to the Breakfst with Influencers, speakers & discussion topic. - Social Media Activations -Pre-Scheduled & Coordinated: 3 Facebook Posts with links to case study of your leading product. 5 Tweets (1 dedicated to welcoming your company as a SEAT sponsor), 2 Instagram post similar to FB post high-lighting product or service; 2 LinkedIn post. . - Digital Marketing Activation includes highlight on SEAT website, - An option to purchase full page or double -page spread in SEAT Global Magazine with a 20% discount

monday lunch chalk-talk celebrity guest round-table Only 1 Available for Monday *** A portion of the sponsorship fee will be used to pay for an industry Expert, Athlete, Author or Celebrity to join the Chalk-Talk Round-Table ***

- 2 NON-Compete Sponsors will be invited to co-create this unique and intimate roundtable lunch event. - Each of the 2 Sponsors will host a separate Lunch Chalk-Talk Round-table at oposite ends of the Exhibit Hall in curtained discussion areas. - Up to $10K of the sponsorship fee can be used to pay for an industry Expert, Author or Celebrity to join the Lunch Chalk-Talk. - Once the Guest Speaker(s) have been confirmed, a Press Release will be released pertaining to the Chalk-Talk, speakers & discussion topic. - Each Sponsor will be partnered with 2 sports/venue execs or sport/venue customers to help lead and moderate the open round-table discussion. - Your executive group will champion a round-table discussion centered on a pre-defined set of topics during lunch in the exhibit hall. - Limited seating will be available with pre-registration required for Sport & Entertainment Professionals aka SEAT Attendees. - Sponsors will receive the full registration information for the Chalk-Talks to send thank you note to industry professionals in attendance. - Engage in deep discussions, relevant hot topics with sport & venue professionals. - Build relationships in a relaxed and collaborative open forum of discussion amongst industry leaders.

sponsorship includes the following activation assets: - 5 Executive-Level Company passes - Sponsorship includes 5 complimentary passes to give to sport, venue & collegiate customers. - 10x15 exhibit booth, with option to upgrade to 10x20 booth- Once the celebrity speaker(s) have been confirmed, a Press Release will be released pertaining to the Chalk-Talk, speakers & discussion topic. - Social Media Activations -Pre-Scheduled & Coordinated: 3 Facebook Posts with links to case study of your leading product. 5 Tweets (1 dedicated to welcoming your company as a SEAT sponsor), 2 Instagram post similar to FB post high-lighting product or service; 2 LinkedIn post. . - Digital Marketing Activation includes highlight on SEAT website - An option to purchase full page or double -page spread in SEAT Global Magazine with a 20% discount

2017 ATLANTAJuly 16-19, 2017

2017 ATLANTAJuly 16-19, 2017

tuesday breakfast with influencers round-table Only 1 Available for Tuesday*** A portion of the sponsorship fee will be used to pay for an industry Expert, Author or Celebrity(s) to join the Breakfast Round-Table ***

- An innovative Sponsor will be invited to partner with select Steering Committee Members to co-create this unique and intimate sponsorship.- A section in the exhibit hall will be created for an exclsuive, unique round-table discussion forum and networking while attendees enjoys the buffet breakfast. - Up to $10K of the sponsorship fee can be used to pay for an industry Expert, Author or Celebrity to join the Breakfast with Influencers - Once the Guest Speaker(s) have been confirmed, a Press Release will be released pertaining to the Breakfst with Influencers, speakers & discussion topic.- You will be partnered with 2 sports /venue execs or your sport/venue customers to help champion, lead and moderate the open round-table discussion.- Your executive group will champion a round-table discussion centered on a pre-defined set of topics during lunch in the exhibit hall. - Engage in deep discussions, relevant hot topics with sport & venue professionals. - Build relationships in a relaxed and collaborative setting - Limited seating will be available with pre-registration required for Sport & Entertainment Professionals aka SEAT Attendees. - Sponsors will receive the full registration information for the Breakfast to send thank you note to industry professionals in attendance.

sponsorship includes the following activation assets:- 5 Executive-Level Company passes - Sponsorship includes 6 complimentary passes to give to sport, venue & collegiate customers. - 10x15 exhibit booth with option to upgrade to 10x20 booth - Once the Guest Speaker(s) have been confirmed, a Press Release will be released pertaining to the Breakfst with Influencers, speakers & discussion topic. - Social Media Activations -Pre-Scheduled & Coordinated: 3 Facebook Posts with links to case study of your leading product. 5 Tweets (1 dedicated to welcoming your company as a SEAT sponsor), 2 Instagram post similar to FB post high-lighting product or service; 2 LinkedIn post. . - Digital Marketing Activation includes highlight on SEAT website - An option to purchase full page or double -page spread in SEAT Global Magazine with a 20% discount

tuesday lunch chalk-talk celebrity round-table Only 1 Available for Tuesday *** A portion of the sponsorship fee will be used to pay for an industry Expert, Author or Celebrity to join the Chalk-Talk Round-Table ***

2 NON-Compete Sponsors will be invited to co-create this unique and intimate sponsorship. - Each of the 2 Sponsors will host a separate Lunch Chalk-Talk Round-table at oposite ends of the Exhibit Hall in curtained discussion areas. - Up to $10K of the sponsorship fee can be used to pay for an industry Expert, Author or Celebrity to join the Lunch Chalk-Talk. - Once the Guest Speaker(s) have been confirmed, a Press Release will be released pertaining to the Chalk-Talk, speakers & discussion topic. - Each Sponsor will be partnered with 2 sports/venue execs or sport/venue customers to help lead and moderate the open round-table discussion. - Your executive group will champion a round-table discussion centered on a pre-defined set of topics during lunch in the exhibit hall. - Limited seating will be available with pre-registration required for Sport & Entertainment Professionals aka SEAT Attendees. - Sponsors will receive the full registration information for the Chalk-Talks to send thank you note to industry professionals in attendance. - Engage in deep discussions, relevant hot topics with sport & venue professionals. - Build relationships in a relaxed and collaborative open forum of discussion amongst industry leaders.

sponsorship includes the following activation assets:- 5 Executive-Level Company passes - Sponsorship includes 6 complimentary passes to give to sport, venue & collegiate customers. - 10x15 exhibit booth with option to upgrade to 10x20 booth - Once the Guest Speaker(s) have been confirmed, a Press Release will be released pertaining to the Breakfst with Influencers, speakers & discussion topic. - Social Media Activations -Pre-Scheduled & Coordinated: 3 Facebook Posts with links to case study of your leading product. 5 Tweets (1 dedicated to welcoming your company as a SEAT sponsor), 2 Instagram post similar to FB post high-lighting product or service; 2 LinkedIn post. . - Digital Marketing Activation includes highlight on SEAT website - An option to purchase full page or double -page spread in SEAT Global Magazine with a 20% discount

PLATINUM Sponsorship DESCRIPTIONS

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“seat green screen sponsor” - A Photo Booth in YOUR EXHIBIT BOOTHAre you looking for LOTS of foot traffice in your booth?

A portion of your exhibit booth will have a green screen and a professional photographer for sport & venue execs to have a chance to update their professional photos for their LinkedIn, Bio’s or company websites.

exclusive sponsorship includes :- SEAT will set-up a green screen area in your booth & have a professional photographer at your booth during breaks. - SEAT will engage with your marketing team to promote to all SEAT attendees to have their professional picture taking to update their LinkedIn profile, company website, Bio’s and more.- This sponsorship provides a very unique branding opportunty & extraordinary exposure to meet & greet Sports & Entertain-ment executives. - Extraordinary exposure and opportunity for brand awareness with incressed foot-traffic to your booth.

“seat catchbox sponsor” Get YOUR Brand in the Hands of Every Attendee in EVERY conference roomBe in the middle of every session’s engaging conversation with your brand front & center!

A fun new way for audience engagement at SEAT! Your logo will be custom branded on the new wireless speakers that will be used in every conference room across the SEAT 2017 conference!

exclusive sponsorship includes :- SEAT will be providing 10 wireless soft-cusioned speaker boxes with YOUR custom logo to be used during the conference.- Wireless speaker boxes will be used in every conference room as the method for audience members to engage with the panels or presenters.- CatchBox speakers can be tossed from speaker to speaker in the audience for a fun new way to engage, interact and collaborate- SEAT will engage with your marketing team to promote to all SEAT attendees to have their professional picture takento update their LinkedIn profile, company website, Bio’s and more.- This sponsorship provides a very unique branding opportunty & extraordinary exposure to meet & greet Sports & Entertainment executives. - Fantastic exposure and opportunity for brand awareness with increased foot-traffic to your booth.- SEAT maintains ownership of the wireless equipment and speaker boxes.

“seat 2017 atlanta ‘white-out day’ baseball jersey” On Tuesday July 18th of the SEAT 2017 Atlanta conference, we are promoting a WHITE-OUT day at SEAT!

SEAT goes to a new level of conference gift bags for Sport & Venue Exec Attendees...

“sport backpack aka 2017 atlanta gift bag sponsor” .................the SEAT 2017 Atlan-ta Gift Bag is a Laptop BackpackBe a proud sponsor of the SEAT 2017 gift bag and give every sport attendee a Laptop Backpack with your Logo and SEAT 2017 Atlanta embroidered or imprinted on the front of the bag. Your branding will travel everywhere as the sport execs carry this laptop backpack every where they go!exclusive sponsorship includes :Production of 500 laptop backpacks, custom logo printing. The backpack can fit up to a 15” laptop with padded storage, multiple zippered compartments and ready for the sport exec traveler. Printed with YOUR company logo and SEAT 2017 Atlanta.

"conference program" sponsor: Your company logo will be on the front cover and inside of the SEAT 2017 Atlanta program. You have an opportunity to have an interview highlighted or case study highlighted in the program for extended branding exposure. Program is handed out to all attendees. Program includes the conference agenda, interviews, list of the sSteering Committee memebrs and more! sponsorship includes : 700 full-color printed copies. You will have access to preview the final copy before program goes to print.

exclusive sponsorship includes :- 285 White Button-up Baseball Jersey’s with full color embroidery of “YOUR company logo” & “SEAT Atlanta 2017” as a SEAT commemorative shirt. - Your executive team has the opportunity to hand-out the baseball jersey’s from your booth, offer as giveaway prizes, give to special clients or customers. - Encourage sport execs to wear them for the Tuesday Atlanta Braves Baseball game & networking event. - Christine Stoffel, SEAT Team & Interns will also proudly wear this baseball jersey on Tuesday for additional brand eposure for your company. - This sponsorship provides a very unique branding opportunty & extraordinary exposure to meet & greet Sports & Entertainment executives during the conference, creating extensive brand awareness.

2017 ATLANTAJuly 16-19, 2017

tech startup innovation steering committee sponsor: - Your company will be invited to be a part of the SEAT Tech Startup Innovation Steerrrring Committee - Your senior executives will be i mmersed into the review and selection process to define 6 innovative startup tech companies to be showcased at SEAT 2017- A member of yoiur executive leadership team will be on stage during a general stage session call Tech Startup Innovation Compeition to help the Steering Committee members introduce each of the startup tech companies, and provide support through the audience voting process to select the 2017 SEAT Startup Tech Winner!

EXECUTIVE LEADERS: Exclusive Category Options ................... $21,500

amethyst: exclusive premium exclusive branding exposure ............ $28,000

amethyst category sponsorships include:- 4 Executive-Level Company passes- Sponsorship includes 6 complimentary passes to give to sport, venue & collegiate customers.- 10x15 exhibit booth with option to upgrade to 10x20 booth- Social Media Activations -Pre-Scheduled & Coordinated: 2 Facebook Posts with links to case study of your leading product. 4 Tweets (1 dedicated to welcoming ; your company as a SEAT sponsor), 2 Instagram post; 2 LinkedIn post. - Digital Marketing Activation includes highlight on SEAT website - Dedicated marketing efforts through social media and email marketing to promote the specified exclusive sponsorship selected below. - An option to purchase up to 2 additional sponsor executive passes - An option to purchase full page or double -page spread in SEAT Global Magazine with a 15% discount

**new sponsorship category **

**Select from the following options **

**new exclusive sponsorship category **

sponsorship includes- 4 Executive-Level Company passes- Sponsorship includes 6 complimentary passes to give to sport, venue & collegiate customers.- 10x15 exhibit booth with option to upgrade to 10x20 booth- Limited seating will be available with Attendee pre-registration required. - You will receive full registration list for these events- Sponsors will receive the registration information for the specified category option to thank the participants in attendance.- Once the Guest Speaker(s) have been confirmed, a Press Release will be released with your company highlighted as a sponsor for - Social Media Activations -Pre-Scheduled & Coordinated: 2 Facebook Posts with links to case study of your leading product. 4 Tweets (1 dedicated to welcoming your company as a SEAT sponsor), 2 Instagram post similar to FB post high-lighting product or service; 2 LinkedIn post. . - Digital Marketing Activation includes highlight on SEAT website - An option to purchase full page or double -page spread in SEAT Global Magazine with a 15% discount

**Select from the following options **

sunday ladies of seat luncheon & round-table sponsor - Available for 2 Non-Compete Sponsors

- This is for a sponsor whom is interested in being a part of and sponsoring a growing SEAT community of female sport & entertainment professionals. - The SEAT Ladies Luncheon is for all ladies attending SEAT, sport professionals, women sponsors as well as significant others of SEAT Attendees. - The Ladies Luncheon is an intimate and collaborate networking lunch by women for women to support, empower & encourage networking.

executive leadership workshop - Be a hero to the industry leaders and help SEAT fill a gap in the industry by providing executive coaching & leadership workshop for 1/2 a day, enabling industry leaders to grow their careers, their brands and rank among the top in the industry! - Engage, connect and network with sports & entertainment executives in this intimate opportunity to support them in their leadership goals and aspirations.

EXECUTIVE SPONSORSHIP DESCRIPTIONSAMETHYST SPONSORSHIP DESCRIPTIONS

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COPPER $10,000 Select ONE of the following options:

This is a breakfast, or break sponsorship. The breakfasts and breaks are served in the exhibit hall for additional exposure and networking opportunities for exhibitors and attendees These are co-sponsored along with a maximum of 3 sponsors for each of the following

• Breakfast Sponsor ( Sunday, Monday, Tuesday or Wednesday) • Morning Break Sponsor ( Monday or Tuesday) • Afternoon Break Sponsor (Sunday, Monday or Tuesday)

BRONZE ROOKIE Sponsor $7,500 Select ONE of the following options:

Rookie Sponsor -Available for First or Second Time Sponsors at SEAT ONLY. Limited Availability in this Sponsorship Category. This is an opportunity for a new sponsor to SEAT to get a great view into the dynamic and unique relationship culture at SEAT. This is a limited sponsorship with the emphasis on gaining a better insight to the industry challenges and for your company to consider becoming more actively involved in future SEAT conferences.

CONFERENCE CONTRIBUTOR $4,500 Limited Availability of this sponsorship level and available for FIRST TIME Sponsors ONLY. This is an exhibitor table top opportunity to gain exposure and access to the SEAT conference. No speaking opportunities and limited branding availability.

SILVER $13,900 Special Event Sponsor - Silver Category of Sponsorship is reserved for the technology partners of each of the special event host venues.

- More information will be shared in the coming weeks as we partner with each of the Atlanta sport organizations to create special engaging opportunities for our SEAT Attendees & Sponsors.

- Partner with SEAT to create a custom sponsorship to high-light your technology solutions at the selected host special event sport stadiums & venues!

GOLD Exclusive Category Options cont’d Classic SEAT Gold Category Favorites

"Mobile App" Sponsor: Your company is the named SEAT 2017 Atlanta Mobile app sponsor with premium branding exposure as SEAT attendees download the mobile app to access critical conference information , agenda, special events and more.

“Journal” Sponsor: The Journal for SEAT 2017 Atlanta is a white brushed steel journal with YOUR company’s logo engraved along with the “SEAT 2017 Atlanta ”on the cover of the executive notebook/journal. Your executive team can hand these classy journals from your booth or set them on chairs in a session with extraordinary exposure to meet & greet Sports & Entertainment executive. Sponsorship includes production of 300 brushed steel journals & engraving.

“SEAT Atlanta 2017 Team Polo” Each year, SEAT provides the SEAT Attendees a new shirt to keep & wear as proof to their peers that ”they were there” . YOUR company logo is embroidered on Black Dri-Fit Polo’s. The shirt is worn by the SEAT 2017 Atlanta Staff & Interns on Sunday & Monday of the conference for premiu exposure of YOUR brand. This sponsorship includes 150 Premium Black Dri-Fit Polo shirts with full color embroidery of YOUR company logo & SEAT Atlanta 2017 for a commemorative shirt. Your executive team has the opportunity to hand-out the polo shirts from your booth, offer as giveaway prizes, give to special clients or customers provising you with extraordinary exposure to meet & greet Sports & Entertainment executives.

"Credentials Sponsor" aka Badge Sponsor: Your company logo will be on the SEAT 2017 Atlanta custom designed badges. Badge credentials are distributed during registration and worn by all conference registrants. SEAT badges are custom designed each year and saved as commemorative items year over year.

"Lanyard Sponsor" Your company has the opportunity to have YOUR company logo imprinted on the lanyards for all SEAT Atlanta conference attendees to wear during the conferen-ce, sessions and events.

"Starting Line-up aka Registration Sponsor" SEAT Atlanta 2017 Registration Desk is custom designed with YOUR logo prominently displayed for premium exposure. The SEAT registration desk will set outside the exhibit hall during the conference at the Marriott Marquis, therefore your Branding will receiving extensive foot-traffic visibility. A company representative can be a part of the SEAT registration team to gain immediate access to the Attendees as they pick-up their badges and conference packets.

"Program" Sponsor: Your company logo will be on the front cover and inside of the SEAT 2017 Atlanta program. You have an opportunity to have an interview highlighted or case study highlighted in the program for extended branding exposure. Program includes 700 full-color printed copies. You will have access to preview the final copy before program goes to print.

"Overtime Charging Station" Lounge Sponsor: You are provided a special area set-up with lounge furniture and have premium branding provided on the charging station equipment in the lounge. This is a favorite hang-out spot for attendees to charge their mobile devices. Includes cost of charging furniture.

“seat atlanta 2017 team polo” Each year, SEAT provides the SEAT Attendees a new shirt to keep & wear as proof to their peers that ”they were there” . YOUR company logo is embroidered on Black Dri-Fit Polo’s. The shirt is worn by the SEAT 2017 Atlanta Staff & Interns on Sunday & Monday of the conference for premiu exposure of YOUR brand. Your executive team has the opportunity to hand-out the polo shirts from your booth, offer as giveaway prizes, give to special clients or customers provising you with extraordinary exclusive sponsorship includes: 150 Premium Black Dri-Fit Polo shirts with full color embroidery of YOUR company logo & SEAT Atlanta 2017 for a commemorati-ve shirt.

"executive on-the-go” sponsor Your company logo is imprinted on the SEAT 2017 Atlanta Neoprene Laptop Sleeve for sport execs traveling and on the go! Exclusive and premium branding exposure. Your executive team can hand-out the Executive Laptop Sleeves from your booth with extraordinary exposure to meet & greet Sports & Entertainment executives. exclusive sponsorship includes: Production of 150 executive-level neprene laptop sleevess with YOUR company logo and SEAT 2017 Atlanta. Sport execs

“the traveller” sponsorYour company will sponsor the SEAT 2017 Atlanta luggage tags. This year’s luggage tags are made of metal for coolness factor, elegant, sporty & durableLuggage tags will have YOUR company branding along with “SEAT 2017” as a momento of the great event! Your executive team can hand-out the luggage tags from your booth with extraordinary exposure to meet & greet Sports & Entertainment executives. exclusive sponsorship includes production of 300 luggage tags & custom printing charges.

"social currator “ sponsor Your company has the priveledge of being the social curator for the SEAT 2017 Atlanta conference. SEAT will showcase your social curration solution on video screens in every track conference room as your solution will be used to currate all of the SEAT social platforms during the conference and provide analaytics for social posting competitions. Exceptional branding exposure opportunity.

"wearable tech" sponsor: Your company can be high lighted as the Wearable Tech company for SEAT 2017 Atlanta SEAT staff will wear and showcase your wearable tech as deemed appropriate, SEAT will partner with you to showcase your solutions for great visibility across the industry.

"baseball cap" sponsor: Prepare SEAT Attendees for the Atlanta Braves Baseball Networking Event & Be THE SEAT 2-17 Atlanta Baseball Cap Sponsor! Your company logo is embroidered on the SEAT 2017 Atlanta baseball caps given out at the annual conference. Your executive team has the opportunity to hand-out the baseball caps from your booth or as people are getting on the busses heading to the baseball game! Have fun with extraordinary exposure to meet & greet SEAT Sports & Entertainment executives by giving them a custom commemorative baseball cap of the event. exclusive sponsorship includes: production of 300 baseball caps and full color embroidery of logo’s.

"mobile app" sponsor: Your company is the named SEAT 2017 Atlanta Mobile app sponsor with premium branding exposure as SEAT attendees download the mobile app to access critical conference information , agenda, special events and more.

“journal” sponsor: The Journal for SEAT 2017 Atlanta is a white brushed steel journal with YOUR company’s logo engraved along with the “SEAT 2017 Atlanta ”on the cover of the executive notebook/journal. Your executive team can hand these classy journals from your booth or set them on chairs in a session with extraordinary exposure to meet & greet Sports & Entertainment executive. exclusive sponsorship includes: production of 300 brushed steel journals & engraving.

"credentials sponsor" aka Badge Sponsor: Your company logo will be on the SEAT 2017 Atlanta custom designed badges. Badge credentials are distributed during registration and worn by all conference registrants. SEAT badges are custom designed each year and saved as commemorative items year over year.furniture.

"lanyard sponsor" Your company has the opportunity to have YOUR company logo imprinted on the lanyards for all SEAT Atlanta conference attendees to wear during the conference, sessions and events.

"starting line-up aka registration sponsor" SEAT Atlanta 2017 Registration Desk is custom designed with YOUR logo prominently displayed for premium exposure. The SEAT registration desk will set outside the exhibit hall during the conference at the Marriott Marquis, therefore your Branding will receiving extensive foot-traffic visibility. A company representative can be a part of the SEAT registration team to gain immediate access to the Attendees as they pick-up their badges and conference

"overtime charging station" lounge sponsor: You are provided a special area set-up with lounge furniture and have premium branding provided on the charging station equipment in the lounge. This is a favorite hang-out spot for attendees to charge their mobile devices. exclusive sponsorship includes: cost of charging furniture & logo.

2017 ATLANTAJuly 16-19, 2017

2017 ATLANTAJuly 16-19, 2017

GOLD Sponsorship DESCRIPTIONS

GOLD CATEGORY: EXCLUSIVE SPECIALTY BRANDING ............. $17,500 ** Each of the below options are exclusive to only ONE Sponsor. You may purchase multiple sponsorships & receive discounts.

gold level sponsorships include:. - 4 executive level company passes - 6 complimentary passes to give to sport, venue & collegiate customers. - 10x10 exhibit booth - Exclusivity of the sponsorship option your company selects below:- Social Media Activations - Pre-Scheduled & Coordinated: 2 Facebook Posts with links to case study of your leading product. 4 Tweets (1 dedicated to welcoming your company as a SEAT sponsor), 2 Instagram post similar to FB post high-lighting product or service; 2 LinkedIn post. . - Digital Marketing Activation includes highlight on SEAT website - An option to purchase full page or double -page spread in SEAT Global Magazine with a 5% discount- An option to purchase up to 2 additional sponsor executive passes

GOLD Sponsorship DESCRIPTIONS

“atlanta hawks autographed memorability” sponsor SEAT will partner with the Atlanta Hawks and provide you up to 10 autographed memorability items. Use these items as an opportunity to host a drawing at your booth or give away these very unique gifts to special customers. Use these as opportunities to thank your customers or to thank sport & venue leaders for being engaging in a session highlighted by your company. The possibilities are endless!. exclusive sponsorship includes the acquisition of up to 10 autographed items by the Atlanta Hawks. Autographed items provided are selected at the discretion of SEAT.

“atlanta braves autographed memorability” sponsor SEAT will partner with the Atlanta Braves and provide you up to 10 autographed memorability items. Use these items as an opportunity to host a drawing at your booth or give away these very unique gifts to special customers. Use these as opportunities to thank your customers or to thank sport & venue leaders for being engaging in a session highlighted by your company. The possibilities are endless!. exclusive sponsorship includes up to 10 autographed items by the Atlanta Braves. Autographed items provided are selected at the discretion of SEAT.

“atlanta falcons autographed memorability” sponsor SEAT will partner with the Atlanta Falcons and provide you up to 10 autographed memorability items. Use these items as an opportunity to host a drawing at your booth or give away these very unique gifts to special customers. Use these as opportunities to thank your customers or to thank sport & venue leaders for being engaging in a session highlighted by your company. The possibilities are endless!. exclusive sponsorship includes the up to 10 autographed items by the Atlanta Falcons. Autographed items provided are selected at the discretion of SEAT.

*** SEAT Sports Execs LOVE autographed swag of the local teams! New Sponsorships of Atlanta Teams Autographed Memorability ***

**** sponsorships just added to gold category ****

“tuesday rise n shine yoga “ sponsor Tuesday morning of the 2017 Atlanta conference SEAT is hosting a Yoga for Hangovers Class for up to 50 enthusiasts looking for a way to detox, relax and prepare for the day. Sponsor this new addition to the SEAT conference, take part in the engaging experience; create new friendships while starting your morning with a little stretching!

exclusive sponsorship includes 50 Yoga Travel mats with YOUR company logo and 50 Infuser Sport Bottles with YOUR imprinted logo to hand out to the participatns of the Yoga Class. Spinning class will take place in a pre-determined conference room at the host hotel. Spinning class will take place in a pre-determined conference room at the host hotel for easy access. Brand the room with your logo, banners, etc for increased brand exposure!

“monday rise n shine spinning” sponsor Monday morning of the 2017 Atlanta conference SEAT is hosting a Spinning Class for up to 35 excersize enthusiasts. Sponsor this new addition to the SEAT conference, take part in the engaging experience; create new friendships while starting your morning in a great way!

exclusive sponsorship includes rental of 35 Spinning Bikes, a Certified Spinning instructor and 50 Infuser Sport Bottles with YOUR company Logo and 50 hand towles with YOUR imprinted logo to hand out as “thank you for spinning with us ” gifts! Spinning class will take place in a pre-determined conference room at the host hotel for easy access. Brand the room with your logo, banners, etc for increased brand exposure!

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COPPER: Breakfast or Break Sponsor................................. $10,000 copper level sponsorships include:. - 2 Executive level company passes - 5 complimentary passes to give to sport, venue & collegiate customers. - 10x10 exhibit booth can be purchased for $900 - Social Media Activations - Pre-Scheduled & Coordinated: 3 Tweets (1 dedicated to welcoming your company as a SEAT sponsor), 2 Instagram post high-li-ghting product or service or special project success story; 1 LinkedIn post. . - Digital Marketing Activation includes highlight on SEAT website - An option to purchase full page or double -page spread in SEAT Global Magazine - An option to purchase up to 2 additional sponsor executive passes

Select ONE of the following options:

- The breakfasts and breaks are served in the exhibit hall for additional exposure and networking opportuni-ties for exhibitors and attendees - These are co-sponsored along with a maximum of 3 sponsors for each of the following

• Breakfast Sponsor ( Sunday, Monday, Tuesday or Wednesday) • Morning Break Sponsor ( Monday or Tuesday) • Afternoon Break Sponsor (Sunday, Monday or Tuesday)

BRONZE ROOKIE Sponsor ........................................ $7,500

- Available for First or Second Time Sponsors at SEAT ONLY. - Limited Availability in this Sponsorship Category. - This is an opportunity for a new sponsor to SEAT to get a great view into the dynamic and unique relationship culture at SEAT. - This is a limited sponsorship with the emphasis on gaining a better insight to the industry challenges and for your company to consider becoming more actively involved in future SEAT conferences.

CONFERENCE CONTRIBUTOR ....................................... $4,500 Limited Availability of this sponsorship level and available for FIRST TIME Sponsors ONLY. This is an exhibitor table top opportunity to gain exposure and access to the SEAT conference. No speaking opportunities and limited branding availability.

SILVER Sponsorship DESCRIPTIONS

2017 ATLANTAJuly 16-19, 2017

2017 ATLANTAJuly 16-19, 2017

silver level sponsorships include:. - 3 Executive level company passes - 5 complimentary passes to give to sport, venue & collegiate customers. - 10x10 exhibit booth - Special marketing & highlights as a Special Event Sponsor!- Social Media Activations - Pre-Scheduled & Coordinated: 1 Facebook Posts with links to case study of your leading product. 2 Tweets (1 dedicated to welcoming your company as a SEAT sponsor), 2 Instagram post similar to FB post high-lighting product or service; 2 LinkedIn post. . - Digital Marketing Activation includes highlight on SEAT website - SEAT will include your company in email marketing efforts highlighting and promoting the SEAT 2017 special events- An option to purchase full page or double -page spread in SEAT Global Magazine with a 5% discount - An option to purchase up to 2 additional sponsor executive passes

Sponsorship DESCRIPTIONS

Sponsor a SEAT Special Event and help create a memorable experience

silver: special event sponsor ..................................................................... $14,900

Additional Special Event sponsorships may be announced at a later time.SATURDAY, JULY 15 PRIVATE NETWORKING EVENT (PRE-CONFERENCE EVENT )

*** LIMITED AVAILABILITY - ONLY 4 NON-COMPETE SPONSORSHIPS AVAILABLE FOR EXCLUSIVITY OF EVENT****

@Stoddard’s Gun Range, Atlanta 5:30 pm - 8:30 pm - Intimate networking, reception & fun at Stoddards Indoor Gun Range. - Try your hand at an array of guns from hand-guns to semi-automatic; target shooting competitions, networking & fun with up to 200 sport & entertainment leaders! - Sponsor a shooting competition and o�er a winning prize(s) to the winner(s)

SUNDAY, JULY 16 SEAT RECEPTION & NETWORKING EVENT

@College Football Hall of Fame, Atlanta 5:30 pm - 8:30 pm - SEAT will host the Annual Sunday networking event @ the College Football Hall of Fame. - Attendees will have full access passes to tour the museum, network with peers & SEAT Sponsors - Take part in the Peach Bowl Skills Competitions Skill Zone - As a sponosr, choose to sponsor a “Peach Bowl Team” for friendly competitions - Limited Availability

MONDAY, JULY 17 SEAT BATTLEZONE ARCADE NETWORKING EVENT

@Marriott Marquis Exhibit Hall, Atlanta 5:30 pm - 8:30 - The SEAT Atlanta exhibit hall will be �lled with over 10 arcade games from retro PacMan and Pinball Games to action competition games like Motorcycle Racing, SnoCross Winter XGames to Air Hockey, Ping Pong and Shu�e board, Electronic Darts and Double Shot Basketball. - Step back to your younger days for an evening �lled with networking, engaging relationship building & fun. - Sponsor an arcade game and we will coordiante to have it placed as close to your exhibit booth as possible for brand exposure, booth exposition and great opportunities to build relationships during an engaging event! - Each sponsor can select a game named above to sponsor for the evening. Only one sponsor per game.

TUESDAY, JULY 18 ATLANTA BRAVES VS CHICAGO CUBS BASEBALL GAME & NETWORKING

@Atlanta Braves Sun Trust Stadium - This Sponsorship is reserved for the technology partners of the Atlanta Braves. - Nothing is more fun than enjoying a baseball game, eating hot dogs, warm pretzels & hanging out with peers and friends. - As a tech partner to the Atlanta Braves, showcase your technology and your partnership! - Several sponsorship opportunities available for this special event: - Baseball Ticket Sponsor - F&B Sponsors - Bus Transportation Sponsor - Braves Baseball Event Video Sponsor

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Additional Options-ENHANCE YOUR SPONSORSHIP

SponsorshipCATEGORIES

SPONSOR A SEAT GLOBAL TV EPISODE........................................................................................................ ..... $2,500

* Your company logo will be highlighted on a scheduled SEAT Global TV episode * Your company will be verbally mentioned by the show producer as a sponsor for the episode. * Maximum of 2 non-compete sponsors are permitted to sponsor one episode. * All SEAT Global TV episodes are recorded and will be repurposed across social media. * Estimated reach across all SEAT promotional channels 26K+ global industry professionals * SEAT Global TV episodes are shared / promoted on SEAT website, SEAT social media platforms and promoted on a regular basis as key content across the SEAT Community.

SPONSOR A SEAT GLOBAL TV EPISODE WITH SPEAKING OPPORTUNITY......................... .......... $4,650 * This is a sponsor exclusive opportunity which your company has up to two executive representatives and up to 4 SE industry customers on a pre-scheduled & pre-coordianted episode with discussion de�ned topics for an exciting industry panel discussion. * Your company logo will be highlighted on a pre-scheduled SEAT Global TV episode. * Your company will be mentioned as the episode sponsor by show producer. * Episode is mass-marketed across all SEAT Social Media platforms prior to episode and after episode for exposure and visibility. * Estimated reach across all SEAT promotional channels 26K+ global industry professionals * Press Release announcment is pre-coordinated before the episode for additional industry exposure. * SEAT Global TV episodes are recorded and shared on SEAT website, SEAT social media platforms and promoted on a regular basis as key content across the SEAT Community.

SEAT GLOBAL MAGAZINE............................ ..... Prices are for Nov 14 issue. Check website for London & Atlanta Special EditionsSEAT Global Magazine are shared on SEAT website, promoted via email marketing e�orts, actively promoted across SEAT social media platforms with each article, case study & interviews across the SEAT Community.

* Full Page Case Study/Interview or Ad - Quarterly Digital Magazine .............................................................. $ 995 * Double Page - Mixed Content for extensive exposure :Case Study, Custom Interview & Ad ............. $1,595

PRIVATE OFFICE Limited Availability............................................................................. ................................ $1,000 for all 3 days

* Reserve a private o�ce from SEAT at the hotel venue during Sunday, Monday & Teusday * Price is for the o�ce space rental for 3 days and includes a basic set-up of table & chairs. * Leverage the private space to host meetings, luncheons & private parties during the conference. * Brand the room as you desire to create a very special space for hosting industry executives. * Create an engaging environment by renting couches, tables & order exciting F&B. ADDITIONAL SPONSOR PASSES ................................................................................................................... ..... $2,500 per pass

* Limited Availability. * Maximum of 3 additional passes can be purchased for each sponsor package * Passes are available for members of YOUR organization ONLY with a veri�ed email address. SPONSOR A TEAM, COLLEGE OR VENUE TO ATTEND SEAT .................................................................$359 per pass

* Demonstrate your support for the SEAT Community and sponsor passes for industry leaders from leagues, teams, clubs, venues or entertainment organizations. * Passes are o�ered at a 60% reduced rate from full purchase price. * Give these passes to sport or venue customers or potential customers for increassed opportunity to network and deepen your relationships.

SEAT MEDIA BLITZ PACKAGE ............ .............................................................................................. ..... $7,500

* The following social-digital marketing activations are in partnership with your marketing dept leveraging your company content ranging from video, images, case studies, and more. Strategically scheduled across platforms for a maximum opportunity of global reach.

* 12 Tweets with a vareity of content ie images, video and text * 8 Facebook Posts bally mentioned by the show producer as a sponsor for the episode. * 6 LinkedIn Posts * Case Study shared to sports execs whom are members of SEAT LockRoom Portal * 10 Instagram Posts * Rotating Banner Ad on SEAT website - you select 2 pages for your rotating ad space * Package includes “SSEAT Global TV Episode with Speaking” -maximize brand exposure (details above)